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零售虛擬現實 (VR) 市場規模、份額和趨勢分析報告：按組件、按設備、按應用、按行業、按地區、按細分市場趨勢，2023-2030 年
市場調查報告書
商品編碼
1301237

零售虛擬現實 (VR) 市場規模、份額和趨勢分析報告：按組件、按設備、按應用、按行業、按地區、按細分市場趨勢，2023-2030 年

Virtual Reality In Retail Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Device (Head Mounted Devices, Gesture Tracking Device), By Application, By Vertical, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

零售虛擬現實 (VR) 市場增長和趨勢

Grand View Research, Inc.最新報告顯示，到2030年，全球零售虛擬現實（VR）市場規模將達到236.9億美元，2023年至2030年復合年增長率為28.0%。預計

虛擬現實 (VR) 通過提供增強的客戶體驗和克服物理限制正在改變零售市場。VR 提供身臨其境的交互式購物體驗，讓客戶能夠以 3D 方式可視化產品、虛擬試穿並探索現實環境。該技術允許零售商在虛擬商店中展示完整的產品目錄，消除空間和庫存限制。其結果是帶來引人入勝且便捷的購物體驗，提高客戶滿意度和忠誠度，推動虛擬現實 (VR) 在零售市場的採用。

此外，虛擬現實 (VR) 耳機與人工智能 (AI) 的集成有助於借助攝像頭進行運動跟蹤，並與用戶的視角無縫融合，為零售虛擬現實 (VR) 市場創造不斷增長的機會。帶來此外，零售商基於網絡和移動的應用程序允許客戶計劃未來的訪問。該應用程序還提供線下商店中的特定產品位置，幫助顧客繼續購物。這推動了預測期內零售虛擬現實（VR）市場的增長。

一些在零售虛擬現實 (VR) 市場運營的公司正在尋求合作夥伴的幫助來開發增強用戶體驗的新技術，以覆蓋更廣泛的客戶群並鞏固其在行業中的立足點。服務。例如，2022 年 9 月，美國豪華百貨連鎖店 Bloomingdale's Inc. 推出了一家提供 360 度產品展示的虛擬商店，慶祝其成立 150 週年。預計這將在預測期內推動零售虛擬現實（VR）市場的增長。

零售虛擬現實 (VR) 市場報告亮點

  • 按組成部分來看，軟件領域預計在預測期內復合年增長率最高。這是由於零售虛擬現實（VR）市場的創新和技術發展。
  • 按設備劃分，由於手部跟蹤和運動傳感器等手勢跟蹤技術的採用越來越多，預計手勢跟蹤設備細分市場將在預測期內出現顯著增長。
  • 從應用來看，廣告和營銷領域預計將在未來幾年佔據很大的收入份額。這是由於品牌差異化的增長趨勢、市場影響力的增加、產品知名度的提高、有針對性的活動以及有價值的企業洞察。
  • 從行業來看，由於虛擬餐飲的出現，食品和飲料領域預計將出現顯著的複合年增長率。
  • 由於眾多知名時尚品牌部署虛擬現實 (VR) 來增強客戶體驗，歐洲地區預計將呈現最快的複合年增長率。

目錄

第一章 調查方法和範圍

  • 市場細分和範圍
  • 市場定義
  • 信息採購
    • 信息分析
    • 市場塑造和數據可視化
    • 驗證和發布數據
  • 調查範圍和假設
    • 數據源列表

第二章執行摘要

  • 市場快照
  • 段快照
  • 競爭格局的快照

第三章市場變量、趨勢和範圍

  • 市場譜系展望
  • 行業價值鏈分析
  • 市場動態
    • 市場驅動力分析
    • 市場約束因素分析
    • 市場挑戰
    • 市場機會
  • 行業分析工具
    • 波特的分析
    • 宏觀經濟分析

第 4 章 成分估計和趨勢分析

  • 2022 年和 2030 年組件變化分析和市場份額
  • 按組件
    • 硬件
    • 軟件
    • 服務

第五章 設備估算與趨勢分析

  • 2022 年和 2030 年設備變化分析和市場份額
  • 按設備
    • 頭戴式設備
    • 手勢追蹤裝置
    • 投影顯示牆

第 6 章 應用評估與趨勢分析

  • 2022 年和 2030 年應用變化分析和市場份額
  • 按申請
    • 信息系統
    • 廣告/營銷
    • 試戴解決方案
    • 規劃設計

第七章 行業預測及趨勢分析

  • 2022 年和 2030 年行業變化分析和市場份額
  • 按行業分類
    • 食品與飲品
    • 家庭用品
    • 衣服
    • 消費類電子產品

第 8 章區域估計與趨勢分析

  • 2022 年和 2030 年按地區劃分的零售虛擬現實 (VR) 市場
  • 北美
    • 2018-2030 年北美零售虛擬現實 (VR) 市場預估和預測（百萬美元）
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018-2030 年歐洲零售虛擬現實 (VR) 市場預估和預測（百萬美元）
    • 德國
    • 英國
    • 法國
    • 意大利
  • 亞太地區
    • 2018-2030 年亞太地區零售虛擬現實 (VR) 市場預估和預測（百萬美元）
    • 中國
    • 日本
    • 印度
    • 韓國
  • 南美洲
    • 2018-2030 年南美零售虛擬現實 (VR) 市場預估和預測（百萬美元）
    • 巴西
    • 阿根廷
  • 中東/非洲
    • 中東和非洲零售虛擬現實 (VR) 市場估計和預測，2018-2030 年（百萬美元）
    • 沙特阿拉伯
    • 南非

第九章零售虛擬現實（VR）市場——競爭格局

  • 主要市場進入者
    • Visualise Creative Ltd.
    • VREI
    • Panedia Pty Ltd
    • Fieback Medien
    • FireBirdVR
    • FXGear Inc.
    • Koncept VR
    • Matterport, Inc.
    • Subvrsive, Inc.
    • VIAR
    • WeMakeVR
    • Scapic Innovations Pvt. Ltd.
  • 最新發展和影響分析：按主要市場進入者
  • 企業分類
  • 參賽者概覽
  • 財務績效
  • 產品基準
  • 企業熱圖分析
  • 2022 年主要參與者的市場份額分析
  • 戰略規劃
    • 合夥
    • 併購
    • 新產品/功能公告
    • 認證
    • 擴張
Product Code: GVR-4-68040-086-7

Virtual Reality In Retail Market Growth & Trends

The global virtual reality in retail market size is expected to reach USD 23.69 billion by 2030, expand at a CAGR of 28.0% from 2023 to 2030, according to a new study by Grand View Research, Inc. Virtual reality is transforming the retail market by providing an enhanced customer experience and overcoming physical limitations. By offering immersive and interactive shopping experiences, VR allows customers to visualize products in 3D, try them on virtually, and explore realistic environments. This technology enables retailers to showcase their entire product catalog in a virtual store, eliminating space and inventory constraints. The result is an engaging and convenient shopping experience that increases customer satisfaction and loyalty, driving the adoption of virtual reality in the retail market.

Moreover, the integration of Artificial Intelligence (AI) with virtual reality headsets provides growth opportunities for virtual reality in retail market as it helps in motion tracking with the help of a camera and blends in seamlessly with the user's perspective. In addition, with the help of a retail store web-based and mobile-based application, customers can plan their upcoming store visits. This application also offers specific product locations in offline stores, which makes it convenient for customers to continue their purchases. This, in turn, is driving the virtual reality in retail market growth over the forecast period.

Several companies operating in the virtual reality in retail market focus on launching new products and offerings to enhance user experience with the help of partnerships to attract a more extensive customer base and strengthen their foothold in the industry. For instance, in September 2022, Bloomingdale's Inc., an American luxury department store chain, launched their virtual store in celebration of their 150th anniversary along with offering 360-degree views of products. This, in turn, is expected to propel the virtual reality in retail market growth over the forecast period.

Virtual Reality In Retail Market Report Highlights

  • Based on the component segment, the software segment is expected to record the highest CAGR over the forecast period, owing to the ongoing innovations and technological developments in the virtual reality in retail market
  • Based on the device segment, the gesture tracking device segment is expected to register a significant growth rate over the forecast period, attributed to the increasing adoption of gesture tracking technologies, such as hand tracking and motion sensors
  • Based on the application segment, the advertising & marketing segment is expected to witness a significant revenue share in the coming years. This is attributed to the growing trend of brand differentiation, increasing market presence, improved product visualization, targeted campaigns, and valuable insights in companies
  • Based on the vertical segment, the food and beverage segment is expected to record a considerable CAGR, owing to the emergence of virtual dining experiences
  • The European region is anticipated to exhibit the fastest CAGR, owing to the presence of numerous notable fashion brands that are implementing virtual reality to enhance the customer experience

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information Analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data Validation & Publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
    • 3.3.2 Market Restraint Analysis
    • 3.3.3 Market Challenges
    • 3.3.4 Market Opportunities
  • 3.4 Industry Analysis Tools
    • 3.4.1 Porter's Analysis
    • 3.4.2 Macroeconomic Analysis

Chapter 4 Component Estimates & Trend Analysis

  • 4.1 Component Movement Analysis & Market Share, 2022 & 2030
  • 4.2 Virtual Reality in Retail Market Estimates & Forecast, By Component (USD Million)
    • 4.2.1 Hardware
    • 4.2.2 Software
    • 4.2.3 Services

Chapter 5 Device Estimates & Trend Analysis

  • 5.1 Device Movement Analysis & Market Share, 2022 & 2030
  • 5.2 Virtual Reality in Retail Market Estimates & Forecast, By Device (USD Million)
    • 5.2.1 Head Mounted Devices
    • 5.2.2 Gesture Tracking Devices
    • 5.2.3 Projectors & Display Wall

Chapter 6 Application Estimates & Trend Analysis

  • 6.1 Application Movement Analysis & Market Share, 2022 & 2030
  • 6.2 Virtual Reality in Retail Market Estimates & Forecast, By Application (USD Million)
    • 6.2.1 Information Systems
    • 6.2.2 Advertising & Marketing
    • 6.2.3 Try-on Solutions
    • 6.2.4 Planning & Designing

Chapter 7 Vertical Estimates & Trend Analysis

  • 7.1 Vertical Movement Analysis & Market Share, 2022 & 2030
  • 7.2 Virtual Reality in Retail Market Estimates & Forecast, By Vertical (USD Million)
    • 7.2.1 Food and Beverage
    • 7.2.2 Home Products
    • 7.2.3 Clothing
    • 7.2.4 Consumer Electronics

Chapter 8 Regional Estimates & Trend Analysis

  • 8.1 Virtual Reality in Retail Market by Region, 2022 & 2030
  • 8.2 North America
    • 8.2.1 North America Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.2 U.S.
      • 8.2.2.1 U.S. Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.3 Canada
      • 8.2.3.1 Canada Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.4 Mexico
      • 8.2.4.1 Mexico Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3 Europe
    • 8.3.1 Europe Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2 Germany
      • 8.3.2.1 Germany Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.3 U.K.
      • 8.3.3.1 U.K. Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.4 France
      • 8.3.4.1 France Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5 Italy
      • 8.3.5.1 Italy Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.4 Asia Pacific
    • 8.4.1 Asia Pacific Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2 China
      • 8.4.2.1 China Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.3 Japan
      • 8.4.3.1 Japan Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.4 India
      • 8.4.4.1 India Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.5 South Korea
      • 8.4.5.1 South Korea Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.5 South America
    • 8.5.1 South America Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2 Brazil
      • 8.5.2.1 Brazil Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.3 Argentina
      • 8.5.3.1 Argentina Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.6 Middle East & Africa (MEA)
    • 8.6.1 MEA Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2 Saudi Arabia
      • 8.6.2.1 Saudi Arabia Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.3 South Africa
      • 8.6.3.1 South Africa Virtual Reality in Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 9 Virtual Reality in Retail Market - Competitive Landscape

  • 9.1 Key Market Participants
    • 9.1.1 Visualise Creative Ltd.
    • 9.1.2 VREI
    • 9.1.3 Panedia Pty Ltd
    • 9.1.4 Fieback Medien
    • 9.1.5 FireBirdVR
    • 9.1.6 FXGear Inc.
    • 9.1.7 Koncept VR
    • 9.1.8 Matterport, Inc.
    • 9.1.9 Subvrsive, Inc.
    • 9.1.10 VIAR
    • 9.1.11 WeMakeVR
    • 9.1.12 Scapic Innovations Pvt. Ltd.
  • 9.2 Recent Development & Impact Analysis, By Key Market Participants
  • 9.3 Company Categorization
  • 9.4 Participant's Overview
  • 9.5 Financial Performance
  • 9.6 Product Benchmarking
  • 9.7 Company Heat Map Analysis
  • 9.8 Key Company Market Share Analysis, 2022
  • 9.9 Strategy Mapping
    • 9.9.1 Partnership
    • 9.9.2 Merger & Acquisition
    • 9.9.3 New Product/Feature Launch
    • 9.9.4 Certifications
    • 9.9.5 Expansion

List of Tables

  • Table 1 Key market driver impact
  • Table 2 Key market restraint impact
  • Table 3 Global virtual reality in retail market revenue estimates and forecast, by component, 2018 - 2030 (USD Million)
  • Table 4 Global virtual reality in retail market revenue estimates and forecast, by device, 2018 - 2030 (USD Million)
  • Table 5 Global virtual reality in retail market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 6 Global virtual reality in retail market revenue estimates and forecast, by vertical, 2018 - 2030 (USD Million)
  • Table 7 Company heat map analysis
  • Table 8 Key companies undergoing partnerships
  • Table 9 Key companies involved in merger & acquisition
  • Table 10 Key companies involved in new product launch

List of Figures

  • Fig. 1 Virtual reality in retail market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Industry snapshot
  • Fig. 9 Virtual Reality market value, 2022 (USD Million)
  • Fig. 10 Value chain analysis
  • Fig. 11 Market dynamics
  • Fig. 12 Virtual reality in retail market: Porter's analysis
  • Fig. 13 Virtual reality in retail market: PESTEL analysis
  • Fig. 14 Virtual reality in retail market, by component, key takeaways, 2018 - 2030 Revenue (USD Million)
  • Fig. 15 Virtual reality in retail market, by component: market share, 2022 & 2030
  • Fig. 16 Hardware market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Virtual reality in retail market, by device, key takeaways, 2018 - 2030 Revenue (USD Million)
  • Fig. 20 Virtual reality in retail market, by device: market share, 2022 & 2030
  • Fig. 21 Head mounted devices market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Gesture tracking devices market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Projectors & display wall market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Virtual reality in retail market, by application, key takeaways, 2018 - 2030 Revenue (USD Million)
  • Fig. 25 Virtual reality in retail market, by application: market share, 2022 & 2030
  • Fig. 26 Information systems market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Advertising & marketing market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Try-on solutions market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Planning & designing electronics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Virtual reality in retail market, by vertical, key takeaways, 2018 - 2030 Revenue (USD Million)
  • Fig. 31 Virtual reality in retail market, by vertical: market share, 2022 & 2030
  • Fig. 32 Food & beverage market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Home products market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Clothing market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Consumer electronics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Virtual reality in retail market by region, 2022 & 2030, Revenue (USD Million)
  • Fig. 37 Regional marketplace: Key takeaways
  • Fig. 38 North America virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 U.S. virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Canada virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Mexico virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Europe virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 43 Germany virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 44 U.K. virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 45 France virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Italy virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 47 Asia Pacific virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 48 China virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Japan virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 50 India virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 51 South Korea virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 52 South America virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 53 Brazil virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 54 Argentina virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 55 MEA virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 56 South Africa virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 57 Saudi Arabia virtual reality in retail market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 58 Key company categorization
  • Fig. 59 Key company market share analysis, 2022
  • Fig. 60 Strategy framework