市場調查報告書
商品編碼
1470945
水面運動裝備市場:依產品、消費者定位、價格分佈、銷售管道- 2024-2030 年全球預測Surface Water Sports Equipment Market by Product (Board Sports Equipment, Paddle Sports Equipment, Ski Sports Equipment), Consumer Orientation (Adults, Kids), Price Range, Sales Channel - Global Forecast 2024-2030 |
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預計2023年水面水上運動裝備市場規模為60億美元,預計2024年將達64.1億美元,2030年將達到98.4億美元,複合年成長率為7.32%。
水面水上運動設備包括各種旨在促進在湖泊、河流和海洋等水體表面或水面上進行的各種休閒的裝備和設備。這些運動在全世界都很流行,包括各種各樣的活動,每項活動都需要專門的設備來確保表現、安全和樂趣。健康和保健趨勢、沿海旅遊業的成長以及國際水上運動賽事推動了人們對水上運動的興趣增加,可能會顯著增加需求。此外,由永續來源和環保材料製成的水上運動設備的開發和供應進一步推動了該行業的成長。然而,有關水面運動設備設計和開發的嚴格安全法規以及越來越多的設備產品召回阻礙了設備的廣泛生產和使用。此外,與某些裝置和設備的製造和使用相關的頻繁維護要求和複雜性阻礙了最終用戶的採用。然而,主要參與者正在探索將智慧技術整合到他們的設備中,以克服技術和維護限制並改善效能追蹤。此外,品牌合作、社群媒體行銷方式以及與名人合作向更廣泛的消費者群體推廣最新的設備產品正在為該行業創造新的成長途徑。
主要市場統計 | |
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基準年[2023] | 60億美元 |
預測年份 [2024] | 64.1億美元 |
預測年份 [2030] | 98.4億美元 |
複合年成長率(%) | 7.32% |
產品水上運動愛好者對多功能且安全的滑板運動器材的需求不斷成長
滑板運動器材包括專為涉及參與者騎滑板的活動而設計的物品,例如衝浪、花式滑水、單槳衝浪和帆板運動。喜歡滑板運動的消費者尋求在波浪上保持平衡和被船拉著的快感。此類產品通常強調耐用性、性能和適用於各種水條件的多功能性。槳運動器材涵蓋皮划艇、獨木舟和立式單槳衝浪 (SUP) 等需要槳進行推進和操縱的活動。槳運動愛好者經常發現全身運動和悠閒探索水道的價值。這種設備的需求也可能偏向攜帶性、舒適性和穩定性。滑雪運動器材是滑水運動的專用器材,如迴轉滑雪、特技滑雪和跳躍滑雪等。這個利基市場正在吸引受速度和複雜性驅動的個人的注意力。使用者通常會根據適合其滑雪類型的適合度、性能和特定功能來優先考慮設備。
以消費者為導向:安全意識兒童設備的進步
參與水面水上運動的成年人通常喜歡耐用、性能和舒適的設備。成人消費者的偏好往往傾向於高品質的材料和先進的功能,以滿足業餘愛好者和專業人士的需求。孩子對水面運動器材的偏好往往偏向安全、簡單和有趣的元素。人們傾向於優先購買確保孩子安全的物品,例如具有內建浮力的物品或可以隨著孩子成長而調節的物品。水面水上運動設備的簡單設計滿足了初學者所需的操作和控制的便利性,而色彩豐富、美觀的外觀對吸引年輕學習者起到了很大的作用。
價格分佈:大眾化趨勢日益明顯,注重成本績效
水面運動設備市場的大眾部分迎合了廣大消費者群體,他們優先考慮可負擔性和可及性而不是高級功能。休閒愛好者和初學者所需的具有基本功能和耐用性的入門級到中級產品屬於大眾細分市場。大眾市場的價格分佈經過策略性設定,以確保最大的市場滲透率和高銷售量。市場區隔的高階細分市場的目標客戶是願意為先進功能、卓越製造品質和品牌聲譽支付更高價格的客戶。高階市場的消費者通常是經驗豐富的水上運動愛好者和專業人士,他們優先考慮具有改進的性能、耐用性和品牌聲譽的頂級設備,並且更願意投資具有這些優勢的設備。
銷售管道:對尋求個人化服務體驗的專營零售商的偏好日益增加
專賣店為顧客提供專業的購物體驗,提供高品質、品牌專用的設備並提供專家的購買建議。個人化服務,以及觀看、觸摸甚至試用設備的機會,是傾向於奢侈品店的消費者的關鍵要素。大賣場和超級市場的目標是大眾市場,通常在同一屋簷下銷售多種產品。大賣場和超級市場吸引了尋求便利和有競爭力的價格的消費者,並且受到需要大量水面水上運動裝備的消費者的青睞。批發商和經銷商是租賃店、水上運動教練和小型零售商等企業的首選管道,因為他們可以以折扣價提供大量產品。
區域洞察
以美國和加拿大為中心的美洲地區,擁有強大的經濟和重視戶外休閒的文化,支撐著蓬勃發展的水上運動和裝備市場。擁有廣闊海岸線的沿海州尤其集中了水上運動愛好者。美洲客戶的購買趨勢表明,業餘愛好者傾向於購買高階、專業的設備,並且對環保產品越來越感興趣。該行業還在促進水安全和永續實踐方面進行了大量投資。歐盟國家是水面水上運動裝備的強勁市場,其中西班牙、葡萄牙和法國等沿海國家的消費量領先。歐盟消費者越來越重視永續性,研發正朝著更環保的材料和製造程序方向發展。安全標準也是歐盟的一個重點優先事項,因此對水面運動設備制定了嚴格的法規。亞太地區的特徵是中階不斷壯大,可支配收入較高,需要高階休閒活動和設備。該地區對水上運動設備的偏好是由成本效益和耐用性所驅動的。政府對促進旅遊活動和投資水上運動設施的支持進一步加速了亞太地區地面水上運動設備的成長。
FPNV定位矩陣
FPNV定位矩陣對於評估水面運動裝備市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對水面運動設備市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 水面運動器材市場的市場規模與預測是多少?
2.在水面運動設備市場預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.水面運動裝備市場的技術趨勢與法規結構是什麼?
4.水面運動裝備市場主要供應商的市場佔有率是多少?
5. 進入水面水上運動裝備市場的合適型態和策略手段是什麼?
[190 Pages Report] The Surface Water Sports Equipment Market size was estimated at USD 6.00 billion in 2023 and expected to reach USD 6.41 billion in 2024, at a CAGR 7.32% to reach USD 9.84 billion by 2030.
Surface water sports equipment encompasses a broad array of gear and apparatus designed to facilitate various recreational activities conducted on or above the surface of water bodies, such as lakes, rivers, and oceans. These sports are popular worldwide and include a range of activities, each requiring specialized equipment to ensure performance, safety, and enjoyment. Increased interest in water sports driven by health and wellness trends, the growth of coastal tourism, and international water sports events can significantly boost demand. Additionally, the development and availability of water sports equipment made using sustainably sourced and eco-friendly materials has further accelerated the growth of the industry. However, stringent safety regulations regarding the design and development of surface water sports equipment and growing incidences of equipment product recalls impede widespread production or utilization of the equipment. Additionally, the need for frequent maintenance and complexities associated with the production and utilization of certain devices and equipment hampers the adoption among end-users. However, key players are exploring the integration of smart technology into equipment to overcome technical and maintenance limitations and improve performance tracking. Furthermore, brand collaborations, social media marketing approaches, and partnerships with celebrities for advertising the latest equipment products to a wide consumer base have created new avenues of growth for the industry.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.00 billion |
Estimated Year [2024] | USD 6.41 billion |
Forecast Year [2030] | USD 9.84 billion |
CAGR (%) | 7.32% |
Product: Growing demand for versatile and safe board sports equipment among water sports enthusiasts
Board sports equipment includes items designed for activities where the participant is on a board, such as surfing, wakeboarding, paddleboarding, and windsurfing. Consumers who prefer board sports seek the thrill of balancing and maneuvering on waves or pulled behind a boat. The products in this category often emphasize durability, performance, and versatility for different water conditions. Paddle sports equipment caters to activities such as kayaking, canoeing, and stand-up paddleboarding (SUP), which require paddles to propel and steer. Enthusiasts of paddle sports often value the full-body workout and the ability to leisurely explore waterways. Demand for this equipment sometimes skews towards portability, comfort, and stability. Ski sports equipment is specific to water skiing, including activities such as slalom, trick, and jump skiing. This niche enjoys the attention of individuals driven by speed and complex maneuvers. Users often prioritize equipment based on fit, performance, and specific features that facilitate their type of skiing.
Consumer Orientation: Advancements in kids equipments for safety concerns
Adults engaged in surface water sports typically prefer equipment that provides durability, performance, and comfort. Preference among adult consumers often leans towards high-quality materials and advanced features that cater to enthusiastic amateurs and professionals alike. Kids' preferences in surface water sports equipment tend towards safety, simplicity, and fun elements. Parents and guardians prioritize purchasing equipment that ensures the safety of children, including items with built-in flotation and adjustable settings for growing bodies. Simplicity in surface water sports equipment design allows for easier handling and control, which is essential for beginners, and colorful, appealing aesthetics play a significant role in attracting young learners.
Price Range: Rising inclination towards mass segment for cost effectiveness
The mass segment of the surface water sports equipment market caters to the broad consumer base that prioritizes affordability and accessibility over premium features. The entry-level to mid-tier products that offer basic functionality and durability necessary for casual or beginner enthusiasts in the mass segment. Price points in the mass segment are strategically set to ensure maximum market penetration and higher volume sales. The premium segment of the surface water sports equipment market serves customers who are willing to pay a higher price for advanced features, superior build quality, and brand prestige. Consumers in the premium segment are typically experienced water sports enthusiasts or professionals prioritizing top-line equipment with improved performance, durability, and brand reputation and are willing to invest in equipment that offers these benefits.
Sales Channel: Increased preference for exclusive stores for personalized service experience
Exclusive stores offer customers a specialized shopping experience, offering high-quality, brand-specific equipment, and expert advice for purchasing surface water sports equipment. The personalized service, along with the opportunity to see, touch, and sometimes try the equipment, are important factors for shoppers inclined towards the exclusive stores. Hypermarkets and supermarkets cater to the mass market, often carrying a wide range of products under one roof. Hypermarkets and supermarkets appeal to shoppers looking for convenience and competitive pricing and are preferred by consumers who require mass surface water sports equipment. Wholesalers and distributors are the preferred channels for businesses such as rental shops, water sports instructors, or small retailers, as they offer large quantities of products at discounted rates.
Regional Insights
The Americas region, particularly the US and Canada, supports a thriving market for water sports and equipment driven by a strong economy and a culture that values outdoor recreation. The coastal states, with their extensive shorelines, have a particularly high concentration of water sports enthusiasts. Customer purchasing behavior in the Americas indicates a trend toward high-end, specialized equipment for serious hobbyists, as well as an increasing interest in eco-friendly products. There are also significant investments in promoting water safety and sustainable practices within this industry. EU countries have a robust market for surface water sports equipment, with coastal nations such as Spain, Portugal, and France leading in consumption. EU consumers are increasingly concerned with sustainability, and there is ongoing research and development aimed at creating more eco-friendly materials and manufacturing processes. Safety standards are also an important priority in the EU, leading to stringent regulations for surface water sports equipment. The APAC region is characterized by the presence of a growing middle-class population that is increasingly demanding premium leisure activities and equipment due to its higher disposable incomes. The preference for water sports equipment in this region is driven by cost-effectiveness and durability. Government support for promoting tourism activities and investments in water sports facilities has further fuelled the growth of surface water sports equipment in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Surface Water Sports Equipment Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Surface Water Sports Equipment Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Surface Water Sports Equipment Market, highlighting leading vendors and their innovative profiles. These include AIRE Inc., Airhead by Aqua-Leisure Recreation, LLC, Akona Adventure Gear, Allen Brothers, Aqua Marina, Aquaglide, BeachBox, BELASSI GmbH, Bhawna Engineering Works, Blue Wave Products, Inc., Body Glove, BomBoard, Cyclops Marine Limited, HO Sports, Imagine Surf, Jetpilot, Naish International by Kubus Sports, O'Brien Watersports, Rae Sport Pvt Ltd., Rave Sports by Escalade Inc., Solstice Sports, SRR Aqua, SURFTECH, LLC, Tahe Outdoors, ThunderMonkey, Vanguard Inflatables, Wing Inflatables, and WOW Watersports.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Surface Water Sports Equipment Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Surface Water Sports Equipment Market?
3. What are the technology trends and regulatory frameworks in the Surface Water Sports Equipment Market?
4. What is the market share of the leading vendors in the Surface Water Sports Equipment Market?
5. Which modes and strategic moves are suitable for entering the Surface Water Sports Equipment Market?