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市場調查報告書
商品編碼
1765440

全球行銷數據市場

Marketing Data
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 158 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球行銷數據市場規模將達到 2,022 億美元

2024 年全球行銷數據市場規模估計為 1,209 億美元，預計 2030 年將達到 2,022 億美元，2024 年至 2030 年的複合年成長率為 8.9%。

美國市場預計將達到 308 億美元，中國市場複合年成長率將達到 16.2%

預計到2024年，美國行銷數據市場規模將達到308億美元。作為世界第二大經濟體，中國市場規模預計將在2030年達到601億美元，2024年至2030年的複合年成長率為16.2%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為5.6%和8.6%。在歐洲，預計德國的複合年成長率約為-0.8%。

全球行銷數據市場—關鍵趨勢與促進因素

為什麼行銷數據對於數位時代的策略決策至關重要？

在競爭日益激烈、數據驅動的世界中，行銷數據已成為有效商務策略的基石。但為什麼行銷數據對現今的組織如此重要呢？行銷數據是指收集、分析和利用與消費行為、市場趨勢和行銷宣傳活動有效性相關的資訊。這些資料來源多種多樣，例如客戶人口統計、購買歷史、線上互動、社群媒體參與度和調查回應。利用行銷數據，企業可以深入了解客戶偏好，從而最佳化行銷活動並增強整體決策流程。因此，企業可以有效地定位受眾，提高客戶參與並增加銷售。

隨著企業意識到行銷數據在建立個人化和精準行銷策略中的重要性，對行銷數據的需求也隨之飆升。消費者正被來自各種品牌的訊息轟炸，了解哪些訊息能引起特定受眾的共鳴變得至關重要。行銷數據使企業能夠細分受眾、客製化通訊並衡量宣傳活動的有效性。利用數據分析工具，企業可以追蹤消費者行為並即時調整行銷策略。隨著企業持續重視以客戶為中心的方法和數據主導的決策，行銷數據正成為行銷策略中不可或缺的一部分。

科技進步如何增強行銷數據的力量？

行銷數據市場見證了重大技術進步，這些進步增強了數據收集、分析和行銷利用。但推動這些發展的關鍵創新是什麼呢？最具影響力的進步之一是巨量資料分析的興起。隨著企業從各種來源產生和收集大量數據，巨量資料分析工具可以有效率地處理和分析這些資訊。這些工具利用先進的演算法和機器學習技術來識別模式、趨勢和洞察，為行銷策略提供資訊。利用巨量資料分析，企業可以更深入洞察客戶行為，並做出數據驅動的決策，從而最佳化行銷宣傳活動並推動成長。

另一項關鍵創新是將人工智慧 (AI) 和機器學習 (ML) 技術融入行銷數據解決方案。基於人工智慧的分析平台可以即時分析消費者數據，並為負責人提供關於客戶行為的可行洞察和預測。例如，這些平台可以根據客戶的瀏覽歷史和偏好預測其可能購買的產品，從而實現個人化建議和精準行銷。此外，人工智慧可以自動化數據分析流程，從而減少行銷人員獲取洞察所需的時間，使他們能夠專注於策略決策。將人工智慧和機器學習融入行銷數據解決方案，可提高行銷策略的準確性和有效性，最終提高投資報酬率 (ROI)。

客戶關係管理 (CRM) 系統和行銷自動化工具的激增也改變了市場格局。這些系統使企業能夠更有效地收集、儲存和分析客戶數據，提供跨各個接觸點的客戶互動的全面視圖。將行銷數據與 CRM 系統結合，企業可以追蹤客戶旅程、衡量宣傳活動效果並識別交叉銷售和提升銷售機會。此外，行銷自動化工具使企業能夠基於資料驅動的洞察無縫地執行有針對性的宣傳活動，從而增強他們在正確的時間向客戶傳達正確訊息的能力。因此，行銷數據與 CRM 和自動化技術的結合提高了行銷活動的效率和效果，使企業能夠與客戶建立更牢固的關係。

哪些市場趨勢推動了各行業採用行銷數據？

各行各業對行銷數據的採用正在成長，這反映了數位時代企業和消費者不斷變化的需求。最顯著的趨勢之一是對資料隱私和合規性的日益關注。隨著《一般資料保護規則》(GDPR) 和《加州消費者隱私法案》(CCPA) 等法規的生效，企業越來越重視負責任的資料收集和使用。因此，企業正在投資行銷數據解決方案，以幫助他們遵守這些法規，同時為其行銷工作提供寶貴的見解。這一趨勢在金融、醫療保健和電子商務等行業尤為明顯，這些行業涉及敏感的客戶數據，需要嚴格遵守隱私法規。

推動行銷數據應用的另一個關鍵趨勢是，消費者越來越重視個人化行銷體驗。消費者越來越期望品牌能夠了解他們的偏好，並提供符合他們偏好的內容和優惠。行銷數據使企業能夠有效地細分受眾，並創建宣傳活動。這一趨勢在零售、旅遊和酒店等行業尤其明顯，在這些行業中，個人化對客戶滿意度和忠誠度有顯著的影響。隨著企業尋求改善客戶經驗並提升參與度，對支援個人化的行銷數據解決方案的需求預計將成長。

全通路行銷策略的興起也推動了行銷數據的採用。隨著消費者透過社群媒體、電子郵件、網站和實體店等多種管道與品牌互動，企業意識到需要統一的客戶互動視圖。透過了解客戶在各個管道的行為，行銷數據解決方案可以實現一致的品牌推廣和有凝聚力的行銷策略，從而提升客戶體驗。這一趨勢推動了對行銷數據平台的需求，這些平台可以統一來自不同來源的數據，並全面了解客戶旅程。利用行銷數據提供無縫全通路體驗的企業能夠更好地滿足客戶期望並推動銷售。

哪些因素推動了全球行銷數據市場的成長？

全球行銷數據市場的成長受到多種因素的推動，包括企業數位轉型的不斷加強、數據分析技術的進步以及個人化行銷需求的不斷成長。主要成長要素之一是企業營運的數位化，這導致從各種資訊來源產生大量數據。企業越來越意識到這些數據在指導其行銷策略和決策流程的價值。對數據主導行銷方法的日益重視促使企業投資於行銷數據解決方案，以幫助他們收集、分析和有效利用數據。這種趨勢在希望在數位市場中競爭並加強行銷力度的中小企業中尤其明顯。

另一個關鍵的成長要素是數據分析技術的快速發展，這些技術使企業能夠從行銷數據中獲得切實可行的洞察。巨量資料分析、人工智慧和機器學習的廣泛應用正在改變企業的行銷方式。這些技術使企業能夠有效率地處理和分析大量資料集，識別模式並預測消費者行為。隨著數據分析能力的不斷發展，越來越多的企業開始採用整合這些技術的行銷數據解決方案來最佳化宣傳活動並提高投資報酬率。對於希望在瞬息萬變的市場環境中保持競爭力的企業而言，基於數據做出決策的能力至關重要。

全球行銷數據市場也受益於對客戶體驗和參與度日益成長的關注。隨著消費者的眼光愈發敏銳，並期望與品牌進行個人化互動，企業正優先考慮利用行銷數據來更了解客戶。對有助於客戶細分、旅程規劃和宣傳活動最佳化的解決方案的需求，正在推動行銷數據市場的成長。能夠有效利用行銷數據來提升客戶體驗的公司，在建立品牌忠誠度和推動回頭客方面佔據有利地位。隨著企業不斷意識到以客戶為中心的行銷策略的重要性，行銷數據解決方案的採用率將持續成長。

在數據分析技術不斷進步、商業實踐數位化以及個人化行銷日益受到重視的推動下，全球行銷數據市場預計將持續成長。技術創新、市場需求和不斷變化的消費者期望之間的動態相互作用將塑造市場的未來，為企業提供新的機會，以增強行銷策略、最佳化績效並提升客戶滿意度。隨著企業持續重視數據主導的決策和客戶參與，行銷數據仍將是數位時代行銷計畫成功的關鍵驅動力。

部分

細分（行銷數據）

受訪公司範例

  • comScore, Inc.
  • Dstillery
  • Eyeota
  • Neustar, Inc.
  • OwnerIQ
  • Quantcast

人工智慧整合

全球產業分析師利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global Industry Analysts 並未遵循典型的 LLM 或特定產業的 SLM查詢，而是建立了一個從全球專家收集的內容庫，其中包括影片錄影、部落格、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地、進出口狀況（成品和原始OEM）預測其競爭態勢的變化。這種複雜且多面向的市場動態預計將以多種方式影響競爭對手，包括銷貨成本成本 (COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 西班牙
  • 俄羅斯
  • 其他歐洲國家
  • 亞太地區
  • 澳洲
  • 印度
  • 韓國
  • 其他亞太地區
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中東
  • 伊朗
  • 以色列
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他中東地區
  • 非洲

第4章 比賽

簡介目錄
Product Code: MCP17033

Global Marketing Data Market to Reach US$202.2 Billion by 2030

The global market for Marketing Data estimated at US$120.9 Billion in the year 2024, is expected to reach US$202.2 Billion by 2030, growing at a CAGR of 8.9% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$30.8 Billion While China is Forecast to Grow at 16.2% CAGR

The Marketing Data market in the U.S. is estimated at US$30.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$60.1 Billion by the year 2030 trailing a CAGR of 16.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.6% and 8.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately -0.8% CAGR.

Global Marketing Data Market - Key Trends & Growth Drivers Explored

Why Is Marketing Data Critical for Strategic Decision-Making in the Digital Age?

Marketing data has emerged as a cornerstone of effective business strategies in an increasingly competitive and data-driven landscape. But what exactly makes marketing data so essential for organizations today? Marketing data refers to the collection, analysis, and application of information related to consumer behavior, market trends, and the effectiveness of marketing campaigns. This data encompasses various sources, including customer demographics, purchase history, online interactions, social media engagement, and survey responses. By leveraging marketing data, businesses can gain valuable insights into customer preferences, optimize their marketing efforts, and enhance overall decision-making processes. As a result, organizations are better equipped to target their audiences effectively, improve customer engagement, and drive sales growth.

The demand for marketing data has surged as businesses increasingly recognize its importance in creating personalized and targeted marketing strategies. In a landscape where consumers are bombarded with messages from various brands, understanding what resonates with specific audiences has become crucial. Marketing data enables organizations to segment their audiences, tailor their messaging, and measure the effectiveness of their campaigns. By utilizing data analytics tools, businesses can track consumer behavior and adjust their marketing strategies in real time, enhancing their ability to respond to market dynamics and consumer needs. As companies continue to focus on customer-centric approaches and data-driven decision-making, marketing data is becoming an integral part of their marketing strategies.

How Are Technological Advancements Elevating the Capabilities of Marketing Data?

The marketing data market has witnessed significant technological advancements that have enhanced the collection, analysis, and utilization of data for marketing purposes. But what are the key innovations driving these developments? One of the most impactful advancements is the rise of big data analytics. As businesses generate and collect vast amounts of data from various sources, big data analytics tools enable them to process and analyze this information efficiently. These tools utilize advanced algorithms and machine learning techniques to identify patterns, trends, and insights that can inform marketing strategies. By harnessing big data analytics, organizations can gain deeper insights into customer behavior, optimize their marketing campaigns, and make data-informed decisions that drive growth.

Another critical innovation is the integration of artificial intelligence (AI) and machine learning (ML) technologies into marketing data solutions. AI-powered analytics platforms can analyze consumer data in real time, providing marketers with actionable insights and predictions about customer behavior. For instance, these platforms can predict which products a customer is likely to purchase based on their browsing history and preferences, allowing for personalized recommendations and targeted marketing efforts. Additionally, AI can automate data analysis processes, reducing the time required for marketers to gain insights and enabling them to focus on strategic decision-making. The incorporation of AI and ML into marketing data solutions enhances the accuracy and effectiveness of marketing strategies, ultimately improving ROI.

The proliferation of customer relationship management (CRM) systems and marketing automation tools has also transformed the landscape of marketing data. These systems enable organizations to collect, store, and analyze customer data more effectively, providing a comprehensive view of customer interactions across various touchpoints. By integrating marketing data with CRM systems, businesses can track customer journeys, measure campaign effectiveness, and identify opportunities for cross-selling and upselling. Furthermore, marketing automation tools allow for the seamless execution of targeted campaigns based on data-driven insights, enhancing the ability to engage customers at the right time and with the right message. This integration of marketing data with CRM and automation technologies is driving efficiency and effectiveness in marketing efforts, allowing organizations to build stronger relationships with their customers.

What Market Trends Are Driving the Adoption of Marketing Data Across Various Sectors?

Several key market trends are shaping the adoption of marketing data across various sectors, reflecting the evolving needs of businesses and consumers in the digital age. One of the most prominent trends is the increasing emphasis on data privacy and compliance. With the implementation of regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), organizations are prioritizing responsible data collection and usage practices. As a result, businesses are investing in marketing data solutions that support compliance with these regulations while still providing valuable insights for their marketing efforts. This trend is particularly relevant in industries such as finance, healthcare, and e-commerce, where the handling of sensitive customer data requires strict adherence to privacy regulations.

Another key trend driving the adoption of marketing data is the growing focus on personalized marketing experiences. Consumers increasingly expect brands to understand their preferences and deliver tailored content and offers. Marketing data enables organizations to segment their audiences effectively and create targeted campaigns that resonate with specific customer groups. This trend is particularly strong in sectors such as retail, travel, and hospitality, where personalization can significantly impact customer satisfaction and loyalty. As businesses seek to enhance the customer experience and drive engagement, the demand for marketing data solutions that support personalization efforts is expected to rise.

The adoption of marketing data is also being influenced by the rise of omnichannel marketing strategies. As consumers engage with brands across multiple channels-such as social media, email, websites, and in-store-organizations are recognizing the need for a unified view of customer interactions. Marketing data solutions that provide insights into customer behavior across various channels enable businesses to create cohesive marketing strategies that enhance brand consistency and customer experience. This trend is driving demand for marketing data platforms that can integrate data from various sources and provide a comprehensive understanding of customer journeys. Companies that leverage marketing data to create seamless omnichannel experiences are better positioned to meet customer expectations and drive sales.

What Factors Are Driving the Growth of the Global Marketing Data Market?

The growth in the global marketing data market is driven by several factors, including the increasing digital transformation of businesses, advancements in data analytics technologies, and the rising demand for personalized marketing. One of the primary growth drivers is the ongoing digitalization of business operations, leading to the generation of vast amounts of data from various sources. Organizations are increasingly recognizing the value of this data in informing marketing strategies and decision-making processes. The growing emphasis on data-driven marketing practices is pushing businesses to invest in marketing data solutions that can help them collect, analyze, and leverage their data effectively. This trend is particularly strong among small and medium-sized enterprises (SMEs) seeking to compete in digital marketplaces and enhance their marketing efforts.

Another key growth driver is the rapid advancement of data analytics technologies that enable organizations to derive actionable insights from their marketing data. The proliferation of big data analytics, AI, and machine learning is transforming how businesses approach marketing. These technologies allow organizations to process and analyze large datasets efficiently, identify patterns, and predict consumer behavior. As data analytics capabilities continue to evolve, businesses are increasingly adopting marketing data solutions that incorporate these technologies to optimize their campaigns and improve ROI. The ability to make data-informed decisions is becoming essential for organizations looking to stay competitive in an ever-changing market landscape.

The global marketing data market is also benefiting from the increasing focus on customer experience and engagement. As consumers become more discerning and expect personalized interactions with brands, organizations are prioritizing the use of marketing data to understand their customers better. The demand for solutions that facilitate customer segmentation, journey mapping, and campaign optimization is driving growth in the marketing data market. Companies that effectively leverage marketing data to enhance customer experiences are better positioned to build brand loyalty and drive repeat business. As organizations continue to recognize the importance of customer-centric marketing strategies, the adoption of marketing data solutions will continue to rise.

With ongoing advancements in data analytics technologies, the increasing digitalization of business practices, and the growing emphasis on personalized marketing, the global marketing data market is poised for sustained growth. The dynamic interplay of technological innovation, market demand, and evolving consumer expectations is set to shape the future of the market, offering businesses new opportunities to enhance their marketing strategies, optimize performance, and achieve greater customer satisfaction. As companies continue to prioritize data-driven decision-making and customer engagement, marketing data will remain a critical component of successful marketing initiatives in the digital age.

SCOPE OF STUDY:

The report analyzes the Marketing Data market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Marketing Data)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 12 Featured) -

  • comScore, Inc.
  • Dstillery
  • Eyeota
  • Neustar, Inc.
  • OwnerIQ
  • Quantcast

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Marketing Data - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Surge in Demand for Marketing Data in Customer Segmentation and Targeting Fuels Market Growth
    • Technological Advancements in Marketing Data Platforms for Real-Time Analytics and Insights Propel Market Expansion
    • Growing Focus on Implementing Marketing Data for Personalization and Customer Experience Optimization Strengthens Business Case
    • Rising Adoption of Marketing Data in E-Commerce and Retail for Campaign Optimization Sets the Stage for Market Growth
    • Technological Innovations in Marketing Data Platforms for AI-Based Predictive Modeling and Forecasting Propel Market Growth
    • Growing Demand for Marketing Data in Financial Services for Customer Acquisition and Retention Strengthens Business Case
    • Rising Focus on Implementing Marketing Data for Compliance and Data Privacy Management Fuels Market Demand
    • Surge in Adoption of Marketing Data in Healthcare for Patient Engagement and Marketing Expands Market Opportunities
    • Rising Use of Marketing Data in Travel and Hospitality for Dynamic Pricing and Personalized Offers Fuels Market Demand
    • Surge in Demand for Marketing Data Solutions for Audience Building and Look-Alike Modeling Expands Market Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Marketing Data Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Marketing Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 5: USA Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 6: USA Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • CANADA
    • TABLE 7: Canada Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 8: Canada Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • JAPAN
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 9: Japan Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 10: Japan Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • CHINA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 11: China Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: China Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • EUROPE
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 13: Europe Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 14: Europe Historic Review for Marketing Data by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 15: Europe 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
  • FRANCE
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 16: France Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: France Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • GERMANY
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 18: Germany Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Germany Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ITALY
    • TABLE 20: Italy Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Italy Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • UNITED KINGDOM
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 22: UK Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: UK Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • SPAIN
    • TABLE 24: Spain Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Spain Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • RUSSIA
    • TABLE 26: Russia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Russia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF EUROPE
    • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Rest of Europe Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ASIA-PACIFIC
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 31: Asia-Pacific Historic Review for Marketing Data by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 32: Asia-Pacific 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
  • AUSTRALIA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 33: Australia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 34: Australia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • INDIA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 35: India Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: India Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • SOUTH KOREA
    • TABLE 37: South Korea Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 38: South Korea Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF ASIA-PACIFIC
    • TABLE 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 40: Rest of Asia-Pacific Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • LATIN AMERICA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 41: Latin America Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 42: Latin America Historic Review for Marketing Data by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Latin America 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 44: Argentina Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Argentina Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • BRAZIL
    • TABLE 46: Brazil Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Brazil Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • MEXICO
    • TABLE 48: Mexico Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Mexico Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF LATIN AMERICA
    • TABLE 50: Rest of Latin America Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Rest of Latin America Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • MIDDLE EAST
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 52: Middle East Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 53: Middle East Historic Review for Marketing Data by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 54: Middle East 15-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
  • IRAN
    • TABLE 55: Iran Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 56: Iran Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ISRAEL
    • TABLE 57: Israel Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 58: Israel Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • SAUDI ARABIA
    • TABLE 59: Saudi Arabia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Saudi Arabia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • UNITED ARAB EMIRATES
    • TABLE 61: UAE Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 62: UAE Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF MIDDLE EAST
    • TABLE 63: Rest of Middle East Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 64: Rest of Middle East Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • AFRICA
    • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 65: Africa Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Africa Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

IV. COMPETITION