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市場調查報告書
商品編碼
1405795

Wi-Fi 分析市場規模、佔有率、趨勢分析報告：2024-2030 年按組件、類型、部署、最終用途、地區和細分市場進行的預測

Wi-Fi Analytics Market Size, Share, & Trends Analysis Report By Component (Software, Services), By Type, By Deployment (On-premise, Cloud), By End-use (Retail, Smart Cities & Communities), By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 130 Pages | 商品交期: 2-10個工作天內

價格

Wi-Fi 分析市場成長與趨勢：

根據 Grand View Research, Inc. 的最新研究，到 2030 年，全球 Wi-Fi 分析市場規模預計將達到 291.8 億美元，2024 年至 2030 年複合年成長率為 23.9%。

無線相容性(Wi-Fi) 分析可讓企業收集和分析來自 Wi-Fi網路基地台的客戶資料，以發現關鍵績效指標，例如停留時間、訪客流量和取消可能性。企業擴大採用 Wi-Fi 分析來增強業務、觸發行銷和追蹤宣傳活動結果，這是市場成長的關鍵驅動力。此外，終端用戶對Wi-Fi服務投資的增加以及全球智慧型手機用戶的快速成長也進一步推動了市場的成長。

全球各市場參與者不斷開發推出 Wi-Fi 分析解決方案，正在推動市場成長。例如，2023 年 1 月，光纖網路供應商 Segra 宣布推出 Smart Wi-Fi，這是將 Wi-Fi 網路轉變為產生收入、行銷和分析體驗的解決方案。智慧 Wi-Fi 解決方案提供改進的資料管理、賓客體驗、彙報和進階安全性。 Segura 最新的智慧型 Wi-Fi 解決方案包括三個套餐選項，可最佳化您場所的 Wi-Fi 網路。分析智慧型 Wi-Fi、放大智慧 Wi-Fi 並啟用智慧型 Wi-Fi。

此外，Wi-Fi 分析允許飯店和餐廳收集有價值的客戶資料，例如行為模式、偏好和人口統計。透過收集和分析這些資料，飯店可以針對特定客戶群和個人客人進行針對性的行銷宣傳活動。此外，Wi-Fi 分析還提供有關飯店內訪客行為的即時資料。

此外，Wi-Fi 行銷平台允許飯店透過有針對性的溝通與客人互動。例如，飯店可以發送自動推播通知和歡迎電子郵件，其中包含有關活動、現場設施和促銷的相關資訊。因此，飯店和餐廳對 Wi-Fi 分析解決方案日益成長的需求預計將在預測期內推動市場成長。

Wi-Fi 分析市場報告亮點

  • 到2023年，軟體領域將擁有最大的市場佔有率。企業擴大採用 Wi-Fi 分析軟體來分析客戶行為資料並提高業務效率，這是支持該行業成長的關鍵因素。
  • Wi-Fi 行銷分析領域預計將成為預測期內成長最快的領域。餐廳、咖啡店、體育場館、市政/公共場所、購物中心、零售店、酒店、沙龍/水療中心、健身中心等對 Wi-Fi 行銷分析解決方案的需求不斷成長，正在推動該行業的成長。
  • 預計雲端部署領域在預測期內將以最高複合年成長率成長。由於成本降低和彈性提高等優勢，對雲端基礎的服務的需求不斷增加，推動了該領域的成長。
  • 預計零售領域在預測期內將以顯著的複合年成長率成長。零售商擴大採用 Wi-Fi 分析來追蹤客戶興趣、識別新興趨勢並改善決策流程，這有助於該細分市場的成長。
  • 由於智慧型手機用戶數量不斷增加以及各行業採用先進無線通訊技術的迅速增加，預計亞太地區將成為成長最快的地區。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第3章市場變數、趨勢和範圍

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素影響分析
    • 市場抑制因素影響分析
    • 市場機會影響分析
  • 產業分析工具
    • 波特的分析
    • PESTEL分析

第 4 章 Wi-Fi 分析市場：組件估計與趨勢分析

  • 2023年和2030年零件變化分析和市場佔有率
  • 按成分
    • 軟體
    • 服務

第5章 Wi-Fi 分析市場：類型估計與趨勢分析

  • 2023年和2030年類型變化分析和市場佔有率
  • 按類型
    • Wi-Fi 存在分析
    • Wi-Fi 行銷分析
    • Wi-Fi 廣告分析

第6章 Wi-Fi 分析市場：發展預測與趨勢分析

  • 2023年和2030年發展變化分析和市場佔有率
  • 按發展
    • 本地
    • 雲

第 7 章 Wi-Fi 分析市場：最終用途估計與趨勢分析

  • 2023 年和 2030 年最終用途變化分析和市場佔有率
  • 按最終用途
    • 零售
    • 餐廳/飯店
    • 旅行和交​​流
    • 智慧城市與社區
    • 教育
    • 其他（節慶/活動、體育/娛樂）

第 8 章 Wi-Fi 分析市場：區域估計與趨勢分析

  • Wi-Fi 分析市場：區域展望
  • 北美洲
    • 2017-2030 年北美 Wi-Fi 分析市場估計與預測
    • 美國
    • 加拿大
  • 歐洲
    • 2017-2030 年歐洲 Wi-Fi 分析市場估計與預測
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2017-2030 年亞太地區 Wi-Fi 分析市場估計與預測
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 2017-2030 年拉丁美洲 Wi-Fi 分析市場估計與預測
    • 巴西
    • 墨西哥
  • 中東/非洲
    • MEA Wi-Fi 分析市場估計和預測，2017-2030 年
    • 沙烏地阿拉伯王國
    • 阿拉伯聯合大公國
    • 南非

第9章競爭形勢

  • 公司分類
  • 參與企業概況
    • Cisco Systems, Inc.
    • Hewlett Packard Enterprise Development LP（Aruba Network）
    • Purple
    • GoZone WiFi, LLC
    • Cloud4Wi
    • Singtel
    • Fortinet, Inc.
    • Bloom Intelligence Restaurant Marketing &Guest Intelligence Platform
    • MetTel
    • Extreme Networks
  • 財務績效
  • 產品基準評效
  • 公司市場定位
  • 2023 年公司市場佔有率分析
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 合作
    • 併購
    • 新產品發布
    • 合夥
    • 其他
Product Code: GVR-4-68040-161-6

Wi-Fi Analytics Market Growth & Trends:

The global Wi-Fi analytics market size is expected to reach USD 29.18 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030, according to a new study conducted by Grand View Research, Inc. wireless fidelity (Wi-Fi) analytics allow businesses to gather and analyze customer data from Wi-Fi access points to find key performance indicators such as dwell times, guest traffic, and churn likelihood. Increasing adoption of Wi-Fi analytics by businesses to enhance operations, trigger marketing, and track campaign results is a major factor behind the growth of the market. In addition, increasing investment by end-users in Wi-Fi services and rapid growth in smartphone users across the globe are further boosting the growth of the market.

The increasing development and launch of Wi-Fi analytics solutions by various market players across the globe are propelling the growth of the market. For instance, in January 2023, Segra, a provider of fiber internet announced the availability of Smart Wi-Fi, a solution that transforms Wi-Fi networks into revenue-generating, marketing and analytics experiences. The Smart Wi-Fi solution offers an improved data management, guest experience, reporting, and advanced security. Segra's updated Smart Wi-Fi solution includes three package options to optimize a venue's Wi-Fi network. It includes Analyze Smart Wi-Fi, Amplify Smart Wi-Fi, and Engage Smart Wi-Fi.

Furthermore, Wi-Fi analytics allows hotels and restaurants to gather valuable customer data, such as behavior patterns, preferences, and demographics. By collecting and analyzing this data, hotels create targeted marketing campaigns tailored to specific customer segments or individual guests. In addition, Wi-Fi analytics delivers real-time data on visitor behavior within the hotel premises.

Furthermore, Wi-Fi marketing platforms allow hotels to engage with guests over targeted communications. For instance, hotels can send automated push notifications or welcome emails with relevant information about events, on-site amenities, or promotions. Thus, increasing demand for Wi-Fi analytics solutions from hotels and restaurants is expected to propel the growth of the market during the forecast period.

Wi-Fi Analytics Market Report Highlights:

  • The software segment accounted for the largest market share in 2023. The growing adoption of Wi-Fi analytics software by businesses to improve their operation efficiency by analyzing their customers' behavior data is a major factor behind the segment's growth.
  • The Wi-Fi marketing analytics segment is anticipated to emerge as the fastest-growing segment over the forecast period. Increasing demand for Wi-Fi marketing analytics solutions from restaurants, coffee shops, stadiums, municipalities/public spaces, shopping centers, retail, hotels, salons/spas, and fitness centers is boosting the segment's growth.
  • The cloud deployment segment is expected to grow at the highest CAGR during the forecast period. Growing demand for cloud-based services owing to their benefits such as reduced costs, and improved flexibility is attributed to the segment's growth.
  • The retail segment is expected to grow at a significant CAGR during the forecast period. Increasing adoption of Wi-Fi analytics by retailers to track customers' interests, identify emerging trends, and improve their decision-making processes is attributed to the segment's growth.
  • Asia Pacific is anticipated to emerge as the fastest-growing region due to the growing number of smartphone users and rapidly increasing adoption of advanced wireless communication technologies in various sectors.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
  • 1.4. Information Analysis
    • 1.4.1. Market Formulation & Data Visualization
    • 1.4.2. Data Validation & Publishing
  • 1.5. Research Scope and Assumptions
  • 1.6. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, and Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Impact Analysis
      • 3.3.1.1. Increasing deployment of public Wi-Fi hotspots
      • 3.3.1.2. Growing number of smart devices and internet users
    • 3.3.2. Market Restraint Impact Analysis
      • 3.3.2.1. Data security and privacy concerns
    • 3.3.3. Market Opportunity Impact Analysis
      • 3.3.3.1. Increasing adoption in retail sector
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Analysis
    • 3.4.2. PESTEL Analysis

Chapter 4. Wi-Fi Analytics Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Wi-Fi Analytics Market Estimates & Forecast, By Component
    • 4.2.1. Software
    • 4.2.2. Services
      • 4.2.2.1. Managed Services
      • 4.2.2.2. Professional Services

Chapter 5. Wi-Fi Analytics Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Wi-Fi Analytics Market Estimates & Forecast, By Type
    • 5.2.1. Wi-Fi Presence Analytics
    • 5.2.2. Wi-Fi Marketing Analytics
    • 5.2.3. Wi-Fi Advertising Analytics

Chapter 6. Wi-Fi Analytics Market: Deployment Estimates & Trend Analysis

  • 6.1. Deployment Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Wi-Fi Analytics Market Estimates & Forecast, By Deployment
    • 6.2.1. On-premise
    • 6.2.2. Cloud

Chapter 7. Wi-Fi Analytics Market: End-use Estimates & Trend Analysis

  • 7.1. End-use Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Wi-Fi Analytics Market Estimates & Forecast, By End-use
    • 7.2.1. Retail
    • 7.2.2. Restaurants/Hospitality
    • 7.2.3. Travel & Transportation
    • 7.2.4. Smart Cities & Communities
    • 7.2.5. Education
    • 7.2.6. Others (Festivals & Events, Sports & Entertainments)

Chapter 8. Wi-Fi Analytics Market: Regional Estimates & Trend Analysis

  • 8.1. Wi-Fi Analytics Market: Regional Outlook
  • 8.2. North America
    • 8.2.1. North America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.3.2. U.K.
      • 8.3.2.1. U.K. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.3. India
      • 8.4.3.1. India Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.4. Japan
      • 8.4.4.1. Japan Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.5. Australia
      • 8.4.5.1. Australia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.6. South Korea
      • 8.4.6.1. South Korea Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • 8.6. MEA
    • 8.6.1. MEA Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.6.2. Kingdom of Saudi Arabia
      • 8.6.2.1. Kingdom of Saudi Arabia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.6.3. UAE
      • 8.6.3.1. UAE Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Participant's Overview
    • 9.2.1 Cisco Systems, Inc.
    • 9.2.2 Hewlett Packard Enterprise Development LP (Aruba Network)
    • 9.2.3 Purple
    • 9.2.4 GoZone WiFi, LLC
    • 9.2.5 Cloud4Wi
    • 9.2.6 Singtel
    • 9.2.7 Fortinet, Inc.
    • 9.2.8 Bloom Intelligence Restaurant Marketing & Guest Intelligence Platform
    • 9.2.9 MetTel
    • 9.2.10 Extreme Networks
  • 9.3. Financial Performance
  • 9.4. Product Benchmarking
  • 9.5. Company Market Positioning
  • 9.6. Company Market Share Analysis, 2023
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
    • 9.8.1. Expansion
    • 9.8.2. Collaborations
    • 9.8.3. Mergers & Acquisitions
    • 9.8.4. New Product Launches
    • 9.8.5. Partnerships
    • 9.8.6. Others

List of Tables

  • Table 1. Global Wi-Fi Analytics market, by component, 2017 - 2030 (USD Million)
  • Table 2. Global Wi-Fi Analytics market, by type, 2017 - 2030 (USD Million)
  • Table 3. Global Wi-Fi Analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 4. Global Wi-Fi Analytics market, by end-use, 2017 - 2030 (USD Million)
  • Table 5. Global Wi-Fi Analytics market, by region, 2017 - 2030 (USD Million)
  • Table 6. Company market share, 2023
  • Table 7. Company heat map analysis
  • Table 8. Key companies undergoing expansion
  • Table 9. Key companies undergoing collaborations
  • Table 10. Key companies undergoing new product launch
  • Table 11. Key companies undergoing mergers and acquisitions
  • Table 12. Key companies undergoing other strategies

List of Figures

  • Fig. 1 Wi-Fi Analytics Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot
  • Fig. 8 Competitive Landscape Snapshot
  • Fig. 9 Parent Market Value, 2023 (USD Billion)
  • Fig. 10 Wi-Fi Analytics Market - Industry Value Chain Analysis
  • Fig. 11 Wi-Fi Analytics Market Dynamics
  • Fig. 12 Wi-Fi Analytics Market: PORTER's Analysis
  • Fig. 13 Wi-Fi Analytics Market: PESTEL Analysis
  • Fig. 14 Wi-Fi Analytics Market, by Component: Key Takeaways
  • Fig. 15 Wi-Fi Analytics Market, by Component: Market Share, 2023 & 2030
  • Fig. 16 Wi-Fi Analytics market estimates & forecasts, by software, 2017 - 2030 (USD Million)
  • Fig. 17 Wi-Fi Analytics market estimates & forecasts, by services, 2017 - 2030 (USD Million)
  • Fig. 18 Wi-Fi Analytics market estimates & forecasts, by managed services, 2017 - 2030 (USD Million)
  • Fig. 19 Wi-Fi Analytics market estimates & forecasts, by professional services, 2017 - 2030 (USD Million)
  • Fig. 20 Wi-Fi Analytics Market, by Type: Key Takeaways
  • Fig. 21 Wi-Fi Analytics Market, by Type: Market Share, 2023 & 2030
  • Fig. 22 Wi-Fi Analytics market estimates & forecasts, by Wi-Fi presence analytics, 2017 - 2030 (USD Million)
  • Fig. 23 Wi-Fi Analytics market estimates & forecasts, by Wi-Fi marketing analytics, 2017 - 2030 (USD Million)
  • Fig. 24 Wi-Fi Analytics market estimates & forecasts, by Wi-Fi advertising analytics, 2017 - 2030 (USD Million)
  • Fig. 25 Wi-Fi Analytics Market, by Deployment: Key Takeaways
  • Fig. 26 Wi-Fi Analytics Market, by Deployment: Market Share, 2023 & 2030
  • Fig. 27 Wi-Fi Analytics market estimates & forecasts, by on-premise, 2017 - 2030 (USD Million)
  • Fig. 28 Wi-Fi Analytics market estimates & forecasts, by cloud, 2017 - 2030 (USD Million)
  • Fig. 29 Wi-Fi Analytics Market, by End-use: Key Takeaways
  • Fig. 30 Wi-Fi Analytics Market, by End-use: Market Share, 2023 & 2030
  • Fig. 31 Wi-Fi Analytics market estimates & forecasts, by retail, 2017 - 2030 (USD Million)
  • Fig. 32 Wi-Fi Analytics market estimates & forecasts, by restaurants/hospitality, 2017 - 2030 (USD Million)
  • Fig. 33 Wi-Fi Analytics market estimates & forecasts, by travel & transportation, 2017 - 2030 (USD Million)
  • Fig. 34 Wi-Fi Analytics market estimates & forecasts, by smart cities & communities, 2017 - 2030 (USD Million)
  • Fig. 35 Wi-Fi Analytics market estimates & forecasts, by education, 2017 - 2030 (USD Million)
  • Fig. 36 Wi-Fi Analytics market estimates & forecasts, by others (festivals & events, sports & entertainments), 2017 - 2030 (USD Million)
  • Fig. 37 Wi-Fi Analytics market revenue, by region, 2023 & 2030 (USD Million)
  • Fig. 38 Regional marketplace: Key Takeways
  • Fig. 39 North America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 40 U.S. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 41 Canada Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 42 Europe Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 43 U.K. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 44 Germany Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 45 France Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 Asia Pacific Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 China Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 India Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 49 Japan Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 50 Australia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 South Korea Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 52 Latin America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 53 Brazil Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 54 Mexico Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 MEA Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 Kingdom of Saudi Arabia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 UAE Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 South Africa Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 Key Company Categorization
  • Fig. 60 Company Market Positioning
  • Fig. 61 Company Market Share Analysis, 2023
  • Fig. 62 Strategic framework