2025-2029年全球零售與消費品市場人工智慧（AI）趨勢

全球零售和消費品產業的人工智慧（AI）市場預計在2024年至2029年間成長348.633億美元，預測期內複合年成長率（CAGR）為29.6%。本報告對全球零售和消費品行業的人工智慧市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約25家公司的供應商分析。

該報告對當前市場格局、最新趨勢和促進因素以及整體市場環境進行了最新分析，其促進因素包括對高度個人化和改善客戶體驗的需求、對營運效率和供應鏈最佳化的迫切需求，以及數據的激增和人工智慧工具的普及。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

研究指出，生成式人工智慧在互動式商務和內容創作領域的廣泛應用，是未來幾年推動全球零售和消費品市場人工智慧成長的關鍵因素之一。此外，人工智慧與電腦視覺的融合，在建構智慧物理環境方面的應用，以及人工智慧在產品創新和品類最佳化方面的日益普及，預計也將為市場帶來巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2024年市場規模
• 2024-2029年市場展望

第5章 市場規模表現

• 2019-2023年全球零售與消費品市場
• 零件細分市場分析 2019-2023
• 2019-2023年技術細分市場分析
• 應用細分市場分析 2019-2023
• 2019-2023年區域細分市場分析
• 2019-2023年國家細分市場分析

第6章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

7. 按組件進行市場細分

• 比較：按組件
• 軟體
• 硬體
• 服務
• 按組件分類的市場機會

8. 按技術分類的市場細分

• 比較：按技術
• 機器學習（ML）和深度學習（DL）
• 預測分析與指示性分析
• 自然語言處理（NLP）
• 電腦視覺
• 人工智慧世代
• 按技術分類的市場機遇

第9章 按應用進行市場細分

• 比較：透過應用
• 需求預測與庫存管理
• 顧客體驗與互動
• 定價和促銷最佳化
• 其他
• 按應用分類的市場機會

第10章 客戶情況

第11章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 印尼
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 中東和非洲
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非
  • 土耳其
  • 以色列
• 各區域的市場機遇

第12章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第13章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第14章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Accenture PLC
• Amazon.com Inc.
• Capgemini Service SAS
• Cognizant Technology Solution
• Google LLC
• Infosys Ltd.
• Intel Corp.
• IBM Corp.
• Microsoft Corp.
• NVIDIA Corp.
• Oracle Corp.
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• Shopify Inc.

第15章附錄

The global AI in retail and consumer products market is forecasted to grow by USD 34863.3 mn during 2024-2029, accelerating at a CAGR of 29.6% during the forecast period. The report on the global AI in retail and consumer products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by imperative for hyper-personalization and enhanced customer experience, urgent need for operational efficiency and supply chain optimization, proliferation of data and democratization of AI tools.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global AI in retail and consumer products market is segmented as below:

By Component

• Software
• Hardware
• Services

By Technology

• ML and DL
• Predictive and prescriptive analytics
• NLP
• Computer vision
• Generative AI

By Application

• Demand forecasting and inventory management
• Customer experience and engagement
• Pricing and promotion optimization
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the proliferation of generative AI in conversational commerce and content creation as one of the prime reasons driving the global AI in retail and consumer products market growth during the next few years. Also, convergence of AI and computer vision to create intelligent physical environments and rise of AI in product innovation and assortment optimization will lead to sizable demand in the market.

The report on the global AI in retail and consumer products market covers the following areas:

• Global AI in retail and consumer products market sizing
• Global AI in retail and consumer products market forecast
• Global AI in retail and consumer products market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global AI in retail and consumer products market vendors that include Accenture PLC, Amazon.com Inc., BigCommerce Holdings Inc., C3.ai Inc., Capgemini Service SAS, Cognizant Technology Solution, Google LLC, Infosys Ltd., Intel Corp., IBM Corp., Microsoft Corp., NVIDIA Corp., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Shopify Inc., Symphony Innovation LLC. Also, the global AI in retail and consumer products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global AI In Retail And Consumer Products Market 2019 - 2023
  • Historic Market Size - Data Table on Global AI In Retail And Consumer Products Market 2019 - 2023 ($ million)
• 5.2 Component segment analysis 2019 - 2023
  • Historic Market Size - Component Segment 2019 - 2023 ($ million)
• 5.3 Technology segment analysis 2019 - 2023
  • Historic Market Size - Technology Segment 2019 - 2023 ($ million)
• 5.4 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 6.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 6.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 6.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 6.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 6.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 6.7 Market condition

7 Market Segmentation by Component

• 7.1 Market segments
• 7.2 Comparison by Component
• 7.3 Software - Market size and forecast 2024-2029
• 7.4 Hardware - Market size and forecast 2024-2029
• 7.5 Services - Market size and forecast 2024-2029
• 7.6 Market opportunity by Component
  • Market opportunity by Component ($ million)

8 Market Segmentation by Technology

• 8.1 Market segments
• 8.2 Comparison by Technology
• 8.3 ML and DL - Market size and forecast 2024-2029
• 8.4 Predictive and prescriptive analytics - Market size and forecast 2024-2029
• 8.5 NLP - Market size and forecast 2024-2029
• 8.6 Computer vision - Market size and forecast 2024-2029
• 8.7 Generative AI - Market size and forecast 2024-2029
• 8.8 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Demand forecasting and inventory management - Market size and forecast 2024-2029
• 9.4 Customer experience and engagement - Market size and forecast 2024-2029
• 9.5 Pricing and promotion optimization - Market size and forecast 2024-2029
• 9.6 Others - Market size and forecast 2024-2029
• 9.7 Market opportunity by Application
  • Market opportunity by Application ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
• 11.2 Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • 11.3.1 US - Market size and forecast 2024-2029
  • 11.3.2 Canada - Market size and forecast 2024-2029
  • 11.3.3 Mexico - Market size and forecast 2024-2029
• 11.4 APAC - Market size and forecast 2024-2029
  • 11.4.1 China - Market size and forecast 2024-2029
  • 11.4.2 India - Market size and forecast 2024-2029
  • 11.4.3 Japan - Market size and forecast 2024-2029
  • 11.4.4 South Korea - Market size and forecast 2024-2029
  • 11.4.5 Australia - Market size and forecast 2024-2029
  • 11.4.6 Indonesia - Market size and forecast 2024-2029
• 11.5 Europe - Market size and forecast 2024-2029
  • 11.5.1 Germany - Market size and forecast 2024-2029
  • 11.5.2 UK - Market size and forecast 2024-2029
  • 11.5.3 France - Market size and forecast 2024-2029
  • 11.5.4 Italy - Market size and forecast 2024-2029
  • 11.5.5 Spain - Market size and forecast 2024-2029
  • 11.5.6 The Netherlands - Market size and forecast 2024-2029
• 11.6 South America - Market size and forecast 2024-2029
  • 11.6.1 Brazil - Market size and forecast 2024-2029
  • 11.6.2 Argentina - Market size and forecast 2024-2029
  • 11.6.3 Colombia - Market size and forecast 2024-2029
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • 11.7.1 UAE - Market size and forecast 2024-2029
  • 11.7.2 Saudi Arabia - Market size and forecast 2024-2029
  • 11.7.3 South Africa - Market size and forecast 2024-2029
  • 11.7.4 Turkey - Market size and forecast 2024-2029
  • 11.7.5 Israel - Market size and forecast 2024-2029
• 11.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity

• 12.1 Market drivers
  • Imperative for hyper-personalization and enhanced customer experience
  • Urgent need for operational efficiency and supply chain optimization
  • Proliferation of data and democratization of AI tools
• 12.2 Market challenges
  • Data complexity, quality, and governance issues
  • Substantial implementation costs and ambiguous return on investment
  • Scarcity of specialized talent and burden of organizational change
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities
  • Proliferation of generative AI in conversational commerce and content creation
  • Convergence of AI and computer vision to create intelligent physical environments
  • Rise of AI in product innovation and assortment optimization

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Accenture PLC
  • Accenture PLC - Overview
  • Accenture PLC - Business segments
  • Accenture PLC - Key news
  • Accenture PLC - Key offerings
  • Accenture PLC - Segment focus
  • SWOT
• 14.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.6 Capgemini Service SAS
  • Capgemini Service SAS - Overview
  • Capgemini Service SAS - Business segments
  • Capgemini Service SAS - Key news
  • Capgemini Service SAS - Key offerings
  • Capgemini Service SAS - Segment focus
  • SWOT
• 14.7 Cognizant Technology Solution
  • Cognizant Technology Solution - Overview
  • Cognizant Technology Solution - Business segments
  • Cognizant Technology Solution - Key news
  • Cognizant Technology Solution - Key offerings
  • Cognizant Technology Solution - Segment focus
  • SWOT
• 14.8 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 14.9 Infosys Ltd.
  • Infosys Ltd. - Overview
  • Infosys Ltd. - Business segments
  • Infosys Ltd. - Key news
  • Infosys Ltd. - Key offerings
  • Infosys Ltd. - Segment focus
  • SWOT
• 14.10 Intel Corp.
  • Intel Corp. - Overview
  • Intel Corp. - Business segments
  • Intel Corp. - Key news
  • Intel Corp. - Key offerings
  • Intel Corp. - Segment focus
  • SWOT
• 14.11 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 14.12 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.13 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
  • SWOT
• 14.14 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 14.15 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 14.16 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 14.17 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
  • SWOT
• 14.18 Shopify Inc.
  • Shopify Inc. - Overview
  • Shopify Inc. - Product / Service
  • Shopify Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations