2025-2029年全球奢侈品牌人工智慧（AI）發展趨勢

全球奢侈品牌人工智慧市場預計在2024年至2029年的預測期內將以19.1%的複合年成長率成長至16.018億美元。本報告對全球奢侈品牌人工智慧市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約25家公司的供應商分析。

該報告對當前市場格局、最新趨勢和促進因素以及整體市場環境進行了最新分析，而整體市場環境的促進因素包括：個人化和客戶體驗的提升、營運效率的提高以及對永續性和道德實踐日益成長的需求。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

研究指出，未來幾年，高度個人化和增強的客戶體驗是推動全球奢侈品牌人工智慧市場成長的關鍵因素之一，而供應鏈的進步，以提高營運效率和永續性，以及透過先進的仿冒品檢測技術增強品牌信任，預計將推動市場出現顯著需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2024年市場規模
• 2024-2029年市場展望

第5章 市場規模表現

• 2019-2023年全球奢侈品牌人工智慧（AI）市場
• 2019-2023年技術細分市場分析
• 應用細分市場分析 2019-2023
• 2019-2023年最終用戶細分市場分析
• 2019-2023年區域細分市場分析
• 2019-2023年國家細分市場分析

第6章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

7. 按技術分類的市場細分

• 比較：按技術
• 機器學習
• 自然語言處理
• 電腦視覺
• 按技術分類的市場機遇

第8章 按應用進行市場細分

• 比較：透過應用
• 趨勢預測
• 客戶服務聊天機器人
• 虛擬試衣間
• 個人化和建議引擎
• 其他
• 按應用分類的市場機會

9. 按最終用戶分類的市場細分

• 比較：按最終用戶
• 服飾
• 鞋
• 配件
• 化妝品
• 珠寶
• 按最終用戶分類的市場機會

第10章 客戶情況

第11章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
• 亞太地區
  • 中國
  • 日本
  • 韓國
  • 印度
• 南美洲
  • 巴西
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
• 各區域的市場機遇

第12章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第13章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第14章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Balenciaga SA
• Burberry Group Plc
• Cartier SA
• Chanel Ltd.
• Christian Dior SE
• Google LLC
• Guccio Gucci SpA
• IBM Corp.
• LVMH Moet Hennessy
• Microsoft Corp.
• Oracle Corp.
• Perfect Corp.
• Revieve Inc.
• The Estee Lauder Companies
• The LVMH group

第15章附錄

The global AI in luxury brands market is forecasted to grow by USD 1601.8 mn during 2024-2029, accelerating at a CAGR of 19.1% during the forecast period. The report on the global AI in luxury brands market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by enhanced personalization and customer experience, heightened operational efficiency, growing imperative for sustainability and ethical practices.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global AI in luxury brands market is segmented as below:

By Technology

• Machine learning
• Natural language processing
• Computer vision

By Application

• Trend forecasting
• Customer service chatbots
• Virtual try-on and fitting rooms
• Personalization and recommendation engines
• Others

By End-User

• Apparel
• Footwear
• Accessories
• Cosmetics
• Jewelry

Geography

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
• APAC
  • China
  • Japan
  • South Korea
  • India
• South America
  • Brazil
  • Argentina
• Middle East and Africa
  • UAE
• Rest of World (ROW)

This study identifies the imperative of hyper-personalization and elevated customer experience as one of the prime reasons driving the global AI in luxury brands market growth during the next few years. Also, optimizing operations and fostering sustainability through supply chain advancements and fortifying brand integrity through advanced counterfeit detection will lead to sizable demand in the market.

The report on the global AI in luxury brands market covers the following areas:

• Global AI in luxury brands market sizing
• Global AI in luxury brands market forecast
• Global AI in luxury brands market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global AI in luxury brands market vendors that include Balenciaga SA, Burberry Group Plc, Cartier SA, Chanel Ltd., Christian Dior SE, Compagnie Financiere Richemont SA, Google LLC, Guccio Gucci SpA, IBM Corp., Kering SA, LVMH Moet Hennessy, Microsoft Corp., Moncler S.P.A., Oracle Corp., Perfect Corp., Revieve Inc., The Estee Lauder Companies, The LVMH group. Also, the global AI in luxury brands market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global AI In Luxury Brands Market 2019 - 2023
  • Historic Market Size - Data Table on Global AI In Luxury Brands Market 2019 - 2023 ($ million)
• 5.2 Technology segment analysis 2019 - 2023
  • Historic Market Size - Technology Segment 2019 - 2023 ($ million)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.4 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 6.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 6.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 6.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 6.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 6.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 6.7 Market condition

7 Market Segmentation by Technology

• 7.1 Market segments
• 7.2 Comparison by Technology
• 7.3 Machine learning - Market size and forecast 2024-2029
• 7.4 Natural language processing - Market size and forecast 2024-2029
• 7.5 Computer vision - Market size and forecast 2024-2029
• 7.6 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Trend forecasting - Market size and forecast 2024-2029
• 8.4 Customer service chatbots - Market size and forecast 2024-2029
• 8.5 Virtual try-on and fitting rooms - Market size and forecast 2024-2029
• 8.6 Personalization and recommendation engines - Market size and forecast 2024-2029
• 8.7 Others - Market size and forecast 2024-2029
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Apparel - Market size and forecast 2024-2029
• 9.4 Footwear - Market size and forecast 2024-2029
• 9.5 Accessories - Market size and forecast 2024-2029
• 9.6 Cosmetics - Market size and forecast 2024-2029
• 9.7 Jewelry - Market size and forecast 2024-2029
• 9.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
• 11.2 Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • 11.3.1 US - Market size and forecast 2024-2029
  • 11.3.2 Canada - Market size and forecast 2024-2029
• 11.4 Europe - Market size and forecast 2024-2029
  • 11.4.1 UK - Market size and forecast 2024-2029
  • 11.4.2 Germany - Market size and forecast 2024-2029
  • 11.4.3 France - Market size and forecast 2024-2029
  • 11.4.4 Italy - Market size and forecast 2024-2029
• 11.5 APAC - Market size and forecast 2024-2029
  • 11.5.1 China - Market size and forecast 2024-2029
  • 11.5.2 Japan - Market size and forecast 2024-2029
  • 11.5.3 South Korea - Market size and forecast 2024-2029
  • 11.5.4 India - Market size and forecast 2024-2029
• 11.6 South America - Market size and forecast 2024-2029
  • 11.6.1 Brazil - Market size and forecast 2024-2029
  • 11.6.2 Argentina - Market size and forecast 2024-2029
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • 11.7.1 Saudi Arabia - Market size and forecast 2024-2029
  • 11.7.2 UAE - Market size and forecast 2024-2029
• 11.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity

• 12.1 Market drivers
  • Enhanced personalization and customer experience
  • Heightened operational efficiency
  • Growing imperative for sustainability and ethical practices
• 12.2 Market challenges
  • Preserving brand exclusivity and human element amidst AI integration
  • Navigating complexities of data privacy and ethical AI
  • High implementation costs, system integration hurdles, and AI talent deficit
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities
  • Imperative of hyper-personalization and elevated customer experience
  • Optimizing operations and fostering sustainability through supply chain advancements
  • Fortifying brand integrity through advanced counterfeit detection

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Balenciaga SA
  • Balenciaga SA - Overview
  • Balenciaga SA - Product / Service
  • Balenciaga SA - Key offerings
  • SWOT
• 14.5 Burberry Group Plc
  • Burberry Group Plc - Overview
  • Burberry Group Plc - Business segments
  • Burberry Group Plc - Key news
  • Burberry Group Plc - Key offerings
  • Burberry Group Plc - Segment focus
  • SWOT
• 14.6 Cartier SA
  • Cartier SA - Overview
  • Cartier SA - Product / Service
  • Cartier SA - Key offerings
  • SWOT
• 14.7 Chanel Ltd.
  • Chanel Ltd. - Overview
  • Chanel Ltd. - Product / Service
  • Chanel Ltd. - Key offerings
  • SWOT
• 14.8 Christian Dior SE
  • Christian Dior SE - Overview
  • Christian Dior SE - Product / Service
  • Christian Dior SE - Key offerings
  • SWOT
• 14.9 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 14.10 Guccio Gucci SpA
  • Guccio Gucci SpA - Overview
  • Guccio Gucci SpA - Product / Service
  • Guccio Gucci SpA - Key offerings
  • SWOT
• 14.11 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 14.12 LVMH Moet Hennessy
  • LVMH Moet Hennessy - Overview
  • LVMH Moet Hennessy - Business segments
  • LVMH Moet Hennessy - Key news
  • LVMH Moet Hennessy - Key offerings
  • LVMH Moet Hennessy - Segment focus
  • SWOT
• 14.13 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.14 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 14.15 Perfect Corp.
  • Perfect Corp. - Overview
  • Perfect Corp. - Product / Service
  • Perfect Corp. - Key offerings
  • SWOT
• 14.16 Revieve Inc.
  • Revieve Inc. - Overview
  • Revieve Inc. - Product / Service
  • Revieve Inc. - Key offerings
  • SWOT
• 14.17 The Estee Lauder Companies
  • The Estee Lauder Companies - Overview
  • The Estee Lauder Companies - Product / Service
  • The Estee Lauder Companies - Key offerings
  • SWOT
• 14.18 The LVMH group
  • The LVMH group - Overview
  • The LVMH group - Business segments
  • The LVMH group - Key offerings
  • The LVMH group - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations