2026-2030年全球公共雲端服務市場

全球公共雲端服務市場預計從 2025 年到 2030 年將成長 2,756,736.5 億美元，預測期內複合年成長率為 27.8%。

本報告對全球公共雲端服務市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析，其促進因素包括：主權雲和區域數據管治的戰略要務、FinOps（金融運營）和雲端成本最佳化策略的製度化，以及產業專用的雲平台和可組合架構的興起。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

該研究指出，人工智慧即服務 (AIaaS) 和代理運算基礎設施的加速發展是未來幾年推動全球公共雲端服務市場成長的關鍵因素之一。此外，產業專用的雲端平台和垂直整合的自主解決方案的興起，以及將永續性融入設計的綠色雲端運算營運模式的普及，預計也將為市場帶來巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模表現

• 2020-2024年全球公共雲端服務市場
• 2020-2024年服務細分市場分析
• 類型細分市場分析 2020-2024
• 應用細分市場分析 2020-2024
• 2020-2024年區域市場分析
• 2020-2024年國家細分市場分析

第6章 定性分析

• 人工智慧的影響：全球公共雲端服務市場

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

8. 按服務進行市場區隔

• 比較：按服務
• SaaS
• IaaS
• PaaS
• 按服務分類的市場機會

第9章 按類型分類的市場細分

• 比較：按類型
• 小型企業
• 主要企業
• 按類型分類的市場機會

第10章 按應用程式進行市場細分

• 比較：按應用
• 協作和生產力套件
• 分析和人工智慧服務
• CRM
• ERP
• 其他
• 按應用分類的市場機會

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非
  • 土耳其
  • 埃及
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Akamai Technologies Inc.
• Alibaba Cloud
• Amazon.com Inc.
• DigitalOcean Holdings Inc.
• Google LLC
• Hetzner Online GmbH
• Huawei Technologies Co. Ltd.
• IBM Corp.
• IONOS Inc.
• Linode LLC
• Microsoft Corp.
• Oracle Corp.
• OVH Groupe SA
• Scaleway SAS
• Tencent Holdings Ltd.

第16章附錄

The global public cloud services market is forecasted to grow by USD 2756736.5 mn during 2025-2030, accelerating at a CAGR of 27.8% during the forecast period. The report on the global public cloud services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strategic mandate for sovereign cloud and regional data governance, institutionalization of finops and cloud cost optimization strategies, rise of industry-specific cloud platforms and composable architecture.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global public cloud services market is segmented as below:

By Service

• SaaS
• IaaS
• PaaS

By Type

• SMEs
• Large enterprise

By Application

• Collaboration and productivity suites
• Analytics and AI services
• CRM
• ERP
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Egypt
• Rest of World (ROW)

This study identifies the acceleration of aiaas and agentic computing infrastructure as one of the prime reasons driving the global public cloud services market growth during the next few years. Also, emergence of industry cloud platforms and verticalized sovereign solutions and adoption of sustainable-by-design and green cloud computing operations will lead to sizable demand in the market.

The report on the global public cloud services market covers the following areas:

• Global public cloud services market sizing
• Global public cloud services market forecast
• Global public cloud services market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global public cloud services market vendors that include Akamai Technologies Inc., Alibaba Cloud, Amazon.com Inc., DigitalOcean Holdings Inc., Google LLC, Hetzner Online GmbH, Huawei Technologies Co. Ltd., IBM Corp., IONOS Inc., Linode LLC, Microsoft Corp., Oracle Corp., OVH Groupe SA, Scaleway SAS, Tencent Holdings Ltd., VULTR, Yandex NV. Also, the global public cloud services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Public Cloud Services Market 2020 - 2024
  • Historic Market Size - Data Table on Global Public Cloud Services Market 2020 - 2024 ($ million)
• 5.2 Service segment analysis 2020 - 2024
  • Historic Market Size - Service Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in global public cloud services market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Service

• 8.1 Market segments
• 8.2 Comparison by Service
• 8.3 SaaS - Market size and forecast 2025-2030
• 8.4 IaaS - Market size and forecast 2025-2030
• 8.5 PaaS - Market size and forecast 2025-2030
• 8.6 Market opportunity by Service
  • Market opportunity by Service ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 SMEs - Market size and forecast 2025-2030
• 9.4 Large enterprise - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
• 10.2 Comparison by Application
• 10.3 Collaboration and productivity suites - Market size and forecast 2025-2030
• 10.4 Analytics and AI services - Market size and forecast 2025-2030
• 10.5 CRM - Market size and forecast 2025-2030
• 10.6 ERP - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Egypt - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Strategic mandate for sovereign cloud and regional data governance
  • Institutionalization of finops and cloud cost optimization strategies
  • Rise of industry-specific cloud platforms and composable architecture
• 13.2 Market challenges
  • Prohibitive operational costs and complexity of AI-driven finops
  • Regulatory fragmentation and rise of sovereign cloud mandates
  • Critical talent deficit and widening technical proficiency gap
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Acceleration of AIaaS and agentic computing infrastructure
  • Emergence of industry cloud platforms and verticalized sovereign solutions
  • Adoption of sustainable-by-design and green cloud computing operations

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Akamai Technologies Inc.
  • Akamai Technologies Inc. - Overview
  • Akamai Technologies Inc. - Business segments
  • Akamai Technologies Inc. - Key news
  • Akamai Technologies Inc. - Key offerings
  • Akamai Technologies Inc. - Segment focus
  • SWOT
• 15.5 Alibaba Cloud
  • Alibaba Cloud - Overview
  • Alibaba Cloud - Product / Service
  • Alibaba Cloud - Key offerings
  • SWOT
• 15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.7 DigitalOcean Holdings Inc.
  • DigitalOcean Holdings Inc. - Overview
  • DigitalOcean Holdings Inc. - Business segments
  • DigitalOcean Holdings Inc. - Key offerings
  • DigitalOcean Holdings Inc. - Segment focus
  • SWOT
• 15.8 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.9 Hetzner Online GmbH
  • Hetzner Online GmbH - Overview
  • Hetzner Online GmbH - Product / Service
  • Hetzner Online GmbH - Key offerings
  • SWOT
• 15.10 Huawei Technologies Co. Ltd.
  • Huawei Technologies Co. Ltd. - Overview
  • Huawei Technologies Co. Ltd. - Business segments
  • Huawei Technologies Co. Ltd. - Key news
  • Huawei Technologies Co. Ltd. - Key offerings
  • Huawei Technologies Co. Ltd. - Segment focus
  • SWOT
• 15.11 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.12 IONOS Inc.
  • IONOS Inc. - Overview
  • IONOS Inc. - Product / Service
  • IONOS Inc. - Key offerings
  • SWOT
• 15.13 Linode LLC
  • Linode LLC - Overview
  • Linode LLC - Product / Service
  • Linode LLC - Key offerings
  • SWOT
• 15.14 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.15 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.16 OVH Groupe SA
  • OVH Groupe SA - Overview
  • OVH Groupe SA - Product / Service
  • OVH Groupe SA - Key news
  • OVH Groupe SA - Key offerings
  • SWOT
• 15.17 Scaleway SAS
  • Scaleway SAS - Overview
  • Scaleway SAS - Product / Service
  • Scaleway SAS - Key offerings
  • SWOT
• 15.18 Tencent Holdings Ltd.
  • Tencent Holdings Ltd. - Overview
  • Tencent Holdings Ltd. - Business segments
  • Tencent Holdings Ltd. - Key news
  • Tencent Holdings Ltd. - Key offerings
  • Tencent Holdings Ltd. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations