全球零售媒體網路市場，2025-2029年

全球零售媒體網路市場預計在 2024 年至 2029 年間成長 188.044 億美元，預測期內複合年成長率為 11.2%。

本報告對全球零售媒體網路市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家供應商的分析。

本報告對當前市場格局、最新趨勢和促進因素以及整體市場環境進行了最新分析，其促進因素包括：隨著第三方 cookie 價值下降，第一方數據日益普及；對閉合迴路歸因和提高可衡量性的需求；以及零售商追求更高收益和多元化的收入來源。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

該研究發現，在未來幾年，拓展自有資產以外的業務將成為全球零售媒體網路市場成長的關鍵驅動力之一，彌合數位與實體之間的鴻溝以及實現訪問民主化可能會在市場中創造巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2024年市場規模
• 2024-2029年市場展望

第5章 市場規模表現

• 2019-2023年全球零售媒體網路市場
• 平台細分市場分析 2019-2023
• 2019-2023年按類型分類的細分市場分析
• 2019-2023年最終用戶細分市場分析
• 2019-2023年區域細分市場分析
• 2019-2023年國家細分市場分析

第6章 定性分析

• 人工智慧的影響：全球零售媒體網路市場

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

8. 按平台分類的市場區隔

• 比較：按平台
• 零售商自有網路
• 第三方網路
• 平台市場機遇

第9章 按類型分類的市場細分

• 比較：按類型
• 展示廣告
• 贊助產品
• 影片廣告
• 其他
• 按類型分類的市場機會

第10章 按最終用戶進行市場細分

• 比較：按最終用戶
• 消費品
• 電子與技術
• 服裝與時尚
• 雜貨和食品配送
• 其他
• 按最終用戶分類的市場機會

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
  • 印尼
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • 土耳其
  • 以色列
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Albertsons Co. Inc
• Amazon.com Inc.
• Best Buy Co. Inc.
• Carrefour SA
• CVS Health Corp.
• eBay Inc.
• JD.com Inc.
• Lowes Co. Inc.
• Macys Inc.
• Maplebear Inc.
• Target Corp.
• The Home Depot Inc.
• The Kroger Co.
• Walmart Inc.
• Wayfair Inc.

第16章附錄

The global retail media networks market is forecasted to grow by USD 18804.4 mn during 2024-2029, accelerating at a CAGR of 11.2% during the forecast period. The report on the global retail media networks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of first-party data amidst third-party cookie depreciation, demand for closed-loop attribution and enhanced measurability, retailers pursuit of high-margin, diversified revenue streams.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global retail media networks market is segmented as below:

By Platform

• Retailer owned networks
• Third party networks

By Type

• Display ads
• Sponsored products
• Video ads
• Others

By End-User

• Consumer packaged goods
• Electronics and technology
• Apparel and fashion
• Grocery and food delivery
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the expansion beyond owned properties as one of the prime reasons driving the global retail media networks market growth during the next few years. Also, bridging digital and physical divide and democratization of access will lead to sizable demand in the market.

The report on the global retail media networks market covers the following areas:

• Global retail media networks market sizing
• Global retail media networks market forecast
• Global retail media networks market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global retail media networks market vendors that include Albertsons Co. Inc, Alibaba Group Holding Ltd., Amazon.com Inc., Best Buy Co. Inc., Carrefour SA, CVS Health Corp., eBay Inc., JD.com Inc., Lowes Co. Inc., Macys Inc., Maplebear Inc., Target Corp., Tesco Plc, The Home Depot Inc., The Kroger Co., Walmart Inc., Wayfair Inc.. Also, the global retail media networks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global Retail Media Networks Market 2019 - 2023
  • Historic Market Size - Data Table on Global Retail Media Networks Market 2019 - 2023 ($ million)
• 5.2 Platform segment analysis 2019 - 2023
  • Historic Market Size - Platform Segment 2019 - 2023 ($ million)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.4 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on global retail media networks market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition

8 Market Segmentation by Platform

• 8.1 Market segments
• 8.2 Comparison by Platform
• 8.3 Retailer owned networks - Market size and forecast 2024-2029
• 8.4 Third party networks - Market size and forecast 2024-2029
• 8.5 Market opportunity by Platform
  • Market opportunity by Platform ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Display ads - Market size and forecast 2024-2029
• 9.4 Sponsored products - Market size and forecast 2024-2029
• 9.5 Video ads - Market size and forecast 2024-2029
• 9.6 Others - Market size and forecast 2024-2029
• 9.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Consumer packaged goods - Market size and forecast 2024-2029
• 10.4 Electronics and technology - Market size and forecast 2024-2029
• 10.5 Apparel and fashion - Market size and forecast 2024-2029
• 10.6 Grocery and food delivery - Market size and forecast 2024-2029
• 10.7 Others - Market size and forecast 2024-2029
• 10.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • 12.3.1 US - Market size and forecast 2024-2029
  • 12.3.2 Canada - Market size and forecast 2024-2029
  • 12.3.3 Mexico - Market size and forecast 2024-2029
• 12.4 Europe - Market size and forecast 2024-2029
  • 12.4.1 Germany - Market size and forecast 2024-2029
  • 12.4.2 UK - Market size and forecast 2024-2029
  • 12.4.3 France - Market size and forecast 2024-2029
  • 12.4.4 Italy - Market size and forecast 2024-2029
  • 12.4.5 Spain - Market size and forecast 2024-2029
  • 12.4.6 The Netherlands - Market size and forecast 2024-2029
• 12.5 APAC - Market size and forecast 2024-2029
  • 12.5.1 China - Market size and forecast 2024-2029
  • 12.5.2 Japan - Market size and forecast 2024-2029
  • 12.5.3 India - Market size and forecast 2024-2029
  • 12.5.4 Australia - Market size and forecast 2024-2029
  • 12.5.5 South Korea - Market size and forecast 2024-2029
  • 12.5.6 Indonesia - Market size and forecast 2024-2029
• 12.6 Middle East and Africa - Market size and forecast 2024-2029
  • 12.6.1 Saudi Arabia - Market size and forecast 2024-2029
  • 12.6.2 UAE - Market size and forecast 2024-2029
  • 12.6.3 South Africa - Market size and forecast 2024-2029
  • 12.6.4 Turkey - Market size and forecast 2024-2029
  • 12.6.5 Israel - Market size and forecast 2024-2029
• 12.7 South America - Market size and forecast 2024-2029
  • 12.7.1 Brazil - Market size and forecast 2024-2029
  • 12.7.2 Argentina - Market size and forecast 2024-2029
  • 12.7.3 Colombia - Market size and forecast 2024-2029
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Proliferation of first-party data amidst third-party cookie depreciation
  • Demand for closed-loop attribution and enhanced measurability
  • Retailers pursuit of high-margin, diversified revenue streams
• 13.2 Market challenges
  • Lack of standardization and growing fragmentation
  • Complexity in measurement and proving incrementality
  • Balancing advertising revenue with customer experience
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities
  • Expansion beyond owned properties
  • Bridging digital and physical divide
  • Democratization of access

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Albertsons Co. Inc
  • Albertsons Co. Inc - Overview
  • Albertsons Co. Inc - Product / Service
  • Albertsons Co. Inc - Key offerings
  • SWOT
• 15.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.6 Best Buy Co. Inc.
  • Best Buy Co. Inc. - Overview
  • Best Buy Co. Inc. - Business segments
  • Best Buy Co. Inc. - Key news
  • Best Buy Co. Inc. - Key offerings
  • Best Buy Co. Inc. - Segment focus
  • SWOT
• 15.7 Carrefour SA
  • Carrefour SA - Overview
  • Carrefour SA - Business segments
  • Carrefour SA - Key offerings
  • Carrefour SA - Segment focus
  • SWOT
• 15.8 CVS Health Corp.
  • CVS Health Corp. - Overview
  • CVS Health Corp. - Business segments
  • CVS Health Corp. - Key offerings
  • CVS Health Corp. - Segment focus
  • SWOT
• 15.9 eBay Inc.
  • eBay Inc. - Overview
  • eBay Inc. - Product / Service
  • eBay Inc. - Key offerings
  • SWOT
• 15.10 JD.com Inc.
  • JD.com Inc. - Overview
  • JD.com Inc. - Business segments
  • JD.com Inc. - Key offerings
  • JD.com Inc. - Segment focus
  • SWOT
• 15.11 Lowes Co. Inc.
  • Lowes Co. Inc. - Overview
  • Lowes Co. Inc. - Product / Service
  • Lowes Co. Inc. - Key news
  • Lowes Co. Inc. - Key offerings
  • SWOT
• 15.12 Macys Inc.
  • Macys Inc. - Overview
  • Macys Inc. - Product / Service
  • Macys Inc. - Key news
  • Macys Inc. - Key offerings
  • SWOT
• 15.13 Maplebear Inc.
  • Maplebear Inc. - Overview
  • Maplebear Inc. - Product / Service
  • Maplebear Inc. - Key offerings
  • SWOT
• 15.14 Target Corp.
  • Target Corp. - Overview
  • Target Corp. - Product / Service
  • Target Corp. - Key news
  • Target Corp. - Key offerings
  • SWOT
• 15.15 The Home Depot Inc.
  • The Home Depot Inc. - Overview
  • The Home Depot Inc. - Business segments
  • The Home Depot Inc. - Key offerings
  • The Home Depot Inc. - Segment focus
  • SWOT
• 15.16 The Kroger Co.
  • The Kroger Co. - Overview
  • The Kroger Co. - Product / Service
  • The Kroger Co. - Key news
  • The Kroger Co. - Key offerings
  • SWOT
• 15.17 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Business segments
  • Walmart Inc. - Key news
  • Walmart Inc. - Key offerings
  • Walmart Inc. - Segment focus
  • SWOT
• 15.18 Wayfair Inc.
  • Wayfair Inc. - Overview
  • Wayfair Inc. - Business segments
  • Wayfair Inc. - Key news
  • Wayfair Inc. - Key offerings
  • Wayfair Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations