市場調查報告書
商品編碼
1471367
戶外服裝市場:按產品、布料、分銷管道和最終用戶分類 - 2024-2030 年全球預測Outdoor Clothing Market by Product (Bottom Wear, Top Wear), Fabric (Cotton, Nylon, Polyester), Distribution Channel, End-User - Global Forecast 2024-2030 |
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預計2023年戶外服飾市場規模為310.9億美元,2024年達327.9億美元,預計2030年將達到456.5億美元,複合年成長率為5.63%。
戶外服裝包括各種各樣的產品,可滿足從事遠足、露營、遠足、登山、滑雪、單板滑雪、跑步、騎自行車和水上運動等各種戶外活動的個人的精確需求和偏好。這些服裝的主要功能是提供舒適感並保護其免受天氣和地形條件等外部因素的影響,同時確保體育鍛煉時的最佳表現。此外,消費者對戶外活動有益健康的認知不斷提高,對積極生活方式的關注度不斷提高,旅行和旅遊活動的增加也推動了戶外服裝的普及。都市化趨勢也導致對休閒活動和冒險運動專用服飾的需求大幅成長。然而,眾多以不同價格分佈提供類似產品系列的品牌的激烈競爭以及低品質替代品的激增嚴重阻礙了戶外服裝的採用。此外,最新的技術進步促進了功能改進的先進材料的開發,例如改進的吸濕排汗和絕緣性能,從而產生了滿足更具體的最終用戶要求的創新產品。新興國家開拓提高性能同時減少環境影響的材料預計將為戶外服裝市場的發展帶來巨大機會。
主要市場統計 | |
---|---|
基準年[2023] | 310.9億美元 |
預測年份 [2024] | 327.9億美元 |
預測年份 [2030] | 456.5億美元 |
複合年成長率(%) | 5.63% |
產品越來越多偏好內衣和上衣,以獲得舒適性、保護性和性能
戶外服裝下裝旨在提供舒適性、活動性和免受惡劣天氣的保護。影響消費者偏好的主要因素包括預期的活動、所需的保暖性和透氣性。登山褲滿足健行者的需求,提供耐用性和透氣性,同時允許活動自由。雨褲在潮濕的戶外活動中提供防水保護,對於在惡劣天氣下保持乾燥至關重要。頂級戶外服裝專注於為各種活動和天氣條件提供多功能的安全性、溫暖性和舒適性。偏好因素包括預期用途、分層選項和濕度控制。夾克因其多功能性、輕盈保暖性和透氣性而深受戶外愛好者的歡迎。下裝往往優先考慮運動自由和吸濕排汗,而上衣則強調保暖和分層選擇。
最終用戶:兒童、男性和女性對耐用、時尚和功能性戶外服裝的需求不斷成長
兒童戶外服裝滿足0-14歲兒童的需求。家長在購買時優先考慮優質材料、耐用性和安全性。兒童戶外服裝可以承受劇烈的玩耍,適合各種天氣條件。男士戶外服裝針對從事健行、露營、釣魚、滑雪、登山等各種戶外活動的成年男性。男士戶外服裝的主要子類別是底層(寒冷天氣服裝)、中間層(抓絨外套)、外層(風衣)、防水褲/長褲/短褲、鞋類(登山靴/鞋)和頭飾(帽子) 。女士戶外服裝是專為適合女性體型和輪廓而設計的產品,主要針對成年女性。主要偏好包括舒適性、合身性、風格、功能性、耐用性以及各種戶外活動的改進性能。
區域洞察
美洲地區戶外服裝市場的特點是消費者對環保產品的需求不斷增加,對探險旅行以及參與健行和露營等體育活動的興趣日益成長。在美國和加拿大,戶外服裝公司正在滿足消費者對永續產品的需求,同時遵守嚴格的產品安全和勞工實踐法規。由於可支配收入的增加、都市化以及尋求優質服裝的新興中階,亞太地區的戶外服裝產業正在迅速擴張。除了這些社會經濟變化之外,中國、日本和韓國等國家舉辦的許多國際體育賽事也激發了人們對各種戶外活動的興趣。歐洲、中東和非洲地區擁有知名品牌,以滿足不同消費者需求的高品質戶外服飾產品而聞名。歐盟 (EU) 國家和英國(UK) 有多個知名戶外服裝品牌必須遵守歐盟法規,包括化學品註冊、評估、授權和限制 (REACH)。在中東和非洲,旅遊業的成長增加了對高品質戶外服飾產品的需求,創造了巨大的成長機會。
FPNV定位矩陣
FPNV定位矩陣對於評估戶外服飾市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對戶外服裝市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.戶外服飾市場規模及預測如何?
2.戶外服飾市場預測期內需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 戶外服裝市場的技術趨勢和法規結構是什麼?
4.戶外服飾市場主要廠商的市場佔有率為何?
5.進入戶外服飾市場的合適型態和策略手段是什麼?
[183 Pages Report] The Outdoor Clothing Market size was estimated at USD 31.09 billion in 2023 and expected to reach USD 32.79 billion in 2024, at a CAGR 5.63% to reach USD 45.65 billion by 2030.
The outdoor clothing includes a diverse range of products that cater to the precise needs and preferences of individuals engaged in various outdoor activities, such as hiking, camping, trekking, mountaineering, skiing, snowboarding, running, cycling, and water sports. The primary function of these garments is to provide comfort, protection from external elements such as weather and terrain conditions while ensuring optimum performance during physical exertion. Moreover, increased consumer awareness about health benefits associated with outdoor activities, an enhanced focus on adopting an active lifestyle, and rising travel and tourism activities have raised the adoption of outdoor clothing. Urbanization trends have also contributed to a significant rise in demand for specialized apparel designed for recreational pursuits or adventure sports. However, intense competition due to numerous brands offering similar product ranges at varying price points and the prevalence of low-quality substitutes significantly impedes the adoption of outdoor clothing. In addition, recent technological advancements have led to the development of advanced materials that offer improved functionality, such as moisture-wicking properties or better insulation capabilities, resulting in innovative products that cater to more specific end-user requirements. Developing eco-friendly materials that enhance performance while reducing environmental impact is expected to create tremendous opportunities for the outdoor clothing market development.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 31.09 billion |
Estimated Year [2024] | USD 32.79 billion |
Forecast Year [2030] | USD 45.65 billion |
CAGR (%) | 5.63% |
Products: Growing preference towards bottom and top wear for comfort, protection, and performance
Bottom wear for outdoor clothing is designed to provide comfort, mobility, and protection against various elements. Key factors influencing consumer preferences include the intended activity, the level of insulation, and breathability required. Hiking pants offer durability and moisture management while allowing freedom of movement and catering to hikers' needs. Rain pants provide waterproof protection during wet outdoor activities and are essential for staying dry in adverse climatic conditions. Top wear in outdoor clothing focuses on providing versatile safety, insulation, and comfort for various activities and weather conditions. Preference factors include intended use, layering options, and moisture management. Jackets are popular among outdoor enthusiasts for their versatility, lightweight warmth, and breathability. Bottom wear tends to prioritize freedom of movement and moisture management, while top wear places greater emphasis on insulation and layering options.
End-User: Expanding demand for durable, stylish, and functional outdoor clothing from children, men, and women
The kids' outdoor clothing caters to the needs of children aged 0-14 years. Parents prioritize quality materials, durability, and safety features in their purchases. Kids' outdoor clothing withstands rough play and protects various weather conditions. The men's outdoor clothing targets adult males who engage in various outdoor activities, including hiking, camping, fishing, skiing, and mountain climbing. Primary subcategories of men's outdoor clothing consist of base layers (thermal wear), mid-layers (fleece jackets), outer layers (windbreakers), waterproof pants/trousers/shorts, footwear (hiking boots/shoes), headgear (caps/hats/beanies) gloves/mittens, and accessories (belts/neck gaiters). The women's outdoor clothing caters to adult females with products designed specifically for the female body shape and contours. Key preferences include comfort, fit, style, functionality, durability, and enhanced performance for various outdoor activities.
Regional Insights
In the Americas region, the outdoor clothing market is characterized by increasing consumer demand for eco-friendly products, rising interest in adventure tourism, and participation in sports activities such as hiking and camping. In the United States and Canada, outdoor clothing companies comply with strict product safety and labor practices regulations while meeting consumer demands for sustainable products. The APAC region is witnessing rapid expansion of its outdoor clothing industry owing to rising disposable incomes, urbanization, and a burgeoning middle class that increasingly demands premium-quality apparel. In addition to this social-economic transformation, many international sports events across countries, including China, Japan, and South Korea, stimulate interest in various outdoor activities. The EMEA region boasts well-established brands known for their high-quality outdoor clothing products that cater to diverse consumer needs. The European Union (EU) countries and the United Kingdom (UK) have several well-established outdoor clothing brands that must comply with EU regulations, including Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) while catering to a growing interest in eco-conscious products. In the Middle East & Africa, outdoor clothing presents significant growth opportunities due to increasing tourism activities driving demand for high-quality products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Outdoor Clothing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Outdoor Clothing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Outdoor Clothing Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, ARCTERYX Equipment Inc. by Amer Sports Corporation, Berghaus Limited by Pentland Group, Black Diamond Equipment, Ltd., Columbia Sportswear Company, Cotopaxi by Delaware Corporation, COWELL FASHION Co.,Ltd, Give-r LLC, Hanesbrands Inc., Helly Hansen Group, Houdini Sportswear AB, Hugo Boss AG, Kailas, Kathmandu Group, KUHL by Skythe, Inc., Lafuma by Millet Mountain Group SAS, Mammut Sports Group AG, Marmot Mountain, LLC by Newell Brands, Mizuno Corporation, Moosejaw, LLC, Nike, Inc., Osprey Packs, Inc., Outdoor Research, Outdoor Voices, Inc., Patagonia, Inc., Puma SE, Recreational Equipment, Inc., Under Armour Inc., and VF Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Outdoor Clothing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Outdoor Clothing Market?
3. What are the technology trends and regulatory frameworks in the Outdoor Clothing Market?
4. What is the market share of the leading vendors in the Outdoor Clothing Market?
5. Which modes and strategic moves are suitable for entering the Outdoor Clothing Market?