2026-2030年全球音樂市場

預計 2025 年至 2030 年間，全球音樂市場規模將成長至 2,296.287 億美元，預測期內複合年成長率為 19.1%。

本報告對全球音樂市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場發展的因素包括：機器學習和授權創新技術的策略整合、現場娛樂和體驗式獲利模式的復興、串流生態系統的演進以及優質化策略。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，生成式人工智慧在音樂創作和製作領域的快速普及是未來幾年全球音樂市場成長的關鍵促進因素之一。此外，全球體育場館現場娛樂和身臨其境型粉絲體驗的擴展、全球串流媒體收入的多元化以及非英語內容的興起也將產生顯著的市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球音樂市場
• 2020-2024 年最終用戶細分市場分析
• 基於來源的細分市場分析，2020-2024 年
• 按類型分類的細分市場分析，2020-2024 年
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球音樂市場
• 地緣政治衝突對全球音樂市場的影響

第7章：五力分析

第8章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 個人
• 商業
• 市場機會：依最終用戶分類

第9章 市場細分：依來源

• 比較：按來源
• 記錄
• 居住
• 其他
• 市場機會：依來源分類

第10章 市場區隔：依類型

• 比較：按類型
• 數位的
• 實體格式
• 市場機會：按類型分類

第11章 客戶情況

第12章 區域情勢

• 區域分類
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • UAE
  • 土耳其
  • 以色列
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 中斷狀況
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Amazon.com Inc.
• Apple Inc.
• Deezer SA
• Fender Musical Instruments
• Gibson Brands Inc.
• HYBE Co. Ltd.
• Roland Corp.
• Shure Inc.
• Sony Music Entertainment
• Spotify Technology SA
• Tencent Music Entertainment
• Universal Music Group NV
• Yamaha Corp.
• YouTube
• Zee Entertainment Ltd.

第16章附錄

The global music market is forecasted to grow by USD 229628.7 mn during 2025-2030, accelerating at a CAGR of 19.1% during the forecast period. The report on the global music market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strategic integration of machine learning and licensing innovation, resurgence of live entertainment and experiential monetization, evolution of streaming ecosystems and premiumization strategies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global music market is segmented as below:

By End-User

• Individual
• Commercial

By Source

• Recording
• Live
• Others

By Type

• Digital
• Physical formats

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • South Africa
  • UAE
  • Turkey
• Rest of World (ROW)

This study identifies the exponential integration of generative ai in music composition and production as one of the prime reasons driving the global music market growth during the next few years. Also, expansion of live entertainment and immersive fan experiences in global stadiums and global diversification of streaming revenue and rise of non-english content will lead to sizable demand in the market.

The report on the global music market covers the following areas:

• Global music market sizing
• Global music market forecast
• Global music market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global music market vendors that include Amazon.com Inc., Apple Inc., Beggars Group, Deezer SA, Fender Musical Instruments, Gibson Brands Inc., HYBE Co. Ltd., Live Nation Entertainment Inc., Roland Corp., Shure Inc., Sony Music Entertainment, Spotify Technology SA, Steinway and Sons, Tencent Music Entertainment, TIDAL Music AS, Universal Music Group N.V., Warner Music Group Corp., Yamaha Corp., YouTube, Zee Entertainment Ltd.. Also, the global music market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Source
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Music Market 2020 - 2024
  • Historic Market Size - Data Table on Global Music Market 2020 - 2024 ($ million)
• 5.2 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.3 Source segment analysis 2020 - 2024
  • Historic Market Size - Source Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Music Market
• 6.2 Impact of geopolitical conflicts on Global Music Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by End-user

• 8.1 Market segments
• 8.2 Comparison by End-user
• 8.3 Individual - Market size and forecast 2025-2030
• 8.4 Commercial - Market size and forecast 2025-2030
• 8.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

9 Market Segmentation by Source

• 9.1 Market segments
• 9.2 Comparison by Source
• 9.3 Recording - Market size and forecast 2025-2030
• 9.4 Live - Market size and forecast 2025-2030
• 9.5 Others - Market size and forecast 2025-2030
• 9.6 Market opportunity by Source
  • Market opportunity by Source ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Digital - Market size and forecast 2025-2030
• 10.4 Physical formats - Market size and forecast 2025-2030
• 10.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 UAE - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Strategic integration of machine learning and licensing innovation
  • Resurgence of live entertainment and experiential monetization
  • Evolution of streaming ecosystems and premiumization strategies
• 13.2 Market challenges
  • Generative AI and intellectual property protection
  • Streaming royalty distribution and economic sustainability for artists
  • Market fragmentation and high cost of talent breakthroughs
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Exponential integration of generative AI in music composition and production
  • Expansion of live entertainment and immersive fan experiences in global stadiums
  • Global diversification of streaming revenue and rise of non-English content

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.5 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.6 Deezer SA
  • Deezer SA - Overview
  • Deezer SA - Product / Service
  • Deezer SA - Key offerings
  • SWOT
• 15.7 Fender Musical Instruments
  • Fender Musical Instruments - Overview
  • Fender Musical Instruments - Product / Service
  • Fender Musical Instruments - Key offerings
  • SWOT
• 15.8 Gibson Brands Inc.
  • Gibson Brands Inc. - Overview
  • Gibson Brands Inc. - Product / Service
  • Gibson Brands Inc. - Key offerings
  • SWOT
• 15.9 HYBE Co. Ltd.
  • HYBE Co. Ltd. - Overview
  • HYBE Co. Ltd. - Business segments
  • HYBE Co. Ltd. - Key offerings
  • HYBE Co. Ltd. - Segment focus
  • SWOT
• 15.10 Roland Corp.
  • Roland Corp. - Overview
  • Roland Corp. - Product / Service
  • Roland Corp. - Key offerings
  • SWOT
• 15.11 Shure Inc.
  • Shure Inc. - Overview
  • Shure Inc. - Product / Service
  • Shure Inc. - Key offerings
  • SWOT
• 15.12 Sony Music Entertainment
  • Sony Music Entertainment - Overview
  • Sony Music Entertainment - Product / Service
  • Sony Music Entertainment - Key offerings
  • SWOT
• 15.13 Spotify Technology SA
  • Spotify Technology SA - Overview
  • Spotify Technology SA - Business segments
  • Spotify Technology SA - Key offerings
  • Spotify Technology SA - Segment focus
  • SWOT
• 15.14 Tencent Music Entertainment
  • Tencent Music Entertainment - Overview
  • Tencent Music Entertainment - Product / Service
  • Tencent Music Entertainment - Key offerings
  • SWOT
• 15.15 Universal Music Group N.V.
  • Universal Music Group N.V. - Overview
  • Universal Music Group N.V. - Product / Service
  • Universal Music Group N.V. - Key offerings
  • SWOT
• 15.16 Yamaha Corp.
  • Yamaha Corp. - Overview
  • Yamaha Corp. - Business segments
  • Yamaha Corp. - Key offerings
  • Yamaha Corp. - Segment focus
  • SWOT
• 15.17 YouTube
  • YouTube - Overview
  • YouTube - Product / Service
  • YouTube - Key offerings
  • SWOT
• 15.18 Zee Entertainment Ltd.
  • Zee Entertainment Ltd. - Overview
  • Zee Entertainment Ltd. - Product / Service
  • Zee Entertainment Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations