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2026-2030年全球電子商務零售市場
市場調查報告書
商品編碼
2056202

2026-2030年全球電子商務零售市場

Global E-Commerce Retail Market 2026-2030
出版日期: | 出版商: TechNavio | 英文 307 Pages | 訂單完成後即時交付

價格
簡介目錄

預計2025年至2030年間，全球電子商務零售市場規模將成長至5,9652億美元，預測期內複合年成長率為13.1%。

本報告對全球電子商務零售市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場發展的因素包括人工智慧的快速發展和普及、社交和娛樂主導商務的擴張以及物流和履約技術的持續創新。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

市場範圍
基準年 2025
年末 2030
調查期 2026-2030
成長勢頭 加速度
與 2026 年相比 11.2%
複合年成長率 13.1%
增量 59652億美元

本研究指出，再利用零售和循環經濟的興起將是未來幾年全球電子商務零售市場成長的關鍵驅動力。此外，身臨其境型線上線下融合零售體驗的出現以及社交電商與可購物娛樂的深度融合，預計也將產生顯著的市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

  • 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
  • 輸入的重要性及差異化因素
  • 干擾因素
  • 促進因素和挑戰的影響

第3章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場的定義
  • 市場區隔分析
  • 2025年市場規模
  • 市場展望，2025-2030年

第5章 市場規模與表現

  • 2020-2024年全球電子商務零售市場
  • 產品細分市場分析，2020-2024 年
  • 基於模式的細分市場分析，2020-2024 年
  • 基於設備的細分市場分析，2020-2024 年
  • 區域區隔市場分析，2020-2024 年
  • 2020-2024年各國細分市場分析

第6章 定性分析

  • 人工智慧的影響：全球電子商務零售市場
  • 地緣政治衝突對全球電子商務零售市場的影響。

第7章：五力分析

第8章 市場區隔：依產品

  • 比較：按產品
  • 服裝和配件
  • 雜貨
  • 鞋類
  • 個人護理和美容護理
  • 其他
  • 市場機會：依產品分類

第9章 市場區隔：依治療方式

  • 比較：依模態
  • 企業對企業 (B2B) 交易
  • B2C（Business to Consumer）
  • 個人對個人（C2C）交易
  • 市場機會：依治療方式分類

第10章 市場區隔：依設備

  • 比較：按設備
  • 移動的
  • 桌面
  • 市場機會：依設備分類

第11章 客戶情況

第12章 區域情勢

  • 區域分類
  • 區域比較
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 印尼
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 荷蘭
  • 南美洲
    • 巴西
    • 阿根廷
    • 智利
  • 中東和非洲
    • 沙烏地阿拉伯
    • UAE
    • 土耳其
    • 南非
    • 以色列
  • 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機遇

第14章 競爭格局

  • 概述
  • 競爭格局
  • 混亂局面
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 公司排名指標
  • 企業市場定位
  • Alibaba Group Holding Ltd.
  • Amazon.com Inc.
  • Apple Inc.
  • Carrefour SA
  • Costco Wholesale Corp.
  • Coupang Inc.
  • eBay Inc.
  • MercadoLibre Inc.
  • Otto GmbH and Co. KG
  • Rakuten Group Inc.
  • Sea Ltd.
  • Target Corp.
  • The Home Depot Inc.
  • Walmart Inc.
  • Zalando SE

第16章附錄

簡介目錄
Product Code: IRTNTR80231

The global e-commerce retail market is forecasted to grow by USD 5965.2 bn during 2025-2030, accelerating at a CAGR of 13.1% during the forecast period. The report on the global e-commerce retail market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid advancement and adoption of ai, proliferation of social and entertainment-led commerce, continuous innovation in logistics and fulfillment technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2025
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 202611.2%
CAGR13.1%
Incremental Value$5965.2 bn

Technavio's global e-commerce retail market is segmented as below:

By Product

  • Apparel and accessories
  • Groceries
  • Footwear
  • Personal and beauty care
  • Others

By Modality

  • Business to business (B2B)
  • Business to consumer (B2C)
  • Consumer to consumer (C2C)

By Device

  • Mobile
  • Desktop

Geography

  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Indonesia
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • The Netherlands
  • South America
    • Brazil
    • Argentina
    • Chile
  • Middle East and Africa
    • UAE
    • Turkey
    • South Africa
  • Rest of World (ROW)

This study identifies the ascendancy of re-commerce and circular economy as one of the prime reasons driving the global e-commerce retail market growth during the next few years. Also, rise of immersive phygital retail experiences and deep integration of social commerce and shoppable entertainment will lead to sizable demand in the market.

The report on the global e-commerce retail market covers the following areas:

  • Global e-commerce retail market sizing
  • Global e-commerce retail market forecast
  • Global e-commerce retail market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global e-commerce retail market vendors that include Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Carrefour SA, Costco Wholesale Corp., Coupang Inc., eBay Inc., Etsy Inc., Jumia Technologies AG, MercadoLibre Inc., Otto GmbH and Co. KG, Rakuten Group Inc., Sea Ltd., SHEIN Group Ltd, Target Corp., The Home Depot Inc., Walmart Inc., Wayfair Inc., Zalando SE. Also, the global e-commerce retail market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Product
    • Executive Summary - Chart on Market Segmentation by Modality
    • Executive Summary - Chart on Market Segmentation by Device
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global E-Commerce Retail Market 2020 - 2024
    • Historic Market Size - Data Table on Global E-Commerce Retail Market 2020 - 2024 ($ billion)
  • 5.2 Product segment analysis 2020 - 2024
    • Historic Market Size - Product Segment 2020 - 2024 ($ billion)
  • 5.3 Modality segment analysis 2020 - 2024
    • Historic Market Size - Modality Segment 2020 - 2024 ($ billion)
  • 5.4 Device segment analysis 2020 - 2024
    • Historic Market Size - Device Segment 2020 - 2024 ($ billion)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

  • 6.1 Impact of AI on Global E-Commerce Retail Market
  • 6.2 Impact of Geopolitical Conflicts on Global E-Commerce Retail Market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by Product

  • 8.1 Market segments
  • 8.2 Comparison by Product
  • 8.3 Apparel and accessories - Market size and forecast 2025-2030
  • 8.4 Groceries - Market size and forecast 2025-2030
  • 8.5 Footwear - Market size and forecast 2025-2030
  • 8.6 Personal and beauty care - Market size and forecast 2025-2030
  • 8.7 Others - Market size and forecast 2025-2030
  • 8.8 Market opportunity by Product
    • Market opportunity by Product ($ billion)

9 Market Segmentation by Modality

  • 9.1 Market segments
  • 9.2 Comparison by Modality
  • 9.3 Business to business (B2B) - Market size and forecast 2025-2030
  • 9.4 Business to consumer (B2C) - Market size and forecast 2025-2030
  • 9.5 Consumer to consumer (C2C) - Market size and forecast 2025-2030
  • 9.6 Market opportunity by Modality
    • Market opportunity by Modality ($ billion)

10 Market Segmentation by Device

  • 10.1 Market segments
  • 10.2 Comparison by Device
  • 10.3 Mobile - Market size and forecast 2025-2030
  • 10.4 Desktop - Market size and forecast 2025-2030
  • 10.5 Market opportunity by Device
    • Market opportunity by Device ($ billion)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 APAC - Market size and forecast 2025-2030
    • 12.3.1 China - Market size and forecast 2025-2030
    • 12.3.2 India - Market size and forecast 2025-2030
    • 12.3.3 Japan - Market size and forecast 2025-2030
    • 12.3.4 South Korea - Market size and forecast 2025-2030
    • 12.3.5 Australia - Market size and forecast 2025-2030
    • 12.3.6 Indonesia - Market size and forecast 2025-2030
  • 12.4 North America - Market size and forecast 2025-2030
    • 12.4.1 US - Market size and forecast 2025-2030
    • 12.4.2 Canada - Market size and forecast 2025-2030
    • 12.4.3 Mexico - Market size and forecast 2025-2030
  • 12.5 Europe - Market size and forecast 2025-2030
    • 12.5.1 UK - Market size and forecast 2025-2030
    • 12.5.2 Germany - Market size and forecast 2025-2030
    • 12.5.3 France - Market size and forecast 2025-2030
    • 12.5.4 Italy - Market size and forecast 2025-2030
    • 12.5.5 Spain - Market size and forecast 2025-2030
    • 12.5.6 The Netherlands - Market size and forecast 2025-2030
  • 12.6 South America - Market size and forecast 2025-2030
    • 12.6.1 Brazil - Market size and forecast 2025-2030
    • 12.6.2 Argentina - Market size and forecast 2025-2030
    • 12.6.3 Chile - Market size and forecast 2025-2030
  • 12.7 Middle East and Africa - Market size and forecast 2025-2030
    • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
    • 12.7.2 UAE - Market size and forecast 2025-2030
    • 12.7.3 Turkey - Market size and forecast 2025-2030
    • 12.7.4 South Africa - Market size and forecast 2025-2030
    • 12.7.5 Israel - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ billion)
    • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Rapid advancement and adoption of AI
    • Proliferation of social and entertainment-led commerce
    • Continuous innovation in logistics and fulfillment technology
  • 13.2 Market challenges
    • Rising logistical complexity and last-mile delivery costs
    • Intensifying competition and soaring customer acquisition costs
    • Navigating evolving data privacy regulations and cybersecurity threats
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Ascendancy of re-commerce and circular economy
    • Rise of immersive phygital retail experiences
    • Deep integration of social commerce and shoppable entertainment

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Alibaba Group Holding Ltd.
    • Alibaba Group Holding Ltd. - Overview
    • Alibaba Group Holding Ltd. - Business segments
    • Alibaba Group Holding Ltd. - Key offerings
    • Alibaba Group Holding Ltd. - Segment focus
    • SWOT
  • 15.5 Amazon.com Inc.
    • Amazon.com Inc. - Overview
    • Amazon.com Inc. - Business segments
    • Amazon.com Inc. - Key news
    • Amazon.com Inc. - Key offerings
    • Amazon.com Inc. - Segment focus
    • SWOT
  • 15.6 Apple Inc.
    • Apple Inc. - Overview
    • Apple Inc. - Business segments
    • Apple Inc. - Key news
    • Apple Inc. - Key offerings
    • Apple Inc. - Segment focus
    • SWOT
  • 15.7 Carrefour SA
    • Carrefour SA - Overview
    • Carrefour SA - Business segments
    • Carrefour SA - Key offerings
    • Carrefour SA - Segment focus
    • SWOT
  • 15.8 Costco Wholesale Corp.
    • Costco Wholesale Corp. - Overview
    • Costco Wholesale Corp. - Business segments
    • Costco Wholesale Corp. - Key offerings
    • Costco Wholesale Corp. - Segment focus
    • SWOT
  • 15.9 Coupang Inc.
    • Coupang Inc. - Overview
    • Coupang Inc. - Business segments
    • Coupang Inc. - Key offerings
    • Coupang Inc. - Segment focus
    • SWOT
  • 15.10 eBay Inc.
    • eBay Inc. - Overview
    • eBay Inc. - Product / Service
    • eBay Inc. - Key offerings
    • SWOT
  • 15.11 MercadoLibre Inc.
    • MercadoLibre Inc. - Overview
    • MercadoLibre Inc. - Business segments
    • MercadoLibre Inc. - Key offerings
    • MercadoLibre Inc. - Segment focus
    • SWOT
  • 15.12 Otto GmbH and Co. KG
    • Otto GmbH and Co. KG - Overview
    • Otto GmbH and Co. KG - Product / Service
    • Otto GmbH and Co. KG - Key offerings
    • SWOT
  • 15.13 Rakuten Group Inc.
    • Rakuten Group Inc. - Overview
    • Rakuten Group Inc. - Business segments
    • Rakuten Group Inc. - Key offerings
    • Rakuten Group Inc. - Segment focus
    • SWOT
  • 15.14 Sea Ltd.
    • Sea Ltd. - Overview
    • Sea Ltd. - Business segments
    • Sea Ltd. - Key offerings
    • Sea Ltd. - Segment focus
    • SWOT
  • 15.15 Target Corp.
    • Target Corp. - Overview
    • Target Corp. - Product / Service
    • Target Corp. - Key offerings
    • SWOT
  • 15.16 The Home Depot Inc.
    • The Home Depot Inc. - Overview
    • The Home Depot Inc. - Business segments
    • The Home Depot Inc. - Key offerings
    • The Home Depot Inc. - Segment focus
    • SWOT
  • 15.17 Walmart Inc.
    • Walmart Inc. - Overview
    • Walmart Inc. - Business segments
    • Walmart Inc. - Key offerings
    • Walmart Inc. - Segment focus
    • SWOT
  • 15.18 Zalando SE
    • Zalando SE - Overview
    • Zalando SE - Business segments
    • Zalando SE - Key offerings
    • Zalando SE - Segment focus
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations