2026-2030年全球產品型銷售培訓市場

全球產品型銷售培訓市場預估在2025年至2030年間成長29.668億美元，預測期內複合年成長率（CAGR）為7.3%。本報告對全球產品型銷售培訓市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約25家公司的供應商分析。

該報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。市場成長的促進因素包括：日益重視成本效益高的培訓方法、對微學習日益成長的興趣以及在產品銷售培訓中使用分析技術。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

該報告指出，人工智慧在培訓領域的日益普及是未來幾年推動全球產品銷售培訓市場成長的關鍵因素之一，而虛擬實境作為培訓工具的興起以及學習分析的日益普及預計將在市場中創造巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模表現

• 2020-2024年全球產品型銷售培訓市場
• 2020-2024年最終用戶細分市場分析
• 2020-2024年學習方法細分市場分析
• 2020-2024年產業細分分析
• 2020-2024年區域市場分析
• 2020-2024年國家細分市場分析

第6章 定性分析

• 人工智慧對全球產品型銷售培訓市場的影響

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

8. 按最終用戶進行市場區隔

• 比較：按最終用戶
• 消費品
• BFSI
• 車
• 其他
• 按最終用戶分類的市場機會

9. 按學習方式進行市場區隔

• 比較：透過學習方法
• 混合式培訓
• 線上培訓
• ILT
• 透過學習方法掌握市場機遇

第10章 按行業分類的市場細分

• 按行業比較
• 主要企業
• 小型企業
• 各行業的市場機遇

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 印尼
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • 埃及
  • 奈及利亞
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Allen Communication Learning
• Bigtincan Holdings Ltd.
• Corporate Visions Inc.
• Denave India Pvt. Ltd.
• GP Strategies Corp.
• Korn Ferry
• RAIN Group
• Richardson Sales Performance
• SalesHood Inc.
• Sandler Systems Inc.
• Seismic Software Inc.
• TACK TMI
• VirtualSpeech Ltd.
• Wilson Learning Worldwide Inc.
• Winning By Design LLC

第16章附錄

The global product-based sales training market is forecasted to grow by USD 2966.8 mn during 2025-2030, accelerating at a CAGR of 7.3% during the forecast period. The report on the global product-based sales training market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased emphasis on cost-effective training methods, growing emphasis on microlearning, use of analytics in product-based sales training.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global product-based sales training market is segmented as below:

By End-User

• Consumer goods
• BFSI
• Automotive
• Others

By Learning Method

• Blended training
• Online training
• ILT

By Sector

• Large enterprises
• SMEs

Geography

• APAC
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the growing use of artificial intelligence in training as one of the prime reasons driving the global product-based sales training market growth during the next few years. Also, emergence of vr as training tool and growing popularity of learning analytic will lead to sizable demand in the market.

The report on the global product-based sales training market covers the following areas:

• Global product-based sales training market sizing
• Global product-based sales training market forecast
• Global product-based sales training market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global product-based sales training market vendors that include 7th Level Inc., Allen Communication Learning, ASLAN Training and Development, Bigtincan Holdings Ltd., CommLab India LLP, Corporate Visions Inc., Denave India Pvt. Ltd., GMetri Inc., GP Strategies Corp., Korn Ferry, RAIN Group, Richardson Sales Performance, SalesHood Inc., Sandler Systems Inc., Seismic Software Inc., TACK TMI, ValueSelling Associates Inc., VirtualSpeech Ltd., Wilson Learning Worldwide Inc., Winning By Design LLC. Also, the global product-based sales training market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Learning Method
  • Executive Summary - Chart on Market Segmentation by Sector
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Product-Based Sales Training Market 2020 - 2024
  • Historic Market Size - Data Table on Global Product-Based Sales Training Market 2020 - 2024 ($ million)
• 5.2 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.3 Learning Method segment analysis 2020 - 2024
  • Historic Market Size - Learning Method Segment 2020 - 2024 ($ million)
• 5.4 Sector segment analysis 2020 - 2024
  • Historic Market Size - Sector Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The impact of AI on Global Product-based Sales Training Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by End-user

• 8.1 Market segments
• 8.2 Comparison by End-user
• 8.3 Consumer goods - Market size and forecast 2025-2030
• 8.4 BFSI - Market size and forecast 2025-2030
• 8.5 Automotive - Market size and forecast 2025-2030
• 8.6 Others - Market size and forecast 2025-2030
• 8.7 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

9 Market Segmentation by Learning Method

• 9.1 Market segments
• 9.2 Comparison by Learning Method
• 9.3 Blended training - Market size and forecast 2025-2030
• 9.4 Online training - Market size and forecast 2025-2030
• 9.5 ILT - Market size and forecast 2025-2030
• 9.6 Market opportunity by Learning Method
  • Market opportunity by Learning Method ($ million)

10 Market Segmentation by Sector

• 10.1 Market segments
• 10.2 Comparison by Sector
• 10.3 Large enterprises - Market size and forecast 2025-2030
• 10.4 SMEs - Market size and forecast 2025-2030
• 10.5 Market opportunity by Sector
  • Market opportunity by Sector ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 India - Market size and forecast 2025-2030
  • 12.3.3 Japan - Market size and forecast 2025-2030
  • 12.3.4 Australia - Market size and forecast 2025-2030
  • 12.3.5 South Korea - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Nigeria - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increased emphasis on cost-effective training methods
  • Growing emphasis on microlearning
  • Use of analytics in product-based sales training
• 13.2 Market challenges
  • Budgetary constraints
  • Lower retention rates
  • Difficulties in developing and distributing digital content
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Growing use of artificial intelligence in training
  • Emergence of VR as training tool
  • Growing popularity of learning analytic

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Allen Communication Learning
  • Allen Communication Learning - Overview
  • Allen Communication Learning - Product / Service
  • Allen Communication Learning - Key offerings
  • SWOT
• 15.5 Bigtincan Holdings Ltd.
  • Bigtincan Holdings Ltd. - Overview
  • Bigtincan Holdings Ltd. - Product / Service
  • Bigtincan Holdings Ltd. - Key offerings
  • SWOT
• 15.6 Corporate Visions Inc.
  • Corporate Visions Inc. - Overview
  • Corporate Visions Inc. - Product / Service
  • Corporate Visions Inc. - Key offerings
  • SWOT
• 15.7 Denave India Pvt. Ltd.
  • Denave India Pvt. Ltd. - Overview
  • Denave India Pvt. Ltd. - Product / Service
  • Denave India Pvt. Ltd. - Key offerings
  • SWOT
• 15.8 GP Strategies Corp.
  • GP Strategies Corp. - Overview
  • GP Strategies Corp. - Product / Service
  • GP Strategies Corp. - Key offerings
  • SWOT
• 15.9 Korn Ferry
  • Korn Ferry - Overview
  • Korn Ferry - Business segments
  • Korn Ferry - Key news
  • Korn Ferry - Key offerings
  • Korn Ferry - Segment focus
  • SWOT
• 15.10 RAIN Group
  • RAIN Group - Overview
  • RAIN Group - Product / Service
  • RAIN Group - Key offerings
  • SWOT
• 15.11 Richardson Sales Performance
  • Richardson Sales Performance - Overview
  • Richardson Sales Performance - Product / Service
  • Richardson Sales Performance - Key offerings
  • SWOT
• 15.12 SalesHood Inc.
  • SalesHood Inc. - Overview
  • SalesHood Inc. - Product / Service
  • SalesHood Inc. - Key offerings
  • SWOT
• 15.13 Sandler Systems Inc.
  • Sandler Systems Inc. - Overview
  • Sandler Systems Inc. - Product / Service
  • Sandler Systems Inc. - Key offerings
  • SWOT
• 15.14 Seismic Software Inc.
  • Seismic Software Inc. - Overview
  • Seismic Software Inc. - Product / Service
  • Seismic Software Inc. - Key offerings
  • SWOT
• 15.15 TACK TMI
  • TACK TMI - Overview
  • TACK TMI - Product / Service
  • TACK TMI - Key offerings
  • SWOT
• 15.16 VirtualSpeech Ltd.
  • VirtualSpeech Ltd. - Overview
  • VirtualSpeech Ltd. - Product / Service
  • VirtualSpeech Ltd. - Key offerings
  • SWOT
• 15.17 Wilson Learning Worldwide Inc.
  • Wilson Learning Worldwide Inc. - Overview
  • Wilson Learning Worldwide Inc. - Product / Service
  • Wilson Learning Worldwide Inc. - Key offerings
  • SWOT
• 15.18 Winning By Design LLC
  • Winning By Design LLC - Overview
  • Winning By Design LLC - Product / Service
  • Winning By Design LLC - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations