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市場調查報告書
商品編碼
1786443

全球直銷市場

Direct Selling
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 185 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2030年全球直銷市場規模將達3,098億美元

全球直銷市場規模預計在2024年達到2,198億美元，預計2024年至2030年期間的複合年成長率為5.9%，到2030年將達到3,098億美元。本報告分析的細分市場之一－健康與保健產品，預計其複合年成長率為6.7%，到分析期結束時規模將達到1,604億美元。化妝品和個人保健產品細分市場在分析期間的複合年成長率預計為6.1%。

美國市場規模估計為 599 億美元，中國市場預計複合年成長率為 9.4%

美國直銷市場規模預計2024年達到599億美元。作為世界第二大經濟體，中國預計到2030年市場規模將達到634億美元，在2024-2030年的分析期間內，複合年成長率為9.4%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間內，這兩個市場的複合年成長率分別為2.8%和5.8%。在歐洲，預計德國市場的複合年成長率為3.8%。

全球直銷市場－主要趨勢與促進因素摘要

在數位時代，直銷仍然是一種盈利的經營模式嗎？

儘管電子商務和數位零售快速發展，直銷業（包括多層次傳銷 (MLM)、網路行銷和個人對個人銷售）依然蓬勃發展。直銷提供了一種獨特的、以關係為導向的行銷方式，使獨立經銷商能夠直接向消費者銷售產品，而無需依賴傳統的零售通路。健康保健、美容、家庭護理和個人發展領域的公司正在利用直銷模式，透過個人化體驗吸引客戶。數位轉型帶來了新的挑戰，例如來自線上市場的競爭加劇，但也為直銷商創造了透過社群媒體、電商平台和網紅行銷擴大影響力的機會。社交銷售和混合型直接面對消費者 (DTC)經營模式的興起正在重塑直銷格局，確保其在現代經濟中持續保持重要地位。

科技如何改變直銷策略？

數位行銷、人工智慧 (AI) 和行動商務的進步正在徹底改變直銷策略，使經銷商能夠更有效地與客戶互動。人工智慧聊天機器人、數據驅動的客戶洞察以及個人化建議引擎，使直銷體驗更加個人化和互動性更強。 Instagram、Facebook 和 TikTok 等社群媒體平台已成為直銷商的必備工具，幫助他們建立品牌忠誠度、進行現場演示並觸及全球受眾。此外，區塊鏈技術正在被研究，以提高多層次行銷 (MLM) 結構的透明度，確保合乎道德的商業行為，並減少詐騙行為。雖然科技正在提高直銷的營運效率，但適應數位化趨勢需要在培訓、內容創作和遵守不斷變化的法規方面進行大量投資。儘管面臨這些挑戰，但技術與直銷的整合有望推動產業成長並提高消費者參與度。

直銷業是否正受到更嚴格的監管？

隨著各國政府實施更嚴格的指導方針以防止詐欺行為和確保消費者保護，直銷，特別是在多層次行銷領域，正面臨越來越嚴格的監管審查。美國、中國和印度等國家已經訂定法規，以區分合法的直銷企業和金字塔騙局。為了維護信譽，公司正致力於提高透明度、道德的薪酬結構以及遵守全球消費者權益標準。此外，社交銷售的興起促使監管機構監控有影響力人士主導的產品促銷，以防出現誤導性宣傳。雖然加強監管給一些直銷公司帶來了挑戰，但它也促進了業界的信任和合法性。隨著消費者意識的增強，那些優先考慮道德實踐和監管合規性的公司很可能在不斷發展的直銷市場中獲得競爭優勢。

推動直銷市場成長的因素是什麼？

直銷市場的成長受到多種因素的推動，包括數位銷售工具的日益普及、健康和保健產品的擴張以及社交商務的興起。直銷公司正在利用電子商務平台和社群媒體，將傳統的關係主導銷售與現代數位行銷策略結合，以擴大其影響力和客戶參與。全球轉向靈活的工作安排和創業精神的轉變也吸引著個人將直銷視為低門檻的商業機會。此外，個人護理、營養補充劑和環保家居產品等領域的產品創新正在推動消費者對銷售管道的興趣增加。儘管面臨監管挑戰和來自線上零售商的競爭，但直銷適應新趨勢的能力預計將維持市場成長。隨著公司不斷完善經營模式並採用技術主導的解決方案，直銷是一個充滿活力的行業，具有巨大的市場潛力。

部分

產品類型（健康和保健產品、化妝品和個人保健產品、家居和耐用品、其他類型）

受訪公司範例

  • Ambit Energy
  • Amway
  • Atomy
  • Avon Products
  • Belcorp
  • Coway
  • eXp Realty
  • Herbalife Nutrition
  • Medifast/OPTAVIA
  • Natura &Co
  • Nu Skin Enterprises
  • Oriflame
  • PM-International
  • Primerica
  • Scentsy
  • Telecom Plus
  • Tupperware Brands
  • USANA Health Sciences
  • Vorwerk
  • Young Living

人工智慧整合

利用有效的專家內容和人工智慧工具改變您的市場和競爭情報。

Global Industry Analysts 沒有查詢通用的 LLM 或特定產業的SLM，而是建立了一個從世界各地的專家收集的內容庫，其中包括影片錄像、BLOG、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地和進出口（成品和原始設備製造商）情況預測其競爭地位的變化。這種複雜而多面的市場動態預計將以多種方式影響競爭對手，包括銷貨成本(COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 西班牙
  • 俄羅斯
  • 其他歐洲國家
  • 亞太地區
  • 澳洲
  • 印度
  • 韓國
  • 其他亞太地區
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中東
  • 伊朗
  • 以色列
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他中東地區
  • 非洲

第4章 競賽

簡介目錄
Product Code: MCP30528

Global Direct Selling Market to Reach US$309.8 Billion by 2030

The global market for Direct Selling estimated at US$219.8 Billion in the year 2024, is expected to reach US$309.8 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2024-2030. Health & Wellness Products, one of the segments analyzed in the report, is expected to record a 6.7% CAGR and reach US$160.4 Billion by the end of the analysis period. Growth in the Cosmetics & Personal Care Products segment is estimated at 6.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$59.9 Billion While China is Forecast to Grow at 9.4% CAGR

The Direct Selling market in the U.S. is estimated at US$59.9 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$63.4 Billion by the year 2030 trailing a CAGR of 9.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Direct Selling Market - Key Trends & Drivers Summarized

Is Direct Selling Still a Profitable Business Model in the Digital Age?

The direct selling industry, encompassing multi-level marketing (MLM), network marketing, and person-to-person sales, continues to thrive despite the rapid growth of e-commerce and digital retail. Direct selling offers a unique, relationship-driven approach to marketing, allowing independent distributors to sell products directly to consumers without relying on traditional retail channels. Companies in health and wellness, beauty, home care, and personal development sectors are leveraging direct selling models to engage customers through personalized experiences. While digital transformation has introduced new challenges, such as increased competition from online marketplaces, it has also created opportunities for direct sellers to expand their reach through social media, e-commerce platforms, and influencer marketing. The rise of social selling and hybrid direct-to-consumer (DTC) business models is reshaping the direct selling landscape, ensuring its continued relevance in the modern economy.

How Is Technology Transforming Direct Selling Strategies?

Advancements in digital marketing, artificial intelligence (AI), and mobile commerce are revolutionizing direct selling strategies, enabling distributors to engage customers more effectively. AI-powered chatbots, data-driven customer insights, and personalized recommendation engines are enhancing the direct selling experience, making it more tailored and interactive. Social media platforms such as Instagram, Facebook, and TikTok have become essential tools for direct sellers, allowing them to build brand loyalty, conduct live demonstrations, and reach global audiences. Additionally, blockchain technology is being explored to enhance transparency in MLM structures, ensuring ethical business practices and reducing fraudulent schemes. While technology is enhancing the efficiency of direct selling operations, adapting to digital trends requires significant investment in training, content creation, and compliance with evolving regulations. Despite these challenges, the integration of technology in direct selling is expected to drive industry growth and improve consumer engagement.

Is the Direct Selling Industry Becoming More Regulated?

Regulatory scrutiny on direct selling, particularly in the MLM sector, is increasing as governments implement stricter guidelines to prevent deceptive practices and ensure consumer protection. Countries such as the United States, China, and India have introduced regulations to distinguish legitimate direct selling businesses from pyramid schemes. Companies are focusing on greater transparency, ethical compensation structures, and compliance with global consumer rights standards to maintain credibility. Additionally, the rise of social selling has prompted regulators to monitor influencer-driven product promotions for misleading claims. While increased regulations pose challenges for some direct selling companies, they also foster trust and legitimacy within the industry. As consumer awareness grows, companies that prioritize ethical practices and regulatory compliance are likely to gain a competitive edge in the evolving direct selling market.

What Is Driving the Growth of the Direct Selling Market?

The growth in the direct selling market is driven by several factors, including the increasing adoption of digital selling tools, the expansion of health and wellness products, and the rise of social commerce. Direct selling companies are leveraging e-commerce platforms and social media to enhance their reach and customer engagement, blending traditional relationship-driven sales with modern digital marketing strategies. The global shift toward flexible work arrangements and entrepreneurship is also attracting individuals to direct selling as a low-barrier business opportunity. Additionally, product innovation in personal care, dietary supplements, and eco-friendly home products is fueling consumer interest in direct selling channels. Despite regulatory challenges and competition from online retail, the adaptability of direct selling businesses to emerging trends is expected to sustain market growth. As companies continue to refine their business models and embrace technology-driven solutions, direct selling remains a dynamic and evolving industry with significant market potential.

SCOPE OF STUDY:

The report analyzes the Direct Selling market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products, Other Types)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

  • Ambit Energy
  • Amway
  • Atomy
  • Avon Products
  • Belcorp
  • Coway
  • eXp Realty
  • Herbalife Nutrition
  • Medifast / OPTAVIA
  • Natura &Co
  • Nu Skin Enterprises
  • Oriflame
  • PM-International
  • Primerica
  • Scentsy
  • Telecom Plus
  • Tupperware Brands
  • USANA Health Sciences
  • Vorwerk
  • Young Living

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Direct Selling - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Consumer Demand for Personalized Shopping Experiences Drives Growth in Direct Selling Models
    • The Rise of E-Commerce and Digital Platforms Expands the Addressable Market for Direct Selling Opportunities
    • Social Media and Influencer Marketing Propels Growth in Direct Selling, Especially in Beauty and Wellness Sectors
    • Surge in the Popularity of Subscription-based Models Strengthens the Business Case for Direct Selling in Various Industries
    • Advancements in Mobile Technologies and Apps Drives the Adoption of Direct Selling Platforms for Sales and Customer Engagement
    • The Shift Toward Home-based Businesses and Entrepreneurship Accelerates Demand for Direct Selling Opportunities
    • Growing Preference for Ethical and Sustainable Products Expands Market Opportunities for Direct Selling of Eco-friendly Goods
    • The Proliferation of Social Selling and Online Communities Accelerates Growth in Direct Selling Networks and Affiliate Marketing
    • Increasing Focus on Health, Wellness, and Self-Care Drives Demand for Direct Selling in the Health and Beauty Industry
    • Regulatory Changes and Supportive Policies for Direct Selling Companies Propel Market Expansion in Emerging Economies
    • Rising Consumer Confidence in Online Shopping and Trust in Direct Sellers Expands the Market Reach of Direct Selling Models
    • The Integration of Artificial Intelligence and Data Analytics Strengthens Direct Selling Models by Enhancing Customer Insights and Sales Strategies
    • Increased Flexibility and Low Startup Costs in Direct Selling Drive Adoption Among Aspiring Entrepreneurs and Small Business Owners
    • The Growth of Multi-Level Marketing (MLM) Models Expands Reach and Scaling Opportunities for Direct Selling Companies
    • The Demand for At-Home Product Demonstrations and Virtual Sales Events Strengthens the Viability of Direct Selling Platforms
    • The Integration of Payment Solutions and Digital Wallets Accelerates Transactions in Direct Selling Models
    • Expanding Networks of Independent Distributors and Sales Representatives Drive Global Market Penetration for Direct Selling Brands
    • The Need for Increased Transparency and Ethical Business Practices in Direct Selling Strengthens Consumer Trust and Drives Market Growth
    • Changing Consumer Preferences for Instant Gratification and Convenience Propel the Growth of Direct Selling in the Online Marketplace
    • Expanding Digital Literacy and the Growing Influence of Online Communities Expands the Addressable Market for Direct Selling Platforms
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Direct Selling Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Direct Selling by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Health & Wellness Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Health & Wellness Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Cosmetics & Personal Care Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Cosmetics & Personal Care Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Household Goods & Durables Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for Household Goods & Durables Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 17: USA Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: USA Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: USA 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 20: Canada Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Canada Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: Canada 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • JAPAN
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 23: Japan Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: Japan Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: Japan 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • CHINA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: China Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: China 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • EUROPE
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Direct Selling by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: Europe 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • FRANCE
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 35: France Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: France Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: France 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • GERMANY
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 38: Germany Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Germany Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Germany 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 41: Italy Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Italy Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Italy 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 44: UK Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: UK Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: UK 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 47: Spain Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Spain Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Spain 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 50: Russia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Russia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: Russia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 53: Rest of Europe Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Rest of Europe Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Rest of Europe 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific Historic Review for Direct Selling by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Asia-Pacific 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 59: Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 62: Australia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Australia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: Australia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • INDIA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 65: India Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: India Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: India 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 68: South Korea Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: South Korea Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: South Korea 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 71: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Rest of Asia-Pacific Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Rest of Asia-Pacific 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 74: Latin America Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 75: Latin America Historic Review for Direct Selling by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Latin America 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 77: Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 80: Argentina Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Argentina Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: Argentina 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 83: Brazil Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Brazil Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: Brazil 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 86: Mexico Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Mexico Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Mexico 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 89: Rest of Latin America Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Rest of Latin America Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Rest of Latin America 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 92: Middle East Recent Past, Current & Future Analysis for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 93: Middle East Historic Review for Direct Selling by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Middle East 15-Year Perspective for Direct Selling by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 95: Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 98: Iran Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Iran Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Iran 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 101: Israel Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Israel Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Israel 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 104: Saudi Arabia Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Saudi Arabia Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Saudi Arabia 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 107: UAE Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: UAE Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: UAE 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 110: Rest of Middle East Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Rest of Middle East Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Rest of Middle East 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030
  • AFRICA
    • Direct Selling Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 113: Africa Recent Past, Current & Future Analysis for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Africa Historic Review for Direct Selling by Type - Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: Africa 15-Year Perspective for Direct Selling by Type - Percentage Breakdown of Value Sales for Health & Wellness Products, Cosmetics & Personal Care Products, Household Goods & Durables Products and Other Types for the Years 2015, 2025 & 2030

IV. COMPETITION