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市場調查報告書
商品編碼
1646776

擴增實境教育的全球市場

AR in Education
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 242 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球教育 AR 市場規模將達到 246 億美元

2024 年全球教育 AR 市場規模估計為 49 億美元，預計到 2030 年將達到 246 億美元，2024 年至 2030 年的複合年成長率為 30.6%。高等教育最終用途是報告中分析的細分市場之一，預計到分析期結束時複合年成長率為 32.5%，達到 147 億美元。在分析期內，中小學教育終端使用部分預計將以 29.9% 的複合年成長率成長。

美國市場規模估計為 13 億美元，中國市場預期複合年成長率為 28.9%

預計到 2024 年美國教育領域的 AR 市場價值將達到 13 億美元。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 36 億美元，2024-2030 年分析期間的複合年成長率為 28.9%。其他值得注意的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為 28.0% 和 26.0%。在歐洲，德國的複合年成長率預計為 20.8%。

全球教育市場 AR 的主要趨勢和促進因素摘要

AR 將如何徹底改變教育體驗？

擴增實境(AR) 正在透過互動式沉浸式體驗增強傳統學習方法，以全新的方式吸引學生，從而迅速改變教育格局。與傳統的教育工具不同，AR 透過將數位內容疊加到物理世界，將抽象概念變為現實，讓學生能夠直覺地查看 3D 模型、模擬和其他虛擬元素並與之互動。事實證明，該技術在需要空間理解的學科（如解剖學、工程學和幾何學）中特別有效，使學生能夠從多個角度探索複雜的結構。 AR 能夠將數位和實體領域融合在一起，這不僅使學習更具吸引力，而且還迎合了各種學習風格，提供根據個人需求量身定做的實踐體驗式方法。因此，AR 不僅僅是傳統教學方法的補充，而且重新定義了它們，使學習更具活力、互動性更強，更適合不同年齡和學科的學生。

哪些科技進步推動了 AR 與教育的融合？

硬體和軟體技術的進步大大加速了 AR 與教育的融合。配備先進感測器和高解析度相機的智慧型手機和平板電腦的普及使得教育工作者和學生更容易使用 AR。此外，Google Expeditions 和 Merge Cube 等 AR 專用教育平台和應用程式的開發為教師提供了將 AR 納入課程的工具。這些平台提供各種內容，從虛擬實地考察到互動科學實驗，可以輕鬆融入課堂活動。此外，人工智慧和機器學習的進步增強了 AR 在教育領域的能力，實現了更個人化的學習體驗。人工智慧擴增實境應用程式可以適應學生的個人學習進度，提供即時回饋並根據學生的表現調整難度等級。這些技術進步不僅將使 AR 在課堂上更加靈活和有效，而且還降低了應用門檻，使更多教育機構能夠將 AR 融入教學方法中。

哪些新興趨勢將塑造 AR 在教育領域的未來？

塑造 AR 在教育領域的未來的幾個新興趨勢反映了教學方法和技術創新的更廣泛轉變。最重要的趨勢之一是人們越來越重視 STEM（科學、技術、工程和數學）教育，而 AR 擴大被用於創造身臨其境型學習體驗，以加深對複雜科學概念的理解。另一個趨勢是AR與遊戲化的融合。遊戲化涉及在類似遊戲的環境中呈現教育內容，使學習更具吸引力和激勵性。這種方法對於吸引更喜歡互動式數位環境的年輕學習者的注意力特別有效。此外，AR 在遠距學習中發揮關鍵作用，提供了傳統課堂之外難以複製的虛擬實踐體驗。在新冠疫情爆發並加速數位化學習工具的採用的情況下，這一點尤其重要。 AR 向終身學習和職業培訓計劃的擴展也值得注意，為正規學校教育以外的繼續教育和技能發展開闢了新的機會。

哪些因素將推動教育市場 AR 的成長？

教育市場 AR 的成長受到多種因素的推動，這些因素與技術進步、教育模式的改變和消費者期望的不斷演變密切相關。首先，對個人化和自我調整學習體驗的需求日益成長，推動學校和教育機構採用 AR 技術來滿足不同學生的需求。其次，政府和私人組織對教育科技的投資不斷增加，推動了 AR 工具在各種教育環境中的開發和部署。第三，全球疫情加速了數位化和遠距學習的轉變，對互動式和身臨其境型學習解決方案產生了強勁需求，而 AR 正成為關鍵推動因素。此外，隨著人們對提高學生參與度和保留率的興趣日益濃厚，教育工作者開始尋求創新的教學方法，其中包括讓學習更具互動性和趣味性。的選擇。此外，AR 應用擴展到高等教育和職業培訓計劃中，正在擴大市場基礎並吸引 K-12 教育以外的更多受眾。這些因素，加上持續的技術創新和支援性法規環境，正在推動教育市場 AR 的強勁成長。

部分

最終用途（高等教育、中小學教育、K-12 教育）

受訪企業範例（總合137家值得關注的企業）

  • Aug That
  • Blippar
  • Chromville
  • Curiscope Ltd.
  • DAQRI
  • EON Reality, Inc.
  • GAMOOZ Interactive Solutions Pvt. Ltd.
  • Google LLC
  • InGage Technologies
  • Magic Leap, Inc.
  • Meta Company
  • Popar
  • QuiverVision Limited

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP10357

Global AR in Education Market to Reach US$24.6 Billion by 2030

The global market for AR in Education estimated at US$4.9 Billion in the year 2024, is expected to reach US$24.6 Billion by 2030, growing at a CAGR of 30.6% over the analysis period 2024-2030. Higher Education End-Use, one of the segments analyzed in the report, is expected to record a 32.5% CAGR and reach US$14.7 Billion by the end of the analysis period. Growth in the Primary & Secondary Education End-Use segment is estimated at 29.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 28.9% CAGR

The AR in Education market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 28.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 28.0% and 26.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 20.8% CAGR.

Global AR in Education Market - Key Trends and Drivers Summarized

How Is AR Revolutionizing Educational Experiences?

Augmented Reality (AR) is rapidly transforming the educational landscape by enhancing traditional learning methods with interactive, immersive experiences that engage students in entirely new ways. Unlike conventional education tools, AR brings abstract concepts to life by overlaying digital content onto the physical world, allowing students to visualize and interact with 3D models, simulations, and other virtual elements. This technology has proven particularly effective in subjects that require spatial understanding, such as anatomy, engineering, and geometry, where students can explore complex structures from multiple angles. AR's ability to merge the digital and physical realms not only makes learning more engaging but also caters to diverse learning styles, offering a hands-on, experiential approach that can be tailored to individual needs. As a result, AR is not just supplementing traditional educational methods but is redefining them, making learning more dynamic, interactive, and accessible to students across different age groups and disciplines.

What Technological Advancements Are Driving the Integration of AR in Education?

The integration of AR in education has been significantly accelerated by advancements in both hardware and software technologies. The widespread availability of smartphones and tablets equipped with advanced sensors and high-resolution cameras has made AR more accessible to educators and students alike. Additionally, the development of AR-specific educational platforms and applications, such as Google Expeditions and Merge Cube, has provided teachers with ready-made tools to incorporate AR into their curricula. These platforms offer a range of content, from virtual field trips to interactive science experiments, that can be easily integrated into classroom activities. Furthermore, advancements in AI and machine learning are enhancing the capabilities of AR in education, enabling more personalized learning experiences. AI-driven AR applications can adapt to the individual learning pace of students, providing real-time feedback and adjusting the difficulty level based on student performance. These technological innovations are not only making AR more versatile and effective in educational settings but are also lowering the barriers to adoption, allowing more institutions to incorporate AR into their teaching methods.

What Emerging Trends Are Shaping the Future of AR in Education?

Several emerging trends are shaping the future of AR in education, reflecting broader shifts in pedagogical approaches and technological innovation. One of the most significant trends is the growing emphasis on STEM (Science, Technology, Engineering, and Mathematics) education, where AR is being increasingly utilized to create immersive learning experiences that enhance student understanding of complex scientific concepts. Another trend is the integration of AR with gamification, where educational content is presented in a game-like environment, making learning more engaging and motivating for students. This approach is particularly effective in capturing the attention of younger learners who are accustomed to interactive digital environments. Additionally, AR is playing a crucial role in distance and remote learning, providing virtual hands-on experiences that are otherwise difficult to replicate outside of a traditional classroom. This has become especially relevant in the wake of the COVID-19 pandemic, which has accelerated the adoption of digital learning tools. The expansion of AR into lifelong learning and professional training programs is also noteworthy, as it opens up new opportunities for continuous education and skill development beyond formal schooling.

What Factors Are Driving Growth in the AR in Education Market?

The growth in the AR in education market is driven by several factors that are closely tied to technological advancements, changing educational paradigms, and evolving consumer expectations. Firstly, the increasing demand for personalized and adaptive learning experiences is pushing schools and educational institutions to adopt AR technologies that can cater to diverse student needs. Secondly, the rising investment in EdTech by governments and private organizations is fueling the development and deployment of AR tools across various educational settings. Thirdly, the shift towards digital and remote learning, accelerated by the global pandemic, has created a strong demand for interactive and immersive learning solutions, with AR emerging as a key enabler. Additionally, the growing focus on improving student engagement and retention rates is encouraging educators to explore innovative teaching methods, with AR being a prominent choice due to its ability to make learning more interactive and enjoyable. Furthermore, the expansion of AR applications into higher education and professional training programs is broadening the market's reach, attracting a wider audience beyond K-12 education. These factors, combined with ongoing technological innovations and a supportive regulatory environment, are driving the robust growth of the AR in education market.

SCOPE OF STUDY:

The report analyzes the AR in Education market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-Use (Higher Education, Primary & Secondary Education, K-12)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 137 Featured) -

  • Aug That
  • Blippar
  • Chromville
  • Curiscope Ltd.
  • DAQRI
  • EON Reality, Inc.
  • GAMOOZ Interactive Solutions Pvt. Ltd.
  • Google LLC
  • InGage Technologies
  • Magic Leap, Inc.
  • Meta Company
  • Popar
  • QuiverVision Limited

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Global Economic Update
    • AR in Education - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Growing Adoption of Digital Learning Tools Spurs Growth in AR for Education
    • Advancements in AR Technology Propel Innovation in Educational Content
    • Here's How the Shift to Remote Learning Expands Addressable Market for AR Solutions
    • Increasing Demand for Interactive Learning Experiences Drives AR Adoption
    • Expansion of STEM Education Programs Strengthens Business Case for AR Integration
    • Rising Investments in EdTech Accelerate Development of AR Educational Platforms
    • Here's the Story: How Gamification in Education Is Shaping AR Use Cases
    • Emergence of Mobile AR Applications Expands Market Opportunities in Education
    • Growing Interest in Lifelong Learning Expands the Market for AR in Adult Education
    • Need for Engaging Distance Learning Solutions Accelerates AR Integration
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World AR in Education Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for AR in Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Higher Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Higher Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Primary & Secondary Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Primary & Secondary Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for K-12 by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for K-12 by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 10: USA Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 11: USA 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • CANADA
    • TABLE 12: Canada Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 13: Canada 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • JAPAN
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 14: Japan Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Japan 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • CHINA
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 16: China Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: China 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • EUROPE
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 18: Europe Recent Past, Current & Future Analysis for AR in Education by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: Europe 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 20: Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • FRANCE
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 22: France Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: France 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • GERMANY
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 24: Germany Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Germany 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • ITALY
    • TABLE 26: Italy Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Italy 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • UNITED KINGDOM
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 28: UK Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: UK 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 30: Rest of Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Rest of Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • ASIA-PACIFIC
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 32: Asia-Pacific Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Asia-Pacific 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 34: Rest of World Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Rest of World 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030

IV. COMPETITION