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封面
市場調查報告書
商品編碼
2038449

永生花市場：商機、成長要素、產業趨勢分析及2026-2035年預測

Preserved Flowers Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2025年全球保花市場價值1.998億美元，預計2035年將達到3.103億美元，年複合成長率為4.5%。

永生花市場 - IMG1

市場成長的驅動力在於消費者對持久耐用、減少頻繁更換需求的裝飾解決方案的日益偏好。耐用性、視覺穩定性和低維護成本的提升，正推動保鮮花產品在住宅和商業場所的普及。這些產品為鮮花提供了一種實用的替代品，能夠長時間保持其色彩、質地和美觀。都市生活方式的興起、生活空間以及對便利裝飾解決方案需求的成長，進一步提升了保鮮花的受歡迎程度。保鮮技術的進步提高了產品品質和保存期限，使保鮮花在高階室內裝飾和禮品領域更具吸引力。線上零售通路的拓展以及消費者在美觀家居裝飾方面的支出增加，也促進了市場的穩定成長。總而言之，保鮮花正成為消費者在各種終端應用場景中尋求永續、持久且美觀的花卉解決方案的首選。

市場範圍
開始年份 2025
預測期 2026-2035
上市時的市場規模 1.998億美元
預測金額 3.103億美元
複合年成長率 4.5%

預計到2025年，玫瑰花市場銷售額將達到7,950萬美元。由於玫瑰花蘊含的情感和象徵價值，其全球需求仍然強勁。玫瑰花用途廣泛，可用於禮品、裝飾和慶祝等，是用途最廣泛的花卉之一。其堅韌的結構和迷人的外觀使其成為理想的保鮮材料。保鮮玫瑰能夠長時間保持形狀和顏色，因此適用於高階裝飾應用，例如擺設和客製化紀念品。其強大的美學價值進一步鞏固了主導地位。

預計到2025年，線下通路的規模將達到1.356億美元，並繼續佔據永生花市場的重要佔有率。實體零售通路仍然至關重要，因為消費者更傾向於在購買前親自查看花卉產品。這使得買家能夠評估花卉的質地、顏色均勻度和插花設計等品質特徵。高階永生花產品尤其受益於面對面的購買體驗，因為顧客在做出購買決定前會優先考慮視覺確認和產品品質保證。

預計到2025年，美國永生花市場將佔據78.9%的市場佔有率，市場規模將達到5,360萬美元。美國市場成長的主要驅動力是裝飾和禮品需求的強勁成長。消費者擴大購買永生花用於婚禮、週年紀念和公司活動等場合。可支配收入的增加、電子商務基礎設施的擴展以及高階花卉品牌的湧現，進一步加速了永生花市場在都市區和郊區的滲透。

目錄

第1章：調查方法和範圍

第2章執行摘要

第3章業界考察

  • 生態系分析
    • 供應商情況
    • 利潤率
    • 每個階段增加的價值
    • 影響價值鏈的因素
  • 影響產業的因素
    • 促進因素
      • 對持久性花卉裝飾品的需求日益成長。
      • 永續性和減少花卉廢棄物
      • 室內設計和生活方式相關產品的支出增加。
    • 產業潛在風險與挑戰
      • 高價產品與鮮花和人造花的比較
      • 脆弱性和物流風險
    • 機會
      • 事件記憶保持與個性化
      • 在企業、飯店和商業領域的應用案例。
  • 成長潛力分析
  • 未來市場趨勢
  • 科技與創新趨勢
    • 當前技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 依花卉類型
  • 監理情勢
    • 標準和合規要求
    • 區域法規結構
    • 認證標準
  • 波特五力分析
  • PESTEL 分析
  • 價格分析
    • 過去價格趨勢分析（基於初步調查）（2022-2025 年）
    • 按業務類型（高階/低階/大眾市場）分類的定價策略
  • 貿易數據分析（基於付費資料庫）（06039000）
    • 進出口數量和價值的變化趨勢
    • 主要貿易路線及關稅的影響
  • 人工智慧和生成式人工智慧對市場的影響
    • 利用人工智慧改造現有經營模式
    • 針對特定領域的生成式人工智慧應用案例和實施藍圖
    • 風險、限制和監管考量
  • 分銷基礎設施和通路滲透狀況（基於初步調查）
    • 按地區和播出形式（現代播出與傳統播出）分類的頻道覆蓋率
    • 最後一公里基礎設施差異和分銷管道的變化

第4章 競爭情勢

  • 介紹
  • 企業市佔率分析
    • 按地區
  • 企業矩陣分析
  • 主要市場公司的競爭分析
  • 競爭定位矩陣
  • 主要進展
    • 併購
    • 夥伴關係與合作
    • 新產品發布
    • 業務拓展計劃

第5章 市場估算與預測：依花卉類型分類，2022-2035年

  • 玫瑰
  • 繡球花
  • 跑步
  • 菊花
  • 梔子花
  • 非洲菊
  • 其他（填充花材、牡丹、康乃馨）

第6章 市場估計與預測：依保存技術分類，2022-2035年

  • 自然風乾
  • 甘油/化學防腐劑
  • 矽膠
  • 按
  • 桑德斯法
  • 環氧樹脂
  • 其他

第7章 市場估計與預測：依應用領域分類，2022-2035年

  • 禮物
  • 內部的
  • 婚禮活動
  • 對於企業
  • 零售和酒店業
  • 其他（藝術品、紀念品、時尚、奢侈品包裝）

第8章 市場估計與預測：依價格分類，2022-2035年

  • 低的
  • 中等的
  • 高的

第9章 市場估價與預測：依通路分類，2022-2035年

  • 線上
    • 電子商務網站
    • 企業網站
  • 離線
    • 特色花店
    • 室內商店
    • 其他（百貨公司、禮品店）

第10章 市場估價與預測：依地區分類，2022-2035年

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中東和非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第11章：公司簡介

  • 世界公司
    • Beijing Sweetie-Gifts
    • Verdissimo
    • Florever
    • The Million Roses
    • Ohchi Nursery
    • Guirnaldas
    • Eternrose
  • 本地球員
    • Verdi UK
    • Shida Preserved Flowers
    • EXCELLENT FLOWERS
    • Fleurs d'epargne
    • Rose Amor
    • Greenmood
    • DELILON
  • 新興企業
    • Immortal Fleur
    • STILLA
    • Nordblooms
    • Flor Keeps
    • Native Apothecary
    • EterniBlossom
    • Polarmoss
簡介目錄
Product Code: 10991

The Global Preserved Flowers Market was valued at USD 199.8 million in 2025 and is estimated to grow at a CAGR of 4.5% to reach USD 310.3 million by 2035.

Preserved Flowers Market - IMG1

Market growth is driven by rising consumer preference for long-lasting decorative solutions that reduce the need for frequent replacement. Both residential and commercial users are increasingly shifting toward preserved floral products as they offer extended durability, consistent appearance, and reduced maintenance requirements. These products maintain their color, texture, and aesthetic appeal for long durations, making them a practical alternative to fresh flowers. Increasing urban lifestyles, smaller living spaces, and growing demand for convenient decor solutions are further supporting adoption. Technological improvements in preservation techniques have enhanced product quality and shelf life, making preserved flowers more appealing across premium decor and gifting applications. The expansion of online retail channels and rising consumer spending on aesthetic home decor are also contributing to steady market growth. Overall, preserved flowers are becoming a preferred choice for consumers seeking sustainable, long-lasting, and visually appealing floral solutions across multiple end-use settings.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$199.8 Million
Forecast Value$310.3 Million
CAGR4.5%

The roses segment generated USD 79.5 million in 2025. This segment maintains strong global demand due to the emotional and symbolic value associated with roses. They are widely used across gifting, decorative, and celebratory applications, making them one of the most versatile flower types. Their structural strength and visual appeal make them highly suitable for preservation processes. Preserved roses retain their shape and color for extended periods, supporting their use in premium decorative formats such as display arrangements and customized floral keepsakes. Their strong aesthetic presence continues to reinforce their leading position in the market.

The offline distribution segment accounted for USD 135.6 million in 2025, holding a significant share of the preserved flowers market. Physical retail channels remain important as consumers prefer direct evaluation of floral products before purchase. This allows buyers to assess quality attributes such as texture, color consistency, and arrangement design. High-end preserved floral products particularly benefit from in-person purchasing experiences, where customers prioritize visual inspection and product assurance before making buying decisions.

U.S. Preserved Flowers Market held a 78.9% share in 2025, generating USD 53.6 million. Market growth in the country is supported by strong demand for decorative and gifting applications. Consumers increasingly purchase preserved floral arrangements for events such as weddings, anniversaries, and corporate functions. Rising disposable income levels, expanding e-commerce infrastructure, and the availability of premium floral brands are further strengthening market adoption across both urban and suburban regions.

Key companies operating in the Preserved Flowers Market include Beijing Sweetie-Gifts, DELILON, EterniBlossom, Eternrose, EXCELLENT FLOWERS, Fleurs d'epargne, Flor Keeps, Florever, Greenmood, Guirnaldas, Immortal Fleur, Native Apothecary, Nordblooms, Ohchi Nursery, Polarmoss, Rose Amor, Shida Preserved Flowers, STILLA, The Million Roses, Verdi UK, and Verdissimo. Companies in the preserved flowers market are focusing on product innovation, aesthetic enhancement, and expansion of distribution channels to strengthen their market position. Many players are investing in advanced preservation technologies to improve durability, color retention, and product consistency. Strategic partnerships with retailers and e-commerce platforms are helping expand global reach and improve accessibility. Firms are also diversifying product offerings to include premium gifting and customized floral solutions to cater to evolving consumer preferences. Marketing strategies emphasizing sustainability and long-lasting value are further strengthening brand appeal.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Flower type
    • 2.2.3 Preserving techniques
    • 2.2.4 Application
    • 2.2.5 Price
    • 2.2.6 Distribution channel

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising demand for long-lasting floral decor
      • 3.2.1.2 Sustainability & reduced floral waste
      • 3.2.1.3 Rising interior design & lifestyle spending
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 High product cost vs. Fresh & artificial flowers
      • 3.2.2.2 Fragility & logistics risk
    • 3.2.3 Opportunities
      • 3.2.3.1 Event memory preservation & personalization
      • 3.2.3.2 Corporate, hospitality & commercial use cases
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By flower type
  • 3.7 Regulatory landscape
    • 3.7.1 Standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis
  • 3.10 Pricing analysis
    • 3.10.1 Historical price trend analysis (driven by primary research) (2022-2025)
    • 3.10.2 Pricing strategy by player type (premium / value / mass-market)
  • 3.11 Trade data analysis (driven by paid data base) (06039000)
    • 3.11.1 Import/export volume & value trends
    • 3.11.2 Key trade corridors & tariff impact
  • 3.12 Impact of AI & generative AI on the market
    • 3.12.1 AI-driven disruption of existing business models
    • 3.12.2 GenAI use cases & adoption roadmap by segment
    • 3.12.3 Risks, limitations & regulatory considerations
  • 3.13 Distribution infrastructure & channel penetration landscape (driven by primary research)
    • 3.13.1 Channel coverage by region & format (modern vs. traditional trade)
    • 3.13.2 Last-mile infrastructure gaps & emerging channel shifts

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East and Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Flower Type, 2022 - 2035 (USD Million) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Roses
  • 5.3 Hydrangea
  • 5.4 Orchid
  • 5.5 Chrysanthemum
  • 5.6 Gardenias
  • 5.7 Gerberas
  • 5.8 Others(Filler flowers, Peony, carnation)

Chapter 6 Market Estimates and Forecast, By Preserving Techniques, 2022 - 2035 (USD Million) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Air drying
  • 6.3 Glycerin/chemical preservation
  • 6.4 Silica gel
  • 6.5 Pressing
  • 6.6 Sand technique
  • 6.7 Epoxy resin
  • 6.8 Others

Chapter 7 Market Estimates and Forecast, By Application, 2022 - 2035 (USD Million) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Gifting
  • 7.3 Home decoration
  • 7.4 Wedding events
  • 7.5 corporates settings
  • 7.6 Retail and hospitality
  • 7.7 Others (Art, memorials, Fashion, luxury packaging)

Chapter 8 Market Estimates and Forecast, By Price, 2022 - 2035 (USD Million) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2022 - 2035 (USD Million) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce websites
    • 9.2.2 Company websites
  • 9.3 Offline
    • 9.3.1 Speciality floral shops
    • 9.3.2 Home decor stores
    • 9.3.3 Others (Departmental stores, Gift shoppes)

Chapter 10 Market Estimates and Forecast, By Region, 2022 - 2035 (USD Million) (Thousand Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 Japan
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 South Korea
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 Middle East and Africa
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Global players
    • 11.1.1 Beijing Sweetie-Gifts
    • 11.1.2 Verdissimo
    • 11.1.3 Florever
    • 11.1.4 The Million Roses
    • 11.1.5 Ohchi Nursery
    • 11.1.6 Guirnaldas
    • 11.1.7 Eternrose
  • 11.2 Regional Players
    • 11.2.1 Verdi UK
    • 11.2.2 Shida Preserved Flowers
    • 11.2.3 EXCELLENT FLOWERS
    • 11.2.4 Fleurs d'epargne
    • 11.2.5 Rose Amor
    • 11.2.6 Greenmood
    • 11.2.7 DELILON
  • 11.3 Emerging Players
    • 11.3.1 Immortal Fleur
    • 11.3.2 STILLA
    • 11.3.3 Nordblooms
    • 11.3.4 Flor Keeps
    • 11.3.5 Native Apothecary
    • 11.3.6 EterniBlossom
    • 11.3.7 Polarmoss