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商品編碼

1765342

全球網路搜尋入口網站市場

Internet Search Portals

出版日期: 2025年07月09日 | 出版商:

Global Industry Analysts, Inc. | 英文 194 Pages | 商品交期: 最快1-2個工作天內

價格

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簡介目錄

到 2030 年，全球網路搜尋入口網站市場規模將達到 2,711 億美元

全球網路搜尋入口網站市場規模預計在 2024 年為 2,254 億美元，預計到 2030 年將達到 2,711 億美元，在 2024-2030 年分析期內的複合年成長率為 3.1%。

美國市場規模將達 604 億美元；中國市場預期複合年成長率為 2.4%

美國網路搜尋入口網站市場規模預計在2024年達到604億美元。作為世界第二大經濟體，中國市場規模預計到2030年將達到417億美元，在2024-2030年的分析期間內，複合年成長率為2.4%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間內，這兩個市場的複合年成長率分別為2.6%和2.1%。在歐洲，預計德國市場的複合年成長率為1.8%。

全球網路搜尋入口網站市場－主要趨勢與促進因素摘要

人工智慧和機器學習如何重新定義網路搜尋入口網站市場？

人工智慧 (AI) 和機器學習技術的進步正在迅速改變網路搜尋入口網站市場。搜尋引擎不再只是索引網頁並提供搜尋結果，而是越來越能夠理解用戶意圖並提供高度個人化的搜尋體驗。人工智慧和機器學習如今已成為增強搜尋演算法不可或缺的一部分，它們透過分析用戶行為、搜尋歷史和上下文數據，幫助搜尋引擎提供更相關、更準確的搜尋結果。自然語言處理 (NLP) 功能的發展也徹底改變了搜尋門戶，使其能夠解釋複雜的查詢並提供更細緻的答案。這些技術使搜尋引擎能夠超越簡單的基於關鍵字的搜尋，理解上下文和語義，從而顯著提升用戶體驗。隨著人工智慧的不斷發展，它很可能在改變搜尋入口網站的運作方式以及為市場成長和創新創造新機會發揮關鍵作用。

為什麼語音和視覺搜尋的興起會改變用戶的期望？

語音和視覺搜尋的興起正在重塑用戶期望，為網路搜尋入口網站市場帶來新趨勢。隨著智慧型手機、智慧音箱和穿戴式裝置等智慧型裝置的廣泛普及，語音搜尋越來越受歡迎，尤其是在年輕用戶和精通科技的用戶中。這種轉變迫使搜尋入口網站透過專注於自然語言處理和對話式人工智慧來最佳化語音搜尋，從而實現更直覺、更解放雙手的搜尋體驗。同樣，視覺搜尋（允許用戶使用圖像而不是文字搜尋）也正在成為一項關鍵功能，尤其是在電子商務和社交媒體平台中。視覺搜尋功能由人工智慧和機器學習演算法提供支持，這些演算法可以識別物體和地標等視覺元素並提供準確的搜尋結果。隨著消費者要求更具互動性和方便用戶使用的搜尋體驗，語音和視覺搜尋技術的發展正在成為網路搜尋入口網站的關鍵競爭優勢。

隱私問題和資料監管在塑造市場動態將發揮什麼作用？

隱私問題和資料法規正在顯著影響網路搜尋入口網站市場的動態。隨著消費者對資料隱私和個人資訊濫用相關風險的認知不斷提高，他們對線上活動和使用的搜尋引擎也愈加謹慎。歐洲的《一般資料保護規則》（GDPR）和美國的《加州消費者隱私法案》（CCPA）等法規對搜尋入口網站收集、儲存和使用使用者資料的方式提出了更嚴格的要求。這些法規正在推動搜尋引擎採用更透明的數據實踐，提供更多以隱私為重點的功能，並重新思考其廣告模式。一些搜尋入口網站，例如DuckDuckGo，正在利用這一趨勢，提供以隱私為中心的搜尋服務，這些服務不會追蹤用戶行為或儲存個人數據，從而吸引了日益成長的隱私意識用戶群。隨著資料隱私問題日益嚴重，搜尋入口網站必須在個人化服務需求與保護使用者隱私和遵守不斷變化的法規之間取得平衡。

哪些因素推動了網路搜尋入口網站市場的成長？

網路搜尋入口網站市場的成長受到多種因素的推動，搜尋搜尋資料隱私意識的不斷提高。人工智慧搜尋演算法的持續發展正在提高搜尋結果的準確性和相關性，從而提高用戶滿意度並增加搜尋入口網站的流量。語音和基於圖像的搜尋的日益普及也拓寬了搜尋功能的搜尋，以滿足不同的用戶偏好並提高用戶參與度。同時，加強資料隱私法正在影響消費者行為，為優先考慮用戶隱私和資料安全的搜尋引擎創造機會。此外，行動網際網路使用量的增加和連網裝置的廣泛使用進一步推動了對更快、適應性更強的搜尋入口網站的需求。這些因素共同促成了網路搜尋入口網站市場的強勁成長軌跡。

部分

細分（網路搜尋入口網站）

受訪公司範例

Bing A Microsoft Company
Brevity Software Solutions
Horizon Softech, Inc
OpenHours
Ruffpage
Sensis
Yahoo!, Inc.

人工智慧整合

全球產業分析師正在利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global Industry Analysts 並未遵循典型的 LLM 或特定產業的 SLM查詢，而是建立了一個從全球專家收集的內容庫，其中包括影片錄影、部落格、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地、進出口狀況（成品和原始OEM）預測其競爭態勢的變化。這種複雜且多面向的市場動態預計將以多種方式影響競爭對手，包括銷貨成本成本 (COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

The Internet Search Portals market in the U.S. is estimated at US$60.4 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$41.7 Billion by the year 2030 trailing a CAGR of 2.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.6% and 2.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.8% CAGR.

Global Internet Search Portals Market - Key Trends & Drivers Summarized

How Are AI and Machine Learning Redefining the Internet Search Portals Market?

The internet search portals market is rapidly evolving, driven by advancements in artificial intelligence (AI) and machine learning technologies. Search engines are no longer just about indexing web pages and delivering search results; they are increasingly about understanding user intent and providing highly personalized search experiences. AI and machine learning are now integral in enhancing search algorithms, enabling search engines to provide more relevant and accurate results by analyzing user behavior, search history, and contextual data. The development of natural language processing (NLP) capabilities has also revolutionized search portals, allowing them to interpret complex queries and offer more nuanced responses. These technologies are empowering search engines to move from simple keyword-based searches to understanding context and semantics, which significantly improves the user experience. As AI continues to advance, it will play a crucial role in transforming how search portals operate, creating new opportunities for growth and innovation in the market.

Why Is the Rise of Voice Search and Visual Search Changing User Expectations?

The rise of voice search and visual search is reshaping user expectations and driving new trends in the internet search portals market. With the proliferation of smart devices such as smartphones, smart speakers, and wearable gadgets, voice search has gained significant popularity, especially among younger and tech-savvy users. This shift has compelled search portals to optimize for voice search by focusing on natural language processing and conversational AI, enabling more intuitive and hands-free search experiences. Similarly, visual search, which allows users to search using images rather than text, is becoming a critical feature, especially in e-commerce and social media platforms. Visual search capabilities are powered by AI and machine learning algorithms that recognize objects, landmarks, and other visual elements to deliver accurate results. As consumers increasingly demand more interactive and user-friendly search experiences, the development of voice and visual search technologies is becoming a key competitive differentiator for internet search portals.

What Role Do Privacy Concerns and Data Regulations Play in Shaping Market Dynamics?

Privacy concerns and data regulations are significantly influencing the dynamics of the internet search portals market. With growing awareness about data privacy and the risks associated with the misuse of personal information, consumers are becoming more cautious about their online activities and the search engines they use. Regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States have imposed stricter requirements on how search portals collect, store, and use user data. These regulations are prompting search engines to adopt more transparent data practices, offer more privacy-focused features, and rethink their advertising models. Some search portals, like DuckDuckGo, have capitalized on this trend by offering privacy-centric search services that do not track user behavior or store personal data, appealing to a growing segment of privacy-conscious users. As data privacy concerns continue to rise, search portals must balance the need for personalized services with the need to protect user privacy and comply with evolving regulations.

How Is the Growth in the Internet Search Portals Market Driven by Several Factors?

The growth in the internet search portals market is driven by several factors, including advancements in AI and machine learning, the increasing adoption of voice and visual search, and heightened awareness around data privacy. The continuous development of AI-powered search algorithms is enhancing the accuracy and relevance of search results, thereby improving user satisfaction and driving more traffic to search portals. The growing popularity of voice-activated and image-based searches is also expanding the scope of search functionalities, catering to diverse user preferences and increasing user engagement. Meanwhile, the tightening of data privacy laws is influencing consumer behavior and creating opportunities for search engines that prioritize user privacy and data security. Additionally, the rise of mobile internet usage and the proliferation of connected devices are further propelling the demand for more responsive and adaptive search portals. These factors collectively contribute to the robust growth trajectory of the internet search portals market.

SCOPE OF STUDY:

The report analyzes the Internet Search Portals market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Internet Search Portals)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

Bing A Microsoft Company
Brevity Software Solutions
Horizon Softech, Inc
OpenHours
Ruffpage
Sensis
Yahoo!, Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- Tariff Impact on Global Supply Chain Patterns
- Tariff Impact on Global Supply Chain Patterns
- Internet Search Portals - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Growth in Mobile Search and the Rise of Voice Search Revolution
- Increasing Use of Artificial Intelligence and Machine Learning in Search Algorithms
- Personalized Search Experience Driving User Engagement and Retention
- Shift Toward Visual and Video Search Increasing Content Diversification
- Expansion of Local Search Features Enhancing Small Business Visibility
- Growth in E-Commerce Fueling Paid Search Advertising Market
- Privacy Concerns and Regulation Impacting Data-Driven Advertising Strategies
- Rising Demand for Multilingual Search Engines to Cater to Global Markets
- Integration of Augmented Reality (AR) in Search Engines Enhancing User Interaction
- Impact of Cloud-Based Solutions on Scalability and Efficiency of Search Portals
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Internet Search Portals Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Internet Search Portals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 3: World Historic Review for Internet Search Portals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 4: World 15-Year Perspective for Internet Search Portals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 5: USA Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 6: USA Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
CANADA
- TABLE 7: Canada Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 8: Canada Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
JAPAN
- Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 9: Japan Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 10: Japan Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
CHINA
- Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 11: China Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 12: China Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
EUROPE
- Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 13: Europe Recent Past, Current & Future Analysis for Internet Search Portals by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 14: Europe Historic Review for Internet Search Portals by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 15: Europe 15-Year Perspective for Internet Search Portals by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
FRANCE
- Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 16: France Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 17: France Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
GERMANY
- Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 18: Germany Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 19: Germany Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
ITALY
- TABLE 20: Italy Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 21: Italy Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
UNITED KINGDOM
- Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 22: UK Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 23: UK Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
REST OF EUROPE
- TABLE 24: Rest of Europe Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 25: Rest of Europe Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
ASIA-PACIFIC
- Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 26: Asia-Pacific Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 27: Asia-Pacific Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
REST OF WORLD
- TABLE 28: Rest of World Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 29: Rest of World Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR