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市場調查報告書
商品編碼
1791769
個人化零售營養與健康的全球市場Personalized Retail Nutrition and Wellness |
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預計到 2030 年,全球個人化零售營養和健康市場規模將達到 105 億美元
全球個人化零售營養與健康市場規模預計在2024年達到42億美元,預計2024年至2030年期間的複合年成長率為16.4%,到2030年將達到105億美元。建議是本報告分析的細分市場之一,預計其複合年成長率將達到17.8%,到分析期結束時規模將達到50億美元。持續性建議細分市場在分析期間的複合年成長率預計將達到14.1%。
美國市場規模估計為 11 億美元,中國市場預計複合年成長率為 15.4%
美國個人化零售營養與健康市場規模預計2024年達到11億美元。作為世界第二大經濟體,中國預計到2030年市場規模將達到16億美元,在2024-2030年的分析期間內,複合年成長率為15.4%。其他值得關注的區域市場包括日本和加拿大,預計在分析期間內,這兩個市場的複合年成長率分別為15.3%和14.0%。在歐洲,預計德國市場的複合年成長率為11.9%。
全球個人化零售營養與健康市場—主要趨勢與促進因素摘要
什麼是個人化零售營養和健康?
個人化零售營養與健康是指為滿足個人特定飲食、營養和生活方式需求而設計的客製化健康與健康解決方案。這種方法利用基因檢測、生物特徵數據和人工智慧 (AI) 等先進技術,根據個人健康目標制定個人化營養計劃和健康產品。個人化營養會考慮遺傳、年齡、性別、活動量、過敏史和個人偏好等因素,建議最有效的飲食、補充劑和生活方式改變。
在零售層面,隨著消費者尋求更個人化的健康解決方案,這些服務正變得越來越普遍。消費者可以透過應用程式、線上平台或店內諮詢獲得個人化產品,獲得根據其獨特需求量身定做的飲食建議、膳食計劃、營養補充劑和健康常規。例如,個人化營養服務可以根據基因檢測和健康追蹤數據推薦特定的維生素、礦物質和食物,並提案食材自煮包和補充劑,以支持個人健康目標,例如減重、增肌和提升能量水平。同時,個人化健康解決方案可以包括個人化健身計畫、正念練習、壓力管理工具等等。
個人化零售營養和健康市場為何不斷成長?
由於消費者對客製化健康解決方案的需求不斷成長、技術進步以及人們對健康和保健日益關注,個人化零售營養與保健市場正在不斷擴張。市場成長的關鍵驅動力之一是消費者日益意識到營養與保健對長期健康的重要性。隨著肥胖、糖尿病和心臟病等慢性疾病的增多,人們越來越積極地關注自身健康,並尋求最佳化營養以預防或控制這些疾病的方法。因此,人們對個人化營養與保健解決方案的興趣日益濃厚,這些解決方案能夠幫助人們在飲食和生活方式方面做出明智的選擇。
技術進步也推動了該市場的成長。人工智慧、穿戴式裝置和行動應用程式的使用可以收集和分析健康數據,從而提供更準確、更個人化的推薦。基因檢測可以幫助個人了解自己的身體對特定食物、營養素和運動的反應,這極大地促進了對客製化健康產品的需求。此外,遠端保健和線上健康諮詢的興起,使消費者能夠更輕鬆地遠端獲取個人化營養服務,進一步推動了該市場的擴張。現在,消費者可以透過數位平台便利地獲得個人化營養和健康解決方案,從而更容易採用這些服務。
此外,隨著人們健康意識的增強,對健康產品的需求也顯著成長,這些產品不僅要有效,還要安全、永續且環保。消費者越來越追求符合個人健康目標的個人化產品,同時也要考慮其道德和環境影響。這種消費行為的轉變催生了專注於有機、潔淨標示和環保成分的個人化健康營養品牌,進一步擴大了市場。
塑造個人化零售營養和健康未來的主要趨勢是什麼?
個人化零售營養與健康的未來正受到多種關鍵趨勢的影響,包括人工智慧 (AI) 與機器學習的融合、健康環保產品的興起,以及對預防性醫療保健的日益關注。其中一個主要趨勢是將人工智慧和機器學習融入個人化營養計畫和健康解決方案的開發中。人工智慧驅動的應用程式和平台越來越能夠分析包括遺傳資訊、生活習慣和生物識別數據在內的大型資料集,從而提供有針對性的營養和健康提案。這些技術還能幫助企業制定個人化的健康計劃,以適應個人不斷變化的健康需求和目標。
另一個重要趨勢是消費者越來越重視健康環保產品。消費者越來越意識到其購買決策對環境和道德的影響,這推動了永續採購、有機和無農藥健康產品的發展。隨著消費者不僅重視自身健康,也關注地球健康,對潔淨標示、非基因改造和植物來源產品的需求日益成長。個人化營養零售品牌越來越多提供符合這些價值觀的產品,創造出既個人化又環保的產品。
預防性醫療保健也是個人化健康領域的關鍵趨勢。越來越多的消費者希望在健康問題出現之前就進行預防,而不是僅僅在問題發生後才進行治療。這推動了個人化健康解決方案的發展,這些解決方案專注於最佳化個人健康,而不僅僅是解決特定的健康問題。專注於改善睡眠、管理壓力、增強免疫力、支持消化器官系統健康等的服務和產品正日益普及。透過提供個人化解決方案,以更全面的方式實現健康,市場正在轉向提供有助於整體健康和長期活力的產品。
個人化零售營養與健康市場的成長動力是什麼?
個人化零售營養與健康市場的成長受到多種因素的推動,包括消費者對預防性醫療保健日益成長的興趣、生物技術和健康數據分析的進步以及數位健康平台的興起。其中一個關鍵促進因素是向預防性醫療保健的轉變,消費者越來越關注主動改善健康,而不僅僅是治療疾病。基於個人健康數據的個人化營養服務提供了更有針對性的方法來維持最佳健康狀態。透過根據個人需求客製化飲食和生活方式選擇,個人化健康解決方案可幫助消費者預防慢性疾病並改善整體健康狀況,因此對注重健康的個人越來越有吸引力。
生物技術和健康數據分析的進步也促進了市場的成長。隨著基因檢測、微生物組分析和穿戴式健康設備變得越來越普及且價格越來越實惠,人們越來越了解自身獨特的基因組成和生活方式如何影響健康。這些豐富的資訊有助於開發更精準、更有效的個人化營養和健康產品。隨著人工智慧和機器學習技術的不斷發展,個人化健康建議也越來越精準,進一步推動了市場的成長。
另一個關鍵促進因素是數遠端醫療服務和電商網站。這些平台使消費者更容易獲得個人化營養和健康服務,因為他們可以透過智慧型手機或電腦輕鬆獲得諮詢、產品推薦和健康工具。隨著數位健康生態系統的發展,越來越多的消費者開始接受適合自己忙碌生活方式的個人化健康解決方案,推動了對客製化健康產品的需求。
最後,對永續性和環保消費日益成長的關注正在影響市場。消費者如今渴望個人化產品,它們不僅能夠支持他們的健康目標,還能契合他們的永續性價值。這包括採用有機成分、符合道德標準的材料以及對環境影響最小的包裝製成的產品。隨著這類產品需求的成長,個人化營養和健康領域的公司正在不斷改進其產品,以滿足消費者的偏好,並進一步擴大其市場覆蓋範圍。
部分
產品類型(重複建議、固定建議、持續建議、個人化測試)
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Global Personalized Retail Nutrition and Wellness Market to Reach US$10.5 Billion by 2030
The global market for Personalized Retail Nutrition and Wellness estimated at US$4.2 Billion in the year 2024, is expected to reach US$10.5 Billion by 2030, growing at a CAGR of 16.4% over the analysis period 2024-2030. Repeat Recommendation, one of the segments analyzed in the report, is expected to record a 17.8% CAGR and reach US$5.0 Billion by the end of the analysis period. Growth in the Fixed Recommendation segment is estimated at 14.1% CAGR over the analysis period.
The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 15.4% CAGR
The Personalized Retail Nutrition and Wellness market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.6 Billion by the year 2030 trailing a CAGR of 15.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 15.3% and 14.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.9% CAGR.
Global Personalized Retail Nutrition and Wellness Market - Key Trends & Drivers Summarized
What Is Personalized Retail Nutrition and Wellness and How Does It Work?
Personalized retail nutrition and wellness refer to tailored health and wellness solutions that are designed to meet an individual's specific dietary, nutritional, and lifestyle needs. This approach leverages advanced technologies, such as genetic testing, biometric data, and artificial intelligence (AI), to create personalized nutrition plans and wellness products that align with a person’s health goals. Personalized nutrition considers factors such as genetics, age, gender, activity levels, allergies, and personal preferences to recommend the most effective diets, supplements, or lifestyle changes.
At the retail level, these services are becoming more common as consumers seek more customized solutions for their health. Consumers can access personalized products through apps, online platforms, or in-store consultations, where they receive dietary advice, meal plans, nutritional supplements, and wellness routines tailored to their unique needs. For example, personalized nutrition services can suggest specific vitamins, minerals, and foods based on genetic testing or health tracking data, and offer meal kits or supplements that support individual health goals such as weight loss, muscle gain, or improved energy levels. Personalized wellness solutions, on the other hand, might include personalized fitness plans, mindfulness practices, and stress management tools.
Why Is the Personalized Retail Nutrition and Wellness Market Expanding?
The personalized retail nutrition and wellness market is expanding due to the increasing consumer demand for customized health solutions, advancements in technology, and a growing focus on health and well-being. One of the primary drivers of market growth is the growing awareness among consumers about the importance of nutrition and wellness for long-term health. With the rise of chronic diseases such as obesity, diabetes, and heart disease, individuals are becoming more proactive about their health and are looking for ways to optimize their nutrition to prevent or manage these conditions. As a result, there is a rising interest in personalized nutrition and wellness solutions that can help individuals make informed choices about their diet and lifestyle.
The advancements in technology are also fueling the growth of this market. The use of AI, wearable devices, and mobile apps to collect and analyze health data allows for more accurate and personalized recommendations. Genetic testing has made it possible for individuals to understand how their bodies respond to specific foods, nutrients, and exercise, which has significantly contributed to the demand for tailored wellness products. In addition, the rise of telehealth and online health consultations has made it easier for consumers to access personalized nutrition services remotely, further driving the expansion of this market. Personalized nutrition and wellness solutions can now be conveniently accessed through digital platforms, making it easier for consumers to adopt these services.
Moreover, as people become more health-conscious, there is a significant increase in the demand for wellness products that are not only effective but also safe, sustainable, and environmentally friendly. Consumers are increasingly looking for personalized products that align with their individual health goals while also considering the ethical and environmental impact of their purchases. This shift in consumer behavior has led to a rise in personalized wellness and nutrition brands that focus on organic, clean-label, and eco-friendly ingredients, which has helped expand the market further.
What Key Trends Are Shaping the Future of Personalized Retail Nutrition and Wellness?
Several key trends are shaping the future of personalized retail nutrition and wellness, including the integration of artificial intelligence (AI) and machine learning, the rise of health-conscious, eco-friendly products, and the growing interest in preventive healthcare. One major trend is the integration of AI and machine learning in developing personalized nutrition plans and wellness solutions. AI-powered apps and platforms are increasingly able to analyze large datasets, including genetic information, lifestyle habits, and biometrics, to create hyper-targeted nutrition and wellness recommendations. These technologies are also helping companies create customized wellness plans that adapt to an individual’s evolving health needs and goals, making the solutions even more personalized and effective over time.
Another key trend is the growing focus on health-conscious and eco-friendly products. Consumers are becoming more aware of the environmental and ethical implications of their purchasing decisions. This has led to the development of personalized wellness products that are sustainably sourced, organic, or cruelty-free. The demand for clean-label, non-GMO, and plant-based products is increasing, as consumers prioritize not only their health but also the health of the planet. Personalized retail nutrition brands are increasingly aligning their offerings with these values, creating products that are both tailored to the individual and environmentally responsible.
Preventive healthcare is also becoming a significant trend in the personalized wellness space. More consumers are seeking to prevent health issues before they arise, rather than simply managing diseases once they occur. This has led to the development of personalized wellness solutions that focus on optimizing an individual’s health, rather than just addressing specific health concerns. Services and products focused on improving sleep, managing stress, boosting immunity, and supporting digestive health are becoming increasingly popular. By providing personalized solutions for a more holistic approach to well-being, the market is shifting towards offering products that contribute to overall health maintenance and long-term vitality.
What Are the Key Drivers of Growth in the Personalized Retail Nutrition and Wellness Market?
The growth in the personalized retail nutrition and wellness market is driven by several factors, including the increasing consumer focus on preventive health, advancements in biotechnology and health data analytics, and the rise in digital health platforms. One of the main drivers is the shift towards preventive healthcare, where consumers are more interested in proactively improving their health rather than simply treating illness. Personalized nutrition services, which are based on individual health data, offer a more targeted approach to maintaining optimal health. By tailoring diet and lifestyle choices to individual needs, personalized wellness solutions help consumers prevent chronic diseases and improve overall well-being, making them increasingly attractive to health-conscious individuals.
Advancements in biotechnology and health data analytics are also contributing to the market's growth. As genetic testing, microbiome analysis, and wearable health devices become more accessible and affordable, individuals are gaining more insight into how their unique genetic makeup and lifestyle choices affect their health. This wealth of information allows for the development of more accurate and effective personalized nutrition and wellness products. As AI and machine learning technologies continue to evolve, personalized wellness recommendations are becoming more precise, which further drives the growth of the market.
The rise of digital health platforms, including mobile apps, telehealth services, and e-commerce websites, is another key driver. These platforms make personalized nutrition and wellness services more accessible to consumers, as they can easily access consultations, product recommendations, and wellness tools from the convenience of their smartphones or computers. As the digital health ecosystem grows, more consumers are embracing personalized wellness solutions that fit into their busy lifestyles, driving the demand for tailored health products.
Lastly, the increasing focus on sustainability and eco-conscious consumption is influencing the market. Consumers are now seeking personalized products that not only support their health goals but also align with their values regarding sustainability. This includes choosing products made from organic ingredients, ethically sourced materials, and packaging that minimizes environmental impact. As the demand for such products increases, companies in the personalized nutrition and wellness space are evolving their offerings to meet these consumer preferences, further expanding the market.
SCOPE OF STUDY:
The report analyzes the Personalized Retail Nutrition and Wellness market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product Type (Repeat Recommendation, Fixed Recommendation, Continuous Recommendation, Personalized Testing)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
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