查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1268673

營銷技術(MarTech)市場規模、份額、趨勢分析報告：按產品、類型、應用、地區、細分市場，2023-2030年

Marketing Technology (MarTech) Market Size, Share & Trends Analysis Report By Product (Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool), By Type, By Application, By Region, and Segment Forecast, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 117 Pages | 商品交期: 2-10個工作天內

價格

營銷技術 (MarTech) 市場增長和趨勢：

根據 Grand View Research, Inc. 的最新報告，全球營銷技術 (MarTech) 市場規模從 2023 年到 2030 年的複合年增長率將達到 19.8%，到 2030 年將增長到 1兆3793億美元。

技術和通信通過培養關係、提高組織效率和讓人們相互了解來幫助企業發展和成功。 互聯網、移動設備、社交媒體和客戶關係管理程序等技術只是公司對其與潛在客戶的溝通方式產生深遠影響的幾種方式。 這些新的傳播形式正在改變媒體的面貌並改變企業傳播策略的類型。 消費者和商務人士經常使用計算機和智能手機進行在線研究、與他人聯繫以及開展業務。

數位營銷用於現代營銷。 可以說是利用平板電腦、智能手機、個人電腦等數位化工具進行營銷的一種形式。 遊戲機和電視用於與利益相關者互動。 數位品牌參與是數位營銷的一部分。 數位營銷中使用的技術和平台包括網站、電子郵件、應用程序和社交網絡。 數位營銷可以通過電視、廣播、短信等非互聯網媒體進行，也可以通過社交媒體、電子郵件廣告、橫幅廣告等在線方式進行。 數位營銷還包括社交媒體營銷。 然而，數位營銷因其比其他傳統營銷渠道更準確地定位和跟蹤各種因素（包括投資回報率 (ROI)）的卓越能力而越來越受到營銷人員的歡迎。 一些公司結合了傳統和數位營銷技術。

在權力從營銷人員轉移到消費者方面，最具破壞性的因素是互聯網的發展。 得益於互聯網，客戶可以訪問大量永恆、重要且可驗證的全球數據。 消費者可以一鍵獲取有關公司和產品的有用資訊。 用戶可以找到更低的價格、比較產品、閱讀評論，甚至與其他用戶討論產品質量和客戶滿意度。 此外，互聯網用戶不僅消費內容，還生產內容並與他人分享，從而實現了前所未有的資訊和知識流動。 隨著 Facebook、Twitter、Tumblr 和 Instagram 等社交媒體平台的興起，客戶可以從朋友和家人那裡獲得有關產品好壞的即時反饋。 如今，心懷不滿的消費者創建的博客文章和視頻可以在幾小時內傳播開來。

營銷技術 (MarTech) 市場報告亮點

  • 2022 年，社交媒體工具領域佔全球銷售額的比例超過 23%，處於市場領先地位。 這種增長歸因於市場上智能手機的顯著增長和數位化。
  • 市場細分主導市場，2022 年佔全球銷售額的份額超過 20.7%。 這種增長歸因於聊天機器人軟件的增加。
  • 重大發布和創新正在擴大自動化工具領域。 例如，自動化營銷電子郵件中的自定義令牌現在支持使用 HubSpot 軟件更新的自定義對象。
  • 到 2022 年，北美的收入份額將超過 33.5%。 該地區營銷技術 (MarTech) 的另一項重大投資。

內容

第 1 章調查方法及範圍

  • 調查方法
  • 調查範圍和假設
  • 數據源列表
  • 縮寫列表

第 2 章執行摘要

  • 市場前景
  • 技術展望
  • 行業展望
  • 營銷技術 (MarTech) 規模展望
  • 區域展望
  • 競爭考慮

第 3 章市場變量、趨勢和營銷技術 (MarTech) 的範圍

  • 市場細分
  • 採用和增長前景映射
  • 價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場抑制因素分析
    • 市場機會分析
  • 商業環境分析
    • 波特分析
    • PESTLE 分析

第 4 章消費者行為分析

  • 消費者趨勢和偏好
  • 影響購買決定的因素
  • 消費品的採用
  • 觀察和建議

第 5 章營銷技術 (MarTech) 市場：產品估計和趨勢分析

  • 產品變化分析和市場份額，2022 年和 2030 年
  • 社交媒體工具
  • 內容營銷工具
  • 富媒體工具
  • 自動化工具
  • 數據和分析工具
  • 銷售支持工具

第 6 章營銷技術 (MarTech) 市場：類型估計和趨勢分析

  • 類型變化分析和市場份額，2022 年和 2030 年
  • 數位營銷
  • 線下營銷

第 7 章營銷技術 (MarTech) 市場：使用估算和趨勢分析

  • 應用變化分析和市場份額，2022 年和 2030 年
  • IT 和通信
  • 零售和電子商務
    • 醫療保健
    • 媒體和娛樂
    • 體育賽事
  • BFSI
  • 房地產
  • 其他

第 8 章營銷技術 (MarTech) 市場：區域估計和趨勢分析

  • 區域差異分析和市場份額，2022 年和 2030 年
  • 北美
    • 按產品分類，2017-2030 年
    • 按類型，2017-2030 年
    • 按應用分類，2017-2030
    • 美國
    • 加拿大
  • 歐洲
    • 按產品分類，2017-2030 年
    • 按類型，2017-2030 年
    • 按應用分類，2017-2030
    • 德國
    • 法國
    • 英國
  • 亞太地區
    • 按產品分類，2017-2030 年
    • 按類型，2017-2030 年
    • 按應用分類，2017-2030
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳大利亞
  • 南美洲
    • 按產品分類，2017-2030 年
    • 按類型，2017-2030 年
    • 按應用分類，2017-2030
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 按產品分類，2017-2030 年
    • 按類型，2017-2030 年
    • 按應用分類，2017-2030
    • 沙特阿拉伯王國
    • 阿拉伯聯合酋長國
    • 南非

第 9 章競爭分析

  • 全球主要參與者、近期發展及其對行業的影響
  • 主要公司/競爭對手的分類（主要創新者、市場領導者、初創企業）
  • 供應商情況
    • 2022 年主要參與者的市場份額分析

第 10 章公司簡介

  • AWS
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Apple Inc.
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Adobe Inc.
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Amdocs
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Buzzoole
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Connect Insights
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Content Grow
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Fullcircl
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Google LLC
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Microsoft corporation
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Oracle
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • SAP
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
Product Code: GVR-4-68040-054-8

Marketing Technology Market Growth & Trends:

The global marketing technology market size is anticipated to reach USD 1,379.3 billion by 2030, registering a CAGR of 19.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. Technology and communication help businesses grow and succeed while fostering relationships, improving organizational effectiveness, and letting people get to know one another. Technologies such as the internet, mobile devices, social media, and customer relationship management programs are just a few examples that significantly impact how companies communicate with potential customers. These new forms of communication are transforming the media landscape and the type of communications strategy businesses use. Consumers and businesspeople frequently use computers and smartphones to conduct online research, connect with others, and conduct business.

Digital marketing is used in modern marketing. It might be described as a form of marketing that uses digital tools like tablets, smartphones, and personal computers. Game consoles and televisions are used to interact with stakeholders. Digital Brand Engagement is a part of digital marketing. Technology or platforms used in digital marketing include websites, e-mail, applications, and social networks. Digital marketing can be done via non-internet mediums as well, such as TV, radio, SMS, or online via social media, email advertisements, and banner ads. Digital marketing includes social media marketing. But as a result of its superior ability to target and track a variety of factors, including Return on Investment (ROI), more precisely than other conventional marketing channels, digital marketing is becoming more and more popular among marketers. Several businesses combine traditional and digital marketing techniques.

The most harmful factor in the shift of power from marketers to consumers has been the development of the internet. Customers now have access to a vast amount of global data that is timeless, important, and verifiable thanks to the internet. Consumers may get useful information about businesses and their goods with just one click. Users can look for lower costs, compare products, read reviews, and even converse with other users regarding the calibre of the product and customer satisfaction. Additionally, internet users are not just consuming content; they are also producing it and sharing it with others, enabling hitherto unheard-of information and knowledge flows. With the rise of social media platforms like Facebook, Twitter, Tumblr, Instagram, and others, customers may get immediate feedback from friends and family on products, both good and poor. A blog post or video made by a disgruntled consumer these days can become viral in a matter of hours.

Marketing Technology Market Report Highlights:

  • The Social media tools segment led the market in 2022, accounting for over 23% share of the global revenue. The growth is attributed to the prominent growth of smartphones and digitalization in the market
  • The Healthcare segment dominated the market and accounted for more than 20.7% share of the global revenue in 2022. The growth is attributed due to the increase in Chatbot software
  • Major launches and innovations are augmenting automation tool segment. For instance A customization token in automated marketing emails now supports custom objects thanks to a software update from HubSpot
  • North America had the largest revenue share of over 33.5% in 2022. Due to major investment in marketing technology in the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Scope & Assumptions
  • 1.3. List of Data Sources
  • 1.4. List of Abbreviations

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Technology Outlook
  • 2.3. Industry Outlook
  • 2.4. Marketing Technology Size Outlook
  • 2.5. Regional Outlook
  • 2.6. Competitive Insights

Chapter 3. Marketing Technology (MarTech) Market Variables, Trends & Scope

  • 3.1 market Segmentation
  • 3.2 Penetration & Growth Prospect Mapping
  • 3.3 Value Chain Analysis
  • 3.4 Market Dynamics
    • 3.4.1 Market Driver Analysis
    • 3.4.2 Market restraint Analysis
    • 3.4.3 Market Opportunities Analysis
  • 3.5 Business Environment Analysis
    • 3.5.1 Porter's Analysis
      • 3.5.1.1 Threat of new entrants
      • 3.5.1.2 Bargaining power of suppliers
      • 3.5.1.3 Bargaining power of buyers
      • 3.5.1.4 Threat of substitutes
      • 3.5.1.5 Competitive rivalry
    • 3.5.2 PESTLE Analysis
      • 3.5.2.1 Political Landscape
      • 3.5.2.2 Environmental Landscape
      • 3.5.2.3 Social Landscape
      • 3.5.2.4 Technology Landscape
      • 3.5.2.5 Economic Landscape
      • 3.5.2.6 Legal Landscape

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Marketing Technology (MarTech) Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Social media tools
    • 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.3. Content marketing tools
    • 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.4. Rich media tool
    • 5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.5. Automation tool
    • 5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.6. Data & analytics tools
    • 5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.7. Sales enablement tools
    • 5.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 6. Marketing Technology (MarTech) Market: Type Estimates & Trend Analysis

  • 6.1. Type Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Digital marketing
    • 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 6.3. Offline marketing
    • 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 7. Marketing Technology (MarTech) Market: Application Estimates & Trend Analysis

  • 7.1. Application Movement Analysis & Market Share, 2022 & 2030
  • 7.2. IT & Telecommunications
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.3. Retail & e-commerce
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.2. Healthcare
    • 7.3.3. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.4. Media & entertainment
    • 7.3.5. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.6. Sports & Events
    • 7.3.7. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.4. BFSI
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.5. Real Estate
    • 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 8. Marketing Technology (MarTech) Market: Regional Estimates & Trend Analysis

  • 8.1. Regional Movement Analysis & Market Share, 2022 & 2030
  • 8.2. North America
    • 8.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.2.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.2.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.2.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.2.5. U.S.
      • 8.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.2.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.2.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.2.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.2.6. Canada
      • 8.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.2.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.2.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.2.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.3.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.3.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.3.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.3.5. Germany
      • 8.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.3.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.3.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.3.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.3.6. France
      • 8.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.3.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.3.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.3.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.3.7. U.K.
      • 8.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.3.7.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.3.7.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.3.7.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.4.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.4.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.4.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.5. China
      • 8.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.4.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.6. Japan
      • 8.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.4.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.7. India
      • 8.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.7.2. Market Estimates and Forecast, By Product2017 - 2030 (USD Million)
      • 8.4.7.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.7.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.8. South Korea
      • 8.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.8.2. Market Estimates and Forecast, By Product2017 - 2030 (USD Million)
      • 8.4.8.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.8.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.9. Australia
      • 8.4.9.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.9.2. Market Estimates and Forecast, By Product2017 - 2030 (USD Million)
      • 8.4.9.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.9.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.5. South America
    • 8.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.5.5. Brazil
      • 8.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.5.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.5.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.5.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.5.6. Mexico
      • 8.5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.5.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.5.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.5.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.6. Middle East & Africa
    • 8.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.6.5. Kingdom of Saudi Arabia
      • 8.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.6.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.6.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.6.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.6.6. UAE
      • 8.6.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.6.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.6.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.6.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.6.7. South Africa
      • 8.6.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.6.7.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.6.7.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.6.7.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)

Chapter 9. Competitive Analysis

  • 9.1. Key Global Players, Recent Developments & Their Impact on the Industry
  • 9.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
  • 9.3. Vendor Landscape
    • 9.3.1. Key company market share analysis, 2022

Chapter 10. Company Profiles

  • 10.1. AWS
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Strategic Initiatives
  • 10.2. Apple Inc.
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Strategic Initiatives
  • 10.3. Adobe Inc.
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Strategic Initiatives
  • 10.4. Amdocs
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Strategic Initiatives
  • 10.5. Buzzoole
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Strategic Initiatives
  • 10.6. Connect Insights
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Strategic Initiatives
  • 10.7. Content Grow
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Strategic Initiatives
  • 10.8. Fullcircl
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Strategic Initiatives
  • 10.9. Google LLC
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Strategic Initiatives
  • 10.10. Microsoft corporation
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Strategic Initiatives
  • 10.11. Oracle
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Strategic Initiatives
  • 10.12. SAP
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Strategic Initiatives

List of Tables

  • 1. Marketing Technology (MarTech) Market- Key Market Driver Analysis
  • 2. Marketing Technology (MarTech) Market- Key Market Restraint Analysis
  • 3. Global Marketing Technology (MarTech) Market Estimates and Forecast By Social media tools, from 2017 - 2030 (USD Million)
  • 4. Global Marketing Technology (MarTech) Market Estimates and Forecast By Wireless LAN, from 2017 - 2030 (USD Million)
  • 5. Global Marketing Technology (MarTech) Market Estimates and Forecast By Content marketing tools, from 2017 - 2030 (USD Million)
  • 6. Global Marketing Technology (MarTech) Market Estimates and Forecast By Rich media tool, from 2017 - 2030 (USD Million)
  • 7. Global Marketing Technology (MarTech) Market Estimates and Forecast By Automation tool, from 2017 - 2030 (USD Million)
  • 8. Global Marketing Technology (MarTech) Market Estimates and Forecast By Data & analytics tools, from 2017 - 2030 (USD Million)
  • 9. Global Marketing Technology (MarTech) Market Estimates and Forecast By Sales enablement tools, from 2017 - 2030 (USD Million)
  • 10. Global Marketing Technology (MarTech) Market Estimates and Forecast By Digital marketing, from 2017 - 2030 (USD Million)
  • 11. Global Marketing Technology (MarTech) Market Estimates and Forecast By Offline marketing, from 2017 - 2030 (USD Million)
  • 12. Global Marketing Technology (MarTech) Market Estimates and Forecast By IT & Telecommunications, from 2017 - 2030 (USD Million)
  • 13. Global Marketing Technology (MarTech) Market Estimates and Forecast By Retail & e-commerce, from 2017 - 2030 (USD Million)
  • 14. Global Marketing Technology (MarTech) Market Estimates and Forecast By Healthcare, from 2017 - 2030 (USD Million)
  • 15. Global Marketing Technology (MarTech) Market Estimates and Forecast By Media & entertainment, from 2017 - 2030 (USD Million)
  • 16. Global Marketing Technology (MarTech) Market Estimates and Forecast By Sports & events, from 2017 - 2030 (USD Million)
  • 17. Global Marketing Technology (MarTech) Market Estimates and Forecast By BFSI, from 2017 - 2030 (USD Million)
  • 18. Global Marketing Technology (MarTech) Market Estimates and Forecast By Real Estate, from 2017 - 2030 (USD Million)
  • 19. Global Marketing Technology (MarTech) Market Estimates and Forecast By Others, from 2017 - 2030 (USD Million)
  • 20. Global Marketing Technology (MarTech) Market Estimates and Forecast, By region 2017 - 2030 (USD Million)
  • 21. Global Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 22. North America Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 23. North America Marketing Technology (MarTech) Market revenue Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
  • 24. North America Marketing Technology (MarTech) Market revenue Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
  • 25. North America Marketing Technology (MarTech) Market revenue Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 26. U.S. Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 27. U.S. Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 28. U.S. Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 29. U.S. Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 30. Europe Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 31. Europe Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 32. Europe Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 33. Europe Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 34. Germany Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 35. Germany Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 36. Germany Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 37. Germany Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 38. France Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 39. France Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 40. France Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 41. France Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 42. U.K. Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 43. U.K. Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 44. U.K. Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 45. U.K. Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 46. Asia Pacific Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 47. Asia Pacific Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 48. Asia Pacific Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 49. Asia Pacific Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 50. China Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 51. China Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 52. China Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 53. China Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 54. India Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 55. India Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 56. India Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 57. India Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 58. South America Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 59. South America Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 60. South America Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 61. South America Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 62. Brazil Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 63. Brazil Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 64. Brazil Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 65. Brazil Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 66. Middle East & Africa Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 67. Middle East & Africa Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 68. Middle East & Africa Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 69. Middle East & Africa Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 70. South Africa Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 71. South Africa Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 72. South Africa Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 73. South Africa Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 74. Vendor landscape

List of Figures

  • 1. Marketing Technology (MarTech) Market Snapshot
  • 2. Marketing Technology (MarTech) Market Segmentation & Scope
  • 3. Marketing Technology (MarTech) Market Penetration & Growth Prospect Mapping
  • 4. Marketing Technology (MarTech) Market Value Chain Analysis
  • 5. Marketing Technology (MarTech) Market Dynamics
  • 6. Marketing Technology (MarTech) Market Porter's Analysis
  • 7. Marketing Technology (MarTech) Market: Product Movement Analysis
  • 8. Marketing Technology (MarTech) Market: Type Movement Analysis
  • 9. Marketing Technology (MarTech) Market: Applications Movement Analysis
  • 10. Marketing Technology (MarTech) Market: Regional Movement Analysis