市場調查報告書
商品編碼
1471118
語音合成市場:按組件、類型、語言、部署型態、組織規模、產業 - 2024-2030 年全球預測Text-to-Speech Market by Component (Services, Software or Solution), Type (Neural & Custom, Non-Neural), Language, Deployment Mode, Organization size, Vertical - Global Forecast 2024-2030 |
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預計2023年語音合成市場規模為50.2億美元,預計2024年將達55.1億美元,2030年將達97.2億美元,複合年成長率為9.88%。
文字轉語音合成 (TTS) 是一種透過將書面文字轉換為口語來大聲朗讀數位文字的輔助技術。語音合成市場的範圍包括TTS引擎的開發、部署到不同平台(行動裝置、桌面、雲端服務等)以及針對不同語言和語音的客製化。自然語言處理的不斷進步正在推動語音合成市場的成長。對手持設備不斷成長的需求以及對殘疾人客戶體驗管理的日益重視正在推動對語音合成解決方案的需求。此外,人工智慧在各個領域的普及正在增加對更人性化、更具上下文感知能力的語音合成系統的需求。然而,語言語音和語調的複雜性可能會阻礙自然語音的開拓並限制市場成長。市場也面臨高品質 TTS 軟體的高成本和持續更新的需求的挑戰。此外,語音合成在遊戲、汽車和物聯網設備中的日益普及預計將為市場帶來巨大潛力。客製化多語言支援解決方案和改善語音合成中的情緒語調是市場空間中的新機會。
主要市場統計 | |
---|---|
基準年[2023] | 50.2億美元 |
預測年份 [2024] | 55.1億美元 |
預測年份 [2030] | 97.2億美元 |
複合年成長率(%) | 9.88% |
改進組件語音合成軟體和解決方案的功能和性能的進步。
語音合成服務部門專注於為最終用戶提供有關語音合成技術及其與多個平台整合的維護、支援和諮詢。對於需要專業知識將語音合成功能融入新產品或增強現有系統的公司來說,這些服務至關重要。對服務的需求源自於客製化、故障排除和升級以改善語音合成過程的需求。該領域的提供者提供各種服務,包括專業諮詢、整合協助、客戶支援和實施後服務。在軟體或解決方案類別中,核心產品是文字轉語音引擎,或提供將文字轉換為合成語音的能力的完整軟體包。該軟體可以是獨立產品,也可以整合到更大的系統中。語音合成軟體通常是首選,因為需要強大且彈性的應用程式,可以擴展和客製化以滿足不同的業務需求。軟體解決方案的使用者範圍從將語音合成建置到應用程式和服務中的開發人員到內部部署解決方案以提高可訪問性或自動化客戶服務的組織。
AI和ML驅動型神經和自訂TTS領域的創新
神經和自訂語音合成 (TTS) 技術代表了合成語音生成領域的最新進展。此類技術利用深度學習技術來產生高度自然、類似人類的語音,並且在娛樂、客戶服務和輔助技術等各個領域都有很高的需求。當使用者體驗至關重要且您的應用程式需要獨特的語音品牌和個人化時,就會出現對神經和自訂TTS 的需求。非神經 TTS 是指一種較傳統的 TTS 引擎形式,可與級聯或共振峰合成配合使用。這些技術的計算強度通常低於神經技術,因此適用於處理能力較低的設備以及高音訊品質較不重要的應用。當成本是更重要的因素或技術部署在互動性較低的環境(例如 GPS 系統或簡單的警報訊息)時,首選非神經 TTS。
部署方式:雲端基礎的TTS解決方案由於成本效益而受到青睞。
雲端基礎的TTS 解決方案託管在供應商的伺服器上並透過網際網路存取。該模型提供靈活的可擴展性,成本通常取決於處理的文字或應用程式介面 (API) 呼叫的數量。不想在基礎設施上投入大量資金或需求不穩定的公司通常會選擇雲端基礎的TTS,它採用計量型的定價模式。非常適合需要全球可訪問性、價值創新和快速部署的公司。使用本機 TTS 解決方案,您可以在自己的基礎架構上安裝並執行該軟體。這種類型的部署可讓您完全控制 TTS 系統和資料安全,並允許進行廣泛的自訂。本地 TTS 是那些對資料隱私有嚴格顧慮、需要廣泛定製或在資料儲存和處理法規嚴格的行業中營運的公司的首選。
按行業:在教育領域更多地採用 TTS 解決方案,以實現知識的公平分配
語音合成技術作為視覺障礙者和閱讀障礙殘障人士的輔助工具提供了巨大的好處。此類工具有助於將文字轉換為語音,使用戶可以輕鬆獲得內容。在汽車和交通領域,語音合成技術透過從導航系統和連接設備提供即時、免持語音資訊來改善駕駛員的體驗。它還可以讓駕駛員的注意力集中在道路上,從而有助於安全。銀行、金融服務和保險 (BFSI) 正在利用語音合成的力量來提高客戶參與、可近性和監管合規性。語音合成支援語音 ATM、語音電話銀行和交易期間語音警報等服務。語音合成的消費應用包括個人助理、智慧家居設備以及各種消費性電子產品的輔助工具。語音合成技術也可以用於教育,幫助各個年齡層和能力的學習者進行語言學習和閱讀理解。企業正在採用語音合成技術來實現客戶服務自動化、企業培訓和員工無障礙。政府和法律機構使用文字轉語音向公眾提供資訊、提高透明度並遵守無障礙法律。 TTS 可以將官方文件、法律文件和通知進行語音轉語音。醫療保健組織正在為患者照護、醫療文件和警報系統實施語音合成技術。語音合成透過提供語音產品描述、協助導航和實現基於語音的客戶服務來改善零售和電子商務體驗。在旅遊和酒店業,語音合成技術可以為外國旅客提供翻譯服務、自動化客戶服務以及透過語音獲取旅遊資訊。
區域洞察
在美洲,由於先進的技術基礎設施和對研發的大量投資,美國和加拿大呈現出蓬勃發展的語音合成市場。在美洲,主要參與者正在以更自然的語調和口音更新他們的服務,以迎合多樣化的人群,從而促進該地區的市場成長。在歐洲國家,數位可近性和隱私法規對 EMEA 地區的語音合成市場產生了重大影響。有關資料保護和語音資料處理透明度的嚴格法規支撐了歐洲、中東和非洲地區的情況。在亞太地區,人工智慧和機器學習正在推動重大進步,語音合成在中國、印度和日本的採用迅速增加。亞洲方言的複雜性導致亞太地區對本地語言處理技術的投資增加。
FPNV定位矩陣
FPNV定位矩陣對於評估語音合成市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對語音合成市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行綜合評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.語音合成市場的市場規模與預測是多少?
2.在語音合成市場的預測期內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.語音合成市場的技術趨勢與法規結構是什麼?
4.語音合成市場主要廠商的市場佔有率為何?
5.進入語音合成市場合適的型態與策略手段是什麼?
[185 Pages Report] The Text-to-Speech Market size was estimated at USD 5.02 billion in 2023 and expected to reach USD 5.51 billion in 2024, at a CAGR 9.88% to reach USD 9.72 billion by 2030.
Text-to-speech (TTS) is an assistive technology that reads digital text aloud by converting any written text into spoken words. The scope of the Text-to-speech market encompasses the development of TTS engines, deployment across various platforms (such as mobile devices, desktops, and cloud services), and customization to suit different languages and voices. The ongoing advancements in natural language processing are stimulating the growth of the Text-to-Speech market. The increased demand for handheld devices and higher emphasis on customer experience management for individuals with disabilities has enhanced the need for Text-to-Speech solutions. The proliferation of AI in various sectors also bolsters the demand for more human-like and context-aware Text-to-Speech systems. However, the complexity of language's phonetics and intonation may hinder the development of natural-sounding speech, limiting the market growth. The high cost of quality TTS software and the need for continuous updates also pose challenges in the market arena. Moreover, the increased adoption of Text-to-Speech in gaming, automotive, and IoT devices is expected to create significant potential for the market. Tailoring solutions for multilingual support and improving emotional intonation in speech synthesis are emerging opportunities in the market space.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 5.02 billion |
Estimated Year [2024] | USD 5.51 billion |
Forecast Year [2030] | USD 9.72 billion |
CAGR (%) | 9.88% |
Component: Advancements to improve the functionality and performance of software or solution of text-to-speech
The services sector in text-to-speech focuses on providing end-users with maintenance, support, and consulting regarding text-to-speech technologies and their integration into multiple platforms. These services are essential for organizations seeking specialized expertise to enhance their existing systems or to incorporate text-to-speech functionalities into new products. The need for services arises from the necessity of customization, troubleshooting, and upgrading to improve the speech synthesis process. Providers in this sector offer a range of services that might include professional consulting, integration assistance, customer support, and post-deployment services. In the software or solution category, the core product is the text-to-speech engine or the complete software package that provides the capability to convert text into synthetic speech. This software is either a standalone product or integrated into larger systems. The preference for text-to-speech software is generally driven by the need for a robust and flexible application that can be scaled and customized to fit different business needs. Users of software solutions range from developers incorporating text-to-speech into apps and services to organizations deploying in-house solutions for accessibility enhancement or customer service automation.
Type: Innovations in the field of AI and ML driving the neural and custom TTS sector
Neural and custom text-to-speech (TTS) technologies represent the latest advancements in the field of synthetic voice generation. This type leverages deep learning techniques to produce highly natural and human-like speech, which is increasingly in demand across various sectors such as entertainment, customer service, and assistive technologies. The need for neural & custom TTS arises when user experience is paramount and the application requires unique voice branding or personalization. Non-neural TTS refers to more traditional forms of TTS engines that operate on concatenative or formant synthesis. These technologies are generally less computationally intensive than their neural counterparts, making them suitable for devices with less processing power or applications where advanced voice quality is less critical. The preference for non-neural TTS arises in contexts where cost is a more significant factor or when the technology is being deployed in less interactive environments, such as GPS systems or simple alert messages.
Deployment Mode: Preference for cloud-based deployment of TTS solutions due to its cost-effectiveness
Cloud-based TTS solutions are hosted on the provider's servers and are accessed over the Internet. This model provides flexible scalability, with costs typically based on the amount of text processed or the amount of application programming interface (API) calls made. Organizations that prefer not to invest heavily in infrastructure or have fluctuating demands often opt for cloud-based TTS due to its pay-as-you-go pricing model. It is ideal for companies that require global accessibility and have a focus on innovation and quick deployment. On-premise TTS solutions involve software that is installed and runs on the client's own infrastructure. This type of deployment offers complete control over the TTS system and data security and can accommodate extensive customization. On-premise TTS is preferred by organizations with strict data privacy concerns, extensive customization needs, or those that operate in sectors with tight regulations around data storage and processing.
Vertical: Increasing adoption of TTS solutions in the education sector to enable equitable distribution of knowledge
As an assistant tool for the visually impaired or disabilities (dyslexic readers), text-to-speech technology offers substantial benefits as an assistant tool for individuals with visual impairments or reading disabilities such as dyslexia. Such tools help in converting text into audio, enabling users to consume content easily. In the automotive and transportation sector, text-to-speech technology enhances the driver experience by providing real-time, hands-free audio information from navigation systems and connected devices. It also contributes to safety by allowing drivers to keep their eyes on the road. The banking, financial services, and insurance (BFSI) sector leverages text-to-speech capabilities to improve customer engagement, accessibility, and compliance with various regulations. It enables services such as audio-enabled ATMs, voice-directed phone banking, and spoken alerts for transactions. Consumer applications of text-to-speech include personal assistants, smart home devices, and accessibility tools for various appliances. Text-to-speech technology finds significant utility in the educational field, assisting learners of all ages and abilities and also aids in language learning and reading comprehension capabilities. Enterprises adopt text-to-speech technology for customer service automation, corporate training, and employee accessibility. Government and legal institutions utilize text-to-speech to make information accessible to the public, promote transparency, and adhere to accessibility laws. TTS enables audio conversion of public documents, legal texts, and notifications. Healthcare institutions implement text-to-speech technology in patient care, medical documentation, and alert systems. Text-to-speech enhances the retail and e-commerce experience by providing audible product descriptions, assisting with navigation, and enabling voice-based customer service. In the travel and hospitality sector, text-to-speech technology enables translation services for international travelers, customer service automation, and access to audible travel information.
Regional Insights
In the Americas region, the United States and Canada are showcasing a thriving Text-to-speech market due to their advanced technological infrastructure and heavy investment in R&D. The Americas region has a strong presence of key players updating their offerings with more natural inflections and accents to cater to a diverse population, contributing to the market growth in the region. The European countries have a strong focus on digital accessibility and privacy regulations influencing the Text-to-speech market in the EMEA region. The stringent regulations for data protection and transparency in voice data handling provide a supportive landscape in the EMEA region. In the APAC region, China, India, and Japan are witnessing a surge in text-to-speech adoption, with significant advancements driven by AI and machine learning. The investments in local language processing technologies are rising in the APAC region, given the complexity of the regional dialects in Asian countries.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Text-to-Speech Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Text-to-Speech Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Text-to-Speech Market, highlighting leading vendors and their innovative profiles. These include Acapela Group, Alphabet, Inc., Amazon Web Services, Inc., Baidu, Inc., CereProc Ltd, GL Communications Inc., GoVivace Inc., IBM Corporation, iFLYTEK Corporation, iSpeech, Inc., LumenVox LLC, Microsoft Corporation, Nexmo Inc., NextUP Technologies, LLC., and Nuance Communications, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Text-to-Speech Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Text-to-Speech Market?
3. What are the technology trends and regulatory frameworks in the Text-to-Speech Market?
4. What is the market share of the leading vendors in the Text-to-Speech Market?
5. Which modes and strategic moves are suitable for entering the Text-to-Speech Market?