全球行動網際網路市場

Mobile Internet

出版日期: 2025年02月26日 | 出版商:

Global Industry Analysts, Inc. | 英文 259 Pages | 商品交期: 最快1-2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

2030 年全球行動網際網路市場用戶將達 91 億

2024 年全球行動網際網路市場用戶預計為 62 億，預計到 2030 年將達到 91用戶，2024-2030 年分析期內的複合年成長率為 6.5%。

美國市場用戶將達 16 億，中國市場預估年均成長率為 9.8%

預計到 2024 年，美國行動網際網路市場用戶將達到 16 億。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 22 億用戶，2024-2030 年分析期間的複合年成長率為 9.8%。其他值得注意的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為 3.5% 和 5.8%。在歐洲，德國的複合年成長率預計為 3.8%。

全球行動網際網路市場 - 主要趨勢和促進因素摘要

在技術創新和智慧型手機廣泛使用的推動下，行動網際網路從根本上改變了我們聯繫、互動和開展業務的方式。高清視訊和電視服務是一個潛在的成長領域，但許多行動裝置的螢幕大小和顯示能力較小，與家中的固定寬頻連線相比，長期的行動觀看體驗缺乏吸引力。儘管如此，由於成本下降和可訪問性的提高，全球智慧型手機的興起正在顯著擴大行動網際網路用戶群。遠端辦公的興起和對持續連接的需求進一步推動了這種擴展，大大增加了行動網際網路的使用。

物聯網（IoT）的快速擴張以及4G、5G等先進網路技術的部署也是提升行動網際網路能力與使用率的關鍵驅動力。這些技術提高了行動網際網路的速度和可靠性，增強了視訊串流、線上遊戲和即時通訊等高頻寬應用的用戶體驗。包括擴增實境和虛擬實境應用在內的元宇宙的變革潛力有望增加資料的使用量，但廣泛獲取和採用必要的技術仍需數年時間。同時，通訊業者正在提供價格實惠的資料方案，以吸引更多用戶並推動進一步成長，尤其是在新興市場。

此外，在行動應用程式的便利性和功能性以及安全行動付款系統的發展的推動下，內容消費、電子商務和行動付款領域明顯轉向行動優先的方法。透過 YouTube、Netflix 和社群媒體等平台消費的數位內容正在激增，迫使這些平台針對行動用戶最佳化其服務。此外，行動雲端處理趨勢將使標準智慧型手機上出現更複雜的應用程式和遊戲。透過行動裝置購物和交易的便利性為行動商務提供了動力，並得到了行動電子錢包和非接觸式付款等創新付款解決方案的支持，確保了用戶的安全和便利。這些趨勢正在推動行動網際網路使用量的持續成長和發展。

部分

細分市場（行動/網際網路）

受訪企業範例（共356家）

Apple, Inc.
Bharti Airtel Ltd.
Huawei Technologies Co., Ltd.
LM Ericsson Telefon AB
Microsoft Corporation
Nokia Corporation
NTT Communications Corporation
Orange SA
Samsung Electronics Co., Ltd.
Telefonaktiebolaget LM Ericsson
Vodafone Group PLC

The Mobile Internet market in the U.S. is estimated at 1.6 Billion Subscribers in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 2.2 Billion Subscribers by the year 2030 trailing a CAGR of 9.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.5% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Mobile Internet Market - Key Trends and Drivers Summarized

The mobile internet has fundamentally changed how we connect, interact, and conduct business, driven by innovations and the widespread adoption of smartphones. High-definition video and TV services, though potential growth areas, are limited by the small screen sizes and display capabilities of many mobile devices, which makes extended viewing experiences on mobile less appealing compared to fixed broadband connections at home. Nevertheless, the increasing smartphone penetration globally, fueled by lower costs and greater accessibility, is significantly expanding the mobile internet user base. This expansion is further supported by the rise of remote work and the demand for constant connectivity, enhancing mobile internet usage significantly.

The rapid expansion of the Internet of Things (IoT) and the rollout of advanced network technologies such as 4G and 5G are other critical drivers enhancing mobile internet capabilities and usage. These technologies improve the speed and reliability of mobile internet, facilitating a better user experience for high-bandwidth applications such as video streaming, online gaming, and real-time communication. While the transformative potential of the metaverse, including augmented and virtual reality applications, promises to increase data usage, broader accessibility and adoption of the necessary technologies are still years away. Meanwhile, telecom companies are attracting more users by offering affordable data plans, particularly in emerging markets, thereby fueling further growth.

There is also a significant shift toward mobile-first approaches in content consumption, e-commerce, and mobile payments, driven by the convenience and functionality of mobile apps and the development of secure mobile payment systems. Digital content consumption through platforms like YouTube, Netflix, and social media is soaring, prompting these platforms to optimize their services for mobile users. Additionally, the growing trend of mobile cloud computing allows for more complex applications and games on standard smartphones. The convenience of shopping and executing transactions through mobile devices has bolstered mobile commerce, supported by innovative payment solutions such as mobile wallets and contactless payments, ensuring security and convenience for users. These trends are setting the stage for continued growth and evolution in mobile internet usage.

SCOPE OF STUDY:

The report analyzes the Mobile Internet market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile Internet)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 356 Featured) -

Apple, Inc.
Bharti Airtel Ltd.
Huawei Technologies Co., Ltd.
LM Ericsson Telefon AB
Microsoft Corporation
Nokia Corporation
NTT Communications Corporation
Orange SA
Samsung Electronics Co., Ltd.
Telefonaktiebolaget LM Ericsson
Vodafone Group PLC

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Mobile Internet - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- Global Economic Update
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Rising Smartphone Penetration Drives Mobile Internet Market Growth
- Advent of 5G Networks Propel Market Expansion
- Increasing Adoption of Mobile Apps Expands Addressable Market Opportunity
- Growth in Mobile Commerce (m-commerce) Strengthens Business Case
- Falling Tariffs for High-speed Data Services Spurs Mobile Internet Adoption
- Remote Work and Learning Throws Spotlight on Mobile Internet
- Growing mHealth Interventions Strengthen the Business Case for Anytime, Anywhere Mobile Internet
- Growing Popularity of Video Streaming Services. Here is How it Impacts the Market
- Mobile Security and Privacy Issues Storm the Spotlight
- Growth of Social Media Platforms Spurs Mobile Internet Usage
- Rising Popularity of Mobile Payment Solutions Drives the Need for Reliable Mobile Internet
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 2: World 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2025 & 2030
- TABLE 3: World Mobile Internet Market Analysis of Annual Sales in Million Subscribers for Years 2015 through 2030

III. MARKET ANALYSIS

UNITED STATES
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 4: USA Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
CANADA
- TABLE 5: Canada Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
JAPAN
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 6: Japan Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
CHINA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 7: China Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
EUROPE
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 8: Europe Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 9: Europe 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2025 & 2030
FRANCE
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 10: France Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
GERMANY
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 11: Germany Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
ITALY
- TABLE 12: Italy Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
UNITED KINGDOM
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 13: UK Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
SPAIN
- TABLE 14: Spain Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
RUSSIA
- TABLE 15: Russia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
REST OF EUROPE
- TABLE 16: Rest of Europe Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
ASIA-PACIFIC
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 17: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 18: Asia-Pacific 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2025 & 2030
AUSTRALIA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
- TABLE 19: Australia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
INDIA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
- TABLE 20: India Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
SOUTH KOREA
- TABLE 21: South Korea Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
REST OF ASIA-PACIFIC
- TABLE 22: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
LATIN AMERICA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
- TABLE 23: Latin America Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 24: Latin America 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2025 & 2030
ARGENTINA
- TABLE 25: Argentina Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
BRAZIL
- TABLE 26: Brazil Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
MEXICO
- TABLE 27: Mexico Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
REST OF LATIN AMERICA
- TABLE 28: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
MIDDLE EAST
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
- TABLE 29: Middle East Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 30: Middle East 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2025 & 2030
IRAN
- TABLE 31: Iran Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
ISRAEL
- TABLE 32: Israel Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
SAUDI ARABIA
- TABLE 33: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
UNITED ARAB EMIRATES
- TABLE 34: UAE Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
REST OF MIDDLE EAST
- TABLE 35: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
AFRICA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
- TABLE 36: Africa Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR