市場調查報告書
商品編碼
1471429
位置分析市場:按組件、位置類型和應用分類 - 2024-2030 年全球預測Location Analytics Market by Component (Services, Solutions), Location Type (Indoor, Outdoor), Application - Global Forecast 2024-2030 |
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預計2023年位置分析市場規模為204.1億美元,2024年將達229.5億美元,2030年將達475億美元,複合年成長率為12.82%。
位置分析市場是指對特定地理邊界內的潛在或現有消費群組進行結構化、系統性的評估和了解。位置分析市場涵蓋透過嚴格分析基於位置的資料獲得的所有資料主導的消費者行為、需求、偏好和趨勢洞察。分析工具和空間資料的使用增加導致位置分析解決方案的採用增加。對地理預測分析日益成長的需求極大地滿足了市場需求。災害管理應用中擴大採用位置分析技術也推動了對位置分析解決方案的需求。然而,高昂的初始實施成本可能會限制位置分析解決方案的市場採用。與位置分析解決方案相關的法律問題和資料隱私問題是市場成長的一個問題。此外,擴大採用社交媒體來客戶參與,以及蓬勃發展的汽車生產和小客車銷售可能會在未來幾年吸引巨大的成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 204.1億美元 |
預測年份 [2024] | 229.5億美元 |
預測年份 [2030] | 475億美元 |
複合年成長率(%) | 12.82% |
位置分析服務對於解決組件問題的重要性日益增加
託管位置分析服務為企業提供分析和解釋地理資料所需的技術進步和專業能力。託管位置分析服務使企業能夠專注於核心業務目標,服務供應商可以管理日常事務、減少系統中斷並降低成本。在位置分析領域,我們的諮詢服務可以幫助您確定收集、分析和利用地理資料的正確工具和技術。我們的實施和整合服務提供無縫的系統整合,確保所有企業商業智慧網路組件有效地通訊和同步。培訓服務旨在幫助您公司的員工正確使用位置分析工具。支援和維護服務包括故障排除、軟體更新、系統審核、問題報告等,以確保您公司的位置分析系統始終平穩且有效率地運作。資料整合和 ETL(提取、轉換、載入)對於位置分析市場至關重要,可整合、轉換和協調不同來源的資料以進行高效分析。地理編碼將地址等位置資訊轉換為地理座標,並在地圖上可視化資料,以幫助企業定位客戶、分析地理趨勢並更好地為本地商務策略提供資訊,使您能夠根據情況做出決策。彙報和視覺化工具對於以易於理解的格式顯示複雜的地理空間資訊並幫助您更好地了解資料格局至關重要。
位置類型:擴大戶外位置分析解決方案的使用
室內位置分析包括對購物中心、機場和辦公大樓等封閉空間內活動的資料進行收集、分析和解釋。室內位置分析對於了解消費行為、最佳化佈局設計和增強尋路解決方案特別有用。室內定位系統使用 Wi-Fi、信標和近場通訊(NFC) 等技術收集資料。戶外位置分析涉及對從城市空間、公園和戶外商店等開放環境中收集的資料進行分析。戶外位置分析對於城市規劃者、交通部門和企業來說是一個強大的工具,可以幫助他們了解並改善公民與戶外空間的互動。 GPS、地理圍欄和衛星影像等技術主要用於收集室外位置資訊。
位置分析在應用程式風險管理的新應用
位置分析在改善客戶體驗方面發揮關鍵作用,因為了解地理行為和趨勢有助於組織創建更個人化的互動。在緊急情況和應變管理中,位置分析可以極大地幫助基於位置的危機追蹤和響應,以製定危急情況下的響應策略。遠端監控是位置分析的一個領域,是一種允許從遠端或遠端位置即時觀察和管理資產和營運的技術策略。遠端監控工具利用地理資訊系統 (GIS) 技術、GPS 和其他位置感測設備來持續追蹤分佈在各個地理區域的資產的位置和狀況。風險管理是應用位置分析來識別和減輕與地理限制相關的潛在威脅。透過研究地理區域及其相關的人口統計數據,可以使用位置分析來識別潛在市場、競爭對手和客戶群體,從而顯著最佳化銷售和行銷宣傳活動。位置分析對於有效的供應鏈規劃和最佳化至關重要,因為它支援路線最佳化、倉庫選址和庫存管理,以最大程度地減少物流營運中的干擾並降低風險。
區域洞察
由於軍事和國防部門投資增加,美洲地區擁有高度發展的基礎設施來採用位置分析解決方案。主要企業的存在也促進了美洲地區市場的成長。由於網路普及、行動裝置使用率和高科技新興企業投資的增加,歐洲地區數位技術的採用正在顯著增加。對基礎設施計劃的投資,特別是在中東和非洲的基礎設施項目,提高了物流能力,促進了歐洲、中東和非洲地區的市場成長。在包括中國、印度和日本在內的亞洲主要國家,不斷發展的都市化和智慧城市舉措正在推動亞太地區市場需求的擴大。政府和私人公司正在投資巨量資料分析、物聯網 (IoT) 和位置智慧平台,進一步推動亞太地區的市場成長。
FPNV定位矩陣
FPNV 定位矩陣對於評估位置分析市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對位置分析市場中供應商的當前狀態進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 位置分析市場的市場規模與預測是多少?
2.在位置分析市場的預測期間內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3. 位置分析市場的技術趨勢和法規結構是什麼?
4.位置分析市場主要廠商的市場佔有率為何?
5. 進入位置分析市場的適當型態和策略手段是什麼?
[181 Pages Report] The Location Analytics Market size was estimated at USD 20.41 billion in 2023 and expected to reach USD 22.95 billion in 2024, at a CAGR 12.82% to reach USD 47.50 billion by 2030.
Location analytics market refers to the structured and systematic assessment and comprehension of potential or existing consumer groups within specific geographical boundaries. Location analytics market encompasses all data-driven insights regarding consumer behaviors, needs, preferences, and trends obtained by critically analyzing location-based data. The increasing use of analytical tools and spatial data is rising the adoption of location analytics solutions. The growing need for geographic predictive analytics is significantly contributing to the market demand. The increasing uptake of location analytics technology in disaster management applications is also surging the necessity of location analytics solutions. However, high initial cost of deployment may limit the adoption of location analytics solutions in the market. The legal concerns and data privacy issues related to location analytics solutions are concerning factors for the market growth. Moreover, the increase in the adoption of social media for customer engagement and flourishing automobile production & passenger vehicle sales may attract significant growth opportunities in upcoming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 20.41 billion |
Estimated Year [2024] | USD 22.95 billion |
Forecast Year [2030] | USD 47.50 billion |
CAGR (%) | 12.82% |
Component: Growing significance of location analytics services in challenging business environment
Managed location analytics services provide companies with technological advancements and professional prowess needed to analyze and interpret geographical data. The managed location analytics services enable businesses to focus on core business goals while the service provider contains daily routines, reduces system outages, and saves costs. In the arena of location analytics, consulting services help businesses identify the right tools and techniques for collecting, analyzing, and using geographic data. Deployment and integration services provide seamless systems integration, ensuring that all company's business intelligence network components can communicate and synchronize effectively. Training services are designed to ensure that a company's staff can appropriately use location analytics tools. Support and maintenance services include troubleshooting, software updates, system audits, and reporting issues to ensure that a company's location analytics systems run smoothly and efficiently at all times. Data Integration and ETL (Extract, Transform, Load) are crucial in the location analytics market as they allow data from disparate sources to be consolidated, transformed and harmonizing them for efficient analysis. Geocoding transforms location descriptions, such as addresses, into geographic coordinates to visualize data on maps, enabling businesses to pinpoint customer locations, analyze geographical trends, and make informed decisions on regional business strategies. Reporting & visualization tools are vital for presenting complex geospatial information in a readily digestible format to facilitate a deeper comprehension of the data landscape, allowing companies to monitor patterns, track developments, and identify areas of opportunity and risk more effectively.
Location Type: Increasing utilization of location analytics solutions for outdoor use
Indoor location analytics encompasses the collection, analysis, and interpretation of data derived from activities within enclosed spaces such as shopping malls, airports, and office buildings. Indoor location analytics is particularly useful for understanding consumer behavior, optimizing layout designs, and enhancing wayfinding solutions. Indoor positioning systems often rely on technologies like Wi-Fi, beacons, and near-field communication (NFC) to gather data. Outdoor location analytics deals with the analysis of data collected from open environments which include urban spaces, parks, and outdoor retail areas. Outdoor location analytics are powerful tools for urban planners, transportation authorities, and businesses looking to understand and improve the public's interaction with outdoor spaces. Technologies such as GPS, geofencing, and satellite imagery are predominantly used to gather outdoor locational data.
Application: Emerging applications of location analytics in risk management
Location analytics plays a pivotal role in improving customer experience as it helps organizations to create more personalized interactions by understanding geographic behavior and trends. Emergency and response management relies heavily on location analytics to track and handle crises using location-based data to strategize their response in critical, time-sensitive situations. Remote monitoring, within the realm of location analytics, is a technological strategy that enables organizations to observe and manage assets and operations in real-time from a remote or distant location. Remote monitoring tools leverage Geographic Information System (GIS) technology, GPS, and other location-sensing devices to continuously track the position and condition of assets distributed across various geographical areas. Risk management is an application of location analytics that identifies and mitigates potential threats associated with geographical constraints. Sales and marketing campaigns can be significantly optimized using location analytics in identifying potential markets, competitors, and customer segments by studying geographic areas and their associated demographics. Location analytics is essential for effective supply chain planning and optimization as it aids in route optimization, warehouse location identification, and inventory management to minimize disruptions and mitigate risks in logistic operations.
Regional Insights
The Americas region has highly developed infrastructure for the adoption of location analytics solutions due to increasing investments in the military & defense sector. Significant presence of key players are also contributing to the market growth in the Americas region. There has been a substantial increase in the adoption of digital technologies within the European region due to Increased internet penetration, mobile usage, and investment in tech startups in the region. Investment in infrastructure projects, particularly in the Middle East and Africa, has improved logistical capabilities, thus enabling market growth in the EMEA region. The increasing urbanization and smart city initiatives in major Asian countries, including China, India, and Japan, have contributed to growing market demand in the APAC region. Governments and private sector entities are investing in big data analytics, the Internet of Things (IoT), and location intelligence platforms, further propelling the market's growth in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Location Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Location Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Location Analytics Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Capella Space Corp., CARTO, Cisco Systems, Inc., Esri, Galigeo SAS, Google LLC by Alphabet Inc., Gravy Analytics, Inc., HERE Global B.V., Hexagon AB, INRIX, Inc., International Business Machines Corporation, Lepton Software Export & Research (P) Ltd., Mapsted Corp., Microsoft Corporation, Nrby, Inc., Oracle Corporation, PlaceIQ, Inc. by Precisely Holdings, LLC, Placer Labs, Inc., Precisely Holdings LLC, Purple Wifi Ltd., Salesforce Inc., Samsara Inc., SAP SE, SAS Institute Inc., TIBCO Software Inc., TomTom International B.V., Trimble Inc., Zebra Technologies Corporation, and Zoho Corporation Pvt. Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Location Analytics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Location Analytics Market?
3. What are the technology trends and regulatory frameworks in the Location Analytics Market?
4. What is the market share of the leading vendors in the Location Analytics Market?
5. Which modes and strategic moves are suitable for entering the Location Analytics Market?