查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1765246

全球社群媒體安全市場

Social Media Security
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 179 Pages | 商品交期: 最快1-2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

到 2030 年，全球社群媒體安全市場規模將達到 31 億美元

全球社群媒體安全市場規模預計在2024年為16億美元，預計到2030年將達到31億美元，2024年至2030年的複合年成長率為11.7%。監控是本報告分析的細分市場之一，預計其複合年成長率為11.8%，到分析期結束時規模將達到12億美元。威脅情報細分市場在分析期間內的複合年成長率預計為13.1%。

美國市場規模估計為 4.381 億美元，中國市場預計複合年成長率為 10.7%

美國社群媒體安全市場規模預計在2024年達到4.381億美元。預計到2030年，作為世界第二大經濟體的中國市場規模將達到4.72億美元，在2024-2030年的分析期內，複合年成長率為10.7%。其他值得關注的地區市場包括日本和加拿大，預計在分析期間內，這兩個市場的複合年成長率分別為10.4%和9.7%。在歐洲，預計德國市場的複合年成長率為8.3%。

全球社群媒體安全市場趨勢與促進因素

是什麼推動了對社群媒體安全解決方案的需求不斷成長？

隨著社交平臺在行銷、客戶參與和內部溝通中的使用不斷成長，社群媒體安全已成為企業關注的關鍵問題。資料外洩、帳戶接管、網路釣魚攻擊和社交工程等網路威脅的增加推動了對強大的社交媒體安全解決方案的需求。網路犯罪分子利用社群媒體網路中的漏洞竊取敏感資訊、冒充品牌和傳播虛假訊息，企業面臨巨大的風險。隨著遠距工作和自帶設備 (BYOD) 政策的出現，保護社群媒體管道變得更具挑戰性和關鍵性。企業擴大採用社群媒體安全解決方案來保護其數位資產、保護客戶資料並維護其品牌聲譽。這種對風險的認知不斷增強以及採取主動措施的需求導致各行各業對高級社交媒體安全工具的需求不斷成長。

科技進步如何增強社群媒體安全解決方案？

人工智慧 (AI)、機器學習 (ML) 和自然語言處理 (NLP) 的技術進步增強了社群媒體安全解決方案，使威脅偵測和緩解更加有效。 AI 和 ML 演算法可以即時分析大量社群媒體數據，以識別模式、偵測異常並標記潛在的安全漏洞。進階分析和情緒分析工具的使用有助於監控社群媒體管道中的惡意內容、虛假帳戶和可疑活動。多因素身份驗證 (MFA)、端對端加密和零信任安全模型的整合進一步加強了社群媒體安全框架。此外，雲端基礎的社群媒體安全解決方案因其可擴展性、靈活性和成本效益而越來越受歡迎。這些技術創新正在推動金融、醫療保健、零售和政府等資料保護和合規性至關重要的行業採用社交媒體安全解決方案。

哪些市場細分促進了社群媒體安全產業的成長？

組件包括軟體和服務，其中社交媒體監控、風險管理和威脅偵測工具等軟體解決方案佔最大佔有率。部署類型分為雲端基礎和內部部署，其中雲端基礎的解決方案由於易於部署和整體擁有成本較低而越來越受歡迎。組織規模分為中小型企業和大型企業，其中大型企業佔很大佔有率，因為它們面臨的風險較高，需要全面的安全解決方案。最終用途產業包括 BFSI（銀行、金融服務和保險）、醫療保健、零售、IT 和通訊、媒體和娛樂、政府等。從地理位置上看，北美由於嚴格的資料保護條例和社交媒體平台的高滲透率而佔據市場主導地位，而亞太地區預計將數位化和網路威脅的增加而快速成長。

是什麼推動了社群媒體安全市場的成長？

社群媒體安全市場的成長受到多種因素的推動，例如網路威脅發生率的上升、社群媒體在商業用途上的使用日益增多，以及人工智慧 (AI) 和機器學習 (ML) 技術的進步。保護敏感的客戶和公司資料免受洩漏、帳戶盜用和網路釣魚攻擊的需求，推動了對強大的社群媒體安全解決方案的需求。遠距辦公和自備設備 (BYOD) 政策的趨勢進一步擴大了攻擊面，使社群媒體安全成為各組織的首要任務。人工智慧主導的威脅偵測、多因素身份驗證和端點安全解決方案的整合，提高了社交媒體安全工具的有效性，從而支持了市場的成長。此外，資料保護和合規性的監管要求以及品牌聲譽管理的需求，為採用先進的社群媒體安全解決方案創造了新的機會。

部分

解決方案（監控、威脅情報、風險管理和其他解決方案）

受訪公司範例

  • Bowline Security
  • Brandle Inc.
  • CA Technologies
  • Centrify Corporation
  • Conetrix
  • Corporation Service Company
  • Crisp Thinking Group Ltd.
  • CrowdControlHQ
  • Digital Shadows
  • DigitalStakeout Inc.
  • Hootsuite Inc.
  • Hueya, Inc.
  • KnowBe4, Inc.
  • LookingGlass Cyber Solutions, Inc.
  • maloon GmbH（Socialhub）
  • Micro Focus International PLC
  • Proofpoint, Inc.
  • Riskiq
  • SecureMySocial, LLC
  • Social Sentinel, Inc.
  • SolarWinds Worldwide LLC
  • Sophos Ltd.
  • Symantec Corporation
  • Trend Micro, Inc.
  • ZeroFOX, Inc.

人工智慧整合

全球產業分析師正在利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global Industry Analysts 並未遵循查詢 LLM 或特定產業SLM 的典型規範，而是建立了一個來自全球領域專家的精選內容庫，其中包括視訊錄影、部落格、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地、進出口狀況（成品和原始OEM）預測其競爭態勢的變化。這種複雜且多面向的市場動態預計將以多種方式影響競爭對手，包括銷貨成本成本 (COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 比賽

簡介目錄
Product Code: MCP14886

Global Social Media Security Market to Reach US$3.1 Billion by 2030

The global market for Social Media Security estimated at US$1.6 Billion in the year 2024, is expected to reach US$3.1 Billion by 2030, growing at a CAGR of 11.7% over the analysis period 2024-2030. Monitoring, one of the segments analyzed in the report, is expected to record a 11.8% CAGR and reach US$1.2 Billion by the end of the analysis period. Growth in the Threat Intelligence segment is estimated at 13.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$438.1 Million While China is Forecast to Grow at 10.7% CAGR

The Social Media Security market in the U.S. is estimated at US$438.1 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$472.0 Million by the year 2030 trailing a CAGR of 10.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 10.4% and 9.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR.

Global Social Media Security Market - Key Trends and Drivers Summarized

What Is Driving the Growing Need for Social Media Security Solutions?

Social media security has become a critical concern for businesses as the use of social platforms for marketing, customer engagement, and internal communications continues to rise. The increase in cyber threats, such as data breaches, account hijacking, phishing attacks, and social engineering, has underscored the need for robust social media security solutions. Companies are exposed to significant risks as cybercriminals exploit vulnerabilities in social media networks to steal sensitive information, impersonate brands, and spread misinformation. With the advent of remote work and Bring Your Own Device (BYOD) policies, securing social media channels has become even more challenging and vital. Businesses are increasingly adopting social media security solutions to protect their digital assets, safeguard customer data, and maintain brand reputation. The growing awareness of these risks and the need for proactive measures are driving demand for advanced social media security tools across various industries.

How Are Technological Advancements Enhancing Social Media Security Solutions?

Technological advancements in Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are enhancing social media security solutions, making them more effective in detecting and mitigating threats. AI and ML algorithms can analyze vast amounts of social media data in real-time to identify patterns, detect anomalies, and flag potential security breaches. The use of advanced analytics and sentiment analysis tools is helping businesses monitor their social media channels for malicious content, fake accounts, and suspicious activities. The integration of multi-factor authentication (MFA), end-to-end encryption, and Zero Trust security models is further strengthening social media security frameworks. Moreover, cloud-based social media security solutions are gaining traction due to their scalability, flexibility, and cost-effectiveness. These technological innovations are driving the adoption of social media security solutions across sectors, including finance, healthcare, retail, and government, where data protection and compliance are critical.

Which Market Segments Are Contributing to the Growth of the Social Media Security Industry?

Components include software and services, with software solutions such as social media monitoring, risk management, and threat detection tools holding the largest share. Deployment modes are divided into cloud-based and on-premise solutions, with cloud-based solutions gaining popularity due to their ease of implementation and lower total cost of ownership. Organization size is categorized into small and medium-sized enterprises (SMEs) and large enterprises, with large enterprises accounting for a significant share due to their higher risk exposure and need for comprehensive security solutions. End-use industries include BFSI (Banking, Financial Services, and Insurance), healthcare, retail, IT and telecommunications, media and entertainment, and government. Geographically, North America dominates the market due to stringent data protection regulations and high adoption of social media platforms, while Asia-Pacific is expected to witness rapid growth driven by digitalization and increasing cyber threats.

What Are the Key Drivers of Growth in the Social Media Security Market?

The growth in the social media security market is driven by several factors, including the rising incidence of cyber threats, increasing use of social media for business purposes, and advancements in AI and ML technologies. The need to protect sensitive customer and corporate data from breaches, account takeovers, and phishing attacks is driving the demand for robust social media security solutions. The growing trend of remote work and BYOD policies is further expanding the attack surface, making social media security a top priority for organizations. The integration of AI-driven threat detection, multi-factor authentication, and endpoint security solutions is enhancing the effectiveness of social media security tools, supporting market growth. Additionally, regulatory requirements for data protection and compliance, coupled with the need for brand reputation management, are creating new opportunities for the adoption of advanced social media security solutions.

SCOPE OF STUDY:

The report analyzes the Social Media Security market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Solution (Monitoring, Threat Intelligence, Risk Management, Other Solutions)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 11 Featured) -

  • Bowline Security
  • Brandle Inc.
  • CA Technologies
  • Centrify Corporation
  • Conetrix
  • Corporation Service Company
  • Crisp Thinking Group Ltd.
  • CrowdControlHQ
  • Digital Shadows
  • DigitalStakeout Inc.
  • Hootsuite Inc.
  • Hueya, Inc.
  • KnowBe4, Inc.
  • LookingGlass Cyber Solutions, Inc.
  • maloon GmbH (Socialhub)
  • Micro Focus International PLC
  • Proofpoint, Inc.
  • Riskiq
  • SecureMySocial, L.L.C.
  • Social Sentinel, Inc.
  • SolarWinds Worldwide LLC
  • Sophos Ltd.
  • Symantec Corporation
  • Trend Micro, Inc.
  • ZeroFOX, Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Global Economic Update
    • Social Media Security - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Concerns Over Data Privacy and Cybersecurity Threats Drive Adoption of Social Media Security Solutions
    • Increasing Use of Social Media for Business Purposes Expands Addressable Market for Security Solutions
    • Integration of AI and Machine Learning in Threat Detection and Response Strengthens Market Potential
    • Growth of Remote Work and BYOD Policies Spurs Demand for Social Media Security Solutions
    • Focus on Protecting Brand Reputation and Preventing Account Hijacking Drives Market Adoption
    • Emergence of Advanced Social Engineering Attacks Throws Spotlight on Need for Enhanced Security
    • Increasing Use of Social Media Analytics for Threat Intelligence Fuels Market Innovation
    • Rising Regulatory Requirements for Data Protection and Compliance Propel Market Growth
    • Growth in Adoption of Cloud-Based Social Media Security Solutions Expands Market Reach
    • Rising Number of High-Profile Social Media Hacks Drives Demand for Robust Security Solutions
    • Focus on Educating Employees and Users About Social Media Security Best Practices Generates Market Awareness
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Social Media Security Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Social Media Security by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Social Media Security by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Monitoring by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Monitoring by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Threat Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Threat Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Risk Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Risk Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Other Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Other Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 12: USA Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 13: USA 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Canada 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • JAPAN
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 16: Japan Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 17: Japan 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • CHINA
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 18: China Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 19: China 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • EUROPE
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 20: Europe Recent Past, Current & Future Analysis for Social Media Security by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 21: Europe 6-Year Perspective for Social Media Security by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 22: Europe Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 23: Europe 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • FRANCE
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 24: France Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 25: France 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • GERMANY
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 26: Germany Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Germany 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • ITALY
    • TABLE 28: Italy Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Italy 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • UNITED KINGDOM
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 30: UK Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 31: UK 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 32: Rest of Europe Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Rest of Europe 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 34: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Asia-Pacific 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 36: Rest of World Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Rest of World 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030

IV. COMPETITION