市場調查報告書
商品編碼
1376218
一次性衛生用品市場規模、佔有率和趨勢分析報告:2023-2030 年按產品、配銷通路、地區和細分市場分類的趨勢Disposable Hygiene Products Market Size, Share & Trends Analysis Report By Product (Tampons, Toilet Paper), By Distribution Channel (Hypermarkets/Supermarkets, Online), By Region, And Segment Forecasts, 2023 - 2030 |
Grand View Research, Inc.最新報告顯示,到2030年,全球一次性衛生用品市場規模預計將達到3,042.4億美元。
預計2023年至2030年該市場將以4.6%的年複合成長率成長。許多老年人依靠尿布、拉拉褲和護墊來控制失禁。因此,老年人口的增加和對失禁產品可近性的認知不斷提高正在推動預測期內的市場成長。此外,隨著職業女性數量的不斷增加,越來越多的人選擇優質衛生棉條、護墊、護墊等女性用衛生用品來滿足她們的月經管理需求。這一趨勢對全球一次性衛生用品的需求產生了積極影響。
此外,領先公司不斷推出一次性衛生用品,例如具有增強吸收性和親膚特性的女性用衛生用品,旨在鞏固其在全球個人護理領域的地位。這些公司的這些努力預計將為市場的未來成長做出貢獻。例如,2021 年 8 月,PDI International 子公司 Sani Professional 為全球消費者群推出了一款包含 75 片超大重型一次性濕擦拭巾的新軟包裝。這種多表面擦拭巾專為脫脂而設計,使醫療保健和食品服務設施等商業設施能夠為其客戶提供衛生的環境。
由於技術進步顯著增加了老年人對成人尿布的使用,成人尿佈在預測期內將以最快的速度成長。這些尿布提供了一種新穎的解決方案,可有效管理失禁問題,並採用凝膠狀聚合物珠芯以提高吸收性。這項改進提高了消費者的舒適度和保護。因此,由於體液保留和吸收能力的提高,對尿布的需求不斷增加,預計將推動未來年度的市場成長。
透過線上配銷通路的銷售預計將在預測期內推動市場成長。印度和中國等新興市場線上平台的快速成長正促使製造商調整在這些國家的零售策略。這些品牌的目標是讓網路商務變得更方便、更實惠且對消費者友善。亞馬遜公司仍然是全球最大的濕紙巾線上零售商。
由於中國和東南亞人口對尿布、衛生紙、濕紙巾和女性用衛生用品等個人護理產品的需求不斷增加,亞太地區將成為預測期內市場成長最快的地區。區域,其中此外,人們對衛生和清潔的日益重視,加上購買力的增強,正在推動該地區的市場成長。例如,中國著名紙製品製造商恆安國際Group Limited宣布,2021 年上半年生活用紙銷售額為 7.27 億美元。
製造商正在採取新產品發布、合併和合併等策略來獲得顯著的市場佔有率並吸引新客戶。例如,2023 年 1 月,一次性衛生用品製造商 Fines Hygiene 與 ABENA AB合併。隨著合併, ABENA AB 和 Finesse Hygiene 之間的長期合作關係自然得到了擴展。此次合併加強了我們的合作並為未來的合作開闢了機會。
The global disposable hygiene products market size is expected to reach USD 304.24 billion by 2030, according to a new report by Grand View Research, Inc.. The market is projected to grow at a CAGR of 4.6% from 2023 to 2030. The elderly population mostly relies on disposable diapers, pull-up pants, and pads to manage incontinence. Therefore, the expanding aging demographic and heightened awareness regarding the accessibility of incontinence products are propelling market growth over the forecast period. Moreover, a rising number of working women are increasingly opting for feminine hygiene products like premium tampons, panty liners, and pads to meet their menstrual management requirements. This trend is positively influencing the global demand for disposable feminine care products.
Moreover, leading companies are consistently introducing disposable hygiene products like feminine hygiene products with enhanced absorption and skin-friendly features, aiming to bolster their standing in the global personal care sector. These endeavors by these companies are expected to contribute to the future growth of the market. For instance, in August 2021, Sani Professional, a subsidiary of PDI International, introduced a new soft pack containing 75 extra-large heavy-duty disposable wipes for a global consumer base. These multi-surface wipes, designed for degreasing, enable commercial establishments like healthcare and food service facilities to provide a sanitized environment for their clientele.
Adult diapers are growing at the fastest growth rate over the forecast period owing to technological advancements that have led to a significantly increased utilization of disposable adult diapers among the elderly population. These diapers provide a novel solution for effectively managing incontinence issues, incorporating a gel-like polymer bead core that enhances their absorbency. This improvement results in increased comfort and protection for consumers. As a consequence, the heightened demand for disposable diapers due to their improved fluid retention and absorption features is expected to drive market growth in the coming years.
Sales through online distribution channel is expected to propel the market growth over the forecast period. The rapid growth of online platforms in emerging markets like India and China is prompting manufacturers to straighten their retail strategies in these countries. The brands are aiming to make internet commerce more accessible, affordable, and consumer-friendly. Amazon.com, Inc. continues to be one of the largest online retailers of wet wipes worldwide.
Asia Pacific is the fastest-growing region in terms of market growth over the forecast period owing to the demand for personal care products like diapers, toilet paper, wipes, feminine hygiene products and similar items increasing among the population in China and Southeast Asia. In addition, there is a growing emphasis on hygiene and cleanliness, coupled with an increase in purchasing power, which is fueling the market's growth in this region. As an example, Hengan International Group Company Limited, a prominent Chinese manufacturer of paper products, disclosed a sales value of USD 727.00 million for tissue paper in the first half of 2021.
Manufacturers have been adopting strategies such as new product launches, partnerships, and mergers to gain significant market share and reach new audiences. For instance, in January 2023, Finess Hygiene, a manufacturer of disposable hygiene products merged with ABENA AB. The long-standing partnership between ABENA AB and Finess Hygiene is naturally being extended by their merger. This merger has strengthened collaborations and opportunities for the joint work ahead.