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2026-2030年全球配置、定價與報價（CPQ）軟體市場
市場調查報告書
商品編碼
1937131

2026-2030年全球配置、定價與報價（CPQ）軟體市場

Global Configure Price And Quote (CPQ) Software Market 2026-2030
出版日期: | 出版商: TechNavio | 英文 302 Pages | 訂單完成後即時交付

價格
簡介目錄

全球配置、定價和報價 (CPQ) 軟體市場預計將從 2025 年到 2030 年成長 54.647 億美元，預測期內複合年成長率為 20.9%。

這份全球 CPQ 軟體市場報告提供了全面的分析、市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

該報告對當前市場格局、最新趨勢和促進因素以及整體市場環境進行了最新分析，而整體市場環境的促進因素包括對銷售流程自動化的需求不斷成長、產品和定價模式日益複雜以及對改善客戶體驗的日益重視。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

市場覆蓋範圍
基準年 2026
年末 2030
預測期 2026-2030
成長勢頭 加速度
2026年與前一年相比 17.6%
複合年成長率 20.9%
增量 54.647億美元

該研究指出，人工智慧在預測報價和價格最佳化方面的應用是未來幾年推動全球配置、定價和報價 (CPQ) 軟體市場成長的主要因素之一。此外，CPQ 與電子商務和自助服務管道的整合，以及 CPQ 在管理訂閱和基於使用量的收入模式方面發揮的關鍵作用，預計也將顯著提升市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

  • 價格、生命週期、顧客購買籃、採用率和購買標準分析
  • 投入與差異化因素的重要性
  • 混淆來源
  • 促進因素和挑戰的影響

第3章 市場情勢

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第4章 市場規模

  • 市場定義
  • 市場區隔分析
  • 2025年市場規模
  • 2025-2030年市場展望

第5章 市場規模表現

  • 配置、定價和報價 (CPQ) 軟體市場，2020-2024 年全球
  • 2020-2024年細分市場分析
  • 2020-2024年最終用戶細分市場分析
  • 應用細分市場分析 2020-2024
  • 2020-2024年區域市場分析
  • 2020-2024年國家細分市場分析

第6章 定性分析

  • 人工智慧的影響：全球配置、定價和報價 (CPQ) 軟體市場

第7章五力分析

  • 五力分析概述
  • 買方的議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭威脅
  • 市場狀況

8. 依部署方式進行市場區隔

  • 比較：依部署方式
  • 基於雲端的
  • 本地部署
  • 按部署方式分類的市場機會

9. 按最終用戶分類的市場細分

  • 比較：按最終用戶
  • 資訊科技和電信
  • BFSI
  • 車
  • 其他
  • 按最終用戶分類的市場機會

第10章 按應用程式進行市場細分

  • 比較：透過應用
  • 產品配置
  • 建立報價
  • 價格最佳化
  • 其他
  • 按應用分類的市場機會

第11章 客戶情況

第12章 區域情勢

  • 區域細分
  • 區域比較
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 荷蘭
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
  • 南美洲
    • 巴西
    • 阿根廷
    • 智利
  • 中東和非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非
    • 埃及
    • 以色列
  • 各區域的市場機遇

第13章：促進因素、挑戰與機遇

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機遇

第14章 競爭格局

  • 概述
  • 競爭格局
  • 令人困惑的局面
  • 產業風險

第15章 競爭分析

  • 公司簡介
  • 企業排名指數
  • 公司市場定位
  • aspire technologies
  • Bitrix24 Ltd.
  • Cincom Systems Inc.
  • CloudSense Ltd.
  • ConnectWise LLC
  • Experlogix LLC
  • Hansen Technologies Ltd.
  • IBM Corp.
  • Infor Inc.
  • Model N Inc.
  • Oracle Corp.
  • Pros Holdings Inc.
  • Revalize Inc.
  • Salesforce Inc.
  • SAP SE

第16章附錄

簡介目錄
Product Code: IRTNTR41048

The global configure price and quote (cpq) software market is forecasted to grow by USD 5464.7 mn during 2025-2030, accelerating at a CAGR of 20.9% during the forecast period. The report on the global configure price and quote (cpq) software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for sales process automation, growing complexity of products and pricing models, heightened focus on enhancing customer experience.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2026
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 202617.6%
CAGR20.9%
Incremental Value$5464.7 mn

Technavio's global configure price and quote (cpq) software market is segmented as below:

By Deployment

  • Cloud-based
  • On-premises

By End-User

  • IT and telecom
  • BFSI
  • Automobile
  • Others

By Application

  • Product configuration
  • Quote generation
  • Pricing optimization
  • Others

Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • The Netherlands
  • APAC
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
  • South America
    • Brazil
    • Argentina
    • Chile
  • Middle East and Africa
    • UAE
    • South Africa
    • Egypt
  • Rest of World (ROW)

This study identifies the infusion of artificial intelligence for predictive quoting and price optimization as one of the prime reasons driving the global configure price and quote (cpq) software market growth during the next few years. Also, convergence of cpq with e-commerce and self-service channels and cpqs essential role in managing subscription and usage-based revenue models will lead to sizable demand in the market.

The report on the global configure price and quote (cpq) software market covers the following areas:

  • Global configure price and quote (cpq) software market sizing
  • Global configure price and quote (cpq) software market forecast
  • Global configure price and quote (cpq) software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global configure price and quote (cpq) software market vendors that include aspire technologies, Bitrix24 Ltd., Cincom Systems Inc., CloudSense Ltd., ConnectWise LLC, Experlogix LLC, Hansen Technologies Ltd., IBM Corp., Infor Inc., Model N Inc., Oracle Corp., Pros Holdings Inc., Revalize Inc., Salesforce Inc., SAP SE, ServiceNow Inc., Tacton Systems AB, The Conga Way, Vendavo Inc.. Also, the global configure price and quote (cpq) software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Deployment
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Market Segmentation by Application
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
  • 2.3 Factors of disruption
  • 2.4 Impact of drivers and challenges

3 Market Landscape

  • 3.1 Market ecosystem
  • 3.2 Market characteristics
  • 3.3 Value chain analysis

4 Market Sizing

  • 4.1 Market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

  • 5.1 Global Configure Price And Quote (CPQ) Software Market 2020 - 2024
    • Historic Market Size - Data Table on Global Configure Price And Quote (CPQ) Software Market 2020 - 2024 ($ million)
  • 5.2 Deployment segment analysis 2020 - 2024
    • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
  • 5.3 End-user segment analysis 2020 - 2024
    • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
  • 5.4 Application segment analysis 2020 - 2024
    • Historic Market Size - Application Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI in global configure price and quote (CPQ) software market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition

8 Market Segmentation by Deployment

  • 8.1 Market segments
  • 8.2 Comparison by Deployment
  • 8.3 Cloud-based - Market size and forecast 2025-2030
  • 8.4 On-premises - Market size and forecast 2025-2030
  • 8.5 Market opportunity by Deployment
    • Market opportunity by Deployment ($ million)

9 Market Segmentation by End-user

  • 9.1 Market segments
  • 9.2 Comparison by End-user
  • 9.3 IT and telecom - Market size and forecast 2025-2030
  • 9.4 BFSI - Market size and forecast 2025-2030
  • 9.5 Automobile - Market size and forecast 2025-2030
  • 9.6 Others - Market size and forecast 2025-2030
  • 9.7 Market opportunity by End-user
    • Market opportunity by End-user ($ million)

10 Market Segmentation by Application

  • 10.1 Market segments
  • 10.2 Comparison by Application
  • 10.3 Product configuration - Market size and forecast 2025-2030
  • 10.4 Quote generation - Market size and forecast 2025-2030
  • 10.5 Pricing optimization - Market size and forecast 2025-2030
  • 10.6 Others - Market size and forecast 2025-2030
  • 10.7 Market opportunity by Application
    • Market opportunity by Application ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
  • 12.2 Geographic comparison
  • 12.3 North America - Market size and forecast 2025-2030
    • 12.3.1 US - Market size and forecast 2025-2030
    • 12.3.2 Canada - Market size and forecast 2025-2030
    • 12.3.3 Mexico - Market size and forecast 2025-2030
  • 12.4 Europe - Market size and forecast 2025-2030
    • 12.4.1 Germany - Market size and forecast 2025-2030
    • 12.4.2 UK - Market size and forecast 2025-2030
    • 12.4.3 France - Market size and forecast 2025-2030
    • 12.4.4 Italy - Market size and forecast 2025-2030
    • 12.4.5 Spain - Market size and forecast 2025-2030
    • 12.4.6 The Netherlands - Market size and forecast 2025-2030
  • 12.5 APAC - Market size and forecast 2025-2030
    • 12.5.1 China - Market size and forecast 2025-2030
    • 12.5.2 Japan - Market size and forecast 2025-2030
    • 12.5.3 India - Market size and forecast 2025-2030
    • 12.5.4 South Korea - Market size and forecast 2025-2030
    • 12.5.5 Australia - Market size and forecast 2025-2030
    • 12.5.6 Indonesia - Market size and forecast 2025-2030
  • 12.6 South America - Market size and forecast 2025-2030
    • 12.6.1 Brazil - Market size and forecast 2025-2030
    • 12.6.2 Argentina - Market size and forecast 2025-2030
    • 12.6.3 Chile - Market size and forecast 2025-2030
  • 12.7 Middle East and Africa - Market size and forecast 2025-2030
    • 12.7.1 UAE - Market size and forecast 2025-2030
    • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
    • 12.7.3 South Africa - Market size and forecast 2025-2030
    • 12.7.4 Egypt - Market size and forecast 2025-2030
    • 12.7.5 Israel - Market size and forecast 2025-2030
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Increasing demand for sales process automation
    • Growing complexity of products and pricing models
    • Heightened focus on enhancing customer experience
  • 13.2 Market challenges
    • Complex integration with disparate enterprise systems
    • High total cost of ownership and extended implementation timelines
    • Managing intricate product catalogs and evolving pricing models
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Infusion of artificial intelligence for predictive quoting and price optimization
    • Convergence of CPQ with e-commerce and self-service channels
    • CPQs essential role in managing subscription and usage-based revenue models

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 aspire technologies
    • aspire technologies - Overview
    • aspire technologies - Product / Service
    • aspire technologies - Key offerings
    • SWOT
  • 15.5 Bitrix24 Ltd.
    • Bitrix24 Ltd. - Overview
    • Bitrix24 Ltd. - Product / Service
    • Bitrix24 Ltd. - Key offerings
    • SWOT
  • 15.6 Cincom Systems Inc.
    • Cincom Systems Inc. - Overview
    • Cincom Systems Inc. - Product / Service
    • Cincom Systems Inc. - Key offerings
    • SWOT
  • 15.7 CloudSense Ltd.
    • CloudSense Ltd. - Overview
    • CloudSense Ltd. - Product / Service
    • CloudSense Ltd. - Key offerings
    • SWOT
  • 15.8 ConnectWise LLC
    • ConnectWise LLC - Overview
    • ConnectWise LLC - Product / Service
    • ConnectWise LLC - Key offerings
    • SWOT
  • 15.9 Experlogix LLC
    • Experlogix LLC - Overview
    • Experlogix LLC - Product / Service
    • Experlogix LLC - Key offerings
    • SWOT
  • 15.10 Hansen Technologies Ltd.
    • Hansen Technologies Ltd. - Overview
    • Hansen Technologies Ltd. - Product / Service
    • Hansen Technologies Ltd. - Key news
    • Hansen Technologies Ltd. - Key offerings
    • SWOT
  • 15.11 IBM Corp.
    • IBM Corp. - Overview
    • IBM Corp. - Business segments
    • IBM Corp. - Key news
    • IBM Corp. - Key offerings
    • IBM Corp. - Segment focus
    • SWOT
  • 15.12 Infor Inc.
    • Infor Inc. - Overview
    • Infor Inc. - Product / Service
    • Infor Inc. - Key news
    • Infor Inc. - Key offerings
    • SWOT
  • 15.13 Model N Inc.
    • Model N Inc. - Overview
    • Model N Inc. - Product / Service
    • Model N Inc. - Key offerings
    • SWOT
  • 15.14 Oracle Corp.
    • Oracle Corp. - Overview
    • Oracle Corp. - Business segments
    • Oracle Corp. - Key news
    • Oracle Corp. - Key offerings
    • Oracle Corp. - Segment focus
    • SWOT
  • 15.15 Pros Holdings Inc.
    • Pros Holdings Inc. - Overview
    • Pros Holdings Inc. - Product / Service
    • Pros Holdings Inc. - Key offerings
    • SWOT
  • 15.16 Revalize Inc.
    • Revalize Inc. - Overview
    • Revalize Inc. - Product / Service
    • Revalize Inc. - Key offerings
    • SWOT
  • 15.17 Salesforce Inc.
    • Salesforce Inc. - Overview
    • Salesforce Inc. - Product / Service
    • Salesforce Inc. - Key news
    • Salesforce Inc. - Key offerings
    • SWOT
  • 15.18 SAP SE
    • SAP SE - Overview
    • SAP SE - Business segments
    • SAP SE - Key news
    • SAP SE - Key offerings
    • SAP SE - Segment focus
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations