2026-2030年全球媒體與娛樂產業人工智慧市場

預計 2025 年至 2030 年間，全球媒體和娛樂產業的 AI 市場規模將成長至 489.136 億美元，預測期內複合年成長率為 26.6%。

這份關於全球媒體和娛樂產業人工智慧市場的報告提供了全面的分析，包括市場規模和預測、趨勢、成長要素、挑戰以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。市場促進因素包括：客製化的多模態平台模型，這些模型能夠加速電影製作前期工作流程的自動化；高度個人化的影片建議演算法，這些演算法能夠最佳化全球觀眾留存策略；以及授權的生成式聲音技術，這些技術能夠拓展創作者的獲利和數位發行管道。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容包括對主要公司的分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，未來幾年，與商業工作室合作開發針對其獨特娛樂內容庫量身定做的基礎模型，將成為全球媒體和娛樂產業人工智慧市場成長的關鍵驅動力。此外，整合生成式視覺特效製作的短篇故事平台，以及提供商業性安全保障的企業級創新軟體套件，預計也將帶來顯著的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球媒體與娛樂產業人工智慧市場
• 2020-2024年基於技術的細分市場分析
• 2020年至2024年最終用戶細分市場分析
• 基於解決方案的細分市場分析，2020-2024 年
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧在媒體和娛樂產業對全球人工智慧市場的影響。
• 地緣政治衝突對全球媒體娛樂產業人工智慧市場的影響。

第7章：五力分析

第8章 市場區隔：依技術分類

• 比較：按技術
• 機器學習
• 電腦視覺
• 語音辨識
• 市場機會：依技術分類

第9章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 媒體公司
• 遊戲產業
• 廣告公司
• 電影製作公司
• 市場機會：依最終用戶分類

第10章 市場區隔：依解決方案

• 比較：按解決方案
• 軟體
• 服務
• 硬體
• 市場機會：依解決方案分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 新加坡
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • UAE
  • 沙烏地阿拉伯
  • 南非
  • 以色列
  • 卡達
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Accenture Plc
• Adobe Inc.
• Amazon Web Services Inc.
• Autodesk Inc.
• Automation Anywhere Inc.
• Canva Pty Ltd.
• Globant SA
• Google LLC
• HCL Technologies Ltd.
• Imagine Communications Corp.
• Microsoft Corp.
• NVIDIA Corp.
• Unity Technologies Inc.
• Veritone Inc.
• Wipro Ltd.

第16章附錄

The global ai market in media and entertainment industry is forecasted to grow by USD 48913.6 mn during 2025-2030, accelerating at a CAGR of 26.6% during the forecast period. The report on the global ai market in media and entertainment industry provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by custom multimodal foundation models accelerate cinematic preproduction workflow automation efficiency, hyper personalized video recommendation algorithms optimize global audience retention strategy, licensed generative sound technology expands creator monetization digital distribution opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global ai market in media and entertainment industry is segmented as below:

By Technology

• Machine learning
• Computer vision
• Speech recognition

By End-User

• Media companies
• Gaming industry
• Advertising agencies
• Film production houses

By Solution

• Software
• Services
• Hardware

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Singapore
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Qatar
• Rest of World (ROW)

This study identifies the commercial studio partnerships train tailored foundation models proprietary entertainment libraries as one of the prime reasons driving the global ai market in media and entertainment industry growth during the next few years. Also, short form episodic storytelling platforms integrate generative visual fx production and enterprise creative software suites offer indemnified commercial safety guarantees will lead to sizable demand in the market.

The report on the global ai market in media and entertainment industry covers the following areas:

• Global ai market in media and entertainment industry sizing
• Global ai market in media and entertainment industry forecast
• Global ai market in media and entertainment industry industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global ai market in media and entertainment industry vendors that include Accenture Plc, Adobe Inc., Amazon Web Services Inc., Autodesk Inc., Automation Anywhere Inc., Canva Pty Ltd., Deepbrain AI, Descript, Eleven Labs Inc., Globant SA, Google LLC, HCL Technologies Ltd., Imagine Communications Corp., Kaltura Inc., Microsoft Corp., NVIDIA Corp., Runway AI Inc., Unity Technologies Inc., Veritone Inc., Wipro Ltd.. Also, the global ai market in media and entertainment industry analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Solution
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global AI Market In Media And Entertainment Industry 2020 - 2024
  • Historic Market Size - Data Table on Global AI Market In Media And Entertainment Industry 2020 - 2024 ($ million)
• 5.2 Technology segment analysis 2020 - 2024
  • Historic Market Size - Technology Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Solution segment analysis 2020 - 2024
  • Historic Market Size - Solution Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global AI market in media and entertainment industry
• 6.2 Impact of geopolitical conflicts on global AI market in media and entertainment industry

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Technology

• 8.1 Market segments
• 8.2 Comparison by Technology
• 8.3 Machine learning - Market size and forecast 2025-2030
• 8.4 Computer vision - Market size and forecast 2025-2030
• 8.5 Speech recognition - Market size and forecast 2025-2030
• 8.6 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Media companies - Market size and forecast 2025-2030
• 9.4 Gaming industry - Market size and forecast 2025-2030
• 9.5 Advertising agencies - Market size and forecast 2025-2030
• 9.6 Film production houses - Market size and forecast 2025-2030
• 9.7 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Solution

• 10.1 Market segments
• 10.2 Comparison by Solution
• 10.3 Software - Market size and forecast 2025-2030
• 10.4 Services - Market size and forecast 2025-2030
• 10.5 Hardware - Market size and forecast 2025-2030
• 10.6 Market opportunity by Solution
  • Market opportunity by Solution ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Singapore - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Qatar - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Custom multimodal foundation models accelerate cinematic preproduction workflow automation efficiency
  • Hyper personalized video recommendation algorithms optimize global audience retention strategy
  • Licensed generative sound technology expands creator monetization digital distribution opportunities
• 13.2 Market challenges
  • Intellectual property litigation surrounding unauthorized copyright model training datasets creation
  • Digital replica voice performance consent regulations safeguard synthetic talent rights
  • Unsustainable infrastructure compute costs threaten video generative model operational viability
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Commercial studio partnerships train tailored foundation models proprietary entertainment libraries
  • Short form episodic storytelling platforms integrate generative visual fx production
  • Enterprise creative software suites offer indemnified commercial safety guarantees

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Accenture Plc
  • Accenture Plc - Overview
  • Accenture Plc - Business segments
  • Accenture Plc - Key news
  • Accenture Plc - Key offerings
  • Accenture Plc - Segment focus
  • SWOT
• 15.5 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 15.6 Amazon Web Services Inc.
  • Amazon Web Services Inc. - Overview
  • Amazon Web Services Inc. - Product / Service
  • Amazon Web Services Inc. - Key offerings
  • SWOT
• 15.7 Autodesk Inc.
  • Autodesk Inc. - Overview
  • Autodesk Inc. - Business segments
  • Autodesk Inc. - Key offerings
  • Autodesk Inc. - Segment focus
  • SWOT
• 15.8 Automation Anywhere Inc.
  • Automation Anywhere Inc. - Overview
  • Automation Anywhere Inc. - Product / Service
  • Automation Anywhere Inc. - Key offerings
  • SWOT
• 15.9 Canva Pty Ltd.
  • Canva Pty Ltd. - Overview
  • Canva Pty Ltd. - Product / Service
  • Canva Pty Ltd. - Key offerings
  • SWOT
• 15.10 Globant SA
  • Globant SA - Overview
  • Globant SA - Product / Service
  • Globant SA - Key offerings
  • SWOT
• 15.11 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key news
  • Google LLC - Key offerings
  • SWOT
• 15.12 HCL Technologies Ltd.
  • HCL Technologies Ltd. - Overview
  • HCL Technologies Ltd. - Business segments
  • HCL Technologies Ltd. - Key news
  • HCL Technologies Ltd. - Key offerings
  • HCL Technologies Ltd. - Segment focus
  • SWOT
• 15.13 Imagine Communications Corp.
  • Imagine Communications Corp. - Overview
  • Imagine Communications Corp. - Product / Service
  • Imagine Communications Corp. - Key offerings
  • SWOT
• 15.14 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.15 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
  • SWOT
• 15.16 Unity Technologies Inc.
  • Unity Technologies Inc. - Overview
  • Unity Technologies Inc. - Business segments
  • Unity Technologies Inc. - Key offerings
  • Unity Technologies Inc. - Segment focus
  • SWOT
• 15.17 Veritone Inc.
  • Veritone Inc. - Overview
  • Veritone Inc. - Product / Service
  • Veritone Inc. - Key offerings
  • SWOT
• 15.18 Wipro Ltd.
  • Wipro Ltd. - Overview
  • Wipro Ltd. - Business segments
  • Wipro Ltd. - Key news
  • Wipro Ltd. - Key offerings
  • Wipro Ltd. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations