市場調查報告書
商品編碼
1470603
AR/VR 顯示市場:按技術、設備、顯示技術、最終用戶、應用分類 - 2024-2030 年全球預測AR/VR Display Market by Technology (AR, VR), Device (HMD, Hologram, HUD), Display Technology, End User, Application - Global Forecast 2024-2030 |
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預計2023年AR/VR顯示市場規模為42億美元,2024年預計將達49.3億美元,2030年將達到133.7億美元,複合年成長率為17.99%。
擴增實境(AR) 和虛擬實境 (VR) 是身臨其境型技術,可讓使用者體驗另一種現實。 AR 將數位資訊疊加到現實世界元素上,而 VR 則屏蔽物理世界,創造一個完全身臨其境的環境。這些技術利用 AR/VR 顯示系統來提供互動式和視覺上引人注目的體驗。從遊戲到電子商務,這些技術的使用越來越多,刺激了對 AR/VR 顯示器的需求。遠距工作的興起以及對虛擬協作工具的需求不斷成長,特別是隨著 COVID-19 大流行的進展,正在推動對 AR 和 VR 顯示技術的需求。在零售和電子商務中,這些技術允許公司提供虛擬試用室和產品演示,以增強消費者的購物體驗。然而,複雜的製造流程和與該設備相關的高成本阻礙了其發展。市場開拓正在努力透過開發具有成本效益的高品質顯示技術來解決這些問題。隨著技術的不斷發展,我們可以期待更複雜的顯示功能,包括改進的解析度、視角和整體可用性。未來幾年,AR 和 VR 可用於基於模擬的培訓、遠距手術、患者護理、治療等,展現出重新定義傳統醫療實踐的潛力。
主要市場統計 | |
---|---|
基準年[2023] | 42億美元 |
預測年份 [2024] | 49.3億美元 |
預測年份 [2030] | 133.7億美元 |
複合年成長率(%) | 17.99% |
技術 以完全身臨其境型顯示器建構的 VR 技術迅速普及
AR技術利用數位科技增強物理世界,並將資訊和物件疊加到使用者對現實世界的看法上。 AR 顯示器的重點在於,它們允許使用者在與數位內容互動時保持對實體環境的了解。 AR顯示器可分為三種:抬頭顯示器(HUD)、手持顯示器和空間顯示器。每種顯示器類型都有自己的優勢,HUD 主要用於汽車和航空業、智慧型手機和平板電腦中的手持式顯示器以及智慧眼鏡和類似穿戴式裝置中的空間顯示器。另一方面,VR 技術將使用者完全置於數位環境中,將他們與實體世界分開。與 AR 顯示器不同,VR 需要完全身臨其境型的顯示器,為使用者呈現 360 度的數位環境。市場上廣泛使用的兩種主要類型的 VR 顯示器是頭戴式顯示器 (HMD) 和洞穴形自動化虛擬環境 (CAVE),它們是我們在研究和商業性環境中提供的流行的房間大小的 VR 體驗。
設備:增加3D全像投資,強化AR/VR技術
全像圖是先進數位現實的縮影,在從零售到醫療保健的廣泛行業中具有潛力。清晰逼真的 AR/VR 顯示對於成功的 3D 全像圖投影至關重要。隨著世界各地的公司開始提供全像圖,對詳細而清晰的 AR/VR 顯示器的需求持續成長,這在未來帶來了巨大的機會。抬頭顯示器(HUD) 可用於多種領域,包括國防和汽車領域,因為它們可以讓操作員不受干擾地查看所需的資料。因此,對高解析度、高效AR/VR顯示器的需求不可小覷。 HUD的使用正在穩步增加,特別是在汽車駕駛座系統和飛機中,預計未來幾年市場價值將大幅上升。在投影機領域,AR/VR 顯示器將透過提供動態的、以觀眾為中心的體驗來影響電影、活動和教育產業。投影機AR/VR顯示器不僅需要根據環境條件調整視覺質量,還需要調整失真和照度。這項功能是投影機的未來,並正在推動該領域的研究和發展。
顯示技術:提升AR/VR應用液晶顯示器的影像品質
數位光處理 (DLP) 技術利用複雜的微型鏡子系統將影像投影到螢幕上。這些鏡子具有像素感知能力,可以快速傾斜以產生明暗色調,從而產生出色的對比。該技術廣泛應用於電影院投影和家庭劇院系統。在 AR/VR 領域,DLP 憑藉其強大的色彩精度和快速刷新率,有潛力提供快速、高解析度和高效的光學解決方案。液晶顯示器 (LCD) 是一種廣泛使用的顯示技術,它使用夾在兩片偏光片之間的液晶。液晶的排列是透過電子控制的,決定了通過的光量以形成影像。儘管 LCD 比其他解決方案更便宜,但它們可能會在響應速度和深黑色水平方面遇到困難,而這些是 AR/VR 領域沉浸感的重要因素。矽基液晶 (LCOS) 是一種反射技術,透過在矽晶片頂部分層液晶來調變光。它結合了 LCD 的高解析度與 DLP 的高對比度和平滑影像品質。然而,LCOS價格昂貴,限制了其在AR/VR市場的消費者使用。 MicroLED 顯示器使用比傳統 LED 小數千倍的極小 LED 來創建單獨的像素元素。該技術因其提供卓越亮度、低能耗和長使用壽命的潛力而受到評估。有機發光二極體(OLED) 是一種革命性的顯示技術,它使用有機材料薄膜,當電流通過時會發光。 OLED 提供卓越的對比度、鮮豔的色彩和快速的刷新率。由於其軟性和薄型,廣泛應用於AR/VR顯示器。
最終用戶:AR/VR 顯示器在航太和國防工業的廣泛效用
在航太和國防工業中,AR/VR 顯示器用於進階模擬訓練、維護、任務規劃、危機管理等。為了支援這些複雜的操作,需要高品質、超逼真的顯示器。汽車產業中的 AR/VR 顯示器用於開發和測試新設計,重現安全駕駛的道路場景,並透過呈現車輛的完整數位視圖來改善展示室中的客戶體驗。企業正在使用 AR/VR 顯示器進行會議、建築設計的 3D 視覺化和互動廣告。需要高清互動式顯示器來提供無縫的使用者體驗。遊戲、娛樂、網路購物、社交互動等方面,消費者對 AR/VR 顯示器的需求很高。具有高響應時間和視覺保真度的顯示器極大地提高了用戶在這些應用程式中的沉浸感。 AR/VR顯示器可用於教育領域,進行虛擬實地考察,更深入了解複雜學科,並激勵學生學習。教育展示優先考慮互動性、易用性和安全措施。在能源領域,AR/VR 顯示器有助於模擬危險工作、災害管理、遠端工人培訓等。這裡需要的是穩健性、準確性、即時更新和協作。在企業中,AR/VR顯示在產品設計、人力資源開發、資料視覺化和虛擬協作空間中發揮重要作用。顯示器必須具有進階功能,能夠實現與多個使用者的互動和安全的資料共用。醫療保健產業使用 AR/VR 顯示器進行手術模擬、病患教育、疼痛管理和復健。對這些顯示器的需求主要是由於準確的高解析度影像、觸覺回饋以及遵守嚴格的醫療合規標準。
區域洞察
美洲,尤其是美國和加拿大,處於蓬勃發展的 AR/VR 顯示器技術產業的前沿。該地區是技術創新中心,大型科技公司大力投資 AR/VR 研發。美洲佔據了全球AR/VR顯示器市場價值的主要佔有率,忽略了AR/VR顯示器的大規模生產,特別是在遊戲、醫療保健和軍事領域。亞洲是全球AR/VR顯示器市場成長最快的地區,尤其是中國、日本和韓國。亞洲電子企業紛紛進軍AR/VR市場,推動顯示器生產與使用場景的發展,穩定推動產業顯著成長。尤其是日本和韓國,是 AR/VR 技術在旅遊、娛樂和教育領域使用的主要投資者。歐洲是AR/VR顯示器產業幾家主要企業的所在地,為該產業的成長做出了巨大貢獻。該地區的多家公司正在推出高解析度顯示器,以滿足 AR/VR 市場的需求。在中東和非洲,阿拉伯聯合大公國和沙烏地阿拉伯等國家對 AR/VR 技術的興趣日益濃厚,並持續進行投資。
FPNV定位矩陣
FPNV定位矩陣對於評估AR/VR顯示市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對 AR/VR 顯示市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.AR/VR顯示市場的市場規模和預測是多少?
2.AR/VR顯示市場預測期內需要考慮投資的產品、細分市場、應用和領域有哪些?
3.AR/VR顯示市場的技術趨勢和法規結構是什麼?
4.AR/VR顯示市場主要廠商的市場佔有率是多少?
5.進入AR/VR顯示市場合適的形式和策略手段是什麼?
[183 Pages Report] The AR/VR Display Market size was estimated at USD 4.20 billion in 2023 and expected to reach USD 4.93 billion in 2024, at a CAGR 17.99% to reach USD 13.37 billion by 2030.
Augmented reality (AR) and virtual reality (VR) are immersive technologies that allow users to experience a different reality. AR overlays digital information on real-world elements, whereas VR creates a completely immersive environment that shuts out the physical world. These technologies utilize AR/VR display systems to deliver interactive and visually compelling experiences. The increasing usage of these technologies in applications ranging from gaming to e-commerce has accelerated the demand for AR/VR displays. The rise of remote work and the increased need for virtual collaboration tools, particularly in the ongoing COVID-19 pandemic situation, has spurred the demand for AR and VR display technologies. In retail and e-commerce, these technologies have allowed businesses to offer virtual trial rooms, product demos, and enhance consumer shopping experiences. However, the complex manufacturing process and high cost associated with the device impede their development. Market players are working on developing quality display technologies that are also cost-effective to address these concerns. As technology continues to evolve, we can expect more display functionality sophistication, including resolution improvements, field of view, and overall user comfort. In the coming years, AR and VR can be utilized for simulation-based training, remote surgery, patient care, and therapeutic treatment, showcasing their potential to redefine traditional medical practices.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.20 billion |
Estimated Year [2024] | USD 4.93 billion |
Forecast Year [2030] | USD 13.37 billion |
CAGR (%) | 17.99% |
Technology: Exponential adoption of VR technologies built with fully immersive displays
AR technology combines the physical world with digital enhancements, overlaying information or objects onto the user's real-world view. The key aspect of the AR display is that it allows users to remain aware of the physical environment while interacting with digital content. AR displays can be categorized into three types: head-up displays (HUD), handheld displays, and Spatial Displays. Each display type has a unique strength, with HUDs being used primarily in automotive and aviation industries, handheld displays on smartphones and tablets, and spatial displays on smart glasses or similar wearables. On the other hand, VR technology positions users within a completely digital environment, disconnecting them from the physical world. Unlike AR display, VR requires a fully immersive display that presents a 360-degree digital surrounding to users. Two primary types of VR displays widely used in the market are head-mounted displays (HMDs) and cave automatic virtual environments (CAVE), which provide room-sized VR experiences, popular in research and commercial contexts.
Device: Rising investments in 3D holograms to enhance AR/VR technology
Holograms embody the epitome of advanced digital reality, with potential spanning industries from retail to healthcare. Crisp, realistic AR/VR displays are intrinsic to the successful execution of 3D holographic projections. As global companies enter to offer holograms, the requirement for detailed and clear AR/VR displays continues to soar, promising immense commercial opportunities in the future. Head-up displays (HUD) lend an advantage to multiple sectors, notably defense and automotive, by enabling operators to view essential data without distraction. Consequently, the necessity for high-resolution, efficient AR/VR displays cannot be undermined. The steady increase in the utilization of HUDs, particularly in car cockpit systems and aircraft, is expected to boost their market value significantly in the coming years. In the realm of projectors, AR/VR displays impact film, events, and education industries by providing a dynamic, viewer-centric experience. Aside from visual quality, AR/VR displays for projectors must facilitate coherent distortions and illuminations, contingent on environmental conditions. This functionality is the future of projectors and is thus fostering research and development in the sector.
Display Technology: Improved image quality of liquid crystal displays for AR/VR applications
Digital light processing (DLP) technology utilizes a complex system of small mirrors to project images onto a screen. These mirrors correspond to pixels and can rapidly tilt to produce either light or dark shades, yielding an excellent contrast ratio. This technology has been widely used in cinema projection and home theater systems. In AR/VR space, DLP has the potential to provide high-speed, high-resolution, and efficient optical solutions due to its robust color accuracy and fast refresh speeds. Liquid crystal display (LCD) is a pervasive display technology that employs liquid crystals sandwiched between two sheets of polarizing material. The crystals' alignment is controlled electronically, which determines the amount of light that passes through and creates the image. While being less expensive than other solutions, LCDs may struggle with response speed and deep black levels, factors that are critical to immersion in the AR/VR realm. Liquid crystal on silicon (LCOS) is a reflective technology that modulates light using liquid crystals layered over a silicon chip. It merges the high resolution of LCD with the high contrast and smooth image quality of DLP. However, LCOS can be more expensive, limiting its consumer application in the AR/VR market. Micro-LED displays involve the use of tiny LEDs, thousands of times smaller than conventional LEDs, to create the individual pixel elements. This technology is valued for its potential to deliver superior brightness, lower energy consumption, and increased longevity. Organic light-emitting diodes (OLED) are a revolutionary display technology that uses a thin film of organic material to produce light when subjected to an electric current. OLEDs offer superior contrast ratios, vibrant colors, and fast refresh rates. With the ability to be flexible and thin, they have found extensive use in AR/VR displays.
End-User: Extensive utility of AR/VR displays in aerospace & defense industries
In aerospace and defense industries, AR/VR displays are used for advanced simulation training, maintenance, planning for missions, and crisis management. High-quality, ultra-realistic displays are needed to accommodate the complexities inherent in these operations. AR/VR displays in automotive industries comprise the development and testing of new designs, recreating on-road scenarios for safe driving practices, and improving the customer experience in showrooms by presenting a complete digital view of cars. Businesses leverage AR/VR displays for meetings, 3D visualizations for architectural designs, and interactive advertising. They require high-definition, interactive displays that can deliver a seamless user experience. High consumer demand exists for AR/VR displays in gaming, entertainment, online shopping, and social interactions. Displays that excel in response time and visual fidelity can significantly improve the user's immersive experience in these applications. AR/VR displays are beneficial in education for conducting virtual field trips, in-depth learning of complex subjects, and enhancing student engagement. Displays for educational use prioritize interactivity, ease of use, and safety measures. In the energy sector, AR/VR displays assist in simulations for risky operations, disaster management, and training workers in remote locations. The need here centers on robustness, accuracy, and provision for real-time updates and collaboration. For enterprises, AR/VR displays play a crucial role in product design, personnel training, data visualization, and virtual collaboration spaces. Displays necessitate advanced features allowing multiple user interactions and secure data sharing. In the healthcare industry, AR/VR displays for surgical simulations, patient education, pain management, and rehabilitation. The demand for these displays is primarily for precise high-resolution images, haptic feedback, and adherence to stringent medical compliance standards.
Regional Insights
The Americas, particularly the United States and Canada, are at the forefront of the thriving AR/VR display technology industry. The region is a hub of innovation, owing to major tech companies investing heavily in AR/VR research & development. The Americas hold a major share of global market value in AR/VR displays and overlooks large-scale production of AR/VR displays, especially for the gaming, healthcare, and military sectors. Asia is the fastest-growing region in the global AR/VR display market, specifically China, Japan, and South Korea. Asian electronic companies have entered the AR/VR market, boosting the production and usage scenario of displays, and are steady contributors to the substantial growth of the industry. Particularly, Japan and South Korea are predominantly invested in using AR/VR technology in tourism, entertainment, and education. Europe is home to several key companies in the AR/VR display industry, contributing significantly to the industry's growth. The region encompasses several companies introducing high-resolution displays to cater to the demands of the AR/VR market. In the Middle East & Africa, there is an increasing level of interest and ongoing investments in AR/VR technology in countries such as the UAE and Saudi Arabia, portraying an immense need for displays.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the AR/VR Display Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the AR/VR Display Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the AR/VR Display Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., AU Optronics Corp., Augmedics, Barco N.V., BOE Technology Group Co., Ltd., eMagin Corporation, Google LLC by Alphabet Inc., Holoeye Photonics AG, Innolux Corporation, Jasper Display Corp., Kopin Corporation, Kura Technologies, Lenovo Group Limited, LG Display Co., Ltd., Magic Leap, Inc., Meta Platforms, Inc., Mojo Vision, Niantic, Raontech, Samsung Electronics Co., Ltd., Seiko Epson Corporation, Sony Group Corporation, STMicroelectronics N.V., TCL Technology Group Corporation, TeamViewer, Virtual Realities, LLC, Vuzix Corporation, and Wave Optics Limited by Snap.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the AR/VR Display Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the AR/VR Display Market?
3. What are the technology trends and regulatory frameworks in the AR/VR Display Market?
4. What is the market share of the leading vendors in the AR/VR Display Market?
5. Which modes and strategic moves are suitable for entering the AR/VR Display Market?