市場調查報告書
商品編碼
1470598
數位工作場所市場:按組件、最終用戶、部署、行業分類 - 2024-2030 年全球預測Digital Workplace Market by Component (Services, Solutions), End-User (Large Enterprises, SMEs), Deployment, Industry - Global Forecast 2024-2030 |
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預計2023年數位工作場所市場規模為270.8億美元,預計2024年將達318.1億美元,2030年將達856億美元,複合年成長率為17.86%。
數位化工作場所是指傳統工作場所的虛擬現代版本。其中包括軟體應用程式、資料儲存解決方案、協作工具和支援不同部門和團隊之間溝通的數位平台。數位工作場所的目標是使員工隨時隨地工作,提高生產力、彈性和協作性,並提供對所需工作資源的即時訪問,即使在虛擬環境中也是如此。專注於提高員工敬業度和生產力的公司正在採用數位化工作場所解決方案,而對遠距工作和在家工作的日益偏好進一步推動了對數位化工作場所的需求。此外,5G 網路和網際網路服務的擴展以及智慧設備的普及正在推動市場成長。然而,將各種數位工作場所解決方案整合到現有IT基礎設施中所面臨的挑戰,以及與日益互聯的職場的出現相關的資料外洩風險的增加,可能會阻礙產業的成長。然而,主要參與者已經實施了強大的網路安全解決方案來保護企業資料。我們也致力於開發先進的工具,利用人工智慧來個性化和自動化業務流程,並支援遠端工作模式的無縫協作。
主要市場統計 | |
---|---|
基準年[2023] | 270.8億美元 |
預測年份 [2024] | 318.1億美元 |
預測年份 [2030] | 856億美元 |
複合年成長率(%) | 17.86% |
組件 數位工作場所解決方案對於遠距工作的重要性日益增加
數位工作場所服務領域包括各種服務,可協助您實施、管理和最佳化數位工作場所策略。數位工作場所服務旨在確保技術基礎設施與業務流程順利整合,提高生產力並促進員工之間的無縫溝通和協作。數位工作場所解決方案是實現企業遠端工作的實際工具和軟體平台,例如協作工具、內部網路、即時通訊、企業社交媒體和虛擬工作場所平台。
最終用戶:尋求改進功能的中小型企業擴大採用
大型企業對數位工作場所解決方案的偏好集中在整合功能、擴充性和進階安全功能。大型企業需要能夠支援大量用戶並與許多現有企業系統整合的綜合平台。中小型企業優先考慮數位工作場所解決方案的成本效益、易用性和快速實施。由於 IT 資源有限,中小型企業更喜歡提供豐富的開箱即用功能、簡單的維護和可擴展的定價模式的數位工作場所解決方案。
採用:增加對經濟高效的雲端基礎的解決方案的支持
雲端基礎的解決方案包括透過網際網路存取並由第三方供應商託管的服務、軟體和基礎設施。雲端基礎的解決方案提供擴充性、彈性和成本效率,使其適合想要在保持敏捷性的同時控制成本的企業。本地解決方案部署在客戶的實體位置並提供控制和安全性。本地解決方案通常受到具有嚴格監管和資料安全要求的公司的青睞,因為它們直接在公司基礎設施上監控資料和應用程式。
工業:加大製造業數位化、自動化融合力度
航太和國防產業通常要求其數位工作場所具有很高的安全性和合規性標準,因為敏感資料和協作工具必須強大且安全。汽車和運輸業青睞用於供應鏈管理和設計最佳化的數位工具。銀行、金融服務和保險 (BFSI) 以及政府和公共部門數位工作場所需要先進的分析和客戶關係管理 (CRM) 系統,並且高度依賴資料安全和監管合規性。建築、建造和房地產行業擴大使用 VR/AR 在數位工作現場和管理工具上可視化計劃,以便更好地追蹤。在消費品和零售領域,電子商務平台、客戶參與技術和供應鏈最佳化是數位工作場所的需求。在能源和公共領域,數位工作場所對於業務效率和即時資料監控至關重要。在醫療保健和生命科學領域,需要符合《個人資訊保護法》的數位工作場所,重點是遠端醫療和電子健康記錄。資訊科技數位工作場所由專注於提高生產力的軟體和服務(例如雲端運算和網路安全)的公司組成。製造業正在採用數位化工作場所,利用數位雙胞胎和物聯網等技術來增強生產流程。媒體和娛樂嚴重依賴內容傳送平台,需要支援創新工作流程和協作的工具。通訊領域的數位工作場所以客戶體驗管理和網路最佳化工具為中心。旅遊和酒店業的數位工作場所專注於改善客戶服務和預訂系統。
區域洞察
在美洲,美國和加拿大正在積極採用數位工作場所技術。這些市場擁有高度數位化的消費者和對創新主導的職場環境的興趣。此外,該地區擁有強大的技術架構和多個主要營業單位,使其成為創新和成長的驅動力。歐洲嚴格的資料隱私法規,例如《一般資料保護規範》(GDPR),正在塑造消費者動態和數位工作場所需求。中東的智慧城市舉措和歐盟公司對永續業務營運的承諾進一步凸顯了歐洲、中東和非洲新技術的成長。在中國、日本和印度等經濟體的推動下,亞太地區以快速適應數位化工作場所趨勢而聞名。需要經濟高效的數位工作場所解決方案的新興企業正在迅速增加。
FPNV定位矩陣
FPNV定位矩陣對於評估數位工作場所市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對數位工作場所市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 數位化辦公市場的市場規模和預測是多少?
2.數位工作場所市場預測期間需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3. 數位工作場所市場的技術趨勢和法規結構是什麼?
4.數位化辦公市場主要廠商的市場佔有率是多少?
5. 進入數位化辦公市場的合適型態和策略手段是什麼?
[196 Pages Report] The Digital Workplace Market size was estimated at USD 27.08 billion in 2023 and expected to reach USD 31.81 billion in 2024, at a CAGR 17.86% to reach USD 85.60 billion by 2030.
Digital workplace refers to the virtual and modern version of traditional workplaces. It encompasses software applications, data storage solutions, collaboration tools, and digital platforms that enable communication across various departments and teams. The goal of the digital workplace is to enhance productivity, flexibility, and collaboration by allowing employees to work from any location and at any time, ensuring that necessary work resources are readily accessible in a virtual environment. Businesses focusing on enhanced employee engagement and productivity are adopting digital workplace solutions, and the growing preference for remote and work-from-home conditions has further fuelled demand for digital workplaces. Additionally, the expansion of 5G networks and internet services and the proliferation of smart devices foster market growth. However, challenges in integrating various digital workplace solutions into existing IT infrastructure and the increased risk of data breaches with the advent of a more interconnected workplace may stifle the growth of the industry. However, key players are deploying robust cybersecurity solutions to protect corporate data. Additionally, players are also exploring personalization and automation of work processes through AI and the development of sophisticated tools that can support seamless collaboration in a remote working model.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 27.08 billion |
Estimated Year [2024] | USD 31.81 billion |
Forecast Year [2030] | USD 85.60 billion |
CAGR (%) | 17.86% |
Component: Rising significance of digital workplace solutions for remote working
The digital workplace services segment encompasses a variety of offerings designed to aid businesses in implementing, managing, and optimizing digital workplace strategies. Digital workplace services are aimed at ensuring that the technological infrastructure integrates smoothly with business processes, enhancing productivity and facilitating seamless communication and collaboration among employees. The digital workplace solutions are actual tools and software platforms such as collaboration tools, intranets, instant messaging, enterprise social media, and virtual workplace platforms that enable remote working in businesses.
End-User: Increasing adoption in Small to Medium-sized Enterprises for improved functionality
The preference for digital workplace solutions in large enterprises are heavily focused on integration capabilities, scalability, and advanced security features. Large enterprises seek comprehensive platforms that can support a vast number of users and integrate with a multitude of existing enterprise systems. Small to Medium-sized Enterprises (SMEs) prioritize cost-effectiveness, user-friendliness, and quick deployment of digital workplace solutions. Due to limited IT resources, SMEs typically favor digital workplace solutions that offer substantial out-of-the-box functionality, straightforward maintenance, and scalable pricing models.
Deployment: Rising preference for cloud-based solutions for cost-effectiveness
Cloud-based solutions include services, software, and infrastructure that are accessed over the internet and hosted by third-party providers. Cloud-based solutions offer scalability, flexibility, and cost-effectiveness, making them suitable for businesses looking to manage costs while maintaining agility. On-premises solutions are deployed in the client's physical location, offering control and security. On-premises solutions involve direct oversight of data and applications on the company's infrastructure and are often preferred by organizations with stringent regulatory and data security requirements.
Industry: Expanding efforts to integrate digitalization and automation the the manufacturing sector
In the aerospace & defense sector, the digital workplace often demands high security and compliance standards due to sensitive data and collaboration tools that need to be robust and secure. The automotive & transportation industry favors digital tools for supply chain management and design optimization. The banking, financial services & insurance (BFSI) and government & public sector's digital workplace is heavily reliant on data security and regulatory compliance, with a need for advanced analytics and customer relationship management (CRM) systems. The players in building, construction & real estate are increasingly using digital worksites enabled by VR/AR for project visualization and management tools for better tracking. In the sector of consumer goods & retail, digital workplace needs revolve around e-commerce platforms, customer engagement technologies, and supply chain optimization. For energy & utilities, a digital workplace is vital for operational efficiency and real-time data monitoring. Healthcare & life sciences require digital workplaces that adhere to privacy laws, with an emphasis on telemedicine and electronic health records. The digital workplace in the information technology sector is shaped by firms focusing on software and services that drive productivity, such as cloud computing and cybersecurity. The manufacturing industry embraces digital workplaces to enhance production processes using technologies such as digital twins and IoT. Media and entertainment rely heavily on digital content delivery platforms, and there's a need for tools that support creative workflows and collaboration. The digital workplace within telecommunication pivots around customer experience management and network optimization tools. For travel & hospitality, the focus in digital workplaces is on improving customer service and reservation systems.
Regional Insights
In the Americas, the United States and Canada showcase significant adoption of digital workplace technologies. These markets demonstrate high consumer digital literacy and an inclination toward innovation-driven work environments. Furthermore, the presence of a robust technological architecture and the presence of several key business entities in this region provide impetus for innovation and growth. Europe's stringent data privacy regulations, such as the General Data Protection Regulation (GDPR), are responsible for shaping the consumer dynamics and demand for the digital workplace. Smart city initiatives in the Middle East and efforts by enterprises in the EU to integrate sustainability in their business operations further accentuate the growth of the novel technology in the EMEA. The APAC region is notable for its fast-adapting digital workplace trends, driven by economies such as China, Japan, and India. The emergence of several startups that require cost-effective digital workplace solutions is exponentially increasing.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Digital Workplace Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Workplace Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Digital Workplace Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Asana, Inc., Atlassian, Atos SE, Axero Solutions, Bitrix, Inc., Capgemini SE, Citrix Systems, Inc. by TIBCO Software Inc., Cognizant Technology Solutions Corporation, CompuCom Systems, Inc., Computacenter PLC, DXC Technology Company by Hewlett Packard Enterprise Company, Getronics Group, Google LLC by Alphabet Inc., HCL Technologies Limited, Igloo Inc., International Business Machines Corporation, Kintone by Cybozu, Inc., Kissflow Inc., Microland Ltd., NTT Data Corporation, Robin Powered, Inc., Slack Technologies, LLC by Salesforce, Inc., Switchboard, Tata Consultancy Services Limited, Unisys Corporation, Wipro Limited, and Zensar Technologies Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Digital Workplace Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Workplace Market?
3. What are the technology trends and regulatory frameworks in the Digital Workplace Market?
4. What is the market share of the leading vendors in the Digital Workplace Market?
5. Which modes and strategic moves are suitable for entering the Digital Workplace Market?