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市場調查報告書
商品編碼
1908650

美國現代口服尼古丁產品市場規模、佔有率和趨勢分析報告：按產品、口味、濃度、分銷管道和細分市場預測（2025-2033 年）

U.S. Modern Oral Nicotine Products Market Size, Share & Trends Analysis Report By Product (Nicotine Pouches, Nicotine Gums, Nicotine Lozenges), By Flavor, By Strength, By Distribution Channel, And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 110 Pages | 商品交期: 2-10個工作天內

價格

美國現代口服尼古丁產品市集概述

據估計，2024 年美國現代口服尼古丁產品市場規模為 60.4 億美元，預計到 2033 年將達到 300.8 億美元。

預計從 2025 年到 2033 年，該行業將以 19.1% 的複合年成長率成長。過去十年，美國現代口服尼古丁產品產業經歷了顯著成長，這主要是由於消費者強烈轉向無菸、隱密且更易於被社會接受的尼古丁替代品。

人們對可燃菸草健康風險的認知不斷提高，促使許多成年人轉而使用尼古丁袋、口香糖和含片等產品。主要生產商在口味、尼古丁袋濃度和速效配方方面的持續創新，進一步提升了這些產品的吸引力。便利商店、加油站、藥局和線上平台的廣泛銷售也提高了產品的可及性。此外，有針對性的行銷宣傳活動、年輕用戶日益成長的興趣以及減害產品的普及，都在推動市場擴張方面發揮關鍵作用。監管政策的明確和產品標準化措施也進一步促進了美國市場的持續成長。

美國現代口服尼古丁產業最顯著的趨勢之一是產品系列的快速優質化和多元化。領導品牌正在推出先進的包裝袋技術，這些技術具有更強的保濕性、更快的尼古丁釋放速度和更持久的口味保持力，旨在提升用戶滿意度。此外，在消費者對添加劑更少、成分更天然、不含糖的產品需求推動下，無菸草和潔淨標示配方也日益受到青睞。

美國現代口服尼古丁產品產業正經歷著向中高濃度產品形式的明顯轉變，這反映了曾經吸菸者尋求更接近傳統香菸體驗但無需燃燒的需求。功能性和獨特口味，例如清涼薄荷混合口味、植物混合口味和限量版口味，持續受到年輕成年用戶的青睞。

數位轉型也是塑造美國現代口服尼古丁產品產業的關鍵趨勢。隨著品牌利用年齡限制的電商平台、訂閱模式和精準的數位廣告有效觸達消費者，線上銷售正在加速成長。社群媒體和網紅合作也擴大被用於提升品牌知名度，尤其是在精通科技的人群中。

永續性也成為關注的焦點，各公司紛紛採用可回收包裝、可生物分解的包裝袋以及碳減排舉措，以滿足消費者的期望。此外，對調味可燃煙草和電子煙產品的監管壓力日益加大，間接推動了口服尼古丁產品的需求，這些產品正將自身定位為美國成年用戶合規、隱蔽且易於使用的替代品。

目錄

第1章調查方法和範圍

第2章執行摘要

第3章美國現代口服尼古丁產品市場變數、趨勢與範圍

  • 市場概覽
  • 繪製市場滲透率與成長前景圖
  • 產業價值鏈分析
    • 銷售/零售通路分析
  • 市場動態
  • 商業環境分析
    • 產業分析：波特五力模型
  • 打入市場策略

第4章消費行為分析

  • 消費者趨勢和偏好
  • 影響購買決策的因素
  • 採納消費者偏好
  • 觀察與建議

第5章美國現代口服尼古丁產品市場：按產品分類的估算與趨勢分析

  • 美國現代口服尼古丁產品市場（按產品分類）：主要結論
  • 產品變體分析及市佔率（2024 年及 2033 年）
  • 尼古丁袋
  • 尼古丁口香糖
  • 尼古丁錠劑
  • 尼古丁貼片
  • 其他

第6章美國現代口服尼古丁產品市場：依口味分類的估算與趨勢分析

  • 美國現代口服尼古丁產品市場（依口味分類）：主要結論
  • 按口味分類的變化分析和市場佔有率（2024 年和 2033 年）
  • 原味/無香型
  • 調味

第7章美國現代口服尼古丁產品市場：依濃度分類的估算與趨勢分析

  • 美國現代口服尼古丁產品市場（按濃度分類）：主要結論
  • 2024 年和 2033 年按強度分類的波動分析和市場佔有率
  • 光
  • 通常
  • 強的
  • 特強

第8章美國現代口服尼古丁產品市場：按分銷管道分類的估算和趨勢分析

  • 美國現代口服尼古丁產品市場按分銷管道分類：主要結論
  • 按分銷管道分類的變化分析和市場佔有率（2024 年和 2033 年）
  • 離線
  • 線上

第9章 競爭分析

  • 對主要市場參與企業近期趨勢和影響的分析
  • 公司分類
  • 參與企業概況
  • 財務業績
  • Flavor Portfolios
  • 企業市場占有率分析（2024 年，%）
  • 公司熱力圖分析
  • 策略規劃
  • 公司簡介
    • British American Tobacco PLCO
    • Altria Group, Inc.
    • Swedish Match AB
    • Nicopods ehf
    • Triumph Tobacco Alternatives LLC
    • Japan Tobacco International
    • Swisher
    • Tobacco Concept Factory
    • Skruf Snus AB
    • GN Tobacco Sweden AB
Product Code: GVR-4-68040-827-7

U.S. Modern Oral Nicotine Products Market Summary

The U.S. modern oral nicotine products market size was estimation at USD 6.04 billion in 2024 and is projected to reach USD 30.08 billion in 2033, growing at a CAGR of 19.1% from 2025 to 2033. The U.S. modern oral nicotine products industry has experienced significant growth over the past decade, driven by a strong consumer shift toward smoke-free, discreet, and more socially acceptable nicotine alternatives.

Rising awareness of the health risks associated with combustible tobacco has encouraged many adults to transition to products such as nicotine pouches, gums, and lozenges. Continuous innovation by leading manufacturers, particularly in flavors, pouch strengths, and fast-acting formulations, has further boosted appeal. Expanding distribution across convenience stores, gas stations, pharmacies, and online platforms has also improved accessibility. In addition, targeted marketing campaigns, growing interest among young adult users, and increasing adoption of reduced-risk products have played a critical role in shaping market expansion. Regulatory clarity and product standardization efforts are further supporting sustained growth in the U.S. market.

One of the most notable trends in the U.S. modern oral nicotine industry is the rapid premiumization and diversification of product portfolios. Leading brands are introducing advanced pouch technologies featuring enhanced moisture control, faster nicotine release, and long-lasting flavor retention to improve user satisfaction. There is also a strong push toward tobacco-free and clean-label formulations, driven by consumers seeking products with fewer additives, natural ingredients, and sugar-free profiles.

The U.S. modern oral nicotine industry is witnessing a clear shift toward mid- and high-strength formats, reflecting demand from former smokers who want an experience that closely mimics traditional tobacco without combustion. Functional and unique flavors such as cooling mint hybrids, botanical blends, and limited-edition variants continue to gain traction among younger adult users.

Digital transformation is another major trend shaping the U.S. modern oral nicotine industry. Online sales are accelerating as brands leverage age-gated e-commerce platforms, subscription models, and targeted digital advertising to reach consumers more effectively. Social media engagement and influencer partnerships are increasingly used to build awareness, especially among tech-savvy demographics.

Sustainability is also emerging as a key focus, with companies adopting recyclable packaging, biodegradable pouches, and carbon-reduction initiatives to align with consumer expectations. In addition, tightening regulatory pressures on flavored combustible and vaping products are indirectly boosting demand for oral nicotine formats, positioning them as a compliant, discreet, and accessible alternative for adult users across the U.S.

U.S. Modern Oral Nicotine Products Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. modern oral nicotine products market report based on the product, flavor, strength, and distribution channel.

  • Product Outlook (Revenue, USD Billion, 2021 - 2033)
  • Nicotine Pouches
  • Nicotine Gums
  • Nicotine Lozenges
  • Nicotine Patches
  • Others
  • Flavor Outlook (Revenue, USD Billion, 2021 - 2033)
  • Original/Unflavored
  • Flavored
  • Strength Outlook (Revenue, USD Billion, 2021 - 2033)
  • Light
  • Normal
  • Strong
  • Extra Strong
  • Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
  • Offline
  • Online

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Flavor & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Flavor Outlook
  • 2.4. Strength Outlook
  • 2.5. Distribution Channel Outlook

Chapter 3. U.S. Modern Oral Nicotine Products Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
  • 3.6. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Flavor Adoption
  • 4.4. Observations & Recommendations

Chapter 5. U.S. Modern Oral Nicotine Products Market: Product Estimates & Trend Analysis

  • 5.1. U.S. Modern Oral Nicotine Products Market, by Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Nicotine Pouches
    • 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.4. Nicotine Gums
    • 5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.5. Nicotine Lozenges
    • 5.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.6. Nicotine Patches
    • 5.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.7. Others
    • 5.7.1.Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. U.S. Modern Oral Nicotine Products Market: Flavor Estimates & Trend Analysis

  • 6.1. U.S. Modern Oral Nicotine Products Market, by Flavor: Key Takeaways
  • 6.2. Flavor Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Original/Unflavored
    • 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 6.4. Flavored
    • 6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. U.S. Modern Oral Nicotine Products Market: Strength Estimates & Trend Analysis

  • 7.1. U.S. Modern Oral Nicotine Products Market, by Strength: Key Takeaways
  • 7.2. Strength Movement Analysis & Market Share, 2024 & 2033
  • 7.3. Light
    • 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.4. Normal
    • 7.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.5. Strong
    • 7.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.6. Extra Strong
    • 7.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. U.S. Modern Oral Nicotine Products Market: Distribution Channel Estimates & Trend Analysis

  • 8.1. U.S. Modern Oral Nicotine Products Market, by Distribution Channel: Key Takeaways
  • 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
  • 8.3. Offline
    • 8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 8.4. Online
    • 8.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 9. Competitive Analysis

  • 9.1. Recent developments & impact analysis, by key market participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Flavor Portfolios
  • 9.6. Company Market Share Analysis, 2024 (%)
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. British American Tobacco PLCO
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Flavor Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. Altria Group, Inc.
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Flavor Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. Swedish Match AB
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Flavor Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. Nicopods ehf
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Flavor Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. Triumph Tobacco Alternatives LLC
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Flavor Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. Japan Tobacco International
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Flavor Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. Swisher
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Flavor Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. Tobacco Concept Factory
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Flavor Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. Skruf Snus AB
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Flavor Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. GN Tobacco Sweden AB
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Flavor Portfolios
      • 9.9.10.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. modern oral nicotine products market - Key market driver analysis
  • Table 2 U.S. modern oral nicotine products market - Key market restraint analysis
  • Table 3 U.S. modern oral nicotine products market estimates and forecast by Product, 2021 - 2033 (USD Million)
  • Table 4 U.S. modern oral nicotine products market estimates and forecast by flavor, 2021 - 2033 (USD Million)
  • Table 5 U.S. modern oral nicotine products market estimates and forecast by strength, 2021 - 2033 (USD Million)
  • Table 6 U.S. modern oral nicotine products market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)

List of Figures

  • Fig. 1 U.S. modern oral nicotine products market snapshot
  • Fig. 2 U.S. modern oral nicotine products market segmentation & scope
  • Fig. 3 U.S. modern oral nicotine products market penetration & growth prospect mapping
  • Fig. 4 U.S. modern oral nicotine products market value chain analysis
  • Fig. 5 U.S. modern oral nicotine products market dynamics
  • Fig. 6 U.S. modern oral nicotine products market Porter's Five Forces analysis
  • Fig. 7 U.S. modern oral nicotine products market: Product movement analysis, 2024 & 2033 (%)
  • Fig. 8 U.S. nicotine pouches market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 9 U.S. nicotine gums market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 10 U.S. nicotine lozenges market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 11 U.S. nicotine patches market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 12 U.S. modern oral nicotine product market estimates and forecast from other products, 2021 - 2033 (USD Million)
  • Fig. 13 U.S. modern oral nicotine products market: Flavor movement analysis, 2024 & 2033 (%)
  • Fig. 14 U.S. original/unflavored modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 15 U.S. flavored modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 16 U.S. modern oral nicotine products market: Strength movement analysis, 2024 & 2033 (%)
  • Fig. 17 U.S. light modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 18 U.S. normal modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 19 U.S. strong modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 20 U.S. extra-strong modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 21 U.S. modern oral nicotine products market: Distribution channel movement analysis, 2024 & 2033 (%)
  • Fig. 22 U.S. modern oral nicotine products market estimates and forecast, through offline channels, 2021 - 2033 (USD Million)
  • Fig. 23 U.S. modern oral nicotine products market estimates and forecast, through online channel, 2021 - 2033 (USD Million)