2026-2030年全球花卉與觀賞植物市場

預計從 2025 年到 2030 年，全球花卉和觀賞植物市場規模將成長至 438.326 億美元，預測期內複合年成長率為 6.9%。

這份關於全球花卉和觀賞植物市場的報告提供了全面的分析，包括市場規模和預測、趨勢、成長要素、挑戰以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場成長的因素包括：城市綠化和親生物室內設計的普及、花卉栽培中先進自動化和人工智慧技術的應用、電子商務通路的拓展以及訂閱式消費模式的興起。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容涵蓋主要公司分析、全面的市場規模資料、細分市場數據及區域分析，以及供應商格局。報告包含歷史數據和預測數據。

本研究指出，將先進的人工智慧技術應用於高度個人化的植物養護和管理，將是未來幾年全球花卉和觀賞植物市場成長的關鍵促進因素之一。此外，循環經濟原則和永續包裝解決方案的推廣，以及人們對親生物健康和療癒園藝空間的日益關注，預計也將產生巨大的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球花卉與觀賞植物市場
• 產品細分市場分析，2020-2024 年
• 2020-2024 年最終用戶細分市場分析
• 通路細分分析，2020-2024 年
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球花卉和觀賞植物市場
• 地緣政治衝突的影響：全球花卉與觀賞植物市場

第7章：五力分析

第8章 市場區隔：依產品

• 比較：按產品
• 鮮切花
• 盆栽植物
• 市場機會：依產品分類

第9章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 商業的
• 住宅
• 市場機會：依最終用戶分類

第10章 市場區隔：按分銷管道

• 比較：按分銷管道
• 離線
• 線上
• 市場機會：依分銷管道分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
  • 印尼
• 歐洲
  • 德國
  • 英國
  • 法國
  • 荷蘭
  • 義大利
  • 西班牙
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 南非
  • 土耳其
  • 以色列
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 中斷狀況
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Anthura BV
• Ball Horticultural Co.
• Beekenkamp Verpakkingen BV
• Danziger Group
• De Ruiter Seeds
• Dummen Orange
• Ernst Benary Samenzucht GmbH
• Floritec GmbH
• HilverdaFlorist
• KP Holland
• Marginpar BV
• Oserian Development Co. Ltd.
• Rosaprima Group
• Royal Van Zanten
• Sakata Seed Corp.

第16章附錄

The global flower and ornamental plants market is forecasted to grow by USD 43832.6 mn during 2025-2030, accelerating at a CAGR of 6.9% during the forecast period. The report on the global flower and ornamental plants market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of urban greenery and biophilic interior design, integration of advanced automation and ai in floriculture, expansion of e-commerce channels and subscription-based consumption models.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global flower and ornamental plants market is segmented as below:

By Product

• Cut flowers
• Potted plants

By End-User

• Commercial
• Residential

By Distribution Channel

• Offline
• Online

Geography

• APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • The Netherlands
  • Italy
  • Spain
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the integration of advanced ai for hyper-personalized plant care and curation as one of the prime reasons driving the global flower and ornamental plants market growth during the next few years. Also, adoption of circular economy principles and sustainable packaging solutions and heightened focus on biophilic wellness and therapeutic horticultural spaces will lead to sizable demand in the market.

The report on the global flower and ornamental plants market covers the following areas:

• Global flower and ornamental plants market sizing
• Global flower and ornamental plants market forecast
• Global flower and ornamental plants market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global flower and ornamental plants market vendors that include Anthura B.V., Ball Horticultural Co., Beekenkamp Verpakkingen B.V, Danziger Group, De Ruiter Seeds, Dummen Orange, Ernst Benary Samenzucht GmbH, Floritec GmbH, HilverdaFlorist, KP Holland, Marginpar BV, Oserian Development Co. Ltd., Rosaprima Group, Royal Van Zanten, Sakata Seed Corp., Schoneveld Breeding, Schreurs Holland B.V., Selecta Klemm GmbH and Co. KG, Suntory Flowers Ltd, Syngenta Flowers. Also, the global flower and ornamental plants market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Flower And Ornamental Plants Market 2020 - 2024
  • Historic Market Size - Data Table on Global Flower And Ornamental Plants Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Flower and Ornamental Plants Market
• 6.2 Impact of geopolitical conflicts on Global Flower and Ornamental Plants Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Cut flowers - Market size and forecast 2025-2030
• 8.4 Potted plants - Market size and forecast 2025-2030
• 8.5 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Commercial - Market size and forecast 2025-2030
• 9.4 Residential - Market size and forecast 2025-2030
• 9.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Distribution Channel

• 10.1 Market segments
• 10.2 Comparison by Distribution Channel
• 10.3 Offline - Market size and forecast 2025-2030
• 10.4 Online - Market size and forecast 2025-2030
• 10.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 Australia - Market size and forecast 2025-2030
  • 12.3.5 South Korea - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 The Netherlands - Market size and forecast 2025-2030
  • 12.4.5 Italy - Market size and forecast 2025-2030
  • 12.4.6 Spain - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Proliferation of urban greenery and biophilic interior design
  • Integration of advanced automation and AI in floriculture
  • Expansion of E-commerce channels and subscription-based consumption models
• 13.2 Market challenges
  • Fragility of global cold chain logistics and infrastructure
  • Intensification of environmental regulations and sustainability mandates
  • Volatility of global weather patterns and climate extremes
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of advanced AI for hyper-personalized plant care and curation
  • Adoption of circular economy principles and sustainable packaging solutions
  • Heightened focus on biophilic wellness and therapeutic horticultural spaces

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Anthura B.V.
  • Anthura B.V. - Overview
  • Anthura B.V. - Product / Service
  • Anthura B.V. - Key offerings
  • SWOT
• 15.5 Ball Horticultural Co.
  • Ball Horticultural Co. - Overview
  • Ball Horticultural Co. - Product / Service
  • Ball Horticultural Co. - Key offerings
  • SWOT
• 15.6 Beekenkamp Verpakkingen B.V
  • Beekenkamp Verpakkingen B.V - Overview
  • Beekenkamp Verpakkingen B.V - Product / Service
  • Beekenkamp Verpakkingen B.V - Key offerings
  • SWOT
• 15.7 Danziger Group
  • Danziger Group - Overview
  • Danziger Group - Product / Service
  • Danziger Group - Key offerings
  • SWOT
• 15.8 De Ruiter Seeds
  • De Ruiter Seeds - Overview
  • De Ruiter Seeds - Product / Service
  • De Ruiter Seeds - Key offerings
  • SWOT
• 15.9 Dummen Orange
  • Dummen Orange - Overview
  • Dummen Orange - Product / Service
  • Dummen Orange - Key offerings
  • SWOT
• 15.10 Ernst Benary Samenzucht GmbH
  • Ernst Benary Samenzucht GmbH - Overview
  • Ernst Benary Samenzucht GmbH - Product / Service
  • Ernst Benary Samenzucht GmbH - Key offerings
  • SWOT
• 15.11 Floritec GmbH
  • Floritec GmbH - Overview
  • Floritec GmbH - Product / Service
  • Floritec GmbH - Key offerings
  • SWOT
• 15.12 HilverdaFlorist
  • HilverdaFlorist - Overview
  • HilverdaFlorist - Product / Service
  • HilverdaFlorist - Key offerings
  • SWOT
• 15.13 KP Holland
  • KP Holland - Overview
  • KP Holland - Product / Service
  • KP Holland - Key offerings
  • SWOT
• 15.14 Marginpar BV
  • Marginpar BV - Overview
  • Marginpar BV - Product / Service
  • Marginpar BV - Key offerings
  • SWOT
• 15.15 Oserian Development Co. Ltd.
  • Oserian Development Co. Ltd. - Overview
  • Oserian Development Co. Ltd. - Product / Service
  • Oserian Development Co. Ltd. - Key offerings
  • SWOT
• 15.16 Rosaprima Group
  • Rosaprima Group - Overview
  • Rosaprima Group - Product / Service
  • Rosaprima Group - Key offerings
  • SWOT
• 15.17 Royal Van Zanten
  • Royal Van Zanten - Overview
  • Royal Van Zanten - Product / Service
  • Royal Van Zanten - Key offerings
  • SWOT
• 15.18 Sakata Seed Corp.
  • Sakata Seed Corp. - Overview
  • Sakata Seed Corp. - Business segments
  • Sakata Seed Corp. - Key offerings
  • Sakata Seed Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations