2026-2030年全球運動應用市場

全球體育應用市場預計將在 2025 年至 2030 年間成長至 39.601 億美元，預測期內複合年成長率為 12.3%。

本報告對全球體育應用市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場發展的因素包括低成本智慧型手機的普及、直播需求的成長以及人們對預防性醫療保健日益成長的關注。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告同時呈現了歷史數據和預測數據。

本研究指出，擴增實境（AR）影像的整合將是未來幾年全球運動應用市場成長的關鍵促進因素之一。個人化運動員表現分析系統和遊戲化健身互動平台預計也將帶來顯著的市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球運動應用市場
• 基於應用領域的細分市場分析，2020-2024 年
• 2020-2024年基於性別的細分市場分析
• 2020-2024年基於平台的細分市場分析
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 地緣政治衝突對全球運動應用市場的影響。
• 人工智慧的影響：全球體育應用市場

第7章：五力分析

第8章 市場區隔：依應用領域

• 比較：按應用
• 健康監測
• 活動追蹤與監控
• 市場機會：依應用領域分類

第9章 市場區隔：依性別

• 比較：按性別
• 男性
• 女士
• 市場機會：依性別分類

第10章 市場區隔：依平台分類

• 比較：按平台
• Google Play 商店
• Apple iOS 商店
• 市場機會：依平台分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 泰國
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 瑞典
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 中東和非洲
  • UAE
  • 沙烏地阿拉伯
  • 南非
  • 埃及
  • 土耳其
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Apple Inc.
• DAZN Group Ltd
• DICKS Sporting Goods Inc.
• Fitbit LLC
• Fox Corp.
• Garmin Ltd.
• Heja Sports AB
• Jiostar India Pvt Ltd
• LiveScore Group
• NBCUniversal
• Peloton Interactive Inc.
• Sofa IT doo
• SportEasy SAS
• TrainHeroic Inc.
• Zwift Inc.

第16章附錄

The global sports app market is forecasted to grow by USD 3960.1 mn during 2025-2030, accelerating at a CAGR of 12.3% during the forecast period. The report on the global sports app market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of low cost smartphones, growing demand for live streaming, increasing focus on preventative health.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global sports app market is segmented as below:

By Application

• Health monitoring
• Activity tracking and monitoring

By Gender

• Male
• Female

By Platform

• Google play store
• Apple iOS store

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Thailand
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Sweden
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
  • Turkey
• Rest of World (ROW)

This study identifies the integration of augmented reality visuals as one of the prime reasons driving the global sports app market growth during the next few years. Also, personalized athlete performance analytics systems and gamified fitness community engagement platforms will lead to sizable demand in the market.

The report on the global sports app market covers the following areas:

• Global sports app market sizing
• Global sports app market forecast
• Global sports app market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sports app market vendors that include Apple Inc., DAZN Group Ltd, DICKS Sporting Goods Inc., Fitbit LLC, FotMob, Fox Corp., Freeletics GmbH, Garmin Ltd., Heja Sports AB, Jefit Inc., Jiostar India Pvt Ltd, LiveScore Group, NBCUniversal, Peloton Interactive Inc., Sofa IT d.o.o., Spond AS, SportEasy SAS, Strava Inc., TrainHeroic Inc., Zwift Inc.. Also, the global sports app market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Gender
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Sports App Market 2020 - 2024
  • Historic Market Size - Data Table on Global Sports App Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 Gender segment analysis 2020 - 2024
  • Historic Market Size - Gender Segment 2020 - 2024 ($ million)
• 5.4 Platform segment analysis 2020 - 2024
  • Historic Market Size - Platform Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of geopolitical conflicts on global sports app market
• 6.2 Impact of AI on global sports app market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Health monitoring - Market size and forecast 2025-2030
• 8.4 Activity tracking and monitoring - Market size and forecast 2025-2030
• 8.5 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by Gender

• 9.1 Market segments
• 9.2 Comparison by Gender
• 9.3 Male - Market size and forecast 2025-2030
• 9.4 Female - Market size and forecast 2025-2030
• 9.5 Market opportunity by Gender
  • Market opportunity by Gender ($ million)

10 Market Segmentation by Platform

• 10.1 Market segments
• 10.2 Comparison by Platform
• 10.3 Google play store - Market size and forecast 2025-2030
• 10.4 Apple iOS store - Market size and forecast 2025-2030
• 10.5 Market opportunity by Platform
  • Market opportunity by Platform ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 India - Market size and forecast 2025-2030
  • 12.4.3 Japan - Market size and forecast 2025-2030
  • 12.4.4 Australia - Market size and forecast 2025-2030
  • 12.4.5 South Korea - Market size and forecast 2025-2030
  • 12.4.6 Thailand - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 UK - Market size and forecast 2025-2030
  • 12.5.2 Germany - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 Sweden - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Proliferation of low cost smartphones
  • Growing demand for live streaming
  • Increasing focus on preventative health
• 13.2 Market challenges
  • Fragmentation of sports broadcasting rights
  • Significant cyber security threat landscape
  • High subscription fatigue among users
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of augmented reality visuals
  • Personalized athlete performance analytics systems
  • Gamified fitness community engagement platforms

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.5 DAZN Group Ltd
  • DAZN Group Ltd - Overview
  • DAZN Group Ltd - Product / Service
  • DAZN Group Ltd - Key offerings
  • SWOT
• 15.6 DICKS Sporting Goods Inc.
  • DICKS Sporting Goods Inc. - Overview
  • DICKS Sporting Goods Inc. - Product / Service
  • DICKS Sporting Goods Inc. - Key offerings
  • SWOT
• 15.7 Fitbit LLC
  • Fitbit LLC - Overview
  • Fitbit LLC - Product / Service
  • Fitbit LLC - Key offerings
  • SWOT
• 15.8 Fox Corp.
  • Fox Corp. - Overview
  • Fox Corp. - Business segments
  • Fox Corp. - Key offerings
  • Fox Corp. - Segment focus
  • SWOT
• 15.9 Garmin Ltd.
  • Garmin Ltd. - Overview
  • Garmin Ltd. - Business segments
  • Garmin Ltd. - Key news
  • Garmin Ltd. - Key offerings
  • Garmin Ltd. - Segment focus
  • SWOT
• 15.10 Heja Sports AB
  • Heja Sports AB - Overview
  • Heja Sports AB - Product / Service
  • Heja Sports AB - Key offerings
  • SWOT
• 15.11 Jiostar India Pvt Ltd
  • Jiostar India Pvt Ltd - Overview
  • Jiostar India Pvt Ltd - Product / Service
  • Jiostar India Pvt Ltd - Key offerings
  • SWOT
• 15.12 LiveScore Group
  • LiveScore Group - Overview
  • LiveScore Group - Product / Service
  • LiveScore Group - Key offerings
  • SWOT
• 15.13 NBCUniversal
  • NBCUniversal - Overview
  • NBCUniversal - Product / Service
  • NBCUniversal - Key offerings
  • SWOT
• 15.14 Peloton Interactive Inc.
  • Peloton Interactive Inc. - Overview
  • Peloton Interactive Inc. - Business segments
  • Peloton Interactive Inc. - Key offerings
  • Peloton Interactive Inc. - Segment focus
  • SWOT
• 15.15 Sofa IT d.o.o.
  • Sofa IT d.o.o. - Overview
  • Sofa IT d.o.o. - Product / Service
  • Sofa IT d.o.o. - Key offerings
  • SWOT
• 15.16 SportEasy SAS
  • SportEasy SAS - Overview
  • SportEasy SAS - Product / Service
  • SportEasy SAS - Key offerings
  • SWOT
• 15.17 TrainHeroic Inc.
  • TrainHeroic Inc. - Overview
  • TrainHeroic Inc. - Product / Service
  • TrainHeroic Inc. - Key offerings
  • SWOT
• 15.18 Zwift Inc.
  • Zwift Inc. - Overview
  • Zwift Inc. - Product / Service
  • Zwift Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations