全球休閒、戶外與健身GPS 設備市場

Recreational, Outdoor, and Fitness GPS Devices

出版日期: 2025年02月26日 | 出版商:

Global Industry Analysts, Inc. | 英文 278 Pages | 商品交期: 最快1-2個工作天內

價格

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簡介目錄

到 2030 年，全球休閒、戶外和健身GPS 設備市場規模將達到 63 億美元

2024 年全球休閒、戶外和健身GPS 設備市場規模估計為 31 億美元，預計到 2030 年將達到 63 億美元，2024 年至 2030 年的複合年成長率為 12.8%。

美國市場規模估計為 8.427 億美元，中國市場預計複合年成長率為 12.2%

預計 2024 年美國休閒、戶外和健身GPS 設備市場價值將達到 8.427 億美元。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 9.756 億美元，2024-2030 年分析期間的複合年成長率為 12.2%。其他值得注意的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為 11.2% 和 10.7%。在歐洲，預計德國的複合年成長率約為 9.4%。

全球休閒、戶外和健身GPS 設備市場 - 主要趨勢和促進因素摘要

透過將先進技術融入裝備和工具，戶外休閒領域發生了深刻的變革，增強了探險者的體驗和安全性。 GPS 裝置、智慧型手錶和健身追蹤器等穿戴式裝置可提供即時資料，幫助戶外活動期間的導航和健康監測。像這樣的智慧技術可以讓探險家即使在偏遠的環境中也能保持聯繫和了解情況，從而讓他們能夠滿懷信心地探索更偏遠、更具挑戰性的地形。隨著科技的進步，預計未來我們將看到更複雜、易於使用的設備，進一步增強我們的戶外體驗。

GPS 和導航設備已成為戶外運動愛好者的必備工具，使他們能夠自信地穿越陌生或困難的地形。現代 GPS 設備提供準確的即時追蹤、預裝地圖、航點和其他基本功能，以確保安全且有效率的探索。這些小工具可靠且直覺，適合休閒徒步旅行者和專業登山者。除了基本導航之外，現代 GPS 設備還提供高度測量、天氣更新和地理藏寶功能等高級功能。這些設備專為抵禦惡劣的天氣條件而設計，對於從事登山和森林徒步旅行等活動的探險者來說非常有價值。隨著技術的不斷進步，GPS 和導航工具變得越來越容易獲得和使用，滿足了越來越多戶外運動愛好者的需求。

有幾個關鍵因素推動了休閒、戶外和健身GPS 設備的成長。與行動裝置和應用程式的整合增強了用戶體驗和功能，使管理資料和在社群媒體上共用變得更加容易。現代 GPS 設備內建的進階資料分析功能可提供幫助使用者最佳化訓練和休閒的見解。客製化和個人化功能可讓消費者根據自己的需求客製化設備，從而提高用戶滿意度和採用率。位置共用和成就追蹤等社交連接功能對年輕人群具有吸引力。日益增強的健康意識推動了健身和戶外活動的需求，而 GPS 設備則提供了監測健康指標的工具。透過即時回饋效能和條件來增強用戶體驗、由於技術進步而提高可訪問性和可負擔性以及超越傳統戶外活動的多樣化應用都促進了該市場的成長。這些因素將確保GPS技術在戶外和健身活動中的持續擴展和創新。

部分

細分市場（休閒、戶外和健身GPS 設備）

受訪企業範例（共52家）

Apple Inc.
Bryton Inc.
Garmin International Inc.
HOLUX Technology Inc.
Lowrance Electronics
Magellan Navigation Inc.
Mio Technology Corporation
MiTAC International Corporation
Navman Technology NZ Ltd.
Samsung Electronics Co., Ltd.
Satmap Systems Ltd.
TomTom NV

The Recreational, Outdoor, and Fitness GPS Devices market in the U.S. is estimated at US$842.7 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$975.6 Million by the year 2030 trailing a CAGR of 12.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.2% and 10.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.4% CAGR.

Global Recreational, Outdoor, and Fitness GPS Devices Market - Key Trends and Drivers Summarized

The realm of outdoor recreation has been significantly transformed by the integration of advanced technology into gear and gadgets, enhancing both the experience and safety for adventurers. Wearable gadgets such as GPS devices, smartwatches, and fitness trackers provide real-time data that aids in navigation and health monitoring during outdoor activities. These smart technologies keep adventurers connected and informed even in isolated environments, empowering them to explore more remote and challenging terrains with confidence. As technology advances, future innovations are expected to bring even more sophisticated and user-friendly devices, further enhancing the outdoor experience.

GPS and navigation devices have become indispensable tools for outdoor enthusiasts, enabling confident navigation through unfamiliar or challenging landscapes. Modern GPS devices offer accurate real-time tracking, pre-loaded maps, and waypoints, which are crucial for safe and efficient exploration. These gadgets are reliable and intuitive, making them suitable for casual hikers and serious mountaineers alike. Beyond basic navigation, contemporary GPS devices provide advanced functionalities such as altitude measurement, weather updates, and geocaching capabilities. Built to endure extreme weather conditions, these devices are invaluable for adventurers engaging in activities like mountain climbing or forest trekking. With ongoing advancements, GPS and navigation tools are continually becoming more accessible and easier to use, catering to a wide range of outdoor enthusiasts.

Several key factors drive the growth of recreational, outdoor, and fitness GPS devices. Integration with mobile devices and apps enhances user experience and functionality, allowing for easy data management and social media sharing. Advanced data analytics in modern GPS devices provide insights that help users optimize their training and recreational activities. Customization and personalization features allow consumers to tailor devices to their specific needs, driving user satisfaction and adoption. Social connectivity features, such as location sharing and achievement tracking, appeal to younger demographics. The growing trend towards health and wellness has increased the demand for fitness and outdoor activities, with GPS devices providing tools to monitor health metrics. Enhanced user experiences through real-time feedback on performance and conditions, increasing accessibility and affordability due to technological advancements, and the diverse range of applications beyond traditional outdoor activities all contribute to the growth of this market. These factors ensure the continued expansion and innovation of GPS technology in outdoor and fitness activities.

SCOPE OF STUDY:

The report analyzes the Recreational, Outdoor, and Fitness GPS Devices market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Recreational, Outdoor, and Fitness GPS Devices)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 52 Featured) -

Apple Inc.
Bryton Inc.
Garmin International Inc.
HOLUX Technology Inc.
Lowrance Electronics
Magellan Navigation Inc.
Mio Technology Corporation
MiTAC International Corporation
Navman Technology NZ Ltd.
Samsung Electronics Co., Ltd.
Satmap Systems Ltd.
TomTom N.V.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Global Positioning System (GPS): An Introductory Prelude
- Recent Market Activity
- GPS Technology - Expanding Opportunities in Recreation, Outdoor & Fitness Verticals
- Spectacular Growth on the Cards for Recreational, Outdoor & Fitness GPS Devices
- Upward Trajectory in the CE Sector Creates Fertile Environment
- Rising Interest in Sophisticated Lifestyle Gadgets Maintains Growth Momentum
- Developed Regions Rapidly Evolve as Primary Consumers of GPS Devices
- Potential Opportunities Prevail in Developing Regions
- Recreational, Outdoor, and Fitness GPS Devices - Global Key Competitors Percentage Market Share in 2025 (E)
- Global Economic Update
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Increasing Popularity of Outdoor Activities and Adventure Sports
- Growth in Consumer Health Consciousness Boosts Demand for Fitness Tracking
- Advancements in GPS Technology Enhancing Location Accuracy and Reliability
- Integration of GPS with Fitness and Health Apps for Comprehensive Tracking
- Rise in Participation in Fitness Challenges and Community Activities
- Demand for Durable and Weather-resistant Outdoor Devices
- Expansion of the Wearable Technology Market Influencing GPS Device Features
- Consumer Demand for Devices with Multi-Sport Capabilities
- Innovations in Battery Life and Energy Efficiency for Extended Use
- Future Trends in Augmented Reality for Enhanced Outdoor Exploration
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 2: World Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
- TABLE 3: World 15-Year Perspective for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
- TABLE 4: World Recreational, Outdoor, and Fitness GPS Devices Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030

III. MARKET ANALYSIS

UNITED STATES
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 5: USA Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 6: USA Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
CANADA
- TABLE 7: Canada Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 8: Canada Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
JAPAN
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 9: Japan Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 10: Japan Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
CHINA
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 11: China Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 12: China Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
EUROPE
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 13: Europe Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 14: Europe Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
- TABLE 15: Europe 15-Year Perspective for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
FRANCE
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 16: France Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 17: France Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
GERMANY
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 18: Germany Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 19: Germany Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
ITALY
- TABLE 20: Italy Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 21: Italy Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
UNITED KINGDOM
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 22: UK Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 23: UK Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
REST OF EUROPE
- TABLE 24: Rest of Europe Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 25: Rest of Europe Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
ASIA-PACIFIC
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 26: Asia-Pacific Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 27: Asia-Pacific Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
REST OF WORLD
- TABLE 28: Rest of World Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 29: Rest of World Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR