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市場調查報告書
商品編碼
1771567
美國汽車緊急呼叫市場規模、佔有率和趨勢報告:按推進類型、觸發器類型、車輛類型和細分市場預測,2025 年至 2030 年U.S. Automotive eCall Market Size, Share & Trends Report Analysis By Propulsion Type, By Trigger Type (Manually Initiated eCall, Automatically Initiated eCall ), By Vehicle Type, And Segment Forecasts, 2025 - 2030 |
預計 2024 年美國汽車電子呼叫市場規模將達到 3.639 億美元,2025 年至 2030 年複合年成長率將達到 12.8%。
該市場的成長得益於多種促進因素,主要與日益成長的安全需求和車輛互聯技術的進步有關。其中最重要的因素之一是消費者和監管機構對車輛安全的日益重視。雖然聯邦政府並未強制要求安裝電子呼叫系統,但來自州級機構以及美國公路交通安全管理局 (NHTSA) 等組織的壓力正促使汽車製造商增強車載安全功能。這種推動力推動了整合電子呼叫功能的高級駕駛輔助系統 (ADAS) 的普及,從而加速了市場的成長。
消費者對安全保障的意識和期望也扮演關鍵角色。電子呼叫系統能夠在發生嚴重事故時自動通知緊急服務,日益被視為車輛安全的關鍵組成部分。公共宣傳活動以及媒體對道路交通事故死亡人數和快速緊急應變重要性的報道,進一步推動了這項需求的成長。
美國交通事故發生率相對較高,凸顯了快速應變能力的重要性。透過自動向緊急救援人員提供事故的準確位置和詳細資訊,電子呼叫系統可以顯著縮短響應時間,並有可能挽救生命。這項價值提案引起了消費者和政策制定者的強烈共鳴,尤其是在人口稠密、交通擁擠的都市區。
目標商標產品製造商 (OEM) 也在推動 e-Call 系統的應用,將其作為產品差異化策略的一部分。許多美國主要汽車製造商正在將 e-Call 整合到更廣泛的安全和互聯服務包中,例如通用汽車的 OnStar。這些服務通常捆綁在高級配置或訂閱服務中,以增強其市場吸引力。此外,保險業也為配備先進安全系統的車輛提供保費折扣等獎勵,從而促進了 e-Call 市場的成長。這符合基於使用情況的保險 (UBI) 的大趨勢,UBI 依賴遠端資訊處理並提高了 e-Call 系統的效用。
儘管成長機會光明,美國汽車電子呼叫產業仍面臨諸多限制因素,可能限制其廣泛應用和擴充性。主要挑戰之一是缺乏聯邦政府的強制要求,導致不同車型和品牌的採用不一致。如果沒有監管強制執行,一些OEM可能不會優先在定價模式中配備電子呼叫功能。此外,隱私和資料安全問題也是主要障礙。由於電子呼叫系統依賴即時傳輸車輛和位置訊息,許多消費者擔心敏感資訊被濫用或洩露。
The U.S. automotive eCall market size was estimated at USD 363.9 million in 2024 and is expected to register a CAGR of 12.8% from 2025 to 2030. The market is experiencing growth due to several converging drivers, primarily linked to increasing safety demands and advancements in vehicle connectivity. One of the foremost catalysts is the growing emphasis on vehicle safety from both consumers and regulatory bodies. While there is no federal mandate for eCall systems, pressure from state-level authorities and organizations such as the National Highway Traffic Safety Administration (NHTSA) encourages automakers to enhance in-vehicle safety features. This push has expanded the adoption of advanced driver assistance systems (ADAS), which also integrate eCall functionalities, helping to accelerate market growth.
Consumer awareness and expectations for safety and security are also playing a pivotal role. More vehicle buyers are prioritizing safety in their purchase decisions, seeking features that can offer real-time assistance during emergencies. eCall systems, which automatically notify emergency services in the event of a serious collision, are increasingly viewed as critical components of vehicle safety. This heightened demand is further reinforced by public safety campaigns and media coverage surrounding road accident fatalities and the importance of rapid emergency response.
The relatively high rate of road accidents in the U.S. underscores the importance of rapid response capabilities. eCall systems, by automatically alerting emergency services with precise location and crash details, can significantly reduce response times and potentially save lives. This value proposition resonates strongly with consumers and policymakers alike, especially in densely populated and traffic-congested urban areas.
Original Equipment Manufacturers (OEMs) are also pushing the adoption of eCall systems as part of their product differentiation strategies. Many leading U.S. automakers have integrated eCall into broader safety and connectivity service packages, such as GM's OnStar. These offerings are often bundled as part of premium trims or subscription-based services, adding to their appeal in the market. Additionally, the insurance industry is contributing to the growth of the eCall market by offering incentives such as reduced premiums for vehicles equipped with advanced safety systems. This aligns with the broader trend of usage-based insurance (UBI), which relies on telematics and enhances the utility of eCall systems.
Despite promising growth opportunities, the U.S. Automotive eCall industry faces several restraints that may limit its broader adoption and scalability. One of the primary challenges is the lack of a federal mandate, which leads to inconsistent implementation across vehicle classes and brands. Without regulatory enforcement, some OEMs may deprioritize the inclusion of eCall in lower-end models. Additionally, privacy and data security concerns are significant barriers. Since eCall systems rely on transmitting vehicle and location data in real time, many consumers are wary of potential misuse or breaches of sensitive information.
U.S. Automotive eCall Market Report Segmentation
This report forecasts revenue growth at country level and provides an analysis on the industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. automotive eCall market report based on propulsion type, trigger type, and vehicle type.