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市場調查報告書
商品編碼
1513972

世界鋼琴市場

Pianos
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 199 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2030年全球鋼琴市場將達32億美元

2023年全球鋼琴市場估計為27億美元，預計2030年將達32億美元，2023年至2030年複合年成長率為2.4%。原聲鋼琴是本報告分析的細分市場之一，預計複合年成長率為 2.7%，到分析期結束時將達到 22 億美元。分析期內，數位鋼琴產業的複合年成長率預計為 1.8%。

美國市場預估為7.259億美元，中國預期複合年成長率為2.1%

預計 2023 年美國鋼琴市場規模將達 7.259 億美元。中國作為全球第二大經濟體，預計2030年市場規模將達到4.989億美元，2023-2030年分析期間複合年成長率為2.1%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 2.4% 和 1.8%。在歐洲，德國的複合年成長率預計為 2.1%。

全球鋼琴市場 - 主要趨勢和促進因素總結

鋼琴是音樂史上最重要、用途最廣泛的樂器之一。鋼琴是鍵盤樂器的本質，其擊弦機構是當您按下琴鍵時，音鎚敲擊琴弦並發出聲音。它已成為從古典傑作到現代熱門歌曲等各種流派的重要組成部分。市場成長主要是由可支配收入的增加以及對音樂教育和休閒活動日益成長的興趣所推動的。隨著世界各地經濟的不斷發展，越來越多的個人和家庭有能力投資鋼琴，既作為個人享受的樂器，也作為培養音樂天賦的工具。此外，人們也越來越重視包括音樂和藝術在內的整體教育，導致父母送孩子去上鋼琴課。這種趨勢在新興市場尤其明顯，這些國家正在發生文化轉變，將音樂教育視為發展全面教育的重要組成部分。

鋼琴產業的技術進步和創新也是重要的驅動力。數位鋼琴和將傳統聲學元素與最新數位功能相結合的混合模式的市場開拓正在擴大市場的吸引力。主要趨勢包括提高數位音質、開發結合聲學和數位元素的混合鋼琴，以及提高演奏性能和舒適度的人體工學設計。這些創新滿足了廣泛的偏好和需求，從尋求高音質和便攜性的專業音樂家到尋求價格實惠、易於維護的選擇的初學者。尤其是數位鋼琴，它具有音量控制、多種聲音選項以及與其他數位設備的連接等優勢，使其成為現代用戶的有吸引力的選擇。這些技術進步不僅擴大了消費者基礎，也改善了整體使用者體驗。

此外，線上零售和數位行銷的興起正在改變鋼琴的行銷和銷售方式，促進市場成長。與傳統實體店相比，電子商務平台為消費者提供了更廣泛的鋼琴選擇，而且價格往往具有競爭力。此外，線上教學和虛擬鋼琴課程使學習鋼琴變得更加容易，並鼓勵更多的人開始彈鋼琴。社群媒體和數位廣告在接觸潛在客戶和傳播鋼琴演奏的好處方面也發揮著重要作用。這些數位管道在吸引年輕消費者方面特別有效，他們更有可能根據線上研究和社交媒體影響力做出購買決定。

受訪企業舉例（共54家）

  • Baldwin Piano
  • C. Bechstein Pianofortefabrik AG
  • Casio Computer Co. Ltd.
  • Fazioli Pianoforti spa
  • Grotrian Piano Company GmbH
  • Guangzhou Pearl River Piano Group, Ltd.
  • Julius Bluthner Pianofortefabrik GmbH
  • Kawai Musical Instruments Mfg. Co., Ltd.
  • Korg Inc.
  • Mason and Hamlin Piano Company
  • Petrof Spol sro
  • Roland Corporation
  • Samick Musical Instruments Co. Ltd.
  • Schulze Pollmann
  • Walter Piano Company, Inc.
  • Yamaha Corporation
  • Young Chang Co. Ltd.

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 世界其他地區

第4章 比賽

簡介目錄
Product Code: MCP-2788

Global Pianos Market to Reach US$3.2 Billion by 2030

The global market for Pianos estimated at US$2.7 Billion in the year 2023, is expected to reach US$3.2 Billion by 2030, growing at a CAGR of 2.4% over the analysis period 2023-2030. Acoustic Pianos, one of the segments analyzed in the report, is expected to record a 2.7% CAGR and reach US$2.2 Billion by the end of the analysis period. Growth in the Digital Pianos segment is estimated at 1.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$725.9 Million While China is Forecast to Grow at 2.1% CAGR

The Pianos market in the U.S. is estimated at US$725.9 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$498.9 Million by the year 2030 trailing a CAGR of 2.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 1.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Global Pianos Market - Key Trends and Drivers Summarized

The piano stands as one of the most significant and versatile instruments in music history. The quintessential keyboard instrument, produces sound when its keys are depressed, engaging an action mechanism that causes hammers to strike strings. It has been integral across various genres, from classical masterpieces to contemporary hits. Growth in the market is driven primarily by rising disposable incomes and a growing interest in musical education and leisure activities. As economies around the world continue to develop, more individuals and families can afford to invest in pianos, both as instruments for personal enjoyment and as tools for fostering musical talent. Additionally, the increasing emphasis on holistic education, which includes music and arts, is encouraging parents to enroll their children in piano lessons. This trend is particularly prominent in emerging markets where there is a cultural shift towards valuing music education as an essential component of a well-rounded upbringing.

Technological advancements and innovation within the piano industry are also significant growth drivers. The development of digital pianos and hybrid models that combine traditional acoustic elements with modern digital features has broadened the market appeal.  Key trends include the enhancement of digital sound quality, the development of hybrid pianos that combine acoustic and digital elements, and ergonomic designs that improve playability and comfort. These innovations cater to a wide range of preferences and needs, from professional musicians seeking high-quality sound and portability to beginners looking for affordable and easy-to-maintain options. Digital pianos, in particular, offer advantages such as volume control, various sound options, and connectivity to other digital devices, making them an attractive choice for contemporary users. This technological evolution is not only expanding the consumer base but also enhancing the overall user experience.

Moreover, the rise of online retail and digital marketing has transformed the way pianos are marketed and sold, contributing to market growth. E-commerce platforms provide consumers with access to a wider variety of pianos than traditional brick-and-mortar stores, often at competitive prices. Additionally, online tutorials and virtual piano lessons have made learning more accessible, encouraging more people to take up the instrument. Social media and digital advertising also play a crucial role in reaching potential customers and promoting the benefits of piano playing. These digital channels are particularly effective in engaging younger demographics, who are more inclined to make purchasing decisions based on online research and social media influence.

Select Competitors (Total 54 Featured) -

  • Baldwin Piano
  • C. Bechstein Pianofortefabrik AG
  • Casio Computer Co. Ltd.
  • Fazioli Pianoforti s.p.a.
  • Grotrian Piano Company GmbH
  • Guangzhou Pearl River Piano Group, Ltd.
  • Julius Bluthner Pianofortefabrik GmbH
  • Kawai Musical Instruments Mfg. Co., Ltd.
  • Korg Inc.
  • Mason and Hamlin Piano Company
  • Petrof Spol s.r.o.
  • Roland Corporation
  • Samick Musical Instruments Co. Ltd.
  • Schulze Pollmann
  • Walter Piano Company, Inc.
  • Yamaha Corporation
  • Young Chang Co. Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Pianos - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Popularity of Digital and Hybrid Pianos
    • Growth of Online Music Education and E-Learning Platforms
    • Rising Demand for Portable and Compact Pianos
    • Influence of Music Streaming and Digital Platforms on Piano Market
    • Development of Advanced Piano Technologies and Innovations
    • Expansion of Piano Applications in Live Performances and Events
    • Consumer Preferences for High-Quality and Customizable Pianos
    • Market Penetration of Luxury and Premium Piano Brands
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Pianos by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Pianos by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Pianos by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Acoustic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Acoustic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Acoustic by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Digital by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Digital by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Digital by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 10: World Pianos Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • JAPAN
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • CHINA
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: China 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • EUROPE
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Pianos by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Pianos by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Pianos by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • FRANCE
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: France 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • GERMANY
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Rest of Europe 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Asia-Pacific 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of World 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030

IV. COMPETITION