市場調查報告書
商品編碼
1459480
2024-2028 年全球遊戲內廣告市場Global In-Game Advertising Market 2024-2028 |
2023-2028 年遊戲內廣告市場預估為 60.7 億美元,預測期內複合年成長率為 13.87%。
該報告包括對遊戲內廣告市場的總體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。
它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。該市場的推動因素包括遊戲玩家數量的增加、廣告商與遊戲公司之間合作夥伴關係的加強、行動遊戲需求的成長以及動態遊戲內廣告的日益普及。
市場範圍 | |
---|---|
基準年 | 2024年 |
結束年份 | 2028年 |
預測期 | 2024-2028 |
成長動力 | 加速度 |
2024年與前一年同期比較 | 11.64% |
複合年成長率 | 13.87% |
增量 | 60.7億美元 |
研究指出,將 NLP(自然語言處理)納入遊戲內廣告是推動未來幾年遊戲內廣告市場成長的關鍵因素之一。此外,程序化遊戲內廣告的出現以及對原生廣告的日益關注預計將導致該市場的巨大需求。
The in-game advertising market is forecasted to grow by USD 6.07 bn during 2023-2028, accelerating at a CAGR of 13.87% during the forecast period. The report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.
Technavio's in-game advertising market is segmented as below:
Market Scope | |
---|---|
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 11.64% |
CAGR | 13.87% |
Incremental Value | $6.07bn |
By Platform
By Type
By Geographical Landscape
This study identifies the incorporation of NLP with in-game advertising as one of the prime reasons driving the in-game advertising market growth during the next few years. Also, emergence of programmatic in-game advertisement and increasing focus on native advertising will lead to sizable demand in the market.
The report on the in-game advertising market covers the following areas:
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising market vendors that include AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Software Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc. Also, the in-game advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Exhibits: