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市場調查報告書
商品編碼
1795342

全球衛生棉市場

Sanitary Napkins
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計2030年全球衛生棉市場規模將達232億美元

全球衛生棉市場規模預計在2024年達到196億美元，預計2024年至2030年期間的複合年成長率為2.9%，到2030年將達到232億美元。線下分銷管道是本報告分析的細分市場之一，預計其複合年成長率為2.1%，到分析期結束時規模將達到136億美元。線上分銷通路細分市場在分析期間的複合年成長率預計為4.1%。

美國市場規模估計為 53 億美元，中國市場預期複合年成長率為 5.3%

預計到2024年，美國衛生棉市場規模將達53億美元。預計到2030年，作為世界第二大經濟體的中國市場規模將達到45億美元，在2024-2030年的分析期間內，複合年成長率為5.3%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間內，這兩個市場的複合年成長率分別為1.2%和2.2%。在歐洲，預計德國市場的複合年成長率為1.6%。

全球衛生棉市場－主要趨勢與促進因素摘要

衛生棉市場為何受到全球熱捧與政策扶持？

衛生棉曾被視為許多中低收入地區的奢侈品，但由於社會文化規範的改變、人們對月經衛生意識的不斷增強以及政府和非政府組織的針對性干預，如今正變得日益普及。歷史上，圍繞月經的禁忌限制了亞洲、非洲和拉丁美洲大部分地區一次性衛生用品的使用。然而，月經衛生宣傳活動、教育計畫以及諸如印度的「月經衛生計畫」和肯亞的免稅衛生棉計畫等公共舉措，已在都市區人群中推廣使用衛生棉。因此，全球衛生棉市場正在經歷重大轉變，從受污名化驅動的市場轉變為以健康為中心的必需品市場。

推動市場滲透的另一個關鍵因素是經期女性上學和職場的出席率提高。獲得價格實惠且隱藏的月經衛生用品（包括衛生棉）日益被視為促進性別平等、教育連續性和勞動市場參與的關鍵因素。機構對月經平等的遊說正推動透過公共分銷管道、自動販賣機和醫療保健機構增加產品供應。新興經濟體的商業部門也採取了相應的措施，包括分級定價策略、經濟型包裝和在地採購產品，旨在實現價格可負擔性並滿足監管和捐贈供應計劃的要求。

創新和永續性趨勢如何影響衛生棉產業？

衛生棉產業正在進行重大技術升級，以提高吸收性、親膚性和環境影響。高吸水性聚合物 (SAP)、防漏隔層和透氣底片已成為高階衛生棉的標準，可延長使用時間並提升舒適度。薄芯技術正日益普及，因為它在不犧牲吸收性的情況下減少了體積，滿足了消費者對私密性的偏好。各品牌也採用了經皮膚科測試的低致敏性材料和 pH 值平衡的襯裡，以解決皮膚刺激、皮疹和過敏反應等問題。加長型和帶翼型設計透過流體動態模擬進行了最佳化，為夜間使用和高流量水流提供更廣的覆蓋範圍。

永續性正在成為產品創新和行銷的關鍵驅動力。該行業歷來因其大量使用塑膠、不可生物分解性的成分以及大量使用化學品的處理方法而受到批評。作為回應，製造商正在推出生物分解性、可堆肥和可重複使用的餐巾紙。新興企業和有環保意識的品牌正在引領這一轉變，他們開發由竹纖維、有機棉和植物來源SAP 製成的餐巾紙，這些餐巾紙在垃圾垃圾掩埋場中分解得更快。此外，企業的永續性承諾正在推動各大公司投資於可回收包裝、碳補償物流和生命週期影響評估。歐盟的一次性塑膠指令和印度的生產者延伸責任 (EPR) 政策等監管壓力正在進一步影響產品設計和材料籌資策略。

哪些人口和地理部分正在影響市場組成和成長？

衛生棉市場按年齡、收入、生活方式和月經衛生需求進行細分。青少年和年輕人是重要的消費群體，尤其是在教育體係不斷完善、都市區青年人口不斷成長的國家。針對月經初期的宣傳活動能夠影響消費者從月經開始的產品選擇行為和忠誠度。育齡女性，尤其是職業專業和運動員，尋求能夠防異味、吸濕並在運動時保持舒適貼合的高性能衛生棉。另一個新興族群是更年期和圍閉經女性，她們月經量不規律，尋求吸收性更強、更舒適的專用衛生棉。

從地區來看，北美和歐洲仍然是成熟的市場，其特點是品牌忠誠度高、人均消費量高、對有機和永續產品的需求不斷成長。以印度、中國和東南亞為首的亞太地區是最具活力的成長地區，這得益於月經知識的普及、經濟地位的提升和都市化。拉丁美洲和撒哈拉以南非洲地區相對較新，但透過非政府組織主導的分銷、官民合作關係和草根月經平等運動顯示出上升勢頭。區域製造地正在開發中，以實現本地化生產、降低成本並提高供應鏈應對力。跨境電子商務、社群化銷售平台和影響力行銷正在進一步加強品牌在服務欠缺地區的影響力。

衛生棉市場規模擴大的主要因素有哪些？

衛生棉市場的成長受到多種相互關聯的因素驅動，包括月經健康意識的提升、透過免費產品發放和補貼提供的政策支持，以及產品性能和環境安全性的提升。由政府、非政府組織和社會企業主導的宣傳教育宣傳活動，對於消除人們對月經的偏見，並轉變消費者對積極主動的衛生管理態度至關重要。隨著衛生棉越來越被社會接受並得到醫學界的推薦，其需求正從都市區精英擴展到農村和郊區的消費者。

經濟成長和女性勞動參與率也推動了對價格實惠、價值更高的產品的需求。包裝、訂閱模式和獨立零售通路的創新，使衛生棉在各個社會經濟階層中更容易獲得和接受。環保意識推動了生物分解性和可重複使用的替代品的採用，並催生了新的經營模式，例如補充裝配送系統和社區堆肥計劃。此外，領先衛生品牌的企業社會責任 (CSR) 計劃，例如學校捐贈計劃和月經衛生日，正在為各個社區的長期產品承諾奠定基礎。這些因素共同確保了衛生棉始終是全球女性健康、尊嚴和賦權對話的中心。

部分

分銷通路（線下、線上）

受訪公司範例

  • Bliss Natural
  • Cora
  • Corman SpA
  • Edgewell Personal Care
  • Essity
  • Hengan International Group Co. Ltd.
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lola
  • Maxim Hygiene Products
  • Natracare
  • Ontex
  • Procter & Gamble（P&G）
  • Rael
  • Saalt
  • Seventh Generation
  • The Honey Pot Company
  • Unicharm Corporation

人工智慧整合

全球產業分析師利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global Industry Analysts 沒有遵循典型的 LLM 或特定於行業的 SLM查詢，而是建立了一個從世界各地的專家收集的內容庫，其中包括影片錄像、BLOG、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地和進出口（成品和原始設備製造商）情況預測其競爭地位的變化。這種複雜而多面的市場動態預計將以多種方式影響競爭對手，包括銷貨成本(COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 西班牙
  • 俄羅斯
  • 其他歐洲國家
  • 亞太地區
  • 澳洲
  • 印度
  • 韓國
  • 其他亞太地區
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中東
  • 伊朗
  • 以色列
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他中東地區
  • 非洲

第4章 競賽

簡介目錄
Product Code: MCP37965

Global Sanitary Napkins Market to Reach US$23.2 Billion by 2030

The global market for Sanitary Napkins estimated at US$19.6 Billion in the year 2024, is expected to reach US$23.2 Billion by 2030, growing at a CAGR of 2.9% over the analysis period 2024-2030. Offline Distribution Channel, one of the segments analyzed in the report, is expected to record a 2.1% CAGR and reach US$13.6 Billion by the end of the analysis period. Growth in the Online Distribution Channel segment is estimated at 4.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.3 Billion While China is Forecast to Grow at 5.3% CAGR

The Sanitary Napkins market in the U.S. is estimated at US$5.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 5.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.2% and 2.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.6% CAGR.

Global Sanitary Napkins Market - Key Trends & Drivers Summarized

Why Is the Sanitary Napkins Market Witnessing Strong Global Penetration and Policy Backing?

Sanitary napkins, once considered a luxury in many low- and middle-income regions, are now gaining widespread adoption driven by shifting socio-cultural norms, rising menstrual hygiene awareness, and targeted government and NGO interventions. Historically, taboos surrounding menstruation limited the use of disposable hygiene products in large parts of Asia, Africa, and Latin America. However, focused menstrual health campaigns, educational programs, and public policy efforts-such as India’s “Menstrual Hygiene Scheme” and Kenya’s tax exemptions on sanitary pads-are encouraging wider usage of sanitary napkins across urban and rural demographics. As a result, the global market is witnessing significant transformation from stigma-driven neglect to a health-centric necessity.

Another critical factor driving market penetration is the rise in school and workplace attendance among menstruating individuals. Access to affordable and discreet menstrual hygiene products, including sanitary napkins, is being increasingly recognized as a key enabler of gender equality, educational continuity, and workforce participation. The institutional push for menstrual equity is translating into greater product availability through public distribution channels, vending machines, and healthcare facilities. The commercial sector is also responding with tiered pricing strategies, economy packs, and locally sourced product variants aimed at boosting affordability and meeting regulatory or donation-based supply programs across emerging economies.

How Are Innovation and Sustainability Trends Reshaping the Sanitary Napkin Industry?

The sanitary napkin industry is undergoing major technological upgrades to improve absorption, skin compatibility, and environmental impact. Superabsorbent polymers (SAPs), anti-leak barriers, and breathable back-sheets have become standard in premium napkins, offering longer wear time and enhanced comfort. Thin-core technology is gaining popularity due to its ability to reduce bulk without compromising absorbency, aligning with consumer preferences for discreetness. Brands are also integrating dermatologically tested, hypoallergenic materials and pH-balanced linings to address concerns of skin irritation, rashes, and allergic reactions. For nighttime usage and heavy-flow protection, ultra-long and winged designs are being optimized through fluid dynamics simulations to provide extended coverage.

Sustainability is becoming a major driver in product innovation and marketing. The industry has traditionally faced criticism for plastic-heavy materials, non-biodegradable components, and chemical-laden disposal methods. In response, manufacturers are introducing biodegradable, compostable, and reusable napkin options. Startups and eco-conscious brands are leading this transition by developing napkins made from bamboo fiber, organic cotton, and plant-based SAPs that break down faster in landfills. Additionally, corporate sustainability commitments are prompting large players to invest in recyclable packaging, carbon-offset logistics, and lifecycle impact assessments. Regulatory pressures, such as the EU's single-use plastics directive and India’s extended producer responsibility (EPR) policies, are further shaping product design and material sourcing strategies.

Which Demographic and Regional Segments Are Influencing Market Composition and Growth?

The market for sanitary napkins is segmented demographically by age, income, lifestyle, and menstrual health needs. Teenagers and young adults form a significant consumer base, especially in countries with expanding education systems and urban youth populations. Campaigns targeting early menstrual education are influencing product selection behaviors and loyalty formation from the onset of menstruation. Women in reproductive age, particularly working professionals and athletes, demand high-performance napkins offering odor control, moisture-wicking, and fit retention during physical activity. An emerging segment includes menopausal and perimenopausal users who experience irregular heavy flows and are seeking specialized napkins with higher absorbency and comfort features.

Regionally, North America and Europe remain mature markets characterized by brand loyalty, high per capita consumption, and rising demand for organic and sustainable offerings. Asia-Pacific, led by India, China, and Southeast Asia, represents the most dynamic growth zone due to increasing menstrual literacy, economic empowerment, and urbanization. Latin America and Sub-Saharan Africa, while comparatively nascent, are showing upward momentum through NGO-driven distribution, public-private partnerships, and grassroots menstrual equity movements. Regional manufacturing hubs are being developed to localize production, reduce cost, and improve supply chain responsiveness. Cross-border e-commerce, social selling platforms, and influencer marketing are further enhancing brand reach in underserved geographies.

What Are the Key Factors Fueling the Expansion of the Sanitary Napkins Market?

The growth in the sanitary napkins market is driven by several interlinked factors, including improved menstrual health awareness, policy support for free or subsidized product access, and advancements in product performance and environmental safety. Educational campaigns led by governments, NGOs, and social enterprises have been pivotal in destigmatizing menstruation and shifting consumer mindsets toward proactive hygiene management. As sanitary napkins become more socially acceptable and medically recommended, demand is expanding beyond urban elites to rural and peri-urban consumers, supported by localized manufacturing and culturally adaptive branding.

Economic growth and female workforce participation are also enhancing affordability and demand for higher-value product variants. Innovations in packaging, subscription models, and discreet retail channels are making sanitary napkins more accessible and acceptable across socio-economic segments. Environmental concerns are propelling the adoption of biodegradable and reusable alternatives, which in turn are opening new business models such as refill-based delivery systems and community composting initiatives. Furthermore, corporate social responsibility (CSR) efforts by leading hygiene brands, such as school donation programs and menstrual hygiene days, are embedding long-term product engagement across communities. Collectively, these factors are ensuring that sanitary napkins remain central to the global conversation on women’s health, dignity, and empowerment.

SCOPE OF STUDY:

The report analyzes the Sanitary Napkins market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

  • Bliss Natural
  • Cora
  • Corman SpA
  • Edgewell Personal Care
  • Essity
  • Hengan International Group Co. Ltd.
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lola
  • Maxim Hygiene Products
  • Natracare
  • Ontex
  • Procter & Gamble (P&G)
  • Rael
  • Saalt
  • Seventh Generation
  • The Honey Pot Company
  • Unicharm Corporation

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Sanitary Napkins - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increased Focus on Menstrual Hygiene Awareness Drives Global Demand for Sanitary Napkins
    • Government Distribution Programs and NGO Partnerships Expand Access in Low-Income Regions
    • Proliferation of Organic and Biodegradable Napkins Strengthens Business Case for Eco-Friendly Alternatives
    • Technological Innovations in Absorbent Cores and Odor Control Enhance Product Performance
    • Expansion of Women's Healthcare Spending in Emerging Economies Fuels Volume Sales
    • Growth in E-Commerce and Direct-to-Consumer Models Enhances Brand Penetration and Personalization
    • Rising Demand for Fragrance-Free and Hypoallergenic Variants Strengthens Brand Trust
    • Digital Campaigns and Menstrual Health Education Initiatives Spur Product Adoption in Rural Areas
    • OEM Collaborations With Retailers Accelerate Private Label Penetration in Value-Sensitive Markets
    • Innovative Subscription Models and Discreet Packaging Drive Adoption Among Urban Consumers
    • Increased Use of Bamboo Fiber and Corn-Based Materials Expands Sustainable Product Offerings
    • Entry of New Brands With Feminist and Wellness-Centric Messaging Spurs Category Expansion
    • Integration of Menstrual Health Apps With Product Recommendations Enhances User Engagement
    • Shift Toward Hybrid Pads With Reusable and Disposable Features Creates Differentiated Offerings
    • Collaborations With Schools and Community Health Workers Promote First-Time User Adoption
    • Microfinance and Women's Cooperative Manufacturing Initiatives Fuel Local Market Development
    • Regulatory Emphasis on Product Safety and Disclosure Encourages Transparent Labeling
    • Premiumization in Urban Markets Drives Demand for Ultra-Thin and Overnight Napkin Variants
    • Growing Inclusion in Workplace and Public Restroom Facilities Boosts Institutional Procurement
    • Market Expansion in Male-Dominated Retail Networks Increases Visibility in Non-Traditional Channels
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Sanitary Napkins Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Sanitary Napkins by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 4: World 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Offline Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Offline Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 7: World 16-Year Perspective for Offline Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 10: World 16-Year Perspective for Online Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • JAPAN
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • CHINA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 22: China 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • EUROPE
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Sanitary Napkins by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2025 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • FRANCE
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 31: France 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • GERMANY
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • UNITED KINGDOM
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • SPAIN
    • TABLE 41: Spain Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Spain Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 43: Spain 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • RUSSIA
    • TABLE 44: Russia Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Russia Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 46: Russia 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • REST OF EUROPE
    • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Rest of Europe Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 49: Rest of Europe 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • ASIA-PACIFIC
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 51: Asia-Pacific Historic Review for Sanitary Napkins by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 52: Asia-Pacific 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2025 & 2030
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • AUSTRALIA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 56: Australia Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Australia Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 58: Australia 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • INDIA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 59: India Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: India Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 61: India 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • SOUTH KOREA
    • TABLE 62: South Korea Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: South Korea Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 64: South Korea 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 65: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Rest of Asia-Pacific Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 67: Rest of Asia-Pacific 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • LATIN AMERICA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 68: Latin America Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 69: Latin America Historic Review for Sanitary Napkins by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 70: Latin America 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2025 & 2030
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • ARGENTINA
    • TABLE 74: Argentina Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Argentina Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 76: Argentina 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • BRAZIL
    • TABLE 77: Brazil Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Brazil Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 79: Brazil 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • MEXICO
    • TABLE 80: Mexico Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Mexico Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 82: Mexico 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 83: Rest of Latin America Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Rest of Latin America Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 85: Rest of Latin America 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • MIDDLE EAST
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 86: Middle East Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 87: Middle East Historic Review for Sanitary Napkins by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 88: Middle East 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2025 & 2030
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • IRAN
    • TABLE 92: Iran Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Iran Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 94: Iran 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • ISRAEL
    • TABLE 95: Israel Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Israel Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 97: Israel 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 98: Saudi Arabia Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Saudi Arabia Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 100: Saudi Arabia 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 101: UAE Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: UAE Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 103: UAE 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 104: Rest of Middle East Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Rest of Middle East Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 106: Rest of Middle East 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • AFRICA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 107: Africa Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Africa Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 109: Africa 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030

IV. COMPETITION