2026-2030年全球音樂點播市場

全球隨選音樂市場預計將在 2025 年至 2030 年間成長至 829.518 億美元，預測期內複合年成長率為 17.9%。

本報告對全球按需音樂市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。推動市場成長的因素包括：全球高速行動電話基礎設施和智慧互聯消費設備的普及；與發展中地區通訊業者建立策略性商品搭售合作關係的商業性可行性日益提高；以及對超級粉絲變現和D2C（直接面對消費者）電子商務能力的策略重視程度不斷提高。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，未來幾年，先進個人化模型和互動式人工智慧介面的加速普及將是全球隨選音樂市場成長的關鍵促進因素。此外，無損空間音訊協定和高保真音訊格式的系統性應用，以及非音樂音訊領域為建構綜合音訊平台而進行的廣泛發展，預計也將產生顯著的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球音樂點播市場
• 按類型分類的細分市場分析，2020-2024 年
• 2020-2024 年最終用戶細分市場分析
• 按方法分類的細分市場分析，2020-2024 年
• 內容類型細分分析，2020-2024 年
• 2020-2024年基於平台的細分市場分析
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球音樂點播市場
• 地緣政治衝突的影響：全球音樂隨選市場

第7章：五力分析

第8章 市場區隔：依類型

• 比較：按類型
• 音樂串流媒體
• 點播廣播
• 市場機會：按類型分類

第9章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 個人用戶
• 企業用戶
• 市場機會：依最終用戶分類

第10章 市場區隔：依方法

• 比較：依方法
• 高級訂閱
• 廣告支援的免費模式
• 市場機會：依方法

第11章 市場區隔：依內容類型

• 比較：依內容類型
• 聲音的
• 影片
• 市場機會：依內容類型分類

第12章 市場區隔：依平台分類

• 比較：按平台
• 智慧型手機
• PC
• 藥片
• 智慧電視
• 其他
• 市場機會：依平台分類

第13章 客戶狀況

第14章 區域情勢

• 區域分類
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • UAE
  • 沙烏地阿拉伯
  • 南非
  • 土耳其
  • 埃及
• 市場機會：按地區分類

第15章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第16章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第17章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Amazon Music
• Anghami
• Apple Inc.
• Bandcamp Inc.
• Boomplay
• Claro Musica
• Deezer SA
• Gaana Ltd
• Genie Music Corp.
• LiveOne Inc.
• Pandora Media Inc.
• Sirius XM Holdings Inc.
• SoundCloud Global Ltd.
• Spotify Technology SA
• Tencent Music Entertainment

第18章附錄

The global music on demand market is forecasted to grow by USD 82951.8 mn during 2025-2030, accelerating at a CAGR of 17.9% during the forecast period. The report on the global music on demand market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of global high-speed cellular infrastructure and smart connected consumer devices, rising commercial viability of strategic telco bundling partnerships in developing regions, increasing strategic focus on superfan monetization and direct-to-consumer e-commerce features.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global music on demand market is segmented as below:

By Type

• Music streaming
• Radio on demand

By End-User

• Individual users
• Commercial users

By Method

• Premium subscription
• Ad-supported free model

By Content Type

• Audio
• Video

By Platform

• Smartphones
• PCs
• Tablets
• Smart TVs
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Egypt
• Rest of World (ROW)

This study identifies the accelerated deployment of deep personalization models and conversational ai interfaces as one of the prime reasons driving the global music on demand market growth during the next few years. Also, systematic implementation of lossless spatial audio protocols and high-fidelity audio formats and pervasive growth of non-music audio verticals to establish comprehensive audio platforms will lead to sizable demand in the market.

The report on the global music on demand market covers the following areas:

• Global music on demand market sizing
• Global music on demand market forecast
• Global music on demand market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global music on demand market vendors that include Amazon Music, Anghami, Apple Inc., Bandcamp Inc., Boomplay, Claro Musica, Deezer SA, Gaana Ltd, Genie Music Corp., Hungama, IDAGIO GmbH, Jango, JioSaavn, LiveOne Inc., Napster LLC, Pandora Media Inc., Sirius XM Holdings Inc., SoundCloud Global Ltd., Spotify Technology SA, Tencent Music Entertainment. Also, the global music on demand market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Method
  • Executive Summary - Chart on Market Segmentation by Content Type
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Music On Demand Market 2020 - 2024
  • Historic Market Size - Data Table on Global Music On Demand Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Method segment analysis 2020 - 2024
  • Historic Market Size - Method Segment 2020 - 2024 ($ million)
• 5.5 Content Type segment analysis 2020 - 2024
  • Historic Market Size - Content Type Segment 2020 - 2024 ($ million)
• 5.6 Platform segment analysis 2020 - 2024
  • Historic Market Size - Platform Segment 2020 - 2024 ($ million)
• 5.7 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.8 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global music on demand market
• 6.2 Impact of geopolitical conflicts on global music on demand market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Music streaming - Market size and forecast 2025-2030
• 8.4 Radio on demand - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Individual users - Market size and forecast 2025-2030
• 9.4 Commercial users - Market size and forecast 2025-2030
• 9.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Method

• 10.1 Market segments
• 10.2 Comparison by Method
• 10.3 Premium subscription - Market size and forecast 2025-2030
• 10.4 Ad-supported free model - Market size and forecast 2025-2030
• 10.5 Market opportunity by Method
  • Market opportunity by Method ($ million)

11 Market Segmentation by Content Type

• 11.1 Market segments
• 11.2 Comparison by Content Type
• 11.3 Audio - Market size and forecast 2025-2030
• 11.4 Video - Market size and forecast 2025-2030
• 11.5 Market opportunity by Content Type
  • Market opportunity by Content Type ($ million)

12 Market Segmentation by Platform

• 12.1 Market segments
• 12.2 Comparison by Platform
• 12.3 Smartphones - Market size and forecast 2025-2030
• 12.4 PCs - Market size and forecast 2025-2030
• 12.5 Tablets - Market size and forecast 2025-2030
• 12.6 Smart TVs - Market size and forecast 2025-2030
• 12.7 Others - Market size and forecast 2025-2030
• 12.8 Market opportunity by Platform
  • Market opportunity by Platform ($ million)

13 Customer Landscape

• 13.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

14 Geographic Landscape

• 14.1 Geographic segmentation
• 14.2 Geographic comparison
• 14.3 North America - Market size and forecast 2025-2030
  • 14.3.1 US - Market size and forecast 2025-2030
  • 14.3.2 Canada - Market size and forecast 2025-2030
  • 14.3.3 Mexico - Market size and forecast 2025-2030
• 14.4 APAC - Market size and forecast 2025-2030
  • 14.4.1 China - Market size and forecast 2025-2030
  • 14.4.2 Japan - Market size and forecast 2025-2030
  • 14.4.3 India - Market size and forecast 2025-2030
  • 14.4.4 South Korea - Market size and forecast 2025-2030
  • 14.4.5 Australia - Market size and forecast 2025-2030
  • 14.4.6 Indonesia - Market size and forecast 2025-2030
• 14.5 Europe - Market size and forecast 2025-2030
  • 14.5.1 Germany - Market size and forecast 2025-2030
  • 14.5.2 UK - Market size and forecast 2025-2030
  • 14.5.3 France - Market size and forecast 2025-2030
  • 14.5.4 Italy - Market size and forecast 2025-2030
  • 14.5.5 Spain - Market size and forecast 2025-2030
  • 14.5.6 The Netherlands - Market size and forecast 2025-2030
• 14.6 South America - Market size and forecast 2025-2030
  • 14.6.1 Brazil - Market size and forecast 2025-2030
  • 14.6.2 Argentina - Market size and forecast 2025-2030
  • 14.6.3 Chile - Market size and forecast 2025-2030
• 14.7 Middle East and Africa - Market size and forecast 2025-2030
  • 14.7.1 UAE - Market size and forecast 2025-2030
  • 14.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 14.7.3 South Africa - Market size and forecast 2025-2030
  • 14.7.4 Turkey - Market size and forecast 2025-2030
  • 14.7.5 Egypt - Market size and forecast 2025-2030
• 14.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

15 Drivers, Challenges, and Opportunity

• 15.1 Market drivers
  • Proliferation of global high-speed cellular infrastructure and smart connected consumer devices
  • Rising commercial viability of strategic telco bundling partnerships in developing regions
  • Increasing strategic focus on superfan monetization and direct-to-consumer E-commerce features
• 15.2 Market challenges
  • Rising prevalence of streaming fraud and dilution of creator royalty streams
  • Deep fragmentation of international copyright regimes and high catalog licensing costs
  • Low willingness to pay for premium subscriptions in emerging international markets
• 15.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 15.4 Market opportunities
  • Accelerated deployment of deep personalization models and conversational AI interfaces
  • Systematic implementation of lossless spatial audio protocols and high-fidelity audio formats
  • Pervasive growth of non-music audio verticals to establish comprehensive audio platforms

16 Competitive Landscape

• 16.1 Overview
• 16.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 16.3 Landscape disruption
  • Overview on factors of disruption
• 16.4 Industry risks
  • Impact of key risks on business

17 Competitive Analysis

• 17.1 Companies profiled
  • Companies covered
• 17.2 Company ranking index
  • Company ranking index
• 17.3 Market positioning of companies
  • Matrix on companies position and classification
• 17.4 Amazon Music
  • Amazon Music - Overview
  • Amazon Music - Product / Service
  • Amazon Music - Key offerings
  • SWOT
• 17.5 Anghami
  • Anghami - Overview
  • Anghami - Product / Service
  • Anghami - Key offerings
  • SWOT
• 17.6 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 17.7 Bandcamp Inc.
  • Bandcamp Inc. - Overview
  • Bandcamp Inc. - Product / Service
  • Bandcamp Inc. - Key offerings
  • SWOT
• 17.8 Boomplay
  • Boomplay - Overview
  • Boomplay - Product / Service
  • Boomplay - Key offerings
  • SWOT
• 17.9 Claro Musica
  • Claro Musica - Overview
  • Claro Musica - Product / Service
  • Claro Musica - Key offerings
  • SWOT
• 17.10 Deezer SA
  • Deezer SA - Overview
  • Deezer SA - Product / Service
  • Deezer SA - Key offerings
  • SWOT
• 17.11 Gaana Ltd
  • Gaana Ltd - Overview
  • Gaana Ltd - Product / Service
  • Gaana Ltd - Key offerings
  • SWOT
• 17.12 Genie Music Corp.
  • Genie Music Corp. - Overview
  • Genie Music Corp. - Product / Service
  • Genie Music Corp. - Key offerings
  • SWOT
• 17.13 LiveOne Inc.
  • LiveOne Inc. - Overview
  • LiveOne Inc. - Product / Service
  • LiveOne Inc. - Key offerings
  • SWOT
• 17.14 Pandora Media Inc.
  • Pandora Media Inc. - Overview
  • Pandora Media Inc. - Product / Service
  • Pandora Media Inc. - Key offerings
  • SWOT
• 17.15 Sirius XM Holdings Inc.
  • Sirius XM Holdings Inc. - Overview
  • Sirius XM Holdings Inc. - Business segments
  • Sirius XM Holdings Inc. - Key offerings
  • Sirius XM Holdings Inc. - Segment focus
  • SWOT
• 17.16 SoundCloud Global Ltd.
  • SoundCloud Global Ltd. - Overview
  • SoundCloud Global Ltd. - Product / Service
  • SoundCloud Global Ltd. - Key offerings
  • SWOT
• 17.17 Spotify Technology SA
  • Spotify Technology SA - Overview
  • Spotify Technology SA - Business segments
  • Spotify Technology SA - Key offerings
  • Spotify Technology SA - Segment focus
  • SWOT
• 17.18 Tencent Music Entertainment
  • Tencent Music Entertainment - Overview
  • Tencent Music Entertainment - Product / Service
  • Tencent Music Entertainment - Key offerings
  • SWOT

18 Appendix

• 18.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 18.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 18.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 18.4 Research methodology
  • Research methodology
• 18.5 Data procurement
  • Information sources
• 18.6 Data validation
  • Data validation
• 18.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 18.8 Data synthesis
  • Data synthesis
• 18.9 360 degree market analysis
  • 360 degree market analysis
• 18.10 List of abbreviations
  • List of abbreviations