市場調查報告書
商品編碼
1465024
自行車鞍座市場:按自行車類型、通路分類 - 全球預測 2024-2030 年Bicycle Saddle Market by Bicycle Type (E-bikes, Mountain Bicycle, Road Bicycle), Distribution Channel (Offline, Online) - Global Forecast 2024-2030 |
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預計2023年自行車鞍座市場規模為17.7億美元,預計2024年將達到18.5億美元,2030年將達到25.3億美元,複合年成長率為5.23%。
自行車鞍座,通常稱為自行車座椅,對於騎乘者的舒適度和表現起著至關重要的作用。這是騎車人坐的自行車部分。座椅設計和材質對您的整體騎乘體驗產生巨大影響,影響舒適度、效率和控制等因素。自行車作為一種交通、休閒和競技運動交通途徑的快速普及正在推動自行車鞍座的成長。電動式自行車(電動自行車)的興起以及賽車、山地自行車和旅遊專用自行車的普及,產生了對適合不同騎行條件和偏好的特定類型車座的需求。電動自行車(e-bike)的興起以及賽車、山地自行車和旅行專用自行車的普及,產生了對適合不同騎行條件和偏好的特定類型車座的需求。與自行車鞍座相關的假冒產品的存在阻礙了市場的成長。技術和材料科學新興市場的開拓導致更輕、更舒適、更耐用的自行車座的開發,預計將為市場成長創造機會。凝膠襯墊、人體工學設計和可定製配件等創新吸引了包括職業運動員和休閒用戶在內的廣泛消費者,從而擴大了市場。
主要市場統計 | |
---|---|
基準年[2023] | 17.7億美元 |
預測年份 [2024] | 18.5億美元 |
預測年份 [2030] | 25.3億美元 |
複合年成長率(%) | 5.23% |
自行車類型:電動自行車的使用正在增加,因為它們支援直立騎乘姿勢並優先考慮舒適性。
電動自行車因其能夠放大電動力量並允許騎士以更少的力氣行駛更遠的距離而迅速普及。電動自行車車座旨在支持更直立的騎乘姿勢,優先考慮長期舒適性。 E-BIKE 騎士可能會穿越各種地形,並且比傳統自行車花更多的時間坐在車座上,因此E-BIKE 車座設計有緩衝墊以適應這種多種用途,它們通常被設計為增強性別和增加寬度。山地自行車專為越野騎乘而設計,其特點是崎嶇的地形和多變的坡度。山地自行車車座的設計旨在方便移動,讓騎士能夠隨著地形的變化快速調整自己的位置。它們也往往比電動自行車和公路自行車座椅更窄,從而減少用力踩踏和操縱時的擦傷。耐用性和抗風性也是重要的特徵,因為車座必須能夠承受越野騎行。公路車專為在鋪砌路面上提供速度和效率而設計。因此,車座針對前方空氣阻力較小的騎乘位置進行了最佳化。它們通常比電動自行車和山地自行車更窄、更硬,從而減少空氣阻力並使動力從騎手到踏板的傳遞更加順暢。流線型設計還最大限度地減輕了重量,這對於優先考慮速度和敏捷性的騎士來說是一個重要因素。許多公路自行車車座均設有切口,可緩解長途騎乘時敏感區域的壓力。
分銷管道 透過線上分銷管道擴大自行車車座的供應
線上分銷管道包括電子商務平台、品牌專用網站和線上市場銷售。該管道之所以廣受歡迎,是因為它為消費者提供了便利:能夠從任何地方購物、存取各種產品以及輕鬆比較價格和功能。線上評論和評分也可以幫助指南買家做出明智的決定。此外,線上零售商通常提供有競爭力的價格和促銷活動。然而,該通路的限制在於無法在購買前實際試用產品。線下通路包括自行車店、運動用品店、百貨公司等傳統實體店家。此通路的優勢在於,消費者可以親身體驗產品,感受馬鞍的材料、品質和舒適度,並經常獲得專家的建議和組裝服務。當地的自行車商店尤其可以根據騎車人的個人需求和偏好提供個人化提案。該管道的主要優勢是觸覺體驗和即時產品可用性。然而,與網路商店相比,線下可購買的產品種類有限,而且由於實體零售空間相關的管理費用,價格可能會更高。
區域洞察
由於騎自行車作為休閒和交通途徑越來越普及,特別是在面臨交通堵塞和污染的都市區,美洲自行車座墊市場呈現穩定成長。注重舒適性、耐用性和性能的座椅設計創新,以及人們對騎乘活動和市場競爭活動日益濃厚的興趣,正在推動市場擴張。普及環保交通途徑的努力也促進了對自行車和高品質座椅的需求不斷成長。由於都市化的加速、健康和健身意識的增強以及政府為減少交通堵塞和碳排放而提倡騎自行車的舉措,亞太地區成為了一個快速成長的市場。亞太地區是一個重要的消費市場,在製造業中發揮著重要作用,因為它是許多世界領先的自行車和自行車零件製造商的位置。該地區對入門級到高階自行車座椅的需求不斷成長,滿足了廣泛的消費者需求。在強大的自行車文化的推動下,歐洲處於歐洲、中東和非洲地區自行車車座市場的前沿,尤其是在荷蘭、德國和丹麥等國家。該市場的特點是對符合人體工學設計的優質車座的需求量很大,反映了該地區對騎乘舒適性和性能的重視。歐洲各國政府推動自行車作為永續交通途徑的努力進一步增強了市場。同時,中東和非洲是新興市場,由於人們對休閒自行車的興趣日益濃厚以及對自行車基礎設施的投資,因此具有潛在的成長機會。
FPNV定位矩陣
FPNV定位矩陣對於評估自行車座椅市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對自行車鞍座市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.自行車車座市場規模及預測是多少?
2.在自行車鞍座市場預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.自行車車座市場的技術趨勢和法規結構是什麼?
4.自行車車座市場主要廠商的市場佔有率為何?
5.進入自行車車座市場適合的型態和策略手段是什麼?
[187 Pages Report] The Bicycle Saddle Market size was estimated at USD 1.77 billion in 2023 and expected to reach USD 1.85 billion in 2024, at a CAGR 5.23% to reach USD 2.53 billion by 2030.
A bicycle saddle, commonly called a bike seat, plays a pivotal role in a cyclist's comfort and performance. It is the part of the bicycle on which the rider sits. The design and material of the saddle can significantly impact the overall riding experience, influencing factors such as comfort, efficiency, and control. The surge in cycling as a preferred mode of transportation, leisure activity, and competitive sport is driving the growth of the bicycle saddle. The rise of electric bicycles (e-bikes) and the popularity of specialized bikes for racing, mountain biking, and touring have created a demand for specific types of saddles suited to different riding conditions and preferences. The rise of electric bicycles (e-bikes) and the popularity of specialized bikes for racing, mountain biking, and touring have created a demand for specific types of saddles suited to different riding conditions and preferences. The availability of counterfeit products associated with bicycle saddles hampers the market growth. Rising advances in technology and materials science that lead to the development of lighter, more comfortable, and durable bicycle saddles are expected to create opportunities for market growth. Innovations such as gel padding, ergonomic designs, and customizable fittings have expanded the market by attracting a wider range of consumers, including professional athletes and recreational users.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 1.77 billion |
Estimated Year [2024] | USD 1.85 billion |
Forecast Year [2030] | USD 2.53 billion |
CAGR (%) | 5.23% |
Bicycle Type: Growing usage of E-bikes that support a more upright riding position and prioritize comfort
E-bikes, or electric bicycles, have surged in popularity due to their ability to amplify pedal power, enabling riders to cover longer distances with less exertion. The saddles for e-bikes are designed to support a more upright riding position, prioritizing comfort over extended periods. Since e-bike riders may traverse a variety of terrains and potentially spend more time in the saddle compared to traditional bikes, e-bike saddles often feature enhanced cushioning and a wider design to accommodate this diverse usage. Mountain bicycles are engineered for off-road cycling and are characterized by rugged terrain and variable inclines. Saddles for mountain bikes are designed to facilitate ease of movement, allowing the rider to adjust their position in response to the changing terrain quickly. They tend to be narrower than those found on e-bikes and road bicycles, aiding in reducing chafing during vigorous pedal strokes and maneuvers. Durability and resistance to the elements are also key features, as the saddles must withstand the demands of off-road cycling. Road bicycles are built for speed and efficiency on paved surfaces. Consequently, the saddles are optimized for a forward, aerodynamic riding posture. They are generally narrower and firmer than e-bikes and mountain bikes, which helps reduce drag and facilitate power transfer from the rider to the pedals. The streamlined design also minimizes weight, a critical factor for riders who prioritize speed and agility. While comfort is considered, the emphasis is on performance, with many road bike saddles featuring a cutout to relieve pressure on sensitive areas during long rides.
Distribution Channel: Growing availability of bicycle saddles through online distribution channels
The online distribution channel encompasses sales through e-commerce platforms, brand-specific websites, and online marketplaces. This channel has been gaining significant traction due to the convenience it offers to consumers, such as the ability to shop from any location, access a wide range of products, and compare prices and features easily. Online reviews and ratings also guide buyers in making informed decisions. Additionally, online retailers often offer competitive pricing and promotions. However, the inability to physically test the product before purchase is a limitation of this channel. The offline distribution channel includes traditional brick-and-mortar stores such as bicycle shops, sports goods stores, and department stores. This channel offers consumers the advantage of physically examining products, getting a real feel for the material, quality, and comfort level of the saddle, and often receiving expert advice and fitting services. Local bike shops, in particular, can provide personalized recommendations based on the cyclist's individual needs and preferences. The tactile experience and immediate product availability are key benefits of this channel. However, the range of products available offline might be limited compared to online stores, and prices can be higher due to the overhead costs associated with physical retail spaces.
Regional Insights
The bicycle saddle market in the Americas has shown steady growth due to the increasing adoption of cycling as both a leisure activity and a mode of transportation, especially in urban areas faced with traffic congestion and pollution. Innovations in saddle design focusing on comfort, durability, and performance, along with a rising interest in cycling activities and competitive events, are driving market expansion. Efforts toward promoting eco-friendly transportation options also contribute to the growth in demand for bicycles and high-quality saddles. The APAC region is experiencing rapid market growth due to increased urbanization, growing awareness about health and fitness, and government initiatives promoting cycling to reduce traffic congestion and carbon footprints. The APAC region is a significant consumer market and plays a crucial role in manufacturing, with many global bicycle and bicycle parts manufacturers located here. The demand for entry-level and high-end bicycle saddles is rising in this region, catering to a broad spectrum of consumers. Europe is at the forefront of the bicycle saddle market in the EMEA region, propelled by a strong cycling culture, particularly in countries such as the Netherlands, Germany, and Denmark. The market is characterized by high demand for premium, ergonomically designed saddles, reflecting the region's focus on cycling comfort and performance. Initiatives by European governments to promote cycling as a sustainable mode of transport further bolster the market. Meanwhile, the Middle East and Africa are emerging markets with potential growth opportunities, driven by an increasing interest in recreational cycling and investments in cycling infrastructure.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Bicycle Saddle Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Bicycle Saddle Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Bicycle Saddle Market, highlighting leading vendors and their innovative profiles. These include Berthoud Cycles SAS, Blackburn Design, Inc., Cionlli, Ergon International GmbH, F.I.V. E. Bianchi S.p.A., Giant Manufacturing Co., Ltd., ISM Seat, LLC, MERIDA & CENTURION Germany GmbH, Ritchey Design Inc., SCOTT Sports SA, Selle Italia s.r.l., Selle Royal Group S.p.A., Serfas, Inc., Shimano Inc., Specialized Bicycle Components, Inc., SQlab GmbH, Terry Precision Cycling, LLC, Trek Bicycle Corporation, Velo Enterprise Co., Ltd., and WTB USA.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Bicycle Saddle Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Bicycle Saddle Market?
3. What are the technology trends and regulatory frameworks in the Bicycle Saddle Market?
4. What is the market share of the leading vendors in the Bicycle Saddle Market?
5. Which modes and strategic moves are suitable for entering the Bicycle Saddle Market?