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OTT設備和服務市場規模份額和趨勢分析報告:按類型,按設備,按服務類型,按OTT業務模式,按平台,按地區,細分市場預測,2023-2030年
市場調查報告書
商品編碼
1301231

OTT設備和服務市場規模份額和趨勢分析報告:按類型,按設備,按服務類型,按OTT業務模式,按平台,按地區,細分市場預測,2023-2030年

Over The Top Devices And Services Market Size, Share & Trends Analysis Report By Type, By Device, By Service Type, By OTT Business Models, By Platform, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 160 Pages | 商品交期: 2-10個工作天內

價格

OTT 設備和服務市場增長和趨勢

GrandView Research, Inc.最新研究顯示，預計2023年至2030年全球OTT設備和服務市場規模將以24.3%的複合年增長率增長，2030年將達到10791億美元。

高速寬帶互聯網的普及導致人們越來越青睞在線流媒體平台，從而推動了 OTT 設備和服務市場的增長。

此外，實時流媒體和視頻點播 (VOD) 中的高比特率流媒體、暫停和快退控制等技術的普及也促進了 OTT 用戶的增長，為市場創造了光明的前景。新進入者不斷進入該行業，Netflix 等主要平檯面臨著來自 Disney+ 和 Apple TV+ 等競爭對手的激烈競爭。

OTT 服務提供商越來越多地向付費客戶提供優質內容，以實現最佳的客戶參與度。儘管 OTT 平台已成功打入印度等發展中市場，但冠狀病毒危機無疑激發了觀眾對數字內容的興趣。基線估計是，由於戶外娛樂有限且電視頻道缺乏新鮮內容，OTT 設備和服務已成為許多觀眾流行的娛樂方式。

該行業與流媒體一起徹底改變了內容的製作和分發方式。市場進入者不斷添加引人注目的內容，以滿足客戶對內容多樣性日益增長的需求。疫情導致消費者轉向 OTT 服務提供商提供的娛樂的興趣增加，從而導致內容消費發生重大轉變。預計未來幾年該市場將繼續發展，因為可能會按需提供更多定制的、以消費者為中心的內容。

由於北美主要OTT服務提供商的存在，預計北美在預測期內將佔據OTT設備和服務市場的很大份額。此外，大型內容製作公司的存在也是該地區市場增長的主要推動力之一。此外，近年來該地區互聯網和智能手機的高普及率刺激了市場擴張。

OTT 設備和服務市場報告亮點

  • 按類型劃分，OTT 服務領域預計將增長最快，達到 24.4%，原因是互聯網普及率和無限數據計劃的消費不斷增加。
  • 按設備劃分，流媒體播放器細分市場由於其與電視和其他顯示器的廣泛兼容性，將在 2022 年以高份額引領市場。
  • 按服務類型劃分，由於提供交互式顯示的智能手機和平板電腦等先進電子手持設備的高滲透率，OTT媒體服務細分市場將在2022年佔據超過86.0%的市場份額。
  • 就 OTT 商業模式而言，在物有所值和無廣告內容的推動下，SVOD 細分市場預計將以 23.6% 的複合年增長率增長。
  • 按平台劃分，智能手機細分市場促進了提供 OTT 服務和媒體的應用程序的下載，預計在預測期內將以 24.7% 的複合年增長率顯著增長。
  • 按地區劃分，由於北美消費者可支配收入高，以及高度可靠的IT基礎設施，北美在2022年佔據市場主導地位。

目錄

第一章 調查方法和範圍

  • 市場細分和範圍
  • 市場定義
  • 信息採購
  • 調查範圍和假設

第二章執行摘要

  • 市場快照
  • 段快照
  • 競爭格局的快照

第三章 行業展望

  • 市場譜系展望
  • 行業價值鏈分析
  • 市場動態
    • 市場驅動力分析
    • 市場問題分析
  • 行業機遇與挑戰
  • 行業分析工具
    • 波特五力分析
    • 宏觀經濟分析

第四章 OTT 設備和服務市場：類型展望

  • 2018-2030年OTT設備和服務類型市場份額
  • 類型變化分析和市場份額，2022 年和 2030 年
  • 按類型
    • OTT服務
    • OTT設備

第五章 OTT 設備和服務市場：設備展望

  • 2018-2030 年 OTT 設備和服務市場份額（按設備）
  • 2022 年和 2030 年設備變化分析和市場份額
  • 按設備
    • 流媒體播放器
    • 流媒體棒

6. OTT設備和服務市場：服務類型展望

  • 2018-2030 年 OTT 設備和服務市場份額（按服務類型）
  • 2022 年和 2030 年服務類型變化分析和市場份額
  • 按服務類型
    • OTT媒體服務
    • OTT通訊服務

第七章 OTT設備和服務市場：OTT商業模式展望

  • 2018-2030 年按 OTT 業務模式劃分的 OTT 設備和服務市場份額
  • 2022年和2030年OTT商業模式變化分析及市場份額
  • 按OTT商業模式
    • AVOD
    • SVOD
    • TVOD

第八章 OTT 設備和服務市場：平台展望

  • 2018-2030 年 OTT 設備和服務平台市場份額
  • 2022 年和 2030 年平台波動性分析和市場份額
  • 按平台
    • 手機
    • 智能電視和機頂盒
    • 台式機和筆記本電腦
    • 其他

第 9 章 OTT 設備和服務市場：區域展望

  • 2022 年和 2030 年 OTT 設備和服務市場份額（按地區）
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 意大利
    • 法國
    • 西班牙
    • 荷蘭
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 印度
    • 澳大利亞
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 沙特阿拉伯
    • 南非

第10章 競爭格局

  • 主要市場進入者
    • Akamai Technologies
    • Amazon.com, Inc.
    • Apple Inc.
    • Brightcove Inc.
    • Disney+Hotstar
    • Google LLC
    • Hulu LLC
    • Limelight Networks Inc.
    • Microsoft Corporation
    • Netflix Inc.
    • PCCW Enterprises Limited
    • Roku, Inc.
    • Tencent Holdings Ltd.
    • WarnerMedia Direct, LLC（HBO Max）
  • 主要市場進入者的最新發展和影響分析
  • 企業分類
  • 參賽者概覽
  • 財務績效
  • 產品基準
  • 企業熱圖分析
  • 2022 年公司市場份額分析
  • 戰略規劃
    • 擴張
    • 併購
    • 合作
    • 新產品發布
    • 研究與開發
Product Code: GVR-1-68038-496-3

Over The Top Devices And Services Market Growth & Trends

The global over the top devices and services market size is expected to reach USD 1,079.1 billion by 2030, expanding at a CAGR of 24.3% from 2023 to 2030, according to a new study by Grand View Research, Inc. The rollout of high-speed broadband internet has resulted in a rising inclination toward online streaming platforms, thereby fueling the growth of the OTT devices and services market.

Moreover, the proliferation of technologies such as high bit-rate streaming, pause & rewind controls, and more, in live streaming and Video on Demand (VOD) has contributed to the increasing number of OTT subscriptions, thus creating a positive outlook for the market. The industry is witnessing an influx of new players, with major platforms such as Netflix facing intense competition from competitors, including Disney+ and Apple TV+.

OTT service providers are increasingly offering premium content for paying customers to gain optimum customer engagement. Although OTT platforms have been successfully making their way into developing markets such as India, the coronavirus crisis has undoubtedly given a push to the viewers' appetite for digital content. As per estimations, OTT devices and services have now become a popular mode of entertainment for a sizeable audience base due to the inaccessibility of outdoor entertainment and the unavailability of fresh content on television channels.

The industry has revolutionized the ways of content creation and distribution, along with streaming. Market participants are constantly adding engaging content to cater to the rising demand of customers for content variety. The pandemic resulted in rising interest among consumers to move towards entertainment offered by OTT service providers, which has led to a significant shift in content consumption. The market is expected to evolve continuously in the coming years, owing to the enormous potential for customized and consumer-centric content made available on demand.

North America is anticipated to hold a significant share of the OTT devices and services market over the forecast period, owing to the presence of key OTT service providers in the region. Additionally, the presence of major content production houses is also one of the major factors for regional market growth. Moreover, the high level of internet and smartphone penetration in the region has added to the market advancement in recent years.

Over The Top Devices And Services Market Report Highlights

  • Based on type, the OTT services segment is anticipated to grow at the highest rate of 24.4% due to the rising penetration and consumption of the Internet with unlimited data plans
  • Based on device, the streaming media players segment led the market in 2022 with a higher share, as a result of a wide range of compatibility with TVs and other displays
  • In terms of service type, the OTT media services segment accounted for the dominant market share of more than 86.0% in 2022, due to the high penetration of smartphones, tablets, and other advanced electronic handheld gadgets that offer an interactive display
  • With regard to OTT business models, the SVOD segment is expected to expand at a substantial CAGR of 23.6% due to value for money and ad-free content
  • Based on platform, the smartphones segment is expected to expand at a substantial CAGR of 24.7% during the forecast period, as a result of the ease of downloading applications that offer OTT services and media
  • Based on geography, North America dominated the market in 2022 due to reliable IT infrastructure, coupled with the high disposable income of consumers in the region

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information analysis
    • 1.3.2 Market formulation & data visualization
    • 1.3.3 Data validation & publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List to data sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Industry Outlook

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market driver analysis
    • 3.3.2 Market challenge analysis
  • 3.4 Industry Opportunities & Challenges
  • 3.5 Industry Analysis Tools
    • 3.5.1 Porter's Five Forces Analysis
    • 3.5.2 Macroeconomic Analysis

Chapter 4 Over The Top Devices and Services Market: Type Outlook

  • 4.1 Over The Top Devices and Services Market Share By Type, 2018 - 2030 (USD Billion)
  • 4.2 Type Movement Analysis & Market Share, 2022 & 2030
  • 4.3 Over The Top Devices and Services Market Estimates & Forecast, By Type (USD Billion)
    • 4.3.1 OTT services
    • 4.3.2 OTT devices 

Chapter 5 Over The Top Devices and Services Market: Device Outlook

  • 5.1 Over The Top Devices and Services Market Share By Device, 2018 - 2030 (USD Billion)
  • 5.2 Device Movement Analysis & Market Share, 2022 & 2030
  • 5.3 Over The Top Devices and Services Market Estimates & Forecast, By Device (USD Billion) (Volume, Million Units)
    • 5.3.1 Streaming media players
    • 5.3.2 Streaming sticks

Chapter 6 Over The Top Devices and Services Market: Service Type Outlook

  • 6.1 Over The Top Devices and Services Market Share By Service Type, 2018 - 2030 (USD Billion)
  • 6.2 Service Type Movement Analysis & Market Share, 2022 & 2030
  • 6.3 Over The Top Devices and Services Market Estimates & Forecast, By Service Type (USD Billion)
    • 6.3.1 OTT Media Services
    • 6.3.2 OTT Communication Services

Chapter 7 Over The Top Devices and Services Market: OTT Business Models Outlook

  • 7.1 Over The Top Devices and Services Market Share By OTT Business Models, 2018 - 2030 (USD Billion)
  • 7.2 OTT Business Models Movement Analysis & Market Share, 2022 & 2030
  • 7.3 Over The Top Devices and Services Market Estimates & Forecast, By OTT Business Models (USD Billion)
    • 7.3.1 AVOD
    • 7.3.2 SVOD
    • 7.3.3 TVOD

Chapter 8 Over The Top Devices and Services Market: Platform Outlook

  • 8.1 Over The Top Devices and Services Market Share By Platform, 2018 - 2030 (USD Billion)
  • 8.2 Platform Movement Analysis & Market Share, 2022 & 2030 
  • 8.3 Over The Top Devices and Services Market Estimates & Forecast, By Platform (USD Billion)
    • 8.3.1 Smart Phones
    • 8.3.2 Smart TVs & set-top box
    • 8.3.3 Desktop & Laptop
    • 8.3.4 Others

Chapter 9 Over The Top Devices and Services Market: Regional Outlook

  • 9.1 Over The Top Devices and Services Market Share By Region, 2022 & 2030
  • 9.2 North America
    • 9.2.1 North America over the top devices and services market, 2018 - 2030
    • 9.2.2 U.S.
      • 9.2.2.1 U.S. over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.2.3 Canada
      • 9.2.3.1 Canada over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.3 Europe
    • 9.3.1 Europe over the top devices and services market, 2018 - 2030
    • 9.3.2 U.K.
      • 9.3.2.1 U.K. over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.3 Germany
      • 9.3.3.1 Germany over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.4 Italy
      • 9.3.4.1 Italy over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.5 France
      • 9.3.5.1 France over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.6 Spain
      • 9.3.6.1 Spain over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.7 Netherlands
      • 9.3.7.1 Netherlands over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.4 Asia Pacific
    • 9.4.1 Asia Pacific over the top devices and services market, 2018 - 2030
    • 9.4.2 China
      • 9.4.2.1 China over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.4.3 Japan
      • 9.4.3.1 Japan over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.4.4 South Korea
      • 9.4.4.1 South Korea over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.4.5 India
      • 9.4.5.1 India over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.4.6 Australia
      • 9.4.6.1 Australia over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.5 Latin America
    • 9.5.1 Latin America over the top devices and services market, 2018 - 2030
    • 9.5.2 Brazil
      • 9.5.2.1 Brazil over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.5.3 Mexico
      • 9.5.3.1 Mexico over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.6 MEA
    • 9.6.1 MEA over the top devices and services market, 2018 - 2030
    • 9.6.2 Saudi Arabia
      • 9.6.2.1 Saudi Arabia over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.6.3 South Africa
      • 9.6.3.1 South Africa over the top devices and services market, 2018 - 2030 (USD Billion)

Chapter 10 Competitive Landscape

  • 10.1 Key Market Participants
    • 10.1.1 Akamai Technologies
    • 10.1.2 Amazon.com, Inc.
    • 10.1.3 Apple Inc.
    • 10.1.4 Brightcove Inc.
    • 10.1.5 Disney + Hotstar
    • 10.1.6 Google LLC
    • 10.1.7 Hulu LLC
    • 10.1.8 Limelight Networks Inc.
    • 10.1.9 Microsoft Corporation
    • 10.1.10 Netflix Inc.
    • 10.1.11 PCCW Enterprises Limited
    • 10.1.12 Roku, Inc.
    • 10.1.13 Tencent Holdings Ltd.
    • 10.1.14 WarnerMedia Direct, LLC (HBO Max)
  • 10.2 Recent Developments & Impact Analysis, By Key Market Participants
  • 10.3 Company Categorization
  • 10.4 Participant's Overview
  • 10.5 Financial Performance
  • 10.6 Product Benchmarking
  • 10.7 Company Heat Map Analysis
  • 10.8 Company Market Share Analysis, 2022 
  • 10.9 Strategy Mapping
    • 10.9.1 Expansions
    • 10.9.2 Mergers & acquisitions
    • 10.9.3 Collaborations
    • 10.9.4 New product launches
    • 10.9.5 Research & development 

List of Tables

  • TABLE 1 Over the top devices and services - Key market driver impact
  • TABLE 2 Key market restraint/challenges impact
  • TABLE 3 Global over the top devices and services market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • TABLE 4 Global over the top devices and services market revenue estimates and forecast, by device, 2018 - 2030 (USD Billion)
  • TABLE 5 Global over the top devices and services market revenue estimates and forecast, by service type, 2018 - 2030 (USD Billion)
  • TABLE 6 Global over the top devices and services market revenue estimates and forecast, by OTT business models, 2018 - 2030 (USD Billion)
  • TABLE 7 Global over the top devices and services market revenue estimates and forecast, by platform, 2018 - 2030 (USD Billion)
  • TABLE 8 Company heat map analysis
  • TABLE 9 Key companies undergoing expansions
  • TABLE 10 Key companies involved in mergers & acquisitions
  • TABLE 11 Key companies involved in collaborations
  • TABLE 12 Key companies new product launches
  • TABLE 13 Key companies research & development

List of Figures

  • FIG. 1 Market snapshot
  • FIG. 2 Information procurement
  • FIG. 3 Data analysis models
  • FIG. 4 Market formulation and validation
  • FIG. 5 Data validating & publishing
  • FIG. 6 Market snapshot
  • FIG. 7 Segment snapshot
  • FIG. 8 Competitive landscape snapshot
  • FIG. 9 Over the top devices and services market value, 2022 & 2030 (USD Billion)
  • FIG. 10 Key opportunity analysis
  • FIG. 11 Industry value chain analysis
  • FIG. 12 Market dynamics
  • FIG. 13 Porter's Five Forces analysis
  • FIG. 14 PESTEL analysis
  • FIG. 15 Over the top devices and services market, by type: key takeaways
  • FIG. 16 Over the top devices and services market, by type: market share, 2022 & 2030
  • FIG. 17 OTT services market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 18 OTT devices market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 19 Over the top devices and services market, by OTT business models: key takeaways
  • FIG. 20 Over the top devices and services market, by OTT business models: market share, 2022 & 2030
  • FIG. 21 AVOD market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 22 SVOD market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 23 TVOD market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 24 Over the top devices and services market: by device, key takeaways
  • FIG. 25 Over the top devices and services market: by device, market share, 2022 & 2030
  • FIG. 26 Streaming media players market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 27 Streaming sticks market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 28 Over the top devices and services market: by service type, key takeaways
  • FIG. 29 Over the top devices and services market: by service type, market share, 2022 & 2030
  • FIG. 30 OTT media services market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 31 OTT communication services market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 32 Over the top devices and services market: by platform, key takeaways
  • FIG. 33 Over the top devices and services market: by platform, market share, 2022 & 2030
  • FIG. 34 Smart phones market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 35 Smart TVs & set-top box market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 36 Desktop & laptop market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 37 Other platforms market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 38 Over the top devices and services market revenue, by region, 2022 & 2030 (USD Billion)
  • FIG. 39 North America over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 40 U.S. over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 41 Canada over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 42 Europe over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 43 UK over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 44 Germany over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 45 Italy over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 46 France over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 47 Spain over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 48 Netherlands over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 49 Asia Pacific over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 50 China over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 51 Japan over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 52 South Korea over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 53 India over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 54 Australia over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 55 Latin America over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 56 Brazil over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 57 Mexico over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 58 MEA over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 59 Saudi Arabia over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 60 South Africa over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 61 Strategic framework