市場調查報告書
商品編碼
1268847
美國家用洗衣機市場規模/份額/趨勢分析報告,按產品(全自動、半自動)、容量、技術(頂部負載、前負載)、分銷渠道、細分市場預測 2023-2030 年U.S. Residential Washing Machine Market Size, Share & Trends Analysis Report By Product (Fully Automatic, Semi-automatic), By Capacity, By Technology (Top Load, Front Load), By Distribution Channel, And Segment Forecasts, 2023 - 2030 |
Grand View Research, Inc. 的一份新報告估計,美國家用洗衣機市場在 2030 年將達到 92.465 億美元,從 2023 年到 2030 年將增長 6.7%。預計將以複合年增長率為 100%。
根據美國人口普查局和住房和城市發展部發布的估計,與 2022 年 7 月相比,2022 年 8 月新建單戶住宅的銷量增長了 28.2%。 預計家庭數量的顯著增加將成為美國經濟增長的主要驅動力。 此外,城市化進程的加快以及先進和創新家居解決方案的引入預計將推動產品需求。
消費者保護水電等自然資源的意識也為市場參與者創造了開發節能全自動洗衣機的機會。 例如,獲得能源之星認證的洗衣機比傳統洗衣機使用的能源少約 25%,耗水量少約 33%。 此外,知名公司正在增加研發支出以在美國全自動洗衣機市場取得成功。 這最終導致新產品和新技術的開發,使洗衣過程更簡單、更高效。
在預測期內,6-8 公斤的細分市場預計將出現顯著增長。 容量更大的洗衣機具有更直觀的功能,例如人工智能和物聯網。 例如,2022 年 1 月,LG 推出了帶有雙熱泵烘乾機的新型 FX 洗衣機和烘乾機。 新的 FX Laundry Pair 提供定制性能,可以感應負載大小、織物類型和污垢程度,自動添加推薦量的洗滌劑,並調整洗滌週期以獲得最佳清潔效果。
美國家用洗衣機行業從技術角度分為上裝式和前裝式洗衣機。 其中,滾筒洗衣機比滾筒洗衣機更便宜、更方便,因此仍然是該領域的領跑者,滲透率也非常可觀。
此外,頂開式洗衣機具有立式填料和烘乾機,可以蒸發多餘的水分,從而減少黴菌在填料邊緣生長的機會。 此外,老年人和患有慢性背痛和關節痛的人更喜歡使用方便的家用電器。 對於某些年齡段的人來說,頂開式洗衣機是一個不錯的選擇,因為它們可以讓您在不彎腰的情況下裝卸衣服。
到 2022 年,線下行業佔據了市場的主要份額。 包括 General Electric 和 Whirlpool Corporation 在內的領先洗衣機公司正在全球範圍內擴展其品牌商店,以加強其分銷渠道和品牌知名度。 主要製造商已在全球設立專賣店,為客戶提供正品產品和無憂服務。
此外,各大製造商紛紛推出專營店和營銷機構,開展富有創意的營銷和銷售活動,以協助客戶獲得線下購物體驗。 2022年5月,惠而浦推出了位於美國芝加哥市中心的營銷機構WoW(World of Whirlpool)。 這個創意營銷組織是在 Whirlpool 的北美品牌組合中創建的,包括 KitchenAid、Maytag 和 Amana 品牌。
美國家用洗衣機行業的主要參與者包括 Whirlpool Corporation、LG Electronics Inc.、GE Appliances 和 Samsung Electronics Co. Ltd。 這些公司正在採取各種方式,如全球擴張、合作夥伴關係、收購/合併和新產品開發/推出等,以增加其市場份額。
The U.S. residential washing machine market size was estimated to reach USD 9,246.5 million in 2030 and is anticipated to expand at a CAGR of 6.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. Sales of new single?family houses in August 2022 increased to 28.2% as compared to July 2022, according to estimates released by the U.S. Census Bureau and the Department of Housing and Urban Development. A significant increase in households in the U.S. is expected to be the primary driver of growth. Additionally, rising urbanization, combined with the introduction of advanced and innovative household solutions, is expected to drive product demand.
Consumer awareness regarding saving other natural resources such as water and power has also provided opportunities for market players to develop energy-efficient fully automatic washing machines. For instance, ENERGY STAR-certified clothes washers use about 25% less energy and 33% less water than regular washers. Additionally, well-known companies are increasing their R&D spending to prosper in the fully automatic washing machine market in the U.S. This ultimately leads to the development of new products and technologies to make the laundry process much easier and more efficient.
The 6 to 8 Kg segment is anticipated to register significant growth during the forecast period. Higher-capacity washing machines have more intuitive features such as AI and IoT. For instance, in January 2022, LG launched a new FX washer and dryer with a dual heat pump dryer. The new FX laundry pair delivers customized performance that can sense load size, fabric type, and level of soiling and then automatically adds the recommended amount of detergent and adjusts the wash cycle for optimized cleaning.
Based on technology, the U.S. residential washing machine industry is categorized into top-load and front-load washing machines. Among these, the front-load washing machine remains the segment spearhead and has an impressive penetration rate due to being less expensive and more convenient than the front-load machines.
Furthermore, top-load washing machines have vertical gaskets and dryers for evaporating excess water, which reduces the possibility of mold or mildew forming around the edge of the gasket. Furthermore, older people or those with chronic back pains and joint issues prefer household devices that are simple to use. Top load washers are an ideal option for loading and unloading clothes without having to bend, making them a good choice for people of a specific age.
The offline segment dominated the market by holding a major share in 2022. Prominent companies of washing machines, including General Electric and Whirlpool Corporation, have increased their brand stores across the globe to strengthen their distribution channel and brand recognition. Key manufacturers are opening exclusive stores across the globe to offer genuine products and hassle-free services to their customers.
Additionally, the leading manufacturers are developing creative marketing and selling efforts by launching franchise stores and marketing agencies to assist customers in their offline shopping experience. In May 2022, Whirlpool Corporation launched WoW (World of Whirlpool), a marketing organization located in the heart of Chicago in the U.S. The creative marketing organization was created across Whirlpool Corporation's North American brand portfolio, including KitchenAid, Maytag, and Amana brands.
Major players in the U.S. residential washing machine industry include Whirlpool Corporation, LG Electronics Inc., GE Appliances, and Samsung Electronics Co. Ltd. Various steps are adopted by these companies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain more share of the market.