查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1651004

全球數位遊戲市場

Digital Games
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 252 Pages | 商品交期: 最快1-2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

2030 年全球數位遊戲市場規模將達 3,715 億美元

2024 年全球數位遊戲市場規模估計為 2,618 億美元，預計到 2030 年將達到 3,715 億美元，2024 年至 2030 年的複合年成長率為 6.0%。行動遊戲是該報告分析的細分市場之一，預計到分析期結束時複合年成長率將達到 7.5%，達到 2351 億美元。在分析期內，主機市場預計將以 4.4% 的複合年成長率成長。

美國市場預計將達到 726 億美元，中國市場年複合成長率為 5.6%

預計2024年美國數位遊戲市場規模將達726億美元。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 575 億美元，2024-2030 年分析期間的複合年成長率為 5.6%。其他值得注意的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為 5.9% 和 4.7%。在歐洲，德國的複合年成長率預計為 4.7%。

全球數位遊戲市場 - 主要趨勢和促進因素摘要

什麼是數字遊戲？

數位遊戲徹底改變了娛樂業，涵蓋了在電腦、主機和行動裝置等各種平台上玩的各種電子遊戲。與傳統的圖板遊戲遊戲或紙牌遊戲不同，數位遊戲提供互動體驗，通常具有複雜的故事情節、生動的世界和動態的角色，可以讓玩家在更深層次的情感上參與其中。該領域正在從簡單的遊樂場遊戲發展成為使用先進圖形和人工智慧來創造逼真的模擬和體驗的身臨其境型世界。數位遊戲有多種類型，包括策略、冒險、動作和角色扮演，適合不同年齡和興趣的玩家，是一種普遍的娛樂形式。此外，線上多人遊戲模式可以將來自世界各地的玩家聯繫起來，將遊戲變成一種跨越地理界限的社交活動。

科技如何推動數位遊戲的創新？

科技的快速進步是數位遊戲發展的關鍵催化劑。圖形設計軟體的發展使得創造越來越逼真、引人入勝且視覺震撼的遊戲環境成為可能。同時，從強大的遊戲機到VR頭戴裝置的硬體創新正在突破遊戲體驗的界限。人工智慧對於開發更聰明、響應更快的遊戲系統、挑戰玩家並提高可重玩性正變得至關重要。此外，雲端遊戲正在成為一種顛覆性的技術，它允許將高品質的遊戲傳輸到以前無法在本地運行遊戲的裝置（如智慧型手機和平板電腦）上。這項技術不僅擴大了遊戲的可訪問性，還可以實現持續更新和改進，從而提高玩家的參與度。

數字遊戲如何影響社會？

數位遊戲對社會影響深遠，影響教育、文化和社會互動。在教育領域，遊戲化可以將學習變成一個互動且有趣的過程，從而顯著提高學生的積極性和參與度。嚴肅遊戲和模擬擴大被用於醫療保健等專業領域，以幫助訓練程序和解決問題的技能。在文化層面上，遊戲已成為一種藝術表達的媒介，敘事遊戲討論身份、道德和社會結構等複雜主題。在社交方面，遊戲促進社群建立和聯繫，提供虛擬世界以外的互動和合作平台，培養不同玩家群體之間的團隊合作和溝通技巧。

推動數位遊戲市場成長的因素有哪些？

數位遊戲市場成長的驅動力是由於網路服務和智慧型手機的全球普及導致手機和網路遊戲用戶的擴大。電子競技（業餘和專業級別的數位遊戲）的興起也極大地促進了市場的擴張，創造了一個由玩家、觀眾和贊助商組成的蓬勃發展的生態系統。消費者娛樂偏好向互動、點播形式轉變，進一步推動了數位遊戲的流行。此外，擴增實境和虛擬實境等增強遊戲體驗的技術進步透過提供更具沉浸感的遊戲環境繼續吸引新用戶。技術、文化和經濟因素的融合確保了數位遊戲產業的活躍和持續的成長軌跡，反映出其與主流娛樂和生活方式的緊密融合。

部分

類型（手機遊戲、主機遊戲、PC 遊戲）

受訪企業範例（共57家）

  • Activision Blizzard, Inc.
  • Blizzard Entertainment ,Inc.
  • Electronic Arts, Inc.
  • Machine Zone, Inc.
  • NetEase, Inc.
  • Nintendo Co., Ltd.
  • PayPal Holdings, Inc.
  • Rockstar Games
  • Supercell Oy
  • Tencent Holdings Ltd.

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP11538

Global Digital Games Market to Reach US$371.5 Billion by 2030

The global market for Digital Games estimated at US$261.8 Billion in the year 2024, is expected to reach US$371.5 Billion by 2030, growing at a CAGR of 6.0% over the analysis period 2024-2030. Mobile Games, one of the segments analyzed in the report, is expected to record a 7.5% CAGR and reach US$235.1 Billion by the end of the analysis period. Growth in the Console Games segment is estimated at 4.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$72.6 Billion While China is Forecast to Grow at 5.6% CAGR

The Digital Games market in the U.S. is estimated at US$72.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$57.5 Billion by the year 2030 trailing a CAGR of 5.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.9% and 4.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.7% CAGR.

Global Digital Games Market - Key Trends and Drivers Summarized

What Are Digital Games and How Have They Transformed Entertainment?

Digital games, encompassing a broad range of electronic games played on various platforms including computers, consoles, and mobile devices, have revolutionized the entertainment industry. Unlike traditional board games or card games, digital games provide interactive experiences, often involving complex storylines, vibrant worlds, and dynamic characters that engage players on deeper emotional levels. This sector has evolved from simple arcade games to immersive worlds using advanced graphics and AI to create lifelike simulations and experiences. With genres ranging from strategy and adventure to action and role-playing, digital games cater to a diverse array of interests and ages, making them a universal form of entertainment. Their ability to connect players across the globe via online multiplayer modes has also transformed gaming into a social activity that bridges geographical divides.

How Is Technology Driving Innovation in Digital Gaming?

The rapid advancement of technology is a key catalyst in the evolution of digital gaming. Developments in graphic design software have allowed for the creation of visually stunning game environments that are increasingly realistic and engaging. Meanwhile, innovations in hardware, from powerful gaming consoles to VR headsets, have pushed the boundaries of what games can deliver in terms of user experience. Artificial intelligence has become integral in developing smarter, more reactive gameplay systems that challenge players and increase replayability. Furthermore, cloud gaming is emerging as a transformative technology, enabling streaming of high-quality games to devices that were previously incapable of running them locally, such as smartphones and tablets. This technology not only broadens the accessibility of games but also allows for continuous updates and improvements, enhancing player engagement.

What Impact Do Digital Games Have on Society?

Digital games have a profound impact on society, influencing education, culture, and social interactions. In educational contexts, gamification can significantly enhance motivation and engagement among students by transforming learning into an interactive and entertaining process. Serious games and simulations are increasingly used in professional settings, such as healthcare, where they assist in training procedures and problem-solving skills. On a cultural level, games have become a medium for artistic expression, with narrative-driven games discussing complex themes such as identity, morality, and societal structure. Socially, games foster community building and connectivity, providing platforms for interaction and cooperation that transcend the virtual world, promoting teamwork and communication skills among diverse groups of players.

What Drives the Growth in the Digital Games Market?

The growth in the digital games market is driven by several factors, including the increasing penetration of internet services and smartphones globally, which expands the audience for mobile and online games. The rise of esports, where digital games are played competitively at both amateur and professional levels, has also significantly contributed to the market's expansion, creating a thriving ecosystem of players, spectators, and sponsors. Changes in consumer entertainment preferences toward interactive and on-demand formats have further propelled the popularity of digital games. Additionally, technological advancements that enhance the gaming experience, such as augmented reality and virtual reality, continue to attract new users by offering more immersive gaming environments. This confluence of technological, cultural, and economic factors ensures a vibrant and sustained growth trajectory for the digital games industry, reflecting its robust integration into mainstream entertainment and lifestyle.

SCOPE OF STUDY:

The report analyzes the Digital Games market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Mobile Games, Console Games, PC Games)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 57 Featured) -

  • Activision Blizzard, Inc.
  • Blizzard Entertainment ,Inc.
  • Electronic Arts, Inc.
  • Machine Zone, Inc.
  • NetEase, Inc.
  • Nintendo Co., Ltd.
  • PayPal Holdings, Inc.
  • Rockstar Games
  • Supercell Oy
  • Tencent Holdings Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Digital Games - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • The Surge in Global Gamer Population Drives Demand for Diverse Game Genres
    • eSports Boom Throws the Spotlight on Competitive Gaming Platforms and Titles
    • Increasing Influence of Streaming and Cloud Gaming on Game Distribution and Access
    • Microtransaction and In-Game Purchasing Models Propel Revenue Growth
    • Rise of Mobile Gaming as a Dominant Platform in the Gaming Industry
    • The Impact of Virtual Reality on Creating Immersive Gaming Experiences
    • Game Development AI Adoption Spurs Innovations in Gameplay and Personalization
    • Community and Social Features in Games Strengthen Player Engagement
    • The Role of User-Generated Content in Enhancing Game Lifecycles
    • Advances in Graphics Technology Set the Stage for Next-Generation Gaming
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Digital Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Digital Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 3: World 15-Year Perspective for Digital Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for PC Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World Historic Review for PC Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 6: World 15-Year Perspective for PC Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Mobile Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Mobile Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 9: World 15-Year Perspective for Mobile Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Console Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Console Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 12: World 15-Year Perspective for Console Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 13: World Digital Games Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: USA 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 17: Canada Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Canada Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: Canada 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • JAPAN
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 20: Japan Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Japan Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: Japan 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • CHINA
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 23: China Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: China Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: China 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • EUROPE
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Digital Games by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Digital Games by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: Europe 15-Year Perspective for Digital Games by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: Europe 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • FRANCE
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 32: France Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: France Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: France 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • GERMANY
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 35: Germany Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Germany Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Germany 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 38: Italy Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Italy Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Italy 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 41: UK Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: UK Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: UK 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 44: Rest of Europe Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Rest of Europe Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Rest of Europe 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Digital Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 47: Asia-Pacific Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Asia-Pacific Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Asia-Pacific 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 50: Rest of World Recent Past, Current & Future Analysis for Digital Games by Type - Mobile Games, Console Games and PC Games - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Rest of World Historic Review for Digital Games by Type - Mobile Games, Console Games and PC Games Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: Rest of World 15-Year Perspective for Digital Games by Type - Percentage Breakdown of Value Sales for Mobile Games, Console Games and PC Games for the Years 2015, 2025 & 2030

IV. COMPETITION