市場調查報告書
商品編碼
1465133
企業社交網路市場:部署型態、組織規模、應用程式和產業 - 2024 年至 2030 年全球預測Enterprise Social Networks Market by Deployment Mode (Hybrid, On-Cloud, On-Premise), Organization Size (Large Enterprises, Small & Medium Enterprises), Application, Vertical - Global Forecast 2024-2030 |
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預計2023年企業社群網路市場規模為70.1億美元,預計2024年將達74.4億美元,2030年將達到106.8億美元,複合年成長率為6.19%。
企業社交網路(ESN)是一個促進員工溝通、協作和知識共用的專業平台。與公開的傳統社交媒體平台不同,ESN 是一個私有、安全的網路,可作為連接來自不同部門、角色和地點的個人的數位工作空間。這些平台整合了各種工具和功能,例如即時通訊軟體、論壇、部落格、文件共用和任務管理,以簡化業務流程、改善公司文化並培養員工敬業度。 ESN 透過利用商業社交網路的原則,創造一個更協作、透明和高效的職場環境。組織內部對增強通訊工具的需求不斷成長,以及遠端和混合工作模式的日益採用,正在推動企業社交網路 (ESN) 市場的成長。然而,有關共用敏感企業資料的資料安全問題對企業社交網路(ESN)的採用提出了挑戰。機器學習技術和人工智慧 (AI) 的進步為增強這些網路的功能提供了機會,並為使用者提供更聰明、更個人化的體驗。
主要市場統計 | |
---|---|
基準年[2023] | 70.1億美元 |
預測年份 [2024] | 74.4億美元 |
預測年份 [2030] | 106.8億美元 |
複合年成長率(%) | 6.19% |
大型組織擴大採用企業社交網路作為其內部傳播策略。
具有全球影響力和大量員工的大公司需要複雜的企業社交網路 (ESN) 來支援其複雜的組織結構。這些公司可以受益於與現有企業系統無縫整合的強大、擴充性且高度可自訂的 ESN 平台。大型企業中 ESN 的主要目標包括加強內部溝通、培養地理分散的團隊之間的協作文化以及促進員工之間的知識共用。此類組織所需的主要功能是對網路進行分段,根據部門、計劃或區域建立特定的群組,並確保相關內容到達正確的受眾。此外,進階分析和報告功能對於大型企業衡量 ESN 對生產力和員工敬業度的影響至關重要。中小型企業 (SME) 通常看重 ESN 簡化溝通、提高業務效率以及在更緊密的職場環境中增強團隊協作的能力。由於中小型企業資源有限且 IT 團隊規模較小,因此這些公司優先考慮方便用戶使用、經濟高效、需要最少客製化且易於部署的 ESN 解決方案。適合中小型企業的主要功能包括直覺的使用者介面、易於理解的文件共用和有效的團隊協作工具。隨著中小型企業的發展,他們欣賞擴充性的解決方案,這些解決方案可以與他們的組織一起發展,以滿足他們不斷擴大的溝通和協作需求。
擴大企業社交網路的使用以促進應用程式客戶參與
企業社交網路 (ESN) 是提高客戶參與的強大平台。 ESN 透過創建一個客戶可以直接與企業和彼此互動的場所來促進即時回饋、支援和溝通。這使企業能夠深入了解客戶的需求和偏好,使他們能夠圍繞其品牌建立強大、忠誠的社群。透過有針對性的內容、互動討論和個人化的客戶服務,公司可以創造歸屬感並顯著提高客戶滿意度和忠誠度。在組織內應用 ESN 可以對員工敬業度產生重大影響。 ESN 透過提供一個員工可以跨部門和地理邊界進行連接、共用和協作的平台,打造更整合和統一的職場環境。 ESN 是內部溝通和參與舉措、簡化流程和改善組織文化的寶貴工具。在知識管理中,ESN 提供了一種收集、普及和保留組織知識的有效方法。透過論壇、維基百科和協作空間,知識共用成為公司文化的一部分,從而實現持續學習和創新。 ESN 也支援透過社交互動和討論來交換隱性知識,從而產生新想法並改善問題解決流程。 ESN有助於增強團隊協作。透過提供支援即時溝通、計劃管理和文件共用的工具,幫助您的團隊更有效率、更有效地工作。協作能力虛擬打破了孤島並加快了決策速度。這在當今全球化的職場環境中尤其重要,因為團隊經常分佈在多個地點。此外,ESN 還提供敏捷的回饋和工作流程調整,以提高團隊的整體績效和生產力。
區域洞察
企業社交網路的採用率在美洲特別高,特別是在美國和加拿大,許多跨國公司都具有創新和技術整合的文化。該地區擁有專注於人工智慧 (AI) 和機器學習 (ML) 等先進功能的成熟市場,以增強協作和生產力。主要趨勢包括對行動平台的關注以及對安全和合規措施的大量投資,以保護企業資料。由於已開發國家和新興國家的數位轉型努力,亞太地區的 ESN 市場呈現快速成長。年輕的勞動力、不斷變化的職場動態以及對企業透明度和員工敬業度的關注正在推動中國、日本、澳洲和韓國等國家採用企業社交網路。亞太市場的特點是對行動和雲端基礎的解決方案的需求很高,本地供應商與全球品牌競爭。歐洲、中東和非洲地區企業社交網路的採用情況多元。由於嚴格的資料保護法推動了對安全且合規的 ESN 解決方案的需求,歐洲的企業社交網路採用率很高。該平台正在中東地區逐步採用,重點是增強企業溝通和業務效率。隨著網際網路普及和對 ESN 好處的認知的提高,非洲地區具有成長潛力。在 EMEA(歐洲、中東和非洲)地區,人們對支援多種語言並適應當地業務實踐的解決方案有著濃厚的興趣。
FPNV定位矩陣
FPNV 定位矩陣對於評估企業社交網路市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對企業社交網路市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 企業社交網路市場的市場規模與預測為何?
2.在企業社交網路市場的預測期間內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.企業社交網路市場的技術趨勢和法規結構是什麼?
4.企業社交網路市場主要廠商的市場佔有率為何?
5.進入企業社交網路市場的合適型態和策略手段是什麼?
[193 Pages Report] The Enterprise Social Networks Market size was estimated at USD 7.01 billion in 2023 and expected to reach USD 7.44 billion in 2024, at a CAGR 6.19% to reach USD 10.68 billion by 2030.
Enterprise social networks (ESNs) are specialized platforms facilitating employee communication, collaboration, and knowledge sharing. Unlike traditional social media platforms open to the general public, ESNs are private, secure networks that serve as a digital workspace to connect individuals across different departments, roles, and locations. These platforms integrate various tools and features, such as instant messaging, forums, blogs, file sharing, and task management, to streamline business processes, enhance corporate culture, and drive employee engagement. ESNs empower organizations to foster a more collaborative, transparent, and efficient work environment by leveraging social networking principles in a business context. The increasing need for enhanced communication tools within organizations and the growing adoption of remote and hybrid work models are driving the growth of the enterprise social networks (ESNs) market. However, data security concerns related to sharing sensitive corporate information pose a challenge to adopting enterprise social networks (ESNs). The evolution of machine learning technologies and artificial intelligence (AI) presents an opportunity to enhance these networks' capabilities, offering smarter, personalized experiences for users.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 7.01 billion |
Estimated Year [2024] | USD 7.44 billion |
Forecast Year [2030] | USD 10.68 billion |
CAGR (%) | 6.19% |
Organization Size: Large enterprises increasingly adopting enterprise social networks as essential components of their internal communication strategies
Large enterprises, often characterized by their extensive global presence and large employee base, require sophisticated enterprise social networks (ESNs) that can support the complex nature of their organizational structures. These entities benefit from robust, scalable, and highly customizable ESN platforms that can integrate seamlessly with their existing enterprise systems. The primary objectives of ESNs in large enterprises include enhancing internal communication, fostering a collaborative culture across geographically dispersed teams, and facilitating knowledge sharing among employees. A key feature necessary for these organizations is segmenting networks and creating specific groups based on departments, projects, or regions to ensure relevant content reaches the appropriate audience. Additionally, advanced analytics and reporting capabilities are crucial for large enterprises to measure the impact of their ESNs on productivity and employee engagement. Small and medium enterprises (SMEs) typically value ESNs for their ability to streamline communication, improve operational efficiency, and enhance team collaboration within a more closely-knit work environment. Given the limited resources and smaller IT teams in SMEs, these organizations prioritize user-friendly, cost-effective, and easily deployable ESN solutions that require minimal customization. Key features for SMEs include intuitive user interfaces, straightforward file sharing, and effective team collaboration tools. As SMEs grow, scalable solutions that can evolve with the organization are highly valued to accommodate expanding communication and collaboration needs.
Application: Widening use of enterprise social networks for customer engagement
Enterprise Social Networks (ESNs) are powerful platforms for enhancing customer engagement. ESNs facilitate real-time feedback, support, and communication by creating a space where customers can interact directly with a company and amongst themselves. This enables organizations in gaining valuable insights into customer needs and preferences and helps build a strong, loyal community around a brand. Through targeted content, interactive discussions, and personalized customer service, enterprises can foster a sense of belonging and significantly improve customer satisfaction and loyalty. The application of ESNs within an organization can profoundly impact employee engagement. ESNs foster a more integrated and unified work environment by providing a platform for employees to connect, share, and collaborate across departments and geographical barriers. ESNs can serve as a valuable tool for internal communications and engagement initiatives, streamlining processes and enhancing organizational culture. In knowledge management, ESNs offer an efficient means for capturing, disseminating, and retaining organizational knowledge. Knowledge sharing becomes part of the corporate culture through forums, wikis, and collaborative spaces, allowing continuous learning and innovation. ESNs also support tacit knowledge exchange through social interactions and discussions, which can lead to new ideas and improvements in problem-solving processes. ESNs are instrumental in enhancing team collaboration. Teams can operate more efficiently and effectively by providing tools that support communication, project management, and document sharing in real-time. The ability to work collaboratively in virtual spaces breaks down silos and accelerates decision-making. This is especially critical in today's globalized work environment, where teams often span multiple locations. Furthermore, ESNs facilitate the agile exchange of feedback and workflow adjustments, improving teams' overall performance and productivity.
Regional Insights
In the Americas, particularly in the United States and Canada, the adoption of enterprise social networks is notably high due to a large number of multinational corporations with a culture of innovation and technology integration. The region exhibits a mature market with a focus on advanced features such as artificial intelligence (AI) and machine learning (ML) to enhance collaboration and productivity. Key trends include emphasis on mobile platforms, and significant investments in security and compliance measures to protect corporate data. The Asia-Pacific region is showcasing rapid growth in the ESN market, driven by digital transformation initiatives in both developed and developing countries. In countries including China, Japan, Australia, and South Korea the adoption of enterprise social networks is driven by a young workforce, the changing dynamics of workplaces, and the emphasis on corporate transparency and employee engagement. The market in the Asia-Pacific region is characterized by a high demand for mobile-enabled and cloud-based solutions, with local vendors competing with global brands. The Europe, Middle East, and Africa region shows a diverse landscape in the adoption of enterprise social networks. Europe showcases a robust adoption rate of enterprise social networks due to stringent data protection laws driving the need for secure and compliant ESN solutions. The Middle East is gradually embracing these platforms, focusing on enhancing corporate communication and operational efficiency. The African region presents a potential for growth as internet penetration and awareness about ESN benefits increase. In the EMEA region, there is a keen interest in solutions supporting diverse languages and catering to local business practices.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Enterprise Social Networks Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Enterprise Social Networks Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Enterprise Social Networks Market, highlighting leading vendors and their innovative profiles. These include blueKiwi Software SA, Cisco Systems, Inc., Cloud Software Group, Inc., Google, Inc, Higher Logic, LLC, IBM Corporation, IGLOO Inc., Jive Software, LLC, Microsoft Corporation, Pegasystems Inc., Salesforce, Inc., Simpplr Inc., Socialtext Inc., VMWare, Inc., Zoho Group, and Zyncro tech.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Enterprise Social Networks Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Enterprise Social Networks Market?
3. What are the technology trends and regulatory frameworks in the Enterprise Social Networks Market?
4. What is the market share of the leading vendors in the Enterprise Social Networks Market?
5. Which modes and strategic moves are suitable for entering the Enterprise Social Networks Market?