2026-2030年全球旅遊市場

預計2025年至2030年間，全球旅遊市場規模將成長至3,5042億美元，預測期內複合年成長率將達11.2%。

本報告對全球旅遊市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場發展的因素包括：生成式人工智慧和基於代理的個人化技術的融合、體驗型和目標型旅行者的增加、全球交通基礎設施的現代化以及車輛的現代化。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，永續商業實踐和再生旅遊的普及是未來幾年全球旅遊市場成長的關鍵促進因素。此外，體驗式和個人化旅遊的興起，以及全球交通基礎設施的現代化和車輛升級，預計也將產生巨大的市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃採納率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球旅遊市場
• 2020-2024年產業細分市場分析
• 按類型分類的細分市場分析，2020-2024 年
• 2020-2024 年最終用戶細分市場分析
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球旅遊市場
• 地緣政治衝突對全球旅遊市場的影響。

第7章：五力分析

第8章 市場區隔：依行業

• 比較：按行業
• 運輸
• 飯店
• 旅遊活動
• 市場機會：依產業分類

第9章 市場細分：依類型

• 比較：按類型
• 休閒
• 商業
• 市場機會：按類型分類

第10章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 獨奏
• 團體
• 市場機會：依最終用戶分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 比較：按地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 泰國
  • 印尼
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 英國
  • 荷蘭
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 哥倫比亞
  • 智利
• 中東和非洲
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 埃及
  • 南非
  • 以色列
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 工業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Accor SA
• Airbnb Inc.
• American Express Co.
• BCD Travel
• Booking Holdings Inc.
• Corporate Travel Management Ltd
• CWT
• Direct Travel Inc.
• Expedia Group Inc.
• Flight Centre Travel Group Ltd.
• Global Business Travel Group
• Hilton Worldwide Holdings Inc.
• Hyatt Hotels Corp.
• InterContinental Hotels Group
• MarrIoTt International Inc.

第16章附錄

The global travel market is forecasted to grow by USD 3504.2 bn during 2025-2030, accelerating at a CAGR of 11.2% during the forecast period. The report on the global travel market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by integration of generative ai and agentic personalization, rise of experiential and intentional traveler, modernization of global transport infrastructure and fleet renewal.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global travel market is segmented as below:

By Sector

• Transportation
• Hotel
• Travel activities

By Type

• Leisure
• Business

By End-User

• Solo
• Group

Geography

• APAC
  • China
  • India
  • Japan
  • South Korea
  • Thailand
  • Indonesia
• Europe
  • Germany
  • Spain
  • France
  • Italy
  • UK
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Colombia
  • Chile
• Middle East and Africa
  • UAE
  • Egypt
  • South Africa
• Rest of World (ROW)

This study identifies the mainstreaming of sustainable operations and regenerative travel as one of the prime reasons driving the global travel market growth during the next few years. Also, rise of experiential and intentional traveler and modernization of global transport infrastructure and fleet renewal will lead to sizable demand in the market.

The report on the global travel market covers the following areas:

• Global travel market sizing
• Global travel market forecast
• Global travel market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global travel market vendors that include Accor S.A., Adelman Travel System Inc., Airbnb Inc., American Express Co., BCD Travel, Booking Holdings Inc., Corporate Travel Management Ltd, CWT, Direct Travel Inc., Expedia Group Inc., Fareportal Inc., Flight Centre Travel Group Ltd., FROSCH International Travel LLC, Global Business Travel Group, Hilton Worldwide Holdings Inc., Hyatt Hotels Corp., InterContinental Hotels Group, Marriott International Inc., Omega World Travel Inc., World Travel Holdings. Also, the global travel market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Sector
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Travel Market 2020 - 2024
  • Historic Market Size - Data Table on Global Travel Market 2020 - 2024 ($ billion)
• 5.2 Sector segment analysis 2020 - 2024
  • Historic Market Size - Sector Segment 2020 - 2024 ($ billion)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ billion)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on global travel market
• 6.2 Impact of geopolitical conflicts on global travel market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Sector

• 8.1 Market segments
• 8.2 Comparison by Sector
• 8.3 Transportation - Market size and forecast 2025-2030
• 8.4 Hotel - Market size and forecast 2025-2030
• 8.5 Travel activities - Market size and forecast 2025-2030
• 8.6 Market opportunity by Sector
  • Market opportunity by Sector ($ billion)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Leisure - Market size and forecast 2025-2030
• 9.4 Business - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Solo - Market size and forecast 2025-2030
• 10.4 Group - Market size and forecast 2025-2030
• 10.5 Market opportunity by End-user
  • Market opportunity by End-user ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 India - Market size and forecast 2025-2030
  • 12.3.3 Japan - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Thailand - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 Spain - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 UK - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Colombia - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 Egypt - Market size and forecast 2025-2030
  • 12.7.4 South Africa - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Integration of generative AI and agentic personalization
  • Rise of experiential and intentional traveler
  • Modernization of global transport infrastructure and fleet renewal
• 13.2 Market challenges
  • Geopolitical volatility and regional security risks
  • Economic pressure and heightened cost of international mobility
  • Regulatory complexity and sustainable mandates
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Mainstreaming of sustainable operations and regenerative travel
  • Rise of experiential and intentional traveler
  • Modernization of global transport infrastructure and fleet renewal

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Accor S.A.
  • Accor S.A. - Overview
  • Accor S.A. - Business segments
  • Accor S.A. - Key offerings
  • Accor S.A. - Segment focus
  • SWOT
• 15.5 Airbnb Inc.
  • Airbnb Inc. - Overview
  • Airbnb Inc. - Product / Service
  • Airbnb Inc. - Key offerings
  • SWOT
• 15.6 American Express Co.
  • American Express Co. - Overview
  • American Express Co. - Business segments
  • American Express Co. - Key offerings
  • American Express Co. - Segment focus
  • SWOT
• 15.7 BCD Travel
  • BCD Travel - Overview
  • BCD Travel - Product / Service
  • BCD Travel - Key offerings
  • SWOT
• 15.8 Booking Holdings Inc.
  • Booking Holdings Inc. - Overview
  • Booking Holdings Inc. - Product / Service
  • Booking Holdings Inc. - Key offerings
  • SWOT
• 15.9 Corporate Travel Management Ltd
  • Corporate Travel Management Ltd - Overview
  • Corporate Travel Management Ltd - Product / Service
  • Corporate Travel Management Ltd - Key offerings
  • SWOT
• 15.10 CWT
  • CWT - Overview
  • CWT - Product / Service
  • CWT - Key offerings
  • SWOT
• 15.11 Direct Travel Inc.
  • Direct Travel Inc. - Overview
  • Direct Travel Inc. - Product / Service
  • Direct Travel Inc. - Key offerings
  • SWOT
• 15.12 Expedia Group Inc.
  • Expedia Group Inc. - Overview
  • Expedia Group Inc. - Business segments
  • Expedia Group Inc. - Key offerings
  • Expedia Group Inc. - Segment focus
  • SWOT
• 15.13 Flight Centre Travel Group Ltd.
  • Flight Centre Travel Group Ltd. - Overview
  • Flight Centre Travel Group Ltd. - Business segments
  • Flight Centre Travel Group Ltd. - Key offerings
  • Flight Centre Travel Group Ltd. - Segment focus
  • SWOT
• 15.14 Global Business Travel Group
  • Global Business Travel Group - Overview
  • Global Business Travel Group - Business segments
  • Global Business Travel Group - Key offerings
  • Global Business Travel Group - Segment focus
  • SWOT
• 15.15 Hilton Worldwide Holdings Inc.
  • Hilton Worldwide Holdings Inc. - Overview
  • Hilton Worldwide Holdings Inc. - Business segments
  • Hilton Worldwide Holdings Inc. - Key offerings
  • Hilton Worldwide Holdings Inc. - Segment focus
  • SWOT
• 15.16 Hyatt Hotels Corp.
  • Hyatt Hotels Corp. - Overview
  • Hyatt Hotels Corp. - Business segments
  • Hyatt Hotels Corp. - Key offerings
  • Hyatt Hotels Corp. - Segment focus
  • SWOT
• 15.17 InterContinental Hotels Group
  • InterContinental Hotels Group - Overview
  • InterContinental Hotels Group - Product / Service
  • InterContinental Hotels Group - Key offerings
  • SWOT
• 15.18 Marriott International Inc.
  • Marriott International Inc. - Overview
  • Marriott International Inc. - Business segments
  • Marriott International Inc. - Key offerings
  • Marriott International Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations