查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1888908

美國石英手錶市場規模、佔有率和趨勢分析報告：按價格分佈、最終用途、分銷管道和細分市場預測（2025-2033 年）

U.S. Quartz Watch Market Size, Share & Trends Analysis Report By Price Range (Economy, Premium), By End User (Men, Women), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

美國石英手錶市場摘要

據估計，2024年美國石英手錶市場價值為21.4億美元，預計到2033年將達到30.2億美元。

預計 2025 年至 2033 年間，該市場將以 3.9% 的複合年成長率成長。這一成長是由消費者對價格實惠、可靠且易於維護的手錶的穩定需求所驅動的，這種需求既得到了傳統買家的支持，也得到了追求時尚又實用的手錶的時尚消費者的支持。

美國石英手錶產業的一個關鍵趨勢是中等價格分佈時尚和運動石英手錶的持續主導地位，尤其是像西鐵城、卡西歐和天美時這樣的品牌，由於其可靠性、低維護成本和強大的線下零售管道，即使高階石英錶的成長有限，這些品牌仍然保持著受歡迎程度。

美國市場對石英手錶的強勁需求源自於其精準度和先進功能。機械手錶每天可能會慢幾秒，而石英手錶每月只會慢幾秒，這對於日程繁忙、經常出差的美國人來說至關重要。石英技術也以實惠的價格提供便利的功能。例如，卡西歐G-SHOCK系列售價不到100美元，卻具備世界時間與鬧鐘功能；西鐵城光動能係列則將太陽能充電與萬年曆結合。這種精準度和功能性的完美結合，吸引了那些追求可靠性、多功能性和低維護成本的消費者。

此外，設計上的靈活性和市場細分幫助石英機芯觸及了廣泛的消費群體。其纖薄的機芯和適應性使其能夠涵蓋各種風格，從天美時 (Timex) 簡約的 Weekender 系列到寶路華 (Bulova) 醒目的 Precisionist 計時碼錶，應有盡有。邁克爾·科爾斯 (Michael Kors) 和化石 (Fossil) 等時尚品牌利用石英機芯，以親民的價格分佈提供潮流設計，吸引著更年輕、更注重時尚的消費者。同時，精工 (Seiko) 和天梭 (Tissot) 也在其中端系列中採用了石英機芯，強調日常佩戴的可靠性，而 Grand Seiko 的高階石英錶款則吸引著追求奢華精準的收藏家。這種多樣性使得石英手錶能夠為美國市場提供滿足不同預算、品味和場合需求的選擇。

目錄

第1章調查方法和範圍

第2章執行摘要

第3章美國石英手錶市場變數、趨勢與範圍

  • 市場概覽
    • 石英手錶市場規模及成長率（2021-2033）
  • 繪製市場滲透率與成長前景圖
  • 產業價值鏈分析
    • 利潤率分析
  • 市場動態
  • 產業分析—波特五力分析
  • 打入市場策略

第4章美國石英手錶市場：消費行為分析

  • 人口統計分析
  • 消費者趨勢和偏好
  • 影響購買行為的因素
  • 消費品產業招募趨勢
  • 主要觀察結果和發現

第5章：美國石英手錶市場：依價格分佈的估算與趨勢分析

  • 美國石英手錶市場依價格分佈：要點
  • 價格分佈波動分析及市場佔有率（2024 年和 2033 年）
  • 市場估計與預測：依價格分佈，2021-2033年
    • 價格分佈
    • 中價格分佈
    • 優質的
    • 奢華
    • 超豪華

第6章：美國石英手錶市場：依最終用途分類的估算與趨勢分析

  • 美國石英手錶市場依最終用途分類：主要結論
  • 按最終用途分類的變化分析和市場佔有率（2024 年和 2033 年）
  • 按最終用途分類的市場估計和預測，2021-2033 年
    • 男性
    • 女士

第7章：美國石英手錶市場：按分銷管道分類的估算和趨勢分析

  • 美國石英手錶市場按分銷管道分類：主要結論
  • 按分銷管道分類的波動分析和市場佔有率（2024 年和 2033 年）
  • 市場估計與預測：依通路分類，2021-2033年
    • 線上
    • 離線

第8章 競爭分析

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務業績
    • 收入
    • 銷貨成本
    • 毛利率（%）
    • EBIT/EBITDA
    • 按地區分類的收入
    • 按業務部門分類的收入明細（基於年度報告）
  • 產品基準化分析
  • 我們企業市場占有率分析（%）
  • 公司熱力圖分析
  • 策略規劃
  • 公司簡介
    • Tissot
    • Seiko
    • Citizen
    • Casio
    • Timex
    • Fossil
    • TAG Heuer
    • Bulova
    • Invicta
    • The Swatch Group
Product Code: GVR-4-68040-795-4

U.S. Quartz Watch Market Summary

The U.S. quartz watch market size was estimated at USD 2.14 billion in 2024 and is projected to reach USD 3.02 billion by 2033, growing at a CAGR of 3.9% from 2025 to 2033. The growth is driven by the consistent demand for affordable, reliable, and low-maintenance timepieces, which appeals to both traditional buyers and fashion-conscious consumers seeking stylish yet practical watches.

A key trend in the U.S. quartz watch industry is the sustained dominance of mid-tier fashion and sports quartz watches, particularly from brands like Citizen, Casio, and Timex, which remain popular due to their reliability, low maintenance requirements, and strong offline retail presence, even as luxury quartz models experience limited growth.

Accuracy and advanced features drive strong demand for quartz watches in the U.S. market. These timepieces lose only seconds per month compared to mechanical watches that drift by several seconds daily, which matters for Americans juggling tight schedules and travel plans. Quartz technology also packs in useful complications at reasonable prices. For example, Casio's G-Shock line offers world time and alarms for under USD 100, while Citizen's Eco-Drive models combine solar charging with perpetual calendars. This blend of precision and functionality appeals to consumers who seek reliable, versatile timepieces that require minimal maintenance.

Moreover, design flexibility and market segmentation fuel widespread adoption across consumer groups. Quartz movements are thin and adaptable, letting brands create everything from Timex's minimalist Weekender to Bulova's bold Precisionist chronographs. Fashion labels like Michael Kors and Fossil leverage quartz to deliver trendy designs at accessible price points, capturing younger buyers and style-conscious shoppers. Meanwhile, Seiko and Tissot utilize quartz in their mid-range collections for everyday reliability, while Grand Seiko's premium quartz models appeal to collectors seeking luxury accuracy. This variety ensures quartz watches match different budgets, tastes, and occasions throughout the American market.

U.S. Quartz Watch Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. quartz watch market report based on price range, end user, and distribution channel:

  • Price Range Outlook (Revenue, USD Million, 2021 - 2033)
  • Economy
  • Mid-range
  • Premium
  • Luxury
  • Ultra Luxury
  • End User Mode Outlook (Revenue, USD Million, 2021 - 2033)
  • Men
  • Women
  • Distribution Channel (Revenue, USD Million, 2021 - 2033)
  • Online
  • Offline

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Price Range Outlook
  • 2.3. End User Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Competitive Landscape Outlook

Chapter 3. U.S. Quartz Watch Market Variables, Trends & Scope

  • 3.1. Market Introduction
    • 3.1.1. Quartz Watch Market Size & Growth Rate, 2021 - 2033 (USD Million)
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. U.S. Quartz Watch Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Behavior
  • 4.4. Consumer Product Adoption Trends
  • 4.5. Key Observations & Findings

Chapter 5. U.S. Quartz Watch Market: Price Range Estimates & Trend Analysis

  • 5.1. U.S. Quartz Watch Market: Price Range Outlook
  • 5.2. Price Range Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Market Estimates & Forecasts, by Price Range, 2021 - 2033 (USD Million)
    • 5.3.1. Economy
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.2. Mid-Range
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.3. Premium
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.4. Luxury
      • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.5. Ultra Luxury
      • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. U.S. Quartz Watch Market: End User Estimates & Trend Analysis

  • 6.1. U.S. Quartz Watch Market, by End User: Key Takeaways
  • 6.2. End User Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Market Estimates & Forecasts, by End User, 2021 - 2033 (USD Million)
    • 6.3.1. Men
      • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 6.3.2. Women
      • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. U.S. Quartz Watch Market: Distribution Channel Estimates & Trend Analysis

  • 7.1. U.S. Quartz Watch Market, by Distribution Channel: Key Takeaways
  • 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
  • 7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
    • 7.3.1. Online
      • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.2. Offline
      • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
    • 8.4.1. Revenue
    • 8.4.2. COGS
    • 8.4.3. Gross Profit Margin (%)
    • 8.4.4. EBIT/EBITDA
    • 8.4.5. Regional Revenue Breakdown
    • 8.4.6. Business Segment Revenue Breakdown (as per annual report)
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Tissot
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. Product Portfolios
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. Seiko
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. Product Portfolios
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. Citizen
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. Product Portfolios
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. Casio
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. Product Portfolios
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. Timex
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. Product Portfolios
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. Fossil
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. Product Portfolios
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. TAG Heuer
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. Product Portfolios
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. Bulova
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. Product Portfolios
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. Invicta
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. Product Portfolios
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. The Swatch Group
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial Performance
      • 8.9.10.3. Product Portfolios
      • 8.9.10.4. Strategic Initiatives

List of Tables

  • Table 1. U.S. Quartz watch market - Key market driver analysis
  • Table 2. U.S. Quartz watch market - Key market restraint analysis
  • Table 3. U.S. Quartz watch market estimates & forecast, by price range (USD Million)
  • Table 4. U.S. Quartz watch market estimates & forecast, by end user (USD Million)
  • Table 5. U.S. Quartz watch market estimates & forecast, by distribution channel (USD Million)
  • Table 6. Recent developments & impact analysis by key market participants
  • Table 7. Company market share, 2024
  • Table 8. Company heat map analysis
  • Table 9. Companies undergoing key strategies

List of Figures

  • Figure 1. U.S. quartz watch market segmentation
  • Figure 2. Information procurement
  • Figure 3. Primary research pattern
  • Figure 4. Primary research approaches
  • Figure 5. Primary research process
  • Figure 6. Market snapshot
  • Figure 7. Price range snapshot
  • Figure 8. End user snapshot
  • Figure 9. Distribution channel snapshot
  • Figure 10. Country snapshot
  • Figure 11. Competitive landscape snapshot
  • Figure 12. U.S. quartz watch market size, 2021 to 2033 (USD Million)
  • Figure 13. U.S. quartz watch market: Penetration & growth prospect mapping
  • Figure 14. U.S. quartz watch market: Value chain analysis
  • Figure 15. U.S. quartz watch market: Profit margin analysis
  • Figure 16. U.S. quartz watch market: Market dynamics
  • Figure 17. U.S. quartz watch market: Porter's five forces analysis
  • Figure 18. U.S. quartz watch market, by price range: Key Takeaways
  • Figure 19. U.S. quartz watch market: Price range movement analysis, 2024 & 2033 (%)
  • Figure 20. Economy quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 21. Mid-range quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 22. Premium quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 23. Luxury quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 24. Ultra luxury quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 25. U.S. quartz watch market, by end user: Key Takeaways
  • Figure 26. U.S. quartz watch market: End user mode movement analysis, 2024 & 2033 (%)
  • Figure 27. U.S. quartz watch for men market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 28. U.S. quartz watch for women market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 29. U.S. quartz watch market, by distribution channel: Key Takeaways
  • Figure 30. U.S. quartz watch market: Distribution Channel mode movement analysis, 2024 & 2033 (%)
  • Figure 31. Sale of quartz watches through online channel market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 32. Sale of quartz watches through offline channel market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 33. Key company categorization
  • Figure 34. Company market share analysis, 2024