2024-2028年全球行動電話市場

預計 2023-2028 年行動電話市值將達 1,887.8 億美元，預測期內複合年成長率為 6.35%。

該報告包括對行動電話市場的整體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。該市場是由智慧型手機的普及不斷提高、多鏡頭相機模組的普及不斷提高以及對5G技術的投資不斷增加所推動的。

研究分析，電商平台行動電話銷售的成長是未來幾年推動行動電話市場成長的關鍵因素之一。此外，人們對折疊式智慧型手機日益成長的興趣以及將人工智慧整合到智慧型手機作業系統中將導致市場的巨大需求。

目錄

第1章執行摘要

• 市場概況

第2章 市場形勢

• 市場生態系統

第3章 市場規模

• 市場定義
• 細分市場分析
• 2023 年市場規模
• 2023-2028年市場展望

第4章 市場規模表現

• 2018-2022年行動電話全球市場
• 2018-2022年通路細分分析
• 2018-2022年類型細分分析
• 2018-2022 年區域細分分析
• 2018-2022 年國家細分分析

第5章五力分析

• 五力摘要
• 買方議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第6章市場區隔：按分銷管道

• 細分市場
• 比較：按分銷管道
• 線下：2023-2028年市場規模及預測
• 線上：2023-2028 年市場規模與預測
• 市場機會：依分銷管道分類

第7章市場區隔：依類型

• 細分市場
• 比較：按類型
• 智慧型手機：2023-2028 年市場規模與預測
• 功能手機：2023-2028 年市場規模與預測
• 市場機會：按類型

第8章 客戶形勢

• 客戶形勢概覽

第9章 地區形勢

• 區域細分
• 區域比較
• 亞太地區：2023-2028 年市場規模與預測
• 歐洲：2023-2028 年市場規模與預測
• 北美：2023-2028 年市場規模與預測
• 中東和非洲：2023-2028 年市場規模與預測
• 南美洲：2023-2028年市場規模與預測
• 中國：2023-2028年市場規模及預測
• 美國：2023-2028 年市場規模與預測
• 印度：2023-2028年市場規模與預測
• 巴西：2023-2028 年市場規模與預測
• 德國：2023-2028 年市場規模與預測
• 市場機會：依地區形勢

第 10 章 促進因素、挑戰與趨勢

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場趨勢

第11章 供應商形勢

• 概述
• 供應商形勢
• 混亂的情況
• 產業風險

第12章供應商分析

• 交易廠商
• 供應商市場定位
• Alphabet Inc.
• Apple Inc.
• ASUSTeK Computer Inc.
• Fujitsu Ltd.
• Huawei Technologies Co. Ltd.
• Kyocera Corp.
• Lava International Ltd.
• Lenovo Group Ltd.
• Micromax Informatics Ltd.
• Nokia Corp.
• Panasonic Holdings Corp.
• Samsung Electronics Co. Ltd.
• Sony Group Corp.
• Xiaomi Communications Co. Ltd.
• ZTE Corp.

第13章附錄

The mobile phone market is forecasted to grow by USD 188.78 bn during 2023-2028, accelerating at a CAGR of 6.35% during the forecast period. The report on the mobile phone market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing adoption of smartphones, the increasing popularity of multiple-lens camera modules, and increasing investments towards 5G technology.

Technavio's mobile phone market is segmented as below:

By Distribution Channel

• Offline
• Online

By Type

• Smartphone
• Feature phone

By Geographical Landscape

• APAC
• Europe
• North America
• Middle East and Africa
• South America

This study identifies the increasing mobile phone sales from e-commerce platforms as one of the prime reasons driving the mobile phone market growth during the next few years. Also, rising interest in foldable smartphones and the integration of artificial intelligence in operating systems of smartphones will lead to sizable demand in the market.

The report on the mobile phone market covers the following areas:

• Mobile phone market sizing
• Mobile phone market forecast
• Mobile phone market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile phone market vendors that include Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., BBK Electronics Corp. Ltd., BlackBerry Ltd., Fujitsu Ltd., HTC Corp., Huawei Technologies Co. Ltd., Lava International Ltd., Lenovo Group Ltd., Micromax Informatics Ltd., Nokia Corp., Panasonic Holdings Corp., Reliance Industries Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., ZTE Corp., Kyocera Corp., and Samsung Electronics Co. Ltd. Also, the mobile phone market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global mobile phone market 2018 - 2022
• 4.2 Distribution Channel Segment Analysis 2018 - 2022
• 4.3 Type Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• 6.2 Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
• 6.4 Online - Market size and forecast 2023-2028
• 6.5 Market opportunity by Distribution Channel

7 Market Segmentation by Type

• 7.1 Market segments
• 7.2 Comparison by Type
• 7.3 Smartphone - Market size and forecast 2023-2028
• 7.4 Feature phone - Market size and forecast 2023-2028
• 7.5 Market opportunity by Type

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 North America - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 China - Market size and forecast 2023-2028
• 9.9 US - Market size and forecast 2023-2028
• 9.10 India - Market size and forecast 2023-2028
• 9.11 Brazil - Market size and forecast 2023-2028
• 9.12 Germany - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Alphabet Inc.
• 12.4 Apple Inc.
• 12.5 ASUSTeK Computer Inc.
• 12.6 Fujitsu Ltd.
• 12.7 Huawei Technologies Co. Ltd.
• 12.8 Kyocera Corp.
• 12.9 Lava International Ltd.
• 12.10 Lenovo Group Ltd.
• 12.11 Micromax Informatics Ltd.
• 12.12 Nokia Corp.
• 12.13 Panasonic Holdings Corp.
• 12.14 Samsung Electronics Co. Ltd.
• 12.15 Sony Group Corp.
• 12.16 Xiaomi Communications Co. Ltd.
• 12.17 ZTE Corp.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global mobile phone market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits31: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Distribution Channel
• Exhibits33: Data Table on Comparison by Distribution Channel
• Exhibits34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Distribution Channel ($ billion)
• Exhibits43: Data Table on Market opportunity by Distribution Channel ($ billion)
• Exhibits44: Chart on Type - Market share 2023-2028 (%)
• Exhibits45: Data Table on Type - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Type
• Exhibits47: Data Table on Comparison by Type
• Exhibits48: Chart on Smartphone - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Smartphone - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Smartphone - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Smartphone - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Feature phone - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Feature phone - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Feature phone - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Feature phone - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by Type ($ billion)
• Exhibits57: Data Table on Market opportunity by Type ($ billion)
• Exhibits58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits61: Chart on Geographic comparison
• Exhibits62: Data Table on Geographic comparison
• Exhibits63: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits66: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on India - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Brazil - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on Brazil - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on Brazil - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Brazil - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits103: Market opportunity By Geographical Landscape ($ billion)
• Exhibits104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits105: Impact of drivers and challenges in 2023 and 2028
• Exhibits106: Overview on Criticality of inputs and Factors of differentiation
• Exhibits107: Overview on factors of disruption
• Exhibits108: Impact of key risks on business
• Exhibits109: Vendors covered
• Exhibits110: Matrix on vendor position and classification
• Exhibits111: Alphabet Inc. - Overview
• Exhibits112: Alphabet Inc. - Business segments
• Exhibits113: Alphabet Inc. - Key news
• Exhibits114: Alphabet Inc. - Key offerings
• Exhibits115: Alphabet Inc. - Segment focus
• Exhibits116: Apple Inc. - Overview
• Exhibits117: Apple Inc. - Business segments
• Exhibits118: Apple Inc. - Key news
• Exhibits119: Apple Inc. - Key offerings
• Exhibits120: Apple Inc. - Segment focus
• Exhibits121: ASUSTeK Computer Inc. - Overview
• Exhibits122: ASUSTeK Computer Inc. - Product / Service
• Exhibits123: ASUSTeK Computer Inc. - Key news
• Exhibits124: ASUSTeK Computer Inc. - Key offerings
• Exhibits125: Fujitsu Ltd. - Overview
• Exhibits126: Fujitsu Ltd. - Business segments
• Exhibits127: Fujitsu Ltd. - Key news
• Exhibits128: Fujitsu Ltd. - Key offerings
• Exhibits129: Fujitsu Ltd. - Segment focus
• Exhibits130: Huawei Technologies Co. Ltd. - Overview
• Exhibits131: Huawei Technologies Co. Ltd. - Business segments
• Exhibits132: Huawei Technologies Co. Ltd. - Key news
• Exhibits133: Huawei Technologies Co. Ltd. - Key offerings
• Exhibits134: Huawei Technologies Co. Ltd. - Segment focus
• Exhibits135: Kyocera Corp. - Overview
• Exhibits136: Kyocera Corp. - Business segments
• Exhibits137: Kyocera Corp. - Key news
• Exhibits138: Kyocera Corp. - Key offerings
• Exhibits139: Kyocera Corp. - Segment focus
• Exhibits140: Lava International Ltd. - Overview
• Exhibits141: Lava International Ltd. - Product / Service
• Exhibits142: Lava International Ltd. - Key offerings
• Exhibits143: Lenovo Group Ltd. - Overview
• Exhibits144: Lenovo Group Ltd. - Business segments
• Exhibits145: Lenovo Group Ltd. - Key news
• Exhibits146: Lenovo Group Ltd. - Key offerings
• Exhibits147: Lenovo Group Ltd. - Segment focus
• Exhibits148: Micromax Informatics Ltd. - Overview
• Exhibits149: Micromax Informatics Ltd. - Product / Service
• Exhibits150: Micromax Informatics Ltd. - Key offerings
• Exhibits151: Nokia Corp. - Overview
• Exhibits152: Nokia Corp. - Business segments
• Exhibits153: Nokia Corp. - Key offerings
• Exhibits154: Nokia Corp. - Segment focus
• Exhibits155: Panasonic Holdings Corp. - Overview
• Exhibits156: Panasonic Holdings Corp. - Product / Service
• Exhibits157: Panasonic Holdings Corp. - Key news
• Exhibits158: Panasonic Holdings Corp. - Key offerings
• Exhibits159: Samsung Electronics Co. Ltd. - Overview
• Exhibits160: Samsung Electronics Co. Ltd. - Business segments
• Exhibits161: Samsung Electronics Co. Ltd. - Key news
• Exhibits162: Samsung Electronics Co. Ltd. - Key offerings
• Exhibits163: Samsung Electronics Co. Ltd. - Segment focus
• Exhibits164: Sony Group Corp. - Overview
• Exhibits165: Sony Group Corp. - Business segments
• Exhibits166: Sony Group Corp. - Key news
• Exhibits167: Sony Group Corp. - Key offerings
• Exhibits168: Sony Group Corp. - Segment focus
• Exhibits169: Xiaomi Communications Co. Ltd. - Overview
• Exhibits170: Xiaomi Communications Co. Ltd. - Business segments
• Exhibits171: Xiaomi Communications Co. Ltd. - Key news
• Exhibits172: Xiaomi Communications Co. Ltd. - Key offerings
• Exhibits173: Xiaomi Communications Co. Ltd. - Segment focus
• Exhibits174: ZTE Corp. - Overview
• Exhibits175: ZTE Corp. - Business segments
• Exhibits176: ZTE Corp. - Key news
• Exhibits177: ZTE Corp. - Key offerings
• Exhibits178: ZTE Corp. - Segment focus
• Exhibits179: Inclusions checklist
• Exhibits180: Exclusions checklist
• Exhibits181: Currency conversion rates for US$
• Exhibits182: Research methodology
• Exhibits183: Validation techniques employed for market sizing
• Exhibits184: Information sources
• Exhibits185: List of abbreviations