市場調查報告書
商品編碼
1470761
定位服務市場:按服務、技術、位置類型、應用程式和最終用戶分類 - 2024-2030 年全球預測Location-based Services Market by Services, Technology (Bluetooth Low Energy, Cellular Triangulation, Computer Vision), Location Type, Application, End-User - Global Forecast 2024-2030 |
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預計2023年定位服務市場規模為205.6億美元,2024年預計將達237億美元,2030年將達到578億美元,複合年成長率為15.90%。
定位服務(LBS)是指根據使用者的地理位置向使用者提供的各種服務。這些服務利用即時尋找智慧型手機、平板電腦和 GPS 設備等設備地理位置的能力來提供各種服務和解決方案。智慧型裝置的高普及、網路存取的增加、社群媒體使用的增加以及 GPS 技術的易用性正在推動市場成長。具有旅行資訊和靈活路線選擇的基於位置的技術的出現也推動了市場的成長。位置追蹤的不準確性和不可靠性、與定位服務相關的隱私和安全問題限制了市場的開拓。低功耗藍牙 (BLE)、物聯網和區塊鏈技術在定位服務中的整合預計將推動 LBS 的採用。跨組織基於位置和基於廣告的行銷的新可能性可以為 LBS 開闢新的應用程式,為客戶提供無縫和個性化的購物體驗。
主要市場統計 | |
---|---|
基準年[2023] | 205.6億美元 |
預測年份 [2024] | 237億美元 |
預測年份 [2030] | 578億美元 |
複合年成長率(%) | 15.90% |
對服務物流和乘車共享服務的應用支援和維護服務的需求增加
定位服務(LBS)、應用程式支援和維護對於確保 LBS 應用程式的無縫運作和長壽命至關重要。這項服務通常是尋求 LBS 解決方案的長期效率和營運穩定性的企業的首選。諮詢和培訓服務透過幫助公司了解和利用定位技術的潛力來提高決策和業務效率,在 LBS 市場中發揮著至關重要的作用。實施和整合服務對於在現有業務生態系統中部署 LBS 技術至關重要,可確保相容性並最大限度地提高位置資料的效用。三個服務領域的比較表明,每個服務領域都滿足獨特的市場需求:應用程式支援和維護可確保長期營運,而諮詢和培訓則支援知識轉移和策略實施,而促進、配置和整合將側重於LBS 技術的技術整合。
最終用戶:擴大採用先進的 LBS 系統來簡化全球物流業務。
政府部門依靠定位服務(LBS) 來實現多種重要應用,包括公共、城市規劃和環境管理。該領域專注於即時追蹤、地理資訊系統(GIS)服務和災害管理解決方案。在醫療保健和生命科學領域,LBS 主要用於緊急服務、院內資產追蹤、患者照護和勞動力管理。這裡的主要需求是改善回應時間、病人安全和業務效率。製造業中定位服務對於資產管理、供應鏈最佳化和安全合規至關重要。主要需求包括即時可見性、增強的資產追蹤和工作流程最佳化。在媒體和娛樂領域,LBS 用於透過個人化內容、基於位置的廣告和活動管理來改善客戶體驗。這裡的需求是活動的參與、個人化和業務效率。零售和電子商務正在大力投資 LBS,以提高客流量、改善客戶服務、個人化行銷、大型零售空間的導航以及簡化營運以實現高效的物流。定位服務對於旅遊和酒店業至關重要,可提供業務效率、個人化的賓客體驗和基於位置的行銷。運輸和物流行業依靠LBS進行車隊管理、路線最佳化和貨物追蹤,以提高營運效率和降低成本為關鍵需求。跨行業對定位服務的採用和利用證實了LBS技術的多功能性和廣泛適用性。政府、醫療保健和製造業優先考慮安全、合規性和業務效率,而零售、媒體和旅遊業則專注於客戶參與和個人化。交通運輸領域著重降本增效,凸顯物流在LBS應用的重要角色。
區域洞察
由於智慧型手機和高速網路的普及,定位服務(LBS)在美洲廣泛使用,特別是在美國和加拿大。這些地區的消費者更有可能依賴LBS進行導航、零售和個人化行銷。受 GDPR 等嚴格資料隱私法的影響,歐盟國家對 LBS 表現出多樣化的消費者需求和購買行為。該區域市場的特點是汽車、旅遊和零售領域對安全且符合隱私的 LBS 應用程式的需求很高。最近的投資趨勢是開發利用先進 LBS 的公共和社交網路解決方案。在人口年輕化和智慧型手機普及不斷上升的推動下,中東和非洲是一個快速新興的定位服務市場。在中東,阿拉伯聯合大公國和沙烏地阿拉伯正在推動奢侈品零售業和智慧城市計畫。非洲面臨基礎設施和資料準確性挑戰,農業、衛生和金融科技領域的 LBS 應用推動了成長。亞太地區是一個廣闊且快速成長的定位服務市場,包括中國、日本和印度等人口大國。在中國,政府主導的舉措和對 5G 技術的大量投資正在推動 LBS 在電子商務、宅配服務和智慧城市計劃中的使用。日本以技術力著稱,在災害管理和養老等領域非常重視LBS。印度市場正在蓬勃發展,針對農村和都市區的交通、農業和零售需求量身定做的 LBS 解決方案在一定程度上得益於政府數位基礎設施的推動。該地區多樣化的消費者基礎和數位環境為 LBS 供應商帶來了獨特的挑戰和機會。
FPNV定位矩陣
FPNV定位矩陣對於評估定位服務市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對定位服務市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.定位服務市場的市場規模與預測是多少?
2.在定位服務市場的預測期內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.定位服務市場的技術趨勢和法規結構是什麼?
4.定位服務市場主要廠商的市場佔有率為何?
5.進入定位服務市場的適當形式和策略手段是什麼?
[199 Pages Report] The Location-based Services Market size was estimated at USD 20.56 billion in 2023 and expected to reach USD 23.70 billion in 2024, at a CAGR 15.90% to reach USD 57.80 billion by 2030.
Location-based services (LBS) are a broad range of services provided to users based on their geographical location. These services leverage the capability to find a device's geographical location, including a device, including a smartphone, tablet, or GPS device, in real-time to offer various services and solutions. High penetration of smart devices, increasing internet access, rising use of social media, and easy availability of GPS technology are driving the market growth. The emergence of location-based technology owing to travel information and flexible route options also fuels the market growth. Issues with the inaccuracy and reliability of location tracking and privacy and security concerns associated with location-based services are restricting the market development. Integration of Bluetooth low energy (BLE), IoT, and blockchain technology in location-based services is expected to boost the adoption of LBS. The emerging potential of location and advertising-based marketing among organizations offers customers a seamless, personalized shopping experience, which could open new applications for LBS.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 20.56 billion |
Estimated Year [2024] | USD 23.70 billion |
Forecast Year [2030] | USD 57.80 billion |
CAGR (%) | 15.90% |
Services: Rising demand for application support & maintenance services for the logistics and ride-sharing services
Location-based services (LBS), application support & maintenance are crucial for ensuring the seamless operation and longevity of LBS applications. This service is typically preferred by businesses seeking long-term efficiency and operational stability in their LBS solutions. Consulting & training services play a pivotal role in the LBS market by helping businesses understand and leverage the potential of location-based technologies for improved decision-making and operational efficiency. Deployment & integration services are essential for implementing LBS technologies within existing business ecosystems, ensuring compatibility, and maximizing the utility of location-based data. In comparing the three service segments, it's clear that each caters to unique market needs: Application support and maintenance ensures operational longevity, consulting & training facilitate knowledge transfer and strategic adoption, while deployment & integration focuses on the technical incorporation of LBS technologies.
End-User: Growing adoption of an advanced LBS system to streamline its global logistics operations
The government sector leverages location-based services (LBS) for several critical applications, including public safety, urban planning, and environmental management. The preferences in this segment focus on real-time tracking, geographic information system (GIS) services, and disaster management solutions. In the healthcare & life sciences sector, LBS is predominantly used for emergency services, asset tracking within hospitals, patient care, and workforce management. The key need here is to improve response times, patient safety, and operational efficiency. Location-based services within the manufacturing sector are pivotal for asset management, supply chain optimization, and safety compliance. The primary need is to ensure real-time visibility, enhance asset tracking, and optimize workflow. The media & entertainment sector uses LBS to improve customer experiences through personalized content, location-based advertising, and event management. The need here is for engagement, personalization, and operational efficiency at events. Retail and eCommerce invest heavily in LBS to drive foot traffic, improve customer service, streamline operations for personalized marketing, navigation in large retail spaces, and efficient logistics. Location-based services are crucial for the tourism & hospitality industry, providing operational efficiency, personalized guest experiences, and location-based marketing. The transportation & logistics sector relies on LBS for fleet management, route optimization, and cargo tracking, with the main need being operational efficiency and cost reduction. Each sector's adoption and utilization of location-based services underscore the versatility and wide-ranging applicability of LBS technologies. While government, healthcare, and manufacturing prioritize safety, compliance, and operational efficiency, retail, media, and tourism sectors focus more on customer engagement and personalization. The transportation sector uniquely emphasizes cost reduction and efficiency, underscoring the critical role of logistics in LBS application.
Regional Insights
In the Americas, particularly in the United States and Canada, location-based services (LBS) are extensively utilized, due to the widespread adoption of smartphones and high-speed internet. Consumers in these regions are highly likely to use LBS for navigation, retail, and personalized marketing. The EU countries exhibit diverse consumer needs and purchasing behaviors towards LBS, influenced by stringent data privacy laws such as the GDPR. The regional market is characterized by a high demand for secure and privacy-compliant LBS applications in the automotive, tourism, and retail sectors. Recent investments tend toward developing advanced LBS-powered public safety and social networking solutions. The Middle East and Africa are rapidly emerging markets for location-based services, driven by a youthful demographic and increasing smartphone penetration. In the Middle East, the luxury retail sector and the push for smart city initiatives in the UAE and Saudi Arabia. Africa's growth is fueled by LBS applications in agriculture, health, and fintech, though it faces infrastructure and data accuracy challenges. The Asia Pacific region, encompassing highly populous countries including China, Japan, and India, represents a vast and rapidly growing market for location-based services. In China, government-led initiatives and heavy investments in 5G technology are propelling the use of LBS in e-commerce, delivery services, and smart city projects. Japan, known for its technological prowess, emphasizes LBS in disaster management and elderly care. India's market is booming with LBS solutions tailored to rural and urban transportation, agriculture, and retail needs, aided by the government's push for digital infrastructure. The region's diverse consumer base and digital landscape present unique challenges and opportunities for LBS providers.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Location-based Services Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Location-based Services Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Location-based Services Market, highlighting leading vendors and their innovative profiles. These include AiRISTA Flow, Inc., Alcatel Lucent Enterprise, Alien Technology, LLC, Apple Inc., AT&T Inc., Beijing Kingdoes IOT Information Technologies Co., Ltd., CenTrak, Inc., Cisco Systems, Inc., ESRI, Foursquare, Geoapify GmbH, Google LLC by Alphabet Inc., Here Technologies, Hewlett Packard Enterprise Development LP, Hexagon AB, Identec Group, Impinj, Inc., IndoorAtlas Oy, Infor Group, Infsoft GmbH, Inpixon, Intellias Limited, International Business Machines Corporation, KDDI Corporation, Leantegra Inc., Litum Technologies, Microsoft Corporation, Midmark Corp., Mysphera Ltd., Navenio Ltd., Navigine Corporation, NTT Docomo, Inc., Oracle Corporation, Pinc Solutions, Pozyx NV, Precisely, Qualcomm Technologies, Inc., Quuppa Oy, Sewio Networks s.r.o., Situm Technologies, Sonitor Technologies, Teldio Corporation, Telefonaktiebolaget LM Ericsson, TeleTracking Technologies, Inc., TomTom N.V., Trimble, Inc., Ubisense Ltd., and Zebra Technologies.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Location-based Services Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Location-based Services Market?
3. What are the technology trends and regulatory frameworks in the Location-based Services Market?
4. What is the market share of the leading vendors in the Location-based Services Market?
5. Which modes and strategic moves are suitable for entering the Location-based Services Market?