線上和按需食品配送服務的全球市場

到 2030 年，全球線上隨選送餐服務市場預計將在美國達到 4,493 億美元

2023年，全球線上按需送餐服務市場預計為1,274億美元，預計到2030年將達到4,493億美元，2023-2030年分析期間複合年成長率為19.7%。基於訂單的食品宅配服務是本報告分析的細分市場之一，預計複合年成長率為 20.8%，到分析期結束時將達到 3952 億美元。分析期內，基於物流的食品宅配服務服務業的複合年成長率預計為 13.6%。

美國市場預計340億美元，中國預計複合年成長率18.3%

預計到 2023 年，美國線上按需送餐服務市場價值將達到 340 億美元。中國作為全球第二大經濟體，預計2030年市場規模將達662億美元，2023-2030年分析期間複合年成長率為18.3%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 18.1% 和 16.7%。在歐洲，德國的複合年成長率預計約為 13.9%。

全球線上隨選送餐服務市場 - 主要趨勢與促進因素總結

網路外送市場如何改變了人們的飲食習慣？

線上按需食品配送市場極大地改變了食品和餐飲業，讓消費者可以在舒適的家用中輕鬆獲得他們最喜歡的餐點。行動技術的進步和智慧型手機普及率的提高推動了該行業的成長，消費者只需輕按幾下即可訂購食物。此前，食品配送僅限於一些允許電話訂購的速食連鎖店和當地餐廳。如今，UberEats、DoorDash 和 Grubhub 等數位平台擴大了選擇範圍，提供從當地餐廳到高級餐廳的各種美食。全球大流行進一步加速了這個市場的成長，因為關門和健康問題迫使消費者轉向線上外送服務作為獲取膳食的主要方式。非接觸式交付選項和先進付款系統的引入使流程更加順暢和安全，進一步提高了客戶滿意度。

線上食品配送的主要消費趨勢是什麼？

線上食品配送市場的消費者偏好隨著便利性、選擇和個人化而不斷發展。一個重要的趨勢是對更健康、更多樣化的食物選擇的需求不斷成長。隨著消費者擴大選擇採用植物性、有機和永續成分製成的膳食，餐廳被要求調整菜單以滿足這一需求。膳食客製化的興起也是一個關鍵趨勢，顧客期望根據特定飲食偏好（例如無麩質、純素或酮）客製化訂單。此外，基於訂閱的送餐服務提供預設膳食計劃和每日送餐，其便利性使其受到忙碌的專業人士和注重健康的個人的歡迎。透過送貨應用程式提供的忠誠度計劃和個人化折扣也越來越受歡迎，因為它們鼓勵回頭客並提高品牌忠誠度。此外，送餐服務允許多個用戶在一張申請上從不同的餐廳點餐，這使其成為團體用餐的流行解決方案。

科技如何改變線上食品配送體驗？

從簡化訂購流程到提高配送效率，科技在改善線上食品配送體驗方面發揮關鍵作用。人工智慧 (AI) 和機器學習的整合使食品配送平台能夠根據用戶偏好、過去的訂單和當地趨勢提供個人化推薦。即時 GPS 追蹤現已成為標準功能，使客戶能夠監控交貨狀態和預計到達時間。無人機和自主配送機器人正在成為最後一哩配送的創新解決方案，有望縮短配送時間並降低營運成本。雲端廚房（或幽靈廚房）也正在成為一種技術主導的趨勢，餐廳專用提供送貨服務，最佳化廚房空間和資源，而無需實體店面。具有直覺用戶介面的行動應用程式簡化了整個訂購到付款流程，並且與社交媒體平台的整合使消費者可以共用他們的用餐體驗並影響其他人的選擇。

在線上按需送餐服務市場成長的驅動力是什麼？

線上按需送餐服務市場的成長受到多種因素的推動。智慧型手機和行動應用程式的日益普及使送餐服務變得更加容易，用戶幾乎可以在任何地方訂購食物。消費行為的變化，特別是對便利性和省時解決方案的需求，對市場擴張做出了重大貢獻。人工智慧建議和即時配送追蹤等技術進步改善了客戶體驗，雲端廚房等創新簡化了餐廳營運。越來越多具有健康意識的消費者導致對多樣化和健康食品選擇的需求不斷成長，進一步推動了市場成長。此外，在 COVID-19 大流行期間向無現金交易的轉變和非接觸式交付的引入提高了安全性並增加了客戶對這些服務的信任。最後，配送平台和餐廳之間的策略夥伴關係關係，加上積極的行銷宣傳活動和忠誠度計劃，將鼓勵消費者更頻繁地使用這些服務，並支持市場的持續成長。

受訪企業範例（46家知名企業）

• Deliveroo
• Delivery Hero SE
• DoorDash Inc.
• ELEME Inc.
• GrubHub Inc.
• Hellofood
• Just Eat Holding Limited
• Munchery
• OrderUp Inc.
• Postmates Inc.
• Swiggy
• TAKEAWAY.COM NV
• Uber Technologies, Inc.（Uber Eats）
• Zomato Media Pvt Ltd.

目錄

第1章調查方法

第 2 章執行摘要

• 市場概況
• 主要企業
• 市場趨勢和促進因素
• 全球市場展望

第3章市場分析

• 美國
• 加拿大
• 日本
• 中國
• 歐洲
• 法國
• 德國
• 義大利
• 英國
• 其他歐洲國家
• 亞太地區
• 其他領域

第4章 比賽

Global Online On-Demand Food Delivery Services Market to Reach US$449.3 Billion by 2030

The global market for Online On-Demand Food Delivery Services estimated at US$127.4 Billion in the year 2023, is expected to reach US$449.3 Billion by 2030, growing at a CAGR of 19.7% over the analysis period 2023-2030. Order-based Food Delivery Services, one of the segments analyzed in the report, is expected to record a 20.8% CAGR and reach US$395.2 Billion by the end of the analysis period. Growth in the Logistics-based Food Delivery Services segment is estimated at 13.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$34.0 Billion While China is Forecast to Grow at 18.3% CAGR

The Online On-Demand Food Delivery Services market in the U.S. is estimated at US$34.0 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$66.2 Billion by the year 2030 trailing a CAGR of 18.3% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 18.1% and 16.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.9% CAGR.

Global Online On-Demand Food Delivery Services Market - Key Trends & Drivers Summarized

How Has the Online On-Demand Food Delivery Market Changed the Way We Eat?

The online on-demand food delivery market has dramatically reshaped the food and restaurant industry, making it easier for consumers to access their favorite meals from the comfort of their homes. The growth of this sector has been fueled by advancements in mobile technology and the increasing prevalence of smartphones, allowing customers to order food with just a few taps. Previously, food delivery was limited to a few fast-food chains and local restaurants that offered phone-in orders. Today, digital platforms such as UberEats, DoorDash, and Grubhub have expanded the options, offering a wide variety of cuisines from local eateries to premium dining establishments. The global pandemic further accelerated the growth of this market, as lockdowns and health concerns forced consumers to turn to online delivery services as their primary means of accessing meals. The introduction of contactless delivery options and advanced payment systems have made the process smoother and more secure, further enhancing customer satisfaction.

What Are the Key Consumer Trends in Online Food Delivery?

Consumer preferences in the online food delivery market have evolved, driven by convenience, choice, and personalization. One of the significant trends is the growing demand for healthier and more diverse meal options. Consumers are increasingly opting for plant-based, organic, and sustainably sourced meals, prompting restaurants to adjust their menus to meet this demand. The rise of meal customization is another key trend, with customers expecting the ability to tailor their orders to specific dietary preferences, such as gluten-free, vegan, or keto-friendly options. Additionally, the convenience of subscription-based meal delivery services, which offer pre-set meal plans or daily food deliveries, has become popular among busy professionals and health-conscious individuals. Loyalty programs and personalized discounts offered through delivery apps are also gaining traction, as they encourage repeat customers and increase brand loyalty. Moreover, food delivery services have become a popular solution for group dining, offering features that allow multiple users to place orders from different restaurants on a single bill.

How Is Technology Transforming the Online Food Delivery Experience?

Technology plays a crucial role in enhancing the online food delivery experience, from streamlining the ordering process to improving delivery efficiency. The integration of artificial intelligence (AI) and machine learning has allowed food delivery platforms to offer personalized recommendations based on user preferences, previous orders, and local trends. Real-time GPS tracking has become a standard feature, allowing customers to monitor their delivery status and estimated arrival time. Drones and autonomous delivery robots are emerging as innovative solutions for last-mile delivery, offering the potential to reduce delivery times and operational costs. Cloud kitchens, or "ghost kitchens," have also emerged as a technology-driven trend, where restaurants operate solely for delivery, optimizing kitchen space and resources without the need for a physical storefront. Mobile apps with intuitive user interfaces have simplified the entire process, from order placement to payment, while integration with social media platforms allows consumers to share their dining experiences and influence others' choices.

What Is Driving the Growth in the Online On-Demand Food Delivery Services Market?

The growth in the online on-demand food delivery services market is driven by several factors. The increasing adoption of smartphones and mobile applications has made food delivery services more accessible, allowing users to order food from virtually anywhere. Changing consumer behaviors, particularly the demand for convenience and time-saving solutions, have significantly contributed to the market's expansion. Technological advancements, such as AI-powered recommendations and real-time delivery tracking, have enhanced the customer experience, while innovations like cloud kitchens have streamlined operations for restaurants. The rise of health-conscious consumers has led to a growing demand for diverse and healthy meal options, further driving the market's growth. Additionally, the shift toward cashless transactions and the implementation of contactless delivery during the COVID-19 pandemic have improved safety and boosted customer trust in these services. Finally, strategic partnerships between delivery platforms and restaurants, coupled with aggressive marketing campaigns and loyalty programs, are encouraging consumers to use these services more frequently, fueling sustained market growth.

Select Competitors (Total 46 Featured) -

• Deliveroo
• Delivery Hero SE
• DoorDash Inc.
• ELEME Inc.
• GrubHub Inc.
• Hellofood
• Just Eat Holding Limited
• Munchery
• OrderUp Inc.
• Postmates Inc.
• Swiggy
• TAKEAWAY.COM N.V.
• Uber Technologies, Inc. (Uber Eats)
• Zomato Media Pvt Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Online On-Demand Food Delivery Services - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Surging Consumer Demand for Convenience and Speed Spurs Growth in the Online On-Demand Food Delivery Market
  • Increased Smartphone Penetration Expands the Addressable Market for Online Food Delivery Services
  • The Growth of Third-Party Delivery Platforms Like UberEats and DoorDash Propels Market Expansion in Online On-Demand Food Services
  • Rise of Cloud Kitchens and Virtual Restaurants Strengthens Business Case for On-Demand Food Delivery
  • Growing Focus on Contactless Delivery and Enhanced Hygiene Standards Post-Pandemic Drives Adoption of Online Food Delivery Services
  • Changing Consumer Lifestyles and Busy Work Schedules Generate Demand for Ready-to-Eat Meals from Online Delivery Platforms
  • Rising Popularity of Subscription-Based Meal Services Expands Market Opportunities for Online On-Demand Food Delivery
  • Increased Adoption of AI-Driven Personalization and Recommendation Tools Enhances Consumer Experience in Food Delivery Apps
  • Growing Focus on Eco-Friendly Packaging and Sustainable Practices Strengthens Business Case for Environmentally Conscious Food Delivery Platforms
  • Restaurant Partnerships with Delivery Platforms Propel Growth in the Online On-Demand Food Delivery Market
  • Rising Interest in Health-Conscious and Diet-Specific Meal Options Expands Consumer Demand for Niche Online Food Delivery Services
  • Increased Use of Real-Time Order Tracking and Predictive Analytics Enhances Customer Satisfaction in Food Delivery
  • Growth of Group Ordering and Corporate Meal Solutions Generates Demand for Scalable Online Food Delivery Platforms
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Online On-Demand Food Delivery Services Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 3: World 7-Year Perspective for Online On-Demand Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Order-based Food Delivery Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 5: World 7-Year Perspective for Order-based Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 6: World Recent Past, Current & Future Analysis for Logistics-based Food Delivery Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 7: World 7-Year Perspective for Logistics-based Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • TABLE 8: USA Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 9: USA 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• CANADA
  • TABLE 10: Canada Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 11: Canada 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• JAPAN
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • TABLE 12: Japan Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 13: Japan 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• CHINA
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • TABLE 14: China Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 15: China 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• EUROPE
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • TABLE 16: Europe Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 17: Europe 7-Year Perspective for Online On-Demand Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
  • TABLE 18: Europe Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 19: Europe 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• FRANCE
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • TABLE 20: France Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 21: France 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• GERMANY
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • TABLE 22: Germany Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 23: Germany 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• ITALY
  • TABLE 24: Italy Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 25: Italy 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• UNITED KINGDOM
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • TABLE 26: UK Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 27: UK 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• REST OF EUROPE
  • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 29: Rest of Europe 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• ASIA-PACIFIC
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 31: Asia-Pacific 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• REST OF WORLD
  • TABLE 32: Rest of World Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 33: Rest of World 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030

IV. COMPETITION