2026-2030年全球人工智慧購物助理市場

全球人工智慧購物助理市場預計將在 2025 年至 2030 年間成長至 91.24 億美元，預測期內複合年成長率為 27.2%。

本報告對全球人工智慧購物助理市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場發展的因素包括：消費者對高度個人化零售體驗的需求不斷成長、自然語言處理 (NLP) 和生成式人工智慧 (AI) 技術的進步，以及全通路零售策略在全球市場的普及。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，語音商務與智慧家庭生態系統的整合將是未來幾年全球人工智慧購物助理市場成長的關鍵促進因素。此外，視覺搜尋功能的擴展、擴增實境（AR）購物以及永續購物指標和道德採購數據的納入，預計也將產生顯著的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球人工智慧購物助理市場
• 2020-2024年基於技術的細分市場分析
• 按類型分類的細分市場分析，2020-2024 年
• 2020-2024 年最終用戶細分市場分析
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 地緣政治衝突的影響：全球人工智慧購物助理市場

第7章：五力分析

第8章 市場區隔：依技術分類

• 比較：按技術
• 自然語言處理
• 機器學習
• 電腦視覺
• 其他
• 市場機會：依技術分類

第9章 市場細分：依類型

• 比較：按類型
• 基於文字
• 基於語音
• 視覺的
• 市場機會：按類型分類

第10章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 零售與電子商務
• BFSI
• 旅遊與飯店
• 衛生保健
• 其他
• 市場機會：依最終用戶分類

第11章 客戶情況

第12章 區域情勢

• 區域分類
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 南非
  • 以色列
  • 土耳其
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Algolia Inc.
• Alibaba Group Holding Ltd.
• Amazon.com Inc.
• BloomReach Inc.
• Constructor
• Coveo Solutions Inc.
• eBay Inc.
• Google LLC
• Lily AI
• Microsoft Corp.
• Pinterest Inc.
• Shopify Inc.
• Syte
• Walmart Inc.
• Zalando SE

第16章附錄

The global ai shopping assistant market is forecasted to grow by USD 9102.4 mn during 2025-2030, accelerating at a CAGR of 27.2% during the forecast period. The report on the global ai shopping assistant market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing consumer demand for hyper-personalized retail experiences, advancements in nlp and generative ai, proliferation of omnichannel retail strategies across global markets.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global ai shopping assistant market is segmented as below:

By Technology

• Natural language processing
• Machine learning
• Computer vision
• Others

By Type

• Text-based
• Voice-based
• Visual

By End-User

• Retail and e-commerce
• BFSI
• Travel and hospitality
• Healthcare
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the integration of voice commerce and smart home ecosystems as one of the prime reasons driving the global ai shopping assistant market growth during the next few years. Also, expansion of visual search capabilities and augmented reality shopping and incorporation of sustainable shopping metrics and ethical sourcing data will lead to sizable demand in the market.

The report on the global ai shopping assistant market covers the following areas:

• Global ai shopping assistant market sizing
• Global ai shopping assistant market forecast
• Global ai shopping assistant market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global ai shopping assistant market vendors that include Algolia Inc., Alibaba Group Holding Ltd., Amazon.com Inc., BloomReach Inc., Constructor, Coveo Solutions Inc., eBay Inc., Google LLC, Karma Shopping Ltd, Klarna Bank AB, Lily AI, Microsoft Corp., Nosto, Pinterest Inc., Shopify Inc., Syte, ViSenze, Vue.ai, Walmart Inc., Zalando SE. Also, the global ai shopping assistant market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global AI Shopping Assistant Market 2020 - 2024
  • Historic Market Size - Data Table on Global AI Shopping Assistant Market 2020 - 2024 ($ million)
• 5.2 Technology segment analysis 2020 - 2024
  • Historic Market Size - Technology Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of Geopolitical Conflicts on Global AI Shopping Assistant Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Technology

• 8.1 Market segments
• 8.2 Comparison by Technology
• 8.3 Natural language processing - Market size and forecast 2025-2030
• 8.4 Machine learning - Market size and forecast 2025-2030
• 8.5 Computer vision - Market size and forecast 2025-2030
• 8.6 Others - Market size and forecast 2025-2030
• 8.7 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Text-based - Market size and forecast 2025-2030
• 9.4 Voice-based - Market size and forecast 2025-2030
• 9.5 Visual - Market size and forecast 2025-2030
• 9.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Retail and e-commerce - Market size and forecast 2025-2030
• 10.4 BFSI - Market size and forecast 2025-2030
• 10.5 Travel and hospitality - Market size and forecast 2025-2030
• 10.6 Healthcare - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing consumer demand for hyper-personalized retail experiences
  • Advancements in NLP and generative AI
  • Proliferation of omnichannel retail strategies across global markets
• 13.2 Market challenges
  • Stringent data privacy regulations and consumer trust deficits
  • High implementation costs and technical integration barriers
  • Hallucinations and algorithmic bias in AI outputs
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of voice commerce and smart home ecosystems
  • Expansion of visual search capabilities and augmented reality shopping
  • Incorporation of sustainable shopping metrics and ethical sourcing data

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Algolia Inc.
  • Algolia Inc. - Overview
  • Algolia Inc. - Product / Service
  • Algolia Inc. - Key offerings
  • SWOT
• 15.5 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.7 BloomReach Inc.
  • BloomReach Inc. - Overview
  • BloomReach Inc. - Product / Service
  • BloomReach Inc. - Key offerings
  • SWOT
• 15.8 Constructor
  • Constructor - Overview
  • Constructor - Product / Service
  • Constructor - Key offerings
  • SWOT
• 15.9 Coveo Solutions Inc.
  • Coveo Solutions Inc. - Overview
  • Coveo Solutions Inc. - Business segments
  • Coveo Solutions Inc. - Key offerings
  • Coveo Solutions Inc. - Segment focus
  • SWOT
• 15.10 eBay Inc.
  • eBay Inc. - Overview
  • eBay Inc. - Product / Service
  • eBay Inc. - Key offerings
  • SWOT
• 15.11 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.12 Lily AI
  • Lily AI - Overview
  • Lily AI - Product / Service
  • Lily AI - Key offerings
  • SWOT
• 15.13 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.14 Pinterest Inc.
  • Pinterest Inc. - Overview
  • Pinterest Inc. - Product / Service
  • Pinterest Inc. - Key offerings
  • SWOT
• 15.15 Shopify Inc.
  • Shopify Inc. - Overview
  • Shopify Inc. - Product / Service
  • Shopify Inc. - Key offerings
  • SWOT
• 15.16 Syte
  • Syte - Overview
  • Syte - Product / Service
  • Syte - Key offerings
  • SWOT
• 15.17 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Business segments
  • Walmart Inc. - Key offerings
  • Walmart Inc. - Segment focus
  • SWOT
• 15.18 Zalando SE
  • Zalando SE - Overview
  • Zalando SE - Business segments
  • Zalando SE - Key offerings
  • Zalando SE - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations