市場調查報告書
商品編碼
1470628
動畫市場:按類型、格式、發行平台分類 - 2024-2030 年全球預測Anime Market by Genre (Josei, Kodomomuke, Mecha), Format (Merchandising, Movies, Music), Distribution Platform - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年動畫市場規模將達412.9億美元,2024年將達453.6億美元,2030年將達到813.6億美元,複合年成長率為10.17%。
動畫由具有獨特視覺風格、角色設計、故事和文化表現的日本動畫作品組成。有動作、浪漫、奇幻、科幻、恐怖、喜劇和戲劇等多種類型。主要消費者是兒童、青少年、青壯年以及熱衷於收集相關商品的被稱為「宅男」的狂熱粉絲。由於粉絲熱情和藝術認可度的提高而導致的商品需求上升是市場成長的驅動力。與本地配音演員的合作以及名人代言的促銷宣傳活動預計將在市場上創造機會。動畫遊戲的日益普及以及人們對數位媒體的日益喜愛正在增加對動畫的需求。高昂的製作成本(尤其是手繪動畫)以及對版權侵權的擔憂正在阻礙市場成長。動畫技術的技術進步,例如可實現更具視覺吸引力的內容的 CG 圖像,預計將為市場成長創造機會。
主要市場統計 | |
---|---|
基準年[2023] | 412.9億美元 |
預測年份 [2024] | 453.6億美元 |
預測年份 [2030] | 813.6億美元 |
複合年成長率(%) | 10.17% |
對男孩漫畫的偏好增加,對動作冒險的傾向增加
女性類型以成年女性為對象,通常有浪漫、戲劇等成熟主題。由於它描繪了現實的人際關係,因此受到尋求親密感和複雜情感的觀眾的歡迎。 「Kodomo Muke」專為兒童設計,強調道德課程,同時提供可愛的角色和引人入勝的故事的娛樂。這類型的重點是在未來環境中由人類或眾生控制的機器人和機器。它吸引了對先進技術、動作和科幻故事感興趣的人。青少年內容針對成年男性,主題包括動作、戲劇和心理元素。這種類型適合那些尋求更複雜的故事情節和角色發展的人。 《少女》針對的是女性,通常關注浪漫關係和情感經驗。年輕女性觀眾正在尋找感人的故事和相關的角色。 《少年》以充滿動感的冒險、友誼和個人成長為主題,以年輕男性觀眾為目標。這種類型滿足了觀眾對刺激和動力的需求。 「生活片段」類型著重人物的日常生活,真實地描繪出共同的經驗。它吸引了那些在媒體消費中尋求親密感和安慰的觀眾。
格式:在串流平台上播放系列和劇集的可能性
動畫商品行銷是該產業的重要收益來源。因為粉絲願意花錢購買各種各樣的商品,從服飾和配件到動作玩偶和海報。近年來,與流行品牌的合作將動畫角色融入主流時尚和產品,擴大了動畫的影響力。近年來,動畫電影在世界各地廣受歡迎。票房的成功和創紀錄的電影表現表明,人們對優質影院上映的需求不斷成長。動畫音樂在增強系列或電影的整體體驗方面發揮著至關重要的作用。從標誌性的開頭和結尾主題到令人難忘的背景音樂,音樂被認為是許多動畫的決定性元素。原始影片動畫是直接髮佈到家庭影片中的獨立動畫作品,無需在劇院或電視上放映。相較於電視劇、電影,內容和時長的限制較少,創作者擁有更大的自由。動畫影集繼續成為業界的支柱,佔據串流平台內容消費的大部分。
分發平台:即時存取各種內容的線上平台的新趨勢
近年來,由於其可訪問性、成本效益和龐大的內容庫,線上產業經歷了快速成長。各種串流媒體平台為觀眾提供了觀看連續劇和電影的多種選擇。線上串流媒體滿足了觀眾的「點播」需求,提供對數千種影片的即時存取。這使得觀眾可以隨時隨地觀看自己喜歡的節目,沒有任何麻煩。由於收藏目的、串流媒體平台的有限可用性以及有限的連接問題等多種因素,即使在這個數位時代,實體副本/DVD 市場仍然具有重要意義。實體拷貝/DVD 滿足了重視有形所有權並希望展示他們對特定動畫系列或電影的熱情的收藏家的需求。購買實體媒體還可以讓觀眾獲得獨家內容,例如藝術品、獎勵影像和獨家商品。
區域洞察
在美洲,特別是在美國和加拿大,由於 Netflix 和 Crunchyroll 等流行的串流媒體平台,動畫正在經歷顯著成長。此外,與好萊塢製作工作室的合作在傳統娛樂和動畫產品之間創造了協同效應,增加了對產品的需求並推動了市場成長。動畫在法國、德國等歐盟國家獲得了高度評價。近年來,內容在地化有所增加,以適應區域語言偏好。法國公司在為歐洲觀眾提供在地化串流服務方面發揮關鍵作用。此外,日本世博會等活動進一步增加了歐洲對日本流行文化的興趣,為市場成長提供了立足點。網路普及的提高和年輕人口的成長正在推動動畫在中東和非洲的流行。日本作為動畫的發源地,在創新和消費方面仍扮演著重要角色。日本政府支持各種促進文化出口的舉措,例如「酷日本基金」。此外,4DX和虛擬實境(VR)等先進技術也被融入動畫電影和展覽中,為粉絲提供身臨其境的體驗。此外,網路的普及增加了國際內容的曝光度,預計將為亞太地區創造市場成長機會。
FPNV定位矩陣
FPNV定位矩陣對於評估動畫市場極為重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對動畫市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.動畫市場的市場規模和預測是多少?
2. 在動畫市場預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.動畫市場的技術趨勢和法規結構是什麼?
4.動畫市場主要廠商的市場佔有率是多少?
5.進入動畫市場的合適型態或策略手段是什麼?
[181 Pages Report] The Anime Market size was estimated at USD 41.29 billion in 2023 and expected to reach USD 45.36 billion in 2024, at a CAGR 10.17% to reach USD 81.36 billion by 2030.
The anime consists of Japanese animated productions featuring unique visual styles, character designs, narratives, and cultural expressions. It encompasses various genres, such as action, romance, fantasy, science fiction, horror, comedy, and drama. The primary consumers include children, teenagers, young adults, and devoted fans known as "otaku" who are passionate about collecting related merchandise. Growing demand for merchandise due to fan enthusiasm and increased artistic recognition is driving market growth. Forging partnerships with localized voice actors and celebrity endorsements for promotional campaigns is expected to create opportunities for the market. The rising preference for digital media with the increasing popularity of anime games is elevating the demand for anime. High production costs, particularly for hand-drawn animation and piracy concerns, impede the growth of the market. Technological advancements in animation techniques, such as computer-generated imagery that enables more visually appealing content, are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 41.29 billion |
Estimated Year [2024] | USD 45.36 billion |
Forecast Year [2030] | USD 81.36 billion |
CAGR (%) | 10.17% |
Genre: Growing preference for shonen with rising inclination towards action-packed adventures
Josei is a genre that targets adult women and often features mature themes such as romance or drama. Its realistic portrayal of relationships caters to an audience seeking relatability and emotional complexity in their media. Kodomomuke is designed for children with content that emphasizes moral lessons while providing entertainment through adorable characters and engaging stories. This genre focuses on robots and machines controlled by humans and sentient beings in futuristic settings. It attracts those interested in advanced technology, action sequences, and science fiction narratives. Seinen targets adult male viewers with themes that encompass action, drama, and psychological elements. This genre caters to those looking for more complex storylines and character development. Shojo is aimed at a female audience, often centering around romantic relationships and emotional experiences. It addresses the need for heartfelt stories and relatable characters among young female viewers. Shonen targets a young male demographic with action-packed adventures, camaraderie, and personal growth themes. This genre satisfies the need for excitement and motivation among its audience. Slice of Life genre focuses on the daily lives of characters, providing a realistic portrayal of ordinary experiences. It appeals to viewers seeking relatability or solace in their media consumption.
Format: Potential for series & episodes across streaming platforms
Anime merchandising is a vital source of revenue for the industry, as fans are willing to expend their money on a wide range of products, from clothing and accessories to action figures and posters. In recent years, collaborations with popular brands have also increased anime's reach by bringing characters into mainstream fashion and products. Anime movies have been gaining popularity worldwide in recent years. The box office successes and the record-breaking performance of films have shown that there is a growing demand for high-quality theatrical releases. Anime music plays an essential role in enhancing the overall experience of a series and movie. From iconic opening and ending themes to memorable background scores, music is often considered a defining factor for many anime fans. Original video animations are standalone anime productions that are usually released directly to home video formats without prior theatrical and television screenings. These productions offer creators greater creative freedom due to fewer restrictions on content and duration compared to television series and movies. Anime series continue to be the backbone of the industry, accounting for the majority of content consumption through streaming platforms.
Distribution Platform: Emerging trend of online platforms due to instant access to a wide variety of content
The online segment has witnessed exponential growth in recent years due to its ease of accessibility, cost-effectiveness, and vast content library. A wide range of streaming platforms provide viewers with a multitude of options for watching anime series and movies. Online streaming caters to the 'on-demand' needs of the audience by offering instant access to thousands of titles at their fingertips. This enables them to watch their favorite shows anytime and anywhere without any hassle. The market for physical copies/DVDs remains relevant even in this digital age due to several factors, such as collection purposes, limited availability on streaming platforms, and restricted connectivity issues. Physical copies/DVDs cater to the needs of collectors who value tangible ownership and want to showcase their passion for a particular anime series and movie. Purchasing physical media also gives viewers access to exclusive content like artwork, bonus features, and limited-edition merchandise.
Regional Insights
In the Americas, particularly in the United States and Canada, anime has seen substantial growth due to popular streaming platforms such as Netflix and Crunchyroll. Additionally, collaboration with Hollywood production studios creates a synergy between traditional entertainment and anime offerings, expanding the demand for merchandise and driving market growth. Anime is well-received in EU countries such as France and Germany. In recent years, there has been an increase in localizing content to cater to regional language preferences. French companies are playing a crucial role in providing localized streaming services for European viewers. Moreover, events, including the Japan Expo, further drive interest in Japanese pop culture within Europe, thereby creating a platform for market growth. Increasing internet penetration and rising youth populations propel anime's popularity in the Middle East and Africa. As the birthplace of anime, Japan remains a significant player in both innovation and consumption. The Japanese government has backed various initiatives to promote its cultural exports, such as the Cool Japan Fund. Furthermore, technological advancements such as 4DX and virtual reality (VR) have been integrated into anime movies and exhibitions to offer immersive experiences for fans. Further, the growing internet penetration with increased exposure to international content is expected to create opportunities for market growth in Asia-Pacific.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Anime Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Anime Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Anime Market, highlighting leading vendors and their innovative profiles. These include A-1 Pictures, Inc., Ajia-do Animation Works Inc., Arvo Animation Inc., Bandai Namco Filmworks Inc., Bones Studio, Brain's Base Co., Ltd., Discotek Media, GAINAX Co.,Ltd., IG Port, J.C.Staff Co., Ltd.,, Kinema Citrus Co., Ltd., Kyoto Animation Co., Ltd., MADHOUSE Inc., MAPPA Co., Ltd., Media Blasters, Nippon Animation Co., Ltd., P.A. Works, Inc., Pierrot Co., Ltd., Production I.G, Inc., SHAFT Animation Studio, Sony Pictures Entertainment, Studio Dean Co., Ltd., Studio Ghibli, Inc., TOEI Animation Co., Ltd., Trigger Inc., Ufotable, Inc., White Fox Co., Ltd., and Wit Studio Co., Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Anime Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Anime Market?
3. What are the technology trends and regulatory frameworks in the Anime Market?
4. What is the market share of the leading vendors in the Anime Market?
5. Which modes and strategic moves are suitable for entering the Anime Market?