市場調查報告書
商品編碼
1465154
接髮市場:按產品類型、材料、消費群組、分銷管道、最終用戶分類 - 全球預測 2024-2030False Hair Product Market by Product Type (Extensions, Wig), Material (Natural Hair Wig, Synthetic Hair Wig), Consumer Group, Distribution Channel, End-User - Global Forecast 2024-2030 |
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預計2023年發製品市場規模為65.8億美元,2024年達69.7億美元,預計2030年將達到101.5億美元,複合年成長率為6.38%。
髮製品通常稱為接髮、假髮和假髮,是合成或天然髮飾,用於增強自然頭髮的體積、長度和風格。女性對時尚意識的增強以及對整裝儀容和美學外觀的偏好尤其明顯。此外,由於遺傳、壓力、醫療等原因導致的脫髮症狀日益普遍,也大大促進了接髮市場的擴張。然而,品質問題仍然是一個主要問題,包括應用技術不足、使用不合格的黏劑和材料,以及由於頭皮發炎或過敏反應而可能損害天然頭髮。為了解決這些問題,製造商和供應商越來越注重開發溫和、輕盈的產品,對頭皮和天然頭髮的傷害最小。用於虛擬試穿和客製化的數位工具的整合提供了增強客戶體驗和個人化的潛力。此外,社群媒體和線上行銷管道日益成長的影響力為市場參與企業提供了充分的機會來接觸和擴大客戶群。
主要市場統計 | |
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基準年[2023] | 65.8億美元 |
預測年份 [2024] | 69.7億美元 |
預測年份 [2030] | 101.5億美元 |
複合年成長率(%) | 6.38% |
產品類型:接髮越來越受到注重美容的顧客的歡迎
接髮是添加到天然頭髮上的合成或天然頭髮,以增加長度、體積和顏色。有許多不同類型的延伸件,包括夾入式、膠帶式、編織式和預先黏合/熔合延伸件。接髮的需求來自於那些想要讓頭髮更長、更濃密而不等待頭髮自然生長的顧客,想要遮蓋稀疏的頭髮,或者想要在不改變自然頭髮的情況下嘗試顏色和款式的顧客。假髮是用人髮、動物毛或合成纖維製成的頭套。您可以出於多種原因選擇假髮,包括因健康狀況導致的脫髮、想要新的風格或顏色而不改變自然頭髮或方便。假髮的子類別根據其結構而定,包括前蕾絲假髮、單絲假髮和全蕾絲假髮。
最終用戶:對專業和商務用的高度耐用和多功能產品的需求
商務用領域包括沙龍、髮型師和娛樂業專業人士,他們需要為客戶提供高品質、耐用的美髮產品。我經常大宗購買,例如接髮、假髮、假髮和商務用配件。商務用用戶優先考慮耐用性、多功能性和真實性,並且還需要多種紋理和顏色以滿足廣泛的客戶需求。個人包括購買髮製品供個人使用的一般消費者。其中包括各種產品,例如夾式接髮件、美容用假髮以及為想要改善外觀或解決脫髮問題的人提供的假髮。個人消費者優先考慮易用性、經濟性和外觀。
區域洞察
美洲在時尚潮流和娛樂業的推動下表現出了很高的需求,相當大比例的消費者使用這些產品來增強美學和恢復自信,特別是在對抗脫髮方面。在生產方面,該地區受益於製造流程的高度技術整合,但嚴重依賴來自人事費用較低的亞太國家的進口。亞太地區利用豐富的原料資源和精湛的工藝,成為世界發製品生產強國。亞太市場受到出口需求和國內市場成長的推動,國內市場熱衷於採用強化頭髮產品作為時尚配件。亞太地區的企業既有大型製造商,也有小型家族企業,市場競爭激烈但分散。在歐洲,由於越來越多的人時尚感很強,同時也面臨著掉髮問題,因此對高品質、奢華護髮產品的消費量很高。在中東,這些產品越來越受歡迎,部分原因是時尚,還有脫髮症等病症。在非洲,南非是受時尚和美容趨勢推動的需求驅動力。歐洲、中東和非洲的公司正在積極關注永續和道德的生產方法,以在全球市場上脫穎而出。
FPNV定位矩陣
FPNV定位矩陣對於評估髮製品市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對美髮產品市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的智力見解。
1.發製品市場的市場規模與預測是多少?
2.髮飾市場預測期間需要考慮投資的產品、細分市場、應用和細分市場有哪些?
3. 發製品市場的技術趨勢和法規結構是什麼?
4.發製品市場主要廠商的市場佔有率是多少?
5.進入髮製品市場合適的型態和策略手段是什麼?
[183 Pages Report] The False Hair Product Market size was estimated at USD 6.58 billion in 2023 and expected to reach USD 6.97 billion in 2024, at a CAGR 6.38% to reach USD 10.15 billion by 2030.
False hair products, commonly referred to as hair extensions, wigs, and hairpieces, are synthetic or natural hair accessories used to enhance the volume, length, or style of one's natural hair. Increasing fashion consciousness and the growing preference for personal grooming and aesthetic appearance, particularly among the female demographic. Additionally, the rising prevalence of hair loss conditions due to genetics, stress, or medical treatments has significantly contributed to the expansion of the false hair market. However, quality concerns, such as the potential for damage to natural hair due to poor application techniques, the use of substandard adhesives and materials, and scalp irritations or allergic reactions, pose significant challenges. To address these issues, manufacturers and suppliers are increasingly focusing on the development of hypoallergenic, lightweight products that minimize damage to the scalp and natural hair. The integration of digital tools for virtual try-ons and customization offers the potential for enhancing customer experience and personalization. Moreover, the expanding influence of social media and online marketing channels provides ample opportunities for market players to engage with and expand their audience.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.58 billion |
Estimated Year [2024] | USD 6.97 billion |
Forecast Year [2030] | USD 10.15 billion |
CAGR (%) | 6.38% |
Product Type: Rising popularity of hair extensions among beauty-conscious customers
Extensions are artificial or natural hair integrations added to one's natural hair to add length, volume, or color. Within the extensions category, there are various types, such as clip-ins, tape-ins, weaves, and pre-bonded/fusion extensions. The need for extensions arises from customers desiring longer, fuller hair without waiting for natural growth, covering thinning hair, or experimenting with colors and styles without altering their natural hair. Wigs are head coverings made from human hair, animal hair, or synthetic fiber. Customers may choose wigs for various reasons, including hair loss due to medical conditions, desire for a new style or color without altering natural hair, and convenience. The subcategories of wigs are based on their construction, including lace front, monofilament, and full lace wigs.
End-User: Need for products with high durability and versatility for professional and commercial application
The commercial segment encompasses salons, hair stylists, and entertainment industry professionals who require high-quality, durable false hair products for their clients. Products often purchased in bulk include extensions, wigs, hairpieces, and accessories designed for professional use. Commercial users prioritize durability, versatility, and realism, and they also seek a diverse range of textures and colors to cater to a wide customer base. Individuals include everyday consumers purchasing false hair products for personal use. It includes a broad spectrum of products such as clip-in extensions, wigs for aesthetic purposes, and hairpieces for those seeking to enhance their appearance or address hair loss issues. Individual consumers prioritize ease of use, affordability, and appearance.
Regional Insights
The Americas show a high demand driven by fashion trends and the entertainment industry, accompanied by a significant portion of consumers using these products for aesthetic enhancement and confidence-boosting, particularly in the context of hair loss solutions. Production-wise, the region benefits from advanced technological integration in manufacturing processes, though it heavily relies on imports from APAC countries, where labor costs are lower. APAC stands out as a global powerhouse in the production of false hair products, drawing on vast raw material resources and skilled craftsmanship. The market in APAC is driven by both export demand and a growing internal market that is keen on adopting hair enhancements as fashion accessories. Companies in APAC range from large-scale manufacturers to small, family-owned businesses, contributing to a highly competitive but fragmented market landscape. Europe accounts for a significant consumption of high-quality, luxury false hair products, attributing to strong fashion sensibilities and a growing demographic facing hair loss issues. The Middle East shows a growing acceptance of these products, partly due to fashion influences and partly due to conditions such as alopecia. Africa is witnessing an emerging market, with South Africa leading in demand, driven by fashion and beauty trends. Companies in EMEA are actively focusing on sustainable and ethical production methods, differentiating themselves in the global market.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the False Hair Product Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the False Hair Product Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the False Hair Product Market, highlighting leading vendors and their innovative profiles. These include Babe Hair Extensions, Beauty Hair Trading Inc., Beauty Industry Group, Beauty Works by Ecotrade Europe Ltd, Cinderellahair Extensions, Donna Bella Hair, easihair pro, Evergreen Products Group Limited., GoldenBeauty Hair Products Co.,Ltd, Great Lengths S.p.A, HairUWear, Juancheng Shunfu Crafts Co., Ltd., Locks & Bonds., Luxy Hair Co., Mayvenn, Inc., Racoon International, Richy Hair, RUIMEI HAIR PRODUCTS CO.,LTD., UniWigs Inc., and Vivica A. Fox.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the False Hair Product Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the False Hair Product Market?
3. What are the technology trends and regulatory frameworks in the False Hair Product Market?
4. What is the market share of the leading vendors in the False Hair Product Market?
5. Which modes and strategic moves are suitable for entering the False Hair Product Market?