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市場調查報告書
商品編碼
2172521

2026-2030年全球活動管理服務市場

Global Event Management As A Service Market 2026-2030
出版日期: | 出版商: TechNavio | 英文 310 Pages | 訂單完成後即時交付

價格
簡介目錄

全球活動管理即服務市場預計將從 2025 年到 2030 年成長至 7.801 億美元，預測期內複合年成長率為 13.0%。

本報告對全球活動管理服務市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。該市場的成長主要得益於混合式和虛擬互動模式的普及、先進數據分析和人工智慧技術的融合，以及基於雲端的訂閱和SaaS（軟體即服務）框架的廣泛應用。

本次調查客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、包含區域分析的細分市場資訊以及供應商格局數據，並包含歷史市場規模數據和預測市場規模數據。

市場範圍
基準年 2025
年末 2030
調查期 2026-2030
成長勢頭 加速度
2026 年同比比較 12%
複合年成長率 13%
增量 7.801億美元

本研究指出，人工智慧和預測分析驅動的超個人化服務將成為未來幾年全球活動管理服務市場成長的主要驅動力之一。此外，朝向永續性轉型、可量化的碳足跡管理以及身臨其境型技術和遊戲化互動策略的融合，預計也將顯著提升市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

  • 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
  • 輸入的重要性及差異化因素
  • 干擾因素
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場的定義
  • 市場區隔分析
  • 2025年市場規模
  • 市場展望，2025-2030年

第5章 市場規模與表現

  • 2020-2024年全球活動管理服務市場
  • 2020年至2024年最終用戶細分市場分析
  • 按類型分類的細分市場分析，2020-2024 年
  • 基於應用領域的細分市場分析，2020-2024 年
  • 區域區隔市場分析，2020-2024 年
  • 2020-2024年各國細分市場分析

第6章 定性分析

  • 人工智慧的影響：全球活動管理服務市場
  • 地緣政治衝突的影響：全球活動管理服務市場

第7章：五力分析

第8章 市場區隔：依最終用戶分類

  • 比較：按最終用戶
  • 公司
  • 民間組織和非政府組織
  • 個人
  • 市場機會：依最終用戶分類

第9章 市場細分：依類型

  • 比較：按類型
  • 活動前服務
  • 現場服務
  • 活動後服務
  • 市場機會：按類型分類

第10章 市場區隔：依應用

  • 比較：透過應用
  • 場地和物流
  • 活動企劃
  • 活動行銷
  • 事件技術
  • 登記
  • 市場機會：依應用領域分類

第11章 客戶情況

第12章 區域情勢

  • 區域分類
  • 區域比較
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 荷蘭
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 澳洲
    • 新加坡
    • 印度
  • 中東和非洲
    • UAE
    • 沙烏地阿拉伯
    • 南非
    • 以色列
    • 土耳其
  • 南美洲
    • 巴西
    • 阿根廷
    • 智利
  • 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機遇

第14章 競爭格局

  • 概述
  • 競爭格局
  • 混亂局面
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 公司排名指標
  • 企業市場定位
  • 5Touch Solution Inc.
  • Accelevents Inc.
  • BigMarker Inc.
  • Bizzabo Inc.
  • Canapii Ltd
  • Cvent Inc
  • EventsAIR Pty Ltd
  • InEvent Inc.
  • RainFocus LLC
  • RingCentral Inc.
  • SplashThat.com Inc.
  • Stova Group
  • vFairs LLC
  • Webconnex LLC
  • Whova Inc.

第16章附錄

簡介目錄
Product Code: IRTNTR70862

The global event management as a service market is forecasted to grow by USD 780.1 mn during 2025-2030, accelerating at a CAGR of 13.0% during the forecast period. The report on the global event management as a service market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of hybrid and virtual engagement models, integration of sophisticated data analytics and AI, widespread adoption of cloud based subscription and software as service framework.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 202612%
CAGR13%
Incremental Value$780.1 mn

Technavio's global event management as a service market is segmented as below:

By End-User

  • Corporate
  • PO and NGO
  • Individuals

By Type

  • Pre-event services
  • Onsite services
  • Post-event services

By Application

  • Venue and logistics
  • Event planning
  • Event marketing
  • Event technology
  • Attendee registration

Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • The Netherlands
  • APAC
    • China
    • Japan
    • South Korea
    • Australia
    • Singapore
    • India
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Chile
  • Rest of World (ROW)

This study identifies the emergence of hyper-personalization through AI and predictive analytics as one of the prime reasons driving the global event management as a service market growth during the next few years. Also, shift toward sustainability and quantifiable carbon footprint management and integration of immersive technologies and gamified engagement strategies will lead to sizable demand in the market.

The report on the global event management as a service market covers the following areas:

  • Global event management as a service market sizing
  • Global event management as a service market forecast
  • Global event management as a service market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global event management as a service market vendors that include 5Touch Solution Inc., Accelevents Inc., Airmeet Inc., BigMarker Inc., Bizzabo Inc., Brella Ltd., Canapii Ltd, Certain Inc., Cvent Inc, EventsAIR Pty Ltd, InEvent Inc., RainFocus LLC, RingCentral Inc., SplashThat.com Inc., SpotMe SA, Stova Group, Swapcard SAS, vFairs LLC, Webconnex LLC, Whova Inc.. Also, the global event management as a service market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Market Segmentation by Type
    • Executive Summary - Chart on Market Segmentation by Application
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global Event Management As A Service Market 2020 - 2024
    • Historic Market Size - Data Table on Global Event Management As A Service Market 2020 - 2024 ($ million)
  • 5.2 End-user segment analysis 2020 - 2024
    • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
  • 5.3 Type segment analysis 2020 - 2024
    • Historic Market Size - Type Segment 2020 - 2024 ($ million)
  • 5.4 Application segment analysis 2020 - 2024
    • Historic Market Size - Application Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI on Global Event Management as a Service Market
  • 6.2 Impact of Geopolitical Conflicts on Global Event Management as a Service Market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by End-user

  • 8.1 Market segments
  • 8.2 Comparison by End-user
  • 8.3 Corporate - Market size and forecast 2025-2030
  • 8.4 PO and NGO - Market size and forecast 2025-2030
  • 8.5 Individuals - Market size and forecast 2025-2030
  • 8.6 Market opportunity by End-user
    • Market opportunity by End-user ($ million)

9 Market Segmentation by Type

  • 9.1 Market segments
  • 9.2 Comparison by Type
  • 9.3 Pre-event services - Market size and forecast 2025-2030
  • 9.4 Onsite services - Market size and forecast 2025-2030
  • 9.5 Post-event services - Market size and forecast 2025-2030
  • 9.6 Market opportunity by Type
    • Market opportunity by Type ($ million)

10 Market Segmentation by Application

  • 10.1 Market segments
  • 10.2 Comparison by Application
  • 10.3 Venue and logistics - Market size and forecast 2025-2030
  • 10.4 Event planning - Market size and forecast 2025-2030
  • 10.5 Event marketing - Market size and forecast 2025-2030
  • 10.6 Event technology - Market size and forecast 2025-2030
  • 10.7 Attendee registration - Market size and forecast 2025-2030
  • 10.8 Market opportunity by Application
    • Market opportunity by Application ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 North America - Market size and forecast 2025-2030
    • 12.3.1 US - Market size and forecast 2025-2030
    • 12.3.2 Canada - Market size and forecast 2025-2030
    • 12.3.3 Mexico - Market size and forecast 2025-2030
  • 12.4 Europe - Market size and forecast 2025-2030
    • 12.4.1 Germany - Market size and forecast 2025-2030
    • 12.4.2 UK - Market size and forecast 2025-2030
    • 12.4.3 France - Market size and forecast 2025-2030
    • 12.4.4 Italy - Market size and forecast 2025-2030
    • 12.4.5 Spain - Market size and forecast 2025-2030
    • 12.4.6 The Netherlands - Market size and forecast 2025-2030
  • 12.5 APAC - Market size and forecast 2025-2030
    • 12.5.1 China - Market size and forecast 2025-2030
    • 12.5.2 Japan - Market size and forecast 2025-2030
    • 12.5.3 South Korea - Market size and forecast 2025-2030
    • 12.5.4 Australia - Market size and forecast 2025-2030
    • 12.5.5 Singapore - Market size and forecast 2025-2030
    • 12.5.6 India - Market size and forecast 2025-2030
  • 12.6 Middle East and Africa - Market size and forecast 2025-2030
    • 12.6.1 UAE - Market size and forecast 2025-2030
    • 12.6.2 Saudi Arabia - Market size and forecast 2025-2030
    • 12.6.3 South Africa - Market size and forecast 2025-2030
    • 12.6.4 Israel - Market size and forecast 2025-2030
    • 12.6.5 Turkey - Market size and forecast 2025-2030
  • 12.7 South America - Market size and forecast 2025-2030
    • 12.7.1 Brazil - Market size and forecast 2025-2030
    • 12.7.2 Argentina - Market size and forecast 2025-2030
    • 12.7.3 Chile - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Proliferation of hybrid and virtual engagement models
    • Integration of sophisticated data analytics and AI
    • Widespread adoption of cloud based subscription and software as service framework
  • 13.2 Market challenges
    • Data privacy and regulatory compliance constraints
    • Technical interoperability and legacy system integration
    • Skilled labor shortages and financial barriers to customization
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Emergence of hyper-personalization through AI and predictive analytics
    • Shift toward sustainability and quantifiable carbon footprint management
    • Integration of immersive technologies and gamified engagement strategies

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 5Touch Solution Inc.
    • 5Touch Solution Inc. - Overview
    • 5Touch Solution Inc. - Product / Service
    • 5Touch Solution Inc. - Key offerings
    • SWOT
  • 15.5 Accelevents Inc.
    • Accelevents Inc. - Overview
    • Accelevents Inc. - Product / Service
    • Accelevents Inc. - Key offerings
    • SWOT
  • 15.6 BigMarker Inc.
    • BigMarker Inc. - Overview
    • BigMarker Inc. - Product / Service
    • BigMarker Inc. - Key offerings
    • SWOT
  • 15.7 Bizzabo Inc.
    • Bizzabo Inc. - Overview
    • Bizzabo Inc. - Product / Service
    • Bizzabo Inc. - Key offerings
    • SWOT
  • 15.8 Canapii Ltd
    • Canapii Ltd - Overview
    • Canapii Ltd - Product / Service
    • Canapii Ltd - Key offerings
    • SWOT
  • 15.9 Cvent Inc
    • Cvent Inc - Overview
    • Cvent Inc - Product / Service
    • Cvent Inc - Key offerings
    • SWOT
  • 15.10 EventsAIR Pty Ltd
    • EventsAIR Pty Ltd - Overview
    • EventsAIR Pty Ltd - Product / Service
    • EventsAIR Pty Ltd - Key offerings
    • SWOT
  • 15.11 InEvent Inc.
    • InEvent Inc. - Overview
    • InEvent Inc. - Product / Service
    • InEvent Inc. - Key offerings
    • SWOT
  • 15.12 RainFocus LLC
    • RainFocus LLC - Overview
    • RainFocus LLC - Product / Service
    • RainFocus LLC - Key offerings
    • SWOT
  • 15.13 RingCentral Inc.
    • RingCentral Inc. - Overview
    • RingCentral Inc. - Product / Service
    • RingCentral Inc. - Key news
    • RingCentral Inc. - Key offerings
    • SWOT
  • 15.14 SplashThat.com Inc.
    • SplashThat.com Inc. - Overview
    • SplashThat.com Inc. - Product / Service
    • SplashThat.com Inc. - Key offerings
    • SWOT
  • 15.15 Stova Group
    • Stova Group - Overview
    • Stova Group - Product / Service
    • Stova Group - Key offerings
    • SWOT
  • 15.16 vFairs LLC
    • vFairs LLC - Overview
    • vFairs LLC - Product / Service
    • vFairs LLC - Key offerings
    • SWOT
  • 15.17 Webconnex LLC
    • Webconnex LLC - Overview
    • Webconnex LLC - Product / Service
    • Webconnex LLC - Key offerings
    • SWOT
  • 15.18 Whova Inc.
    • Whova Inc. - Overview
    • Whova Inc. - Product / Service
    • Whova Inc. - Key offerings
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations